ACADEMIA DE STUDII ECONOMICE BUCUREŞTI BIBLIOTECA CENTRALĂ ASE

BIROUL DE REFERINŢE BIBLIOGRAFICE Str. Căderea Bastiliei, et. II, cam. 0202, Tel. 402-319.19.00/166 referinte@biblioteca.ase.ro www.biblioteca.ase.ro/servicii/referinte

Mix-ul de marketing - Bibliografie – 1. Balaure, Virgil, coord. Marketing. Bucureşti: Uranus, 2002, 631 p.; 2. Bruhn, Manfred. Marketing: notiuni de baza pentru studiu si practica. Bucureşti: Editura Economică, 1999, 314 p.; 3. Cohen, William A. The marketing plan. Hoboken: John Wiley & Sons, 2006, 350 p.; 4. Diaconescu, Mihai. Marketing. Bucureşti: Editura Universitară, 2005, 222 p.; 5. Kotler, Philip. Marketing de la A la Z: 80 de concepte pe care trebuie sa le cunoasca orice manager. Bucureşti: Codecs, 2004; 6. Kotler, Philip; Armstrong, Gary. Principiile marketingului. Ed. a 3-a. Bucureşti: Teora, 2004, 1064 p.; 7. Kotler, Philip; Trias de Bes, Fernando. Marketing lateral: noi tehnici pentru descoperirea ideilor de succes. Bucureşti: Codecs, 2003, 223 p.; 8. Manole, Victor. Marketing. Bucureşti: Editura ASE, 2001, 286 p.; 9. Pircalabu, Cristian. Efectele globalizarii asupra strategiilor de marketing pe piata financiara romaneasca. Bucureşti: ASE, 2007, 284 p.; online http://www.biblioteca.ase.ro/resurse/resurse_electronice/teza_capitole.php?dela=0&tid=873 Cursuri universitare online http://www.ase.ro/biblioteca/carte2.asp?id=137&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=306&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=400&idb=39 http://www.ase.ro/biblioteca/carte2.asp?id=377&idb=39î Resurse web http://www.tbs.ubbcluj.ro/programe/smaranda/baze/capitolul%203.pdf http://ebooks.unibuc.ro/StiinteADM/sica/7.htm

Crittenden.sciencedirect. Issues 1-2. An empirical study of dynamic customer relationship management.biblioteca.managusamv. . Marketing mix standardization: a cross cultural study of four countries. Saghafi and Don Sciglimpaglia. Industrial Marketing Management. Spring 2002.104/search?q=cache:sZRMUBFeJ4J:www.com/science/article/B6VGN-4FGX8042/2/6c405d1c58c461dcf1cb3640e732678d Victoria L. Business HorizonsVolume 48.com/science/article/B6V8R-42MN6HS5/2/e653fa83bb235a6daed7fa1bd096db96) 2 . .129. Volume 18. Pages 637-649.com/marketing/mix/ Articole full-text din baza de date ScienceDirect (se accesează numai din campusul ASE) Matti Aistrich. Yinfeng Xu and Hongyi Li. (http://www. June 2001.ro/downres. Sudharshan and K. (http://www. Electronic Commerce Research and ApplicationsVolume 1.http://209. Pages 409-420.htm http://en.ro/cursuri%20zi/cursuri/frone/marketing/dictionar/m.sciencedirect. International Business Review. .com/science/article/B6VGK-4D98FHJ2/2/9101c2e10a3afc8e04c488f5f8fbd956) Efthymios Constantinides. Issue 5. . September-October 2005. Ravi Kumar.sciencedirect.com/science/article/B6W45-4GP67FN5/2/5269cb3148d06b42a26392e736265377) Richard Alan Kustin. Strategic business marketing developments in the New Europe: Retrospect and prospect. . (http://www. Pages 57-76.com/science/article/B6V69-4GHRC721/2/a030ae54bf8a9a2e223730866a27eb46 Chunqing Li. Issue 1. Gruca. October 2004. Marketing mix response to entry in segmented markets. May 2006.wikipedia.php%3Ftc%3D1882+mixul+de+marketing&hl=ro&ct=clnk&cd=9&gl=ro http://www. Issue 5. Journal of Retailing and Consumer Services. Massoud M.sciencedirect.ase. Volume 35.85. The rebuilt marketing machine. (http://www. (http://www. D.sciencedirect. Volume 12. Pages 53-66.com/science/article/B6X4K-46266Y11/2/bd0374cac831fe4bfb0450156f644596) Thomas S.org/wiki/Marketing_mix http://www. Pages 415-430. Volume 13. November 2005. (http://www. The 4S Web-Marketing Mix model.netmba. Issue 6. Pages 431-441. Issue 4. International Journal of Research in Marketing.sciencedirect.

Product Attributes. London:Apr 2007. Event. 159 pp. Summer 1998. Iss. Linthicum:Mar/Apr 2006. Rothgeb. Product Configuration. St. 5. 440-456. Pages 39-44. 7. Vol.) Growing role in marketing mix Mike Fletcher. Iss. Volume 40. (http://www.549 (19 pp. Pradeep K Chintagunta.191-203 (22 pp.200 (16 pp. 116-130.sciencedirect. p. Louis:Jun 2007.) Effects of Brand Preference. p. Vol. 5. Gurgaon:Oct 2006-Mar 2007. 6. $17.) OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX FEEDBACK RESULTS Neetu Andotra. Journal of Services Research.95. Pooja. Linthicum:Sep/Oct 2006. 2. Iss.Harold L.547. 1. 1984. AgriMarketing. Marketing Science. (http://www. 12 (1 pp. p. Pages 250-251. Public Relations ReviewVolume 24. Ramya Neelamegham. 50 (1 pp. Gurgaon:Apr-Sep 2007.) KEY COMPONENT IN THE MARKETING MIX Becky Nelson.) Consumption Flexibility.sciencedirect. p.com/science/article/B6W45-45FPGKK6J/2/5ff62f106c3f5812a71763c10e218aec) Articole full-text din baza de date ProQuest (se accesează numai din campusul ASE) OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX FEEDBACK RESULTS Neetu Andotra.) 3 . 181-189.191-203 (22 pp. Vol. and Market Competition Liang Guo.com/science/article/B6W5W-3YF47HX9/2/0a8d54b2bd4a99b5a3bde8683bdb379d) Marc Logman. 25. Vol. 2. Journal of Services Research. Issue 2. Business Horizons. 181-189. Marketing Science. Iss. and Marketing Mix Variables in Technology Product Markets S Sriram. 25. Marketing mix customization and customizability. p. November-December 1997. p. IL: NTC Publishing Group. Public relations in the marketing mix: Jordan Goldman Chicago. Iss. . Pooja. Issue 6. 45. . Vol..