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QUESTIONNAIRE

Demography

Number of family members:

Infants children Adult

Gender: Male Female

Occupation:

Monthly income:

1.Which dairy product would you prefer, out of the following and tick the appropriate product.

• Aavin

• Amul

• Arockiya

• Cavins

• Heritage

• Hatsun

2. Which product do you use in aavin dairy?

Milk: Full cream Toned

Skimmed Double toned

Butter Dahi Ghee Paneer Shrikhand Paneer

Icecreams

3. Allocate 100 points regarding the product on questionnaire of Aavin dairy product

……………… Quality and taste

……………… New Varieties

……………… Quantity

……………… Healthy
……………… Service

100points total

4. Rank the following dairy product from 1(best) to 5 (worst) as per your convenience

Aavin dairy ………………

Arockiya ………………

Cavins ………………

Amul ………………

5. Does Aavin milk suit your budget? if yes means to which extent?

A .E xcellent b. Good c. Fair

6. Are you satisfied with the quality of milk provided by Aavin ?

7. Are you satisfied with the price of Aavin dairy product ?

a. Highly satisfied b. Satisfied c. Neither satisfied nor dissatisfied

d. Dissatisfied e. Highly dissatisfied

8. Are you agree that all products available at dairy booth?

Agree strongly Agree Agree slightly Disagree Disagree Disagree


moderately Slightly Moderately Strongly

5 4 3 2 1
6

9. How important you consider nutrients of dairy product meet the health requirements of people?

a. Very important b. Important c. Moderately Important


d. Of little Important e. Un Important

10. Are you satisfied that number of booths sufficient in your locality?

extremelypoor Below avg Avg Above avg Excellent

5
4 3 2 1

11. Describe your opinion about Aavin dairy product and other dairy items and service Facilities
( ticking appropriate boxes in the statement)

Low price High Price

Low quality High quality

Sophisticated Customers Unsophisticated


customers

Less variety More Variety

12. Do you feel that Home Delivery of Aavin milk is made at prescribed time at early morning ?

Strongly Disagree Disagree Neither Agree Agree Strongly Agree


nor Disagree

1 2 3 4 5

13. Essential elements which is to be added to satisfy customers?

a. Subsidiary product b. New dairy varieties

c. Cost reduction c. Discount


14. Rank Aavin dairy products on its Food Quality and Service?

+5 +5

+4 +4

+3 +3

+2 +2

+1 +1

Quality Service

-1 -1

-2 -2

-3 -3

-4 -4

-5 -5

15. Are you satisfied with newly launched sugar free ice creams for diabetic patients ?

a. Likely b .unlikely

16. How do you scale Aavin dairy products ?

Attribute Poor Average Good Excellent


Price
Sweetness
Packaging
Softness
Schemes

17. Rate the Percentage(%) regarding the customer service provided by Aavin dairy ?
18. Which product of Aavin has mostly attracted towards customer?

a. Milk b. Ghee varieties

c. skimmed milk powder d. Flavored milk

19. Which Aavin milk product has maximum demand?

a. TonedMilk b. Double toned milk

c. Standardized milk d. Full cream milk

20.Comment about Aavin Dairy ?

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