Media Kit www.raviwar.

com

Join the BLAST ! 250 mn urban population 205 mn literate 65 mn PC literate 46 mn claimed Internet users
29% from 2-5 Lakh population cities 12% from 5-10 Lakh population 21% from other metros 38% from the top 8 metros

32 mn active users 300 % Growth rate in PC literates since 2000.

Source : NRS 2005 Source : All India figures, I-Cube 2007, sep 2007

Ad Inventory Available:
Ad. Code H 1.1 Banner Type Mast Head – Home Page Mast Head – Home & Inner Pages Home Page – Below Daily News Home Page – Below Columnist Home Page – Below Choupal Home Page – Center Footer - Home & Inner Pages Inner Pages – Above Is Ank Mein Inner Pages – Below Is Ank Mein Width (in pixels) 550 to 600 Height (in Pixels) 50 to 75

H 1.2

550 to 600

50 to 75

H2 H3 H4

350 to 370 175 to 188 150 to 158

85 to 95 290 to 310 70 to 80

H5 F0

350 to 380 700 to 750

40 to 60 80 to 100

A1 A2

190 to 200 190 to 200

150 to 400 150 to 500

Technical Specifications …
Flash Banner:
• • • • • • • • • • Maximum weight : As indicated against each Banner Type Maximum frame rate : 12-16 fps Animation limit - 15 seconds Stop all animations before 15 seconds. Looping not allowed. Can add a replay button Valid clickTAG on the topmost layer. No URL Embedding Allowed User Initiated Sound allowed, File loading not permitted. Backup Image mandatory. Last frame should have the company’s branding on it

Image:
• • • • • Format Allowed : JPG or GIF Maximum weight : As indicated against each Banner Type Animation limit : 15 seconds Stop all animations before 15 seconds. Last frame should have the company’s branding on it

Scripts:
• Valid clickTAG : o on (release) { if (clickTAG.substr(0,4) == "http") { getURL(clickTAG, "_blank"); } }

Replay Code : o on(release){gotoAndPlay(1);}

Other Specifications:
• • No Spaces allowed in the Tracking URL While sending the banners use the naming convention as follows : o • clientname_date_bannerTypeCode

All banner names should be lower case.

Important:
• A typical creative packet will include the following : o o o Flash Banner and Source Code [FLA in MX 2004 format] Backup GIF Fonts and URL to be used.

Terms & Conditions:
• Right to take the final decision regarding the advertisements will lie with Raviwar.com

Payments should be made by the name of VIKALP (payable at Raipur). Half of the due amount should be paid along with Release Order. Rest amount should be paid within 30 days of the publication of the advertisement.

www.raviwar.com
Post Box No. 13, GPO Raipur Chhattisgarh INDIA 492001 Phone: +91 9926171576, 9926166124 Fax: +91 7752 238336

Mail: advertise@raviwar.com

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