iPhone's global success is more marketing myth than reality
By Joe Wilcox | Published October 1, 2009, 12:15 AM
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American business history almost certainly will recall Apple as one of the most successful marketers ever. With iPhone, the company has performed a remarkable magic trick: Making the late-starting mobile seem ready to take over the world. But the hard reality of facts -- not the torrent of glowing emotions coming from American and European financial analysts, journalists or Mac loyalists -- show something else. Apple's smartphone is by no means the roaring success everyone here claims it to be.
Let me preface by reminding that I'm on record as calling Microsoft's mobile strategy a train wreck and asserting that the cell phone is poised to replace the PC. I've also called Apple's mobile platform -- iPhone, iPod touch and App Store -as leading contender to become the next-generation computing platform. But hard mobile phone data and analysis raises doubts about whether Apple has got a sure winner. After being an early App Store cheerleader, I'm increasingly of the opinion that Apple's mobile platform may not reach escape velocity after all. Emerging markets and Apple's flawed strategy in India and Russia top my reasons for questioning how high the platform will ascend before falling back to earth. Other factors, such as device pricing and emerging market trends around mobile money, also work against Apple's present iPhone strategy. Some iPhone fans might ask: Surely Apple's global reach -- more than 70 countries -- is enough to bring the iPhone/App Store platform everywhere? But there's more to selling handsets than having presence. I contacted IDC Worldwide Mobile Phone Tracker senior research analyst Ryan Reith about Apple's global reach. He explained:
The 70+ countries is something that looks good on paper, but in terms of volume it doesn't address the regional dynamics. One of the reasons why Nokia and Samsung are so good in developing markets is because they have mastered the art of effective manufacturing and distribution. They can make devices/services that suit the market. Apple is clearly not that type of company, nor do I think they are going in that direction. Having handsets readily available in 70+ countries is good for brand awareness, but it won't necessarily drive market share.
Another BRIC in the Wall What is iPhone's real marketshare? In the United States, during second quarter 2009, Apple ranked No. 6 in handset unit marketshare, behind Nokia in one of its three weakest markets, according to IDC. Apple's share: 5.9 percent. By comparison, leaders Samsung and LG had 24.8 percent and 22.1 percent unit share, respectively. But Apple's global showing is more revealing, and the numbers fall far behind US hype about iPhone and App Store. For example, combined, four emerging markets known as BRIC -- Brazil, Russia, India and China -- account for more than 40 percent of world population. There, iPhone's largest unit marketshare in any one country was 1 percent -- in Russia during second quarter, according to IDC (That's actually good enough for rank of No. 7). Marketshare is too small to even register in the other three countries. That's three goose eggs for iPhone. By comparison, Nokia unit marketshare ranged from 38 percent to 56.1 percent in these same four countries during second quarter. China isn't so surprising a non-showing considering that only in August did Apple cut a distribution deal with second largest wireless carrier China Unicom. But that doesn't explain iPhone's tiny share in Brazil, India and Russia. The reasons are actually many, and on closer analysis they don't bode well for iPhone gaining significant unit marketshare any time soon -perhaps not unless Apple just gives away handsets (Please jump to next subhead for further analysis). During this month's new iPod launch event, Apple CEO Steve Jobs said the company had sold 30 million iPhones -- a number that is sure to increase when third calendar quarter shipments are officially announced in a few weeks. Thirty million is a remarkable number in just two years, but from another perspective it's paltry. In just the second quarter, Nokia sold three-and-a-half times more handsets as Apple did in more than two years, according to Gartner and IDC. I've read the comments and commentary; iPhone defenders try to dispute numbers like these by insisting on only counting smartphones. They claim the comparisons are unfair, because iPhone is in a different category. OK, let's do that. Globally, during second quarter, Nokia sold more than three times as many smartphones as Apple, according to Gartner. Nokia's smartphone market share was 45 percent, while Apple's was only 13.3 percent. There is another measure of success. Defenders of iPhone are all hung up on the applications, as is Apple, which uses App Store like a marketing club. This week, Apple announced that there
have been 2 billion downloads from the App Store, which now has more than 85,000 applications. The number is humongous and quite simply unbelievable. Apple has shipped about 50 million App Store capable devices (including iPod touch). Assuming they're all in use, that works out to 40 applications per device. A World Apart There are still more ways to put into broader context iPhone's 30 million units. Global annual handset sales exceed 1 billion units a year, according to combined analyst reports. In about the time Apple shipped 30 million iPhones, all manufacturers shipped about 2 billion handsets. Combined analyst estimates put the number of cell phones currently in use at about 4 billion units, with as many as three quarters in emerging markets. Exactly how does 30 million in use (presumably) compare to 4 billion? Apple's reach is small, but Americans would never know that from all the noise here about iPhone (Jump to the next subhead for scorching indictment of the American media). Apple's challenge then is to gain more share, more rapidly. "Apple has had great success in North America, but quite a bit of struggle remains in other regions, especially developing markets," Reith said. The reasons for iPhone's rest-of-the-world struggles are many and too many for this already overlong post. I picked two, the latter being big enough for a series of blog posts. Carriers operate differently in many emerging markets than here. For starters, there are many state-sponsored carriers. More significantly, in some markets there are many smaller carriers -- and these are not the ones distributing iPhone. It's not uncommon in markets like India for phone users to switch carriers by swapping SIM cards. Small carrier competition creates more consumer choice, but not for iPhone. Earlier this year, Anshul Gupta, Gartner's principal analyst for mobile devices, discussed some of Apple's emerging market missteps: "In India, iPhone was launched at $650, and it was locked to operator for life. At first, price was high and secondly phone was locked in a market where consumers are not used to such condition, and" where people "change operator[s] frequently." But iPhone is different. "You cannot [swap] SIM cards," he emphasized, "because it is locked onto [the] operator you bought the device from. An iPhone bought from Airtel will not work on Vodafone and visa versa. Phone is not subsidized as well in India." The perspective is about the same there in India as viewed from afar by the Gartner analyst. "Apple bungled up big time with the iPhone in India," said Rohit Mishra, a student studying mobile technologies at VIT University in Vellore, Tamil Nadu, India. "It still has a solid brand and created the touchscreen crave that has resulted in the success of Nokia [XpressMusic] 5800 and Samsung Star." Nokia is India's market leader, with 56.1 percent unit marketshare in second quarter, according to IDC. Samsung was No. 2 and Apple No. 22. Rohit continued: "By pricing iPhone at Rs 31,000 ($600 approximately), Apple turned away a huge bunch of people who were waiting for the iPhone. There is another issue here -- we don't have 3G here. It's been launched by the state carrier in select cities, but that doesn't count for much now." Most of the world doesn't yet share the American obsession with smartphones. In many emerging markets, mobile telephony needs are more basic: connectivity and commerce. Governments and industry struggle to just get citizens connected with any mobile phone. Something as sophisticated as iPhone isn't a consideration.
Aruna Turay wrote about a new mobile money system opening in Sierra Leone. Maxis and Nokia. Additionally. in Awareness Times. Where banks can't reach. There is informational obsession with the device that defies reality. in cooperation with Maybank." That's good news for Apple and its powerful App Store. By number of mobile applications. The benefits can be substantial. Apple is puny. Apple is a world-class leader. in many of these same countries. According to GSMA: "A 10 percent increase in mobile phone penetration can boost GDP growth by 0. By the way.even with App Store as a huge asset. but not the other. In October 2008. Spain. The number of blogs in any given week just dedicated to new App Store applications is evidence enough. in a country where 75 percent of the population is illiterate. One line from the press release makes the point: "4 billion mobile phones but only 1. governments and industry are looking at ways to enable commerce. too. Apple has the one." he said." Before writing this analysis.limited meaning its dedicated to application purchases. Rather than store bills and coins under the mattress (if there is one). announcing its own network in August. from June 22-29. so to the speak. "The view about American journalist obsession with the iPhone couldn't be more true." Beyond connectivity.6 billion bank accounts." He added: "Mobile payments will interact with a lot of apps that are made for emerging markets. mobile phone access is as little as 2 percent in rural areas of Afghanistan. Increasing mobile penetration is a primary goal there and among other emerging market countries. "My opinion is that mobile payments will coexist on current OS/platforms. While the concept has several forms. 2009." he said. Misguided Reporting I'm not trying to demean or even diminish Apple's success with iPhone or App Store but to create perspective too often lacking in US reporting. IDC's Ryan Reith agrees.6 percent.
. Many of my journalist peers are themselves obsessed about iPhone and App Store. and will play a role alongside of applications. I took the position that mobile payments would overshadow applications. mobile phones can. mobile money allows residents to pay for goods using their cell phones and to receive money.According to data presented during the GSMA Mobile Money Conference. App Store offers a limited mobile payments system -. "I don't think one will overshadow the other. Mobile money is a primary goal. even Nokia is moving into the mobile money business. Reith disagreed. The point: The majority of the world's cell phone markets have needs that the iPhone isn't ready to meet -. could actually increase the iPhone/App Store platform's appeal in emerging markets. held in Barcelona. people carry digital currency attached to their mobile accounts. An Apple bank. basically. Visa launched a mobile payment network in India. By number of devices. A similar network launched in Malaysia in April 2009. Three days ago.
but Apple's platform is no sure thing. • •
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View comments by dedappermedia Oct 8. Although there's plenty of misleading data (and misuse of good data) in this piece as well as
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I'll have some of what you're smoking Joe! So Nokia has 45% of the smartphone market in the U.doesn't even remotely jive with Gartner or IDC smartphone unit shipments. nor even Apple's figures.0 blog. according to a report issued Wednesday by AdMob. According to Gartner. Nokia has 45 percent smartphone marketshare in the United States.? Really? The United States of Finland? I guess if you (and Gartner) define "smartphone" as a mobile phone with a chip in it perhaps. reporter Philip Elmer-DeWitt asserts that "iPhone's share of the smartphone market hits a record 40 percent. But smartphones like the iPhone and Android OS handsets are a different beast and Nokia doesn't have a dog in the fight here in the U. as measured by hits on AdMob's ads. It's wonderful for Apple's Stock price. I look forward to the engaging debate. Feel free. Frommer makes a short-sighted recommendation. Now for the other blog: I disagree with Silicon Alley Insider writer Dan Frommer's assertion that "Microsoft must make more spps for the iPhone. This kind of persistent reporting makes iPhone appear larger than what it really is.share of the smartphone market in every region of the world except Asia and Africa." That's a simply crazy idea from yet another member of the iPhone-obsessed American Press." Really? In what alternate universe? He writes: Apple now has a substantial -.if not the largest -.S. At the Apple 2. If you're living in one of two glass houses -geekdom or the United States -. that's what comments are for.It's that misguided obsession as expressed in two separate blog entries posted yesterday that prompted my writing about iPhone.based on advertising measurements -. In North America. As for me. he gets plenty of other stuff right. Microsoft's mobile strategy may be total disaster. its share of the smartphone market is 52 percent. the iPhone's worldwide share grew to 40 percent from 33 perent over the last six months. Definitions matter. I expect many iPhone and Mac fanboys to call me out-and-out wrong. Overall. many technology bloggers or journalists live in both).this kind of thinking makes sense (Sadly. Which sell an unsubsidized one? None. But the data makes sense perhaps looking at AdMob's share on different handsets.S. That's OK. Which carrier sells a subsidized Nokia touch-screen smartphone? Oh that would be none. 2009 . This data -.
but. How lame. Score: 0 | Post Reply Rafafanck Oct 12.3 percent.2:31 AM I don't hate Apple..10:00 PM you can say anything. It could happen.") and how many apple? We can't forget that apple is new in the market. the only problem is that iphone is still to expensive here in Brasil. while Apple's was only 13. how many models have been necessary for nokia to have 45%? ("Nokia's smartphone market share was 45 percent. not every company needs or wants to be the worldwide market leader. 2009 . 2009 . For what? To do stuff their "creator" deemed unholy? F-. Being the premium market leader in premium markets is good enough (and very profitable) for some. I've never met an extremely technical Mac user.. They rightly don't fear Nokia and it's sad rejiggered relaunch of the Ovi store but rather Android. and everything is too expensive here in Brasil(including nokia phones) and what nokia phone is
. And anyone with an IQ of approx 57 and above can see nothing special in Apple already today to justify the buzz around it.. there is always a price. They CANNOT change their modus operandi which currently forces their users to jailbreak and jump through other hoops like dogs in the circus. Enjoy! Score: 0 | Post Reply extremely well Oct 9.that.. and i will buy a 32gb 3gs. 2009 .. nokia is since the time of the cell phones with the snake's game. It's in Apple's genes to shoot themselves in the head. You're free to bet against them. but I still predict its collapse. i think anyone have already had an iphone don't want anyone else.. They are all spoon-fed retardants who are impressed by idiotic crap that third-party software does way better any day. And what ****s you is that you know that. Remember. just like me.5:41 PM iphone is the best phone ever. Apple's way of competing with rock-solid-ready-for-future-Win2000-core: build upon someone else's work hehehehe UNIX. Joe. since anyone with an IQ of approx 72 and above can see it coming (AGAIN). apple will continue getting richer and better. I know you haters are just dying for Apple to collapse. Score: 0 | Post Reply Rafafanck Oct 8. And apple market is just getting bigger. the hard fact is companies like RIM and Apple have done pretty well for themselves operating in the high-end Western markets.many that sing the iPhone's praises.
Even *if* Apple continues to make "better" smartphones. Score: 0 | Post Reply jermort Oct 8. I begin to wonder if Apple should start offering a free buffet with every iPhone purchase. and their competitors are doing what they'll continue to do..better? anyone of the big nseries(n95 etc. than a big with 5mp. Apple competitors will copy 99% of the things people really love about their iPhone and offer it for 50% less. I'm sure glad I bought one of these things! If only I could keep it running with out rebooting or restoring on a daily/weekly basis. It could make the event ever so memorable.. Naturally. i prefer a small phone with 3mp. and anyone wants to have one. 2009 .. i am from Brasil. everybody prefers the iphone.. fewer and fewer people fall for that BS hehehe
.)i know. Score: 0 | Post Reply extremely well Oct 9..6:16 AM edited Ahhh God..9:57 PM that's not what i mean. i think anyone have already had an iphone don't want anyone else" sorry.4:27 PM iPhone better??? Better than what??? The Apple Geniuses just released another iphone s/w update... Ver 3. 2009 . You. Worse than Windows 3.1. Damn.2:11 AM "And apple market is just getting bigger. "just like me. i don't speak english very well.1! Score: 1 | Post Reply extremely well Oct 6.how can you not see that Apple is doing what Apple has been doing. 2009 .2 is advertised to fix all the bugs introduced in 3. Apple must always spend much more on marketing to convince people that paying 50% more to get just 5% more is the cool thing to do. Score: 0 | Post Reply Rafafanck Oct 12... they could never make them so much better to justify the price difference between them and the competition. 2009 .fatty. just like me" Hmmmm. Here in Brasil.
The Apple bubble will burst soon after that.. Now... Windows. 2009 ... Vonage. who MUST HAVE A QWERTY KEYBOARD from integrating bluetooth keyboard to an iPhone. as soon as the last remaining Apple soldier is killed -. . again. WAKE THE F-. There is no way Apple survives ON ITS OWN the next 10 years.. cuz Apple wants some cash for those hardware "extras".2:50 PM I thought you had said 5 years previously. Something that'll put Picasa.. Besides. I agree. or some other new limitation. Apple is doomed for failure.As can be seen with MacOS vs.)
. you wanna be 100% sure you're gonna win hehehehe . 2009 . Apple's control freakness will continue to hurt users as the conflicts of interest between Apple's gaylords (AT&T) and other services (Google Voice. then after Win95 it was clearly "stability". No doubt about that.) Score: -2 | Post Reply yountmj Oct 6... it was now "security" (mass attack of the toolbars from hell). slowly all of Apple's arguments against its competitors disappear. Babylon etc to shame.the Mac desktop/laptop market. Apple can only start showing irrelevant benefits such as better backup and other BS that has nothing to do with an OS.5:28 AM I said iPhone sales will totally tank within 5 years. I'll wager my left testicle on that. Now security comes together with comfortability. True Image. Well said. Windows Vista core complaint was "senseless security measures" (User Access Control madness). Score: 0 | Post Reply extremely well Oct 7..in vain. and again. With Windows 7. then with WinXP when interface was beautiful and stability rock solid. They'll die or lose autonomy (merged/bought by someone) in max 10 years. Apple will never ever be able to please developers like Microsoft can. do you REALLY think MS cannot outspend Apple with their gay Time Machine and gay AT&T Natural Voices Text-to-Speech licensing? You've got to be the most retarded person in the world if you think MS cannot throw in everything AND the kitchen sink in future OSs. Apple's MOST PAINFUL weakness will be revealed by a lame walking mobile OS that will ALWAYS be 20 steps behind Windows Mobile technically and in ease-of-programming (Visual Studio style). when you make the stakes so high. which was completely annihilated by Vista (highly secure and includes AV mechanisms).. Apple is almost completely out of ammo. Skype) exhibit themselves.UP! Apple will continue to be a bully and prevent users like ME. now it's 10? =) At any rate. Any of these products ain't worh more than a few dozen million bucks to completely clone within 6 months with MS army of coders. It'll still take a few years for Apple to gasp for air. In the early 90's it was "user interface".
the turning point came when I bought a HP WM based rw6828. which just so happens to be an iphone. have they found Osama in one of your folds yet?? hehehehe Score: 0 | Post Reply jnaina Oct 2. but I hardly see anyone writing a thesis stating that Lexus/porsche/maserati are all failures because
. and 100 megapixel that..Score: 0 | Post Reply dedappermedia Oct 8. updating the firmware/rom was an exercise in playing russian roulette. BTW. 2009 . or 1080p HD video with tivo built-in. Sure the damn iphone doesn't have the latest bluetooth ADP2 this. and came out with a phone that is simple to use. They didn't just deliver a phone. including the palm and newton. instead of truly addressing the concerns of the regular joe who wants a connected device that can be used as a phone and internet device/game/mp3/small factor pc. While I am a geek by nature. to make it all work. that prevented me from utilizing the device fully. Over the years. 2009 ..11:44 PM wow thou dost protest too much -. Apple was the first company to really reexamine the concept of the smart phone and truly cleaned up a lot of mess out there. multiple apps being run would slow down the phone to a unusuable state.it has to pass the toaster test. Somewhere along the line. 2009 . They are only looking for the most usable smartphone. and had the time in the past to fsck around the device to make them usable by customizing/hacking/configuring them. functional and extendable. my first bring the Moto brick phone. but a extensible platform. the mainstream/established phone makers started getting more focused on marketing/carrier bundling/marketshare growth. the user interface with the damned stylus was a horror.2:42 AM I have been using mobile phones since 1989.2:05 AM In your case you know I'm gonna have to be a top. Sure i could have trawled the net to look for patches and fixes. Sure the iphone will not appeal to all and sell like another faceless cheap nokia candybar.are you a top or bottom? Score: 0 | Post Reply extremely well Oct 9.. Every one of these devices had flawed interfaces. you just want something that just works.. But you know. This was HP's umpteenth smartphone. apps were of mediocre quality and prone to making your phone crash. most folks who buy the iphone are not looking at the best specced phone out there. I have owned over 25 different phones and about 12 different PDAs. but at some point in your life. but the device was utter crap. vpn/internet settings menus were redmond's worst programming feat.the list went on. The phone would hang while talking.
to put forth some facts about iPhone's global presence. 2009 . anyone who knows anything would tell you the iPhone is not for everyone. sort life-span products.consumable.8:30 PM I think the whole thesis above fails to acknowledge a few key points: Firstly 4bn phone users worlwide? At first I started to agree...set yourself free Joe. 6bn people on the planet." But you do. In the same way Apple Notebooks/Desktops happily deliver a 5-year life-span the proliferation of NetBooks is dropping the average PC life-span giving the false effect of increased marketshare.. Joe. low-end consumer phones are just that . regardless of population the wealth dynamic is vastly different. 2009 . Score: -2 | Post Reply fatty Oct 2. wait.. 2/3rds of the adults I know have 'em (maybe more) but the global population stats include under 10s & over 65s. Smartphones won't be changed every 6-months so of course the marketshare (by volume of sales) will be lower & decreasing.2:35 PM Huh? that is funny. This means less about half the people I know actually own a phone. Secondly. which is so far from the truth. Tell us the real reason you wrote this nonsense. My wife comes from a modest. 2009 . high-volume. Thirdly. not everyone needs a smart phone.. see people writing about iPhone like it will sell to everyone and is selling to everyone. The US on the other hand is probably the model of capitalism/materialism so of course the disposable wealth for Apple gadgetry is going to be higher. That is an absurd statement.
. Score: 0 | Post Reply McDave Oct 2.. 4bn phones has to be fiction.no. Score: 2 | Post Reply joewilcox Oct 2. South American country & no.11:30 AM @jnaina You're right that you don't "hardly see anyone writing a thesis stating that Lexus/porsche/maserati are all failures because they didn't sell billions and that the afghan sheep shaver or the chinese chicken feather plucker doesn't own one. That was the whole point of writing this post -.they didn't sell billions and that the afghan sheep shaver or the chinese chicken feather plucker doesn't own one. you're not immune. living in an affluent western society 2/3rds of the people I know have 'em . in America. they won't be affording iPhones.
maybe one finger only for next X years. Maybe Microsoft will keep them alive again for their own benefit ("I? Monopoly? Noooo") and maybe Google will buy them out. Don't tell me Apple are so damn unique and special.000 just-as-smart developers/designers/scientists around the world with just as many PHDs. Apple does not have a monopoly on creativity. taking with it the entire company. You'd likewise have to be retarded to get an iPhone compared to the better and cheaper (again) alternatives for future mobile OSs. but we'd have the same nice interfaces. and the APPLE STOCK BUBBLE WILL BURST. man!"). man!") and creating another ("forget about multitasking and powerful IDE for devs -. We just didn't have the CPU power to do it well. do I detect a bit of teen angst leaking out there? . Listen.just get it to market fast.-) So the iPhone has no hope against the massed opposition of dozens of other companies?
. They . iPhone sales are gonna TANK BAD within 5 years. with or without the iPhone. So they beat the market with some clever idea. all. Now *that*. The only way they can survive is if they go out and say "we are so damn special that we want you to spend $5. 2009 . lose . is a rather unlikely scenario and we all know it hehehehehehe Score: -3 | Post Reply mrrt Oct 2.000 on a laptop that is only 5% better than a $700 laptop of our competitors. They CANNOT continue to innovate better than 200. and you will pay because you have the cash you rich bas****". Either way Apple will lose its indepenence in a few short years BECAUSE THEY ARE A MYTH OF GREATNESS AND ALL MARKETING LIES EVENTUALLY COLLAPSE LIKE A DECK OF CARDS. 2009 . They were about to die once and they're gonna do it AGAIN.McD Score: 2 | Post Reply extremely well Oct 1.. NO BIG DEAL.11:59 PM Once in ten years Apple comes up with some market hit and you ppl are creaming your pants.. The iPhone OS is the lamest thing in the f'king world and will FOREVER remain gay in comparison to Windows Mobile. They ain't. and Apple came in and did a few things "efficiently" by effectively KILLING the most basic concept of QUALITY WORK which is multitasking. it .1:10 AM Hmm. Apple actually sucks by solving one problem ("make the damn thing sexy. we would STILL have touch screens.. You will have to be the dumbest person in the world to buy a Mac in 5 years when by EVERY MEASURE a Windows machine will be the better pick. will .
EMI. Then there is the iPod ecosystem with over 75% of cars coming with iPod integration and of
. No other competitor did sync nearly as well. Synchronisation was the other reason? In that case check for the iPhone . the App Store is accelerating far faster than the iTunes Music Store in terms of sales and awareness .. podcasts as the iPod (and of course add Apps to that as well). movies... and PlaysForSure sync was a complete mess. 2009 . the "Plays For Sure" platform. Also by your own admission the iPhone enjoys spectacular levels of exposure in the press and the public consciousness so again your argument is leading us to conclude the iPhone is destined for the same success as the iPod. Real. I started asking in blog posts why no other company marketed a music player.you would have thought Apple made the only one. By the advertising -.it has the same industry-leading synching of music.yet another engine for the iPhone growth story. Sync was one kind of user interface that worked well for iPod. oh wait.. The iPod/iTunes sync worked really well. Mitsubishi.11:39 AM @mrrt Mart. Back in 2002 and 2003. and it works well for iPhone/iPod touch.. Universal etc etc etc. which is good product marketing. Marketing works. -Mart Score: 0 | Post Reply joewilcox Oct 2. even for all that DRM content. which is one reason Apple is pumping so much into advertising App Store to promote iPhone. Sony. :-) In point of fact. iPod was very different. It makes people feel good about using iPhone. .8:07 PM Okay so if marketing is the main reason for the iPod's success then by your own argument the iPhone/App Store will be a shoe-in for the same dominance the iPod/iTunes music store enjoys as iPhone advertising has well and truly carried on the same tradition. Multitouch is another.I guess just like the iPod and the iTunes Store just couldn't compete against all those just-assmart PhDs behind the massed opposition of Microsoft. Something else: Apple got the most important attribute right on Day 1: Synchronization. Dell.. Toshiba. Score: -1 | Post Reply mrrt Oct 2. Creative. iPhone's appeal isn't the device but the software and user experience. 2009 . the Zune. TV shows.and there was lots of it -.
The hardware is what makes the pleasant user experience possible in the first place through software. http://www. Unlocked iPhones show just exactly what that device is (and should have always been) capable of doing since launch. 2009 . Score: 1 | Post Reply mrrt Oct 1. I would agree with that statement though. 2009 . As you say." For me.4% in Q2 2008 to 45% in Q2 2009. It's quite simply an elegant and beautifully designed piece of hardware (not so much with their latest cheap looking and feeling incarnation). Basically Joe. 2009 .course the thousands of other peripherals such as dock-equipped sound systems.Apple has sold 50 million
. Nokia's has decreased from 47. etc etc which all work with the iPhone. the appeal of the iPhone always has been the device.11:00 PM Joe.3:02 PM "iPhone's appeal isn't the device but the software and user experience.jsp?id=1126812 RIM took 10 years to hit 50 million Blackberry devices sold this year . For the rest of Apple's products. cases. Score: -2 | Post Reply yountmj Oct 6. multi-touch and the amazing iPhone GUI is another driver. everything you have said supports the thesis that the iPhone is on the same trajectory as the iPod – is that not the case? -Mart Score: 1 | Post Reply bousozoku Oct 3. and robbing consumers of the experience they truly deserve for that amount of money. it came from IBM. You need to look where the market is heading to get a real picture of how large an impact the iPhone has had and continues to have. not Apple.12:20 AM $5000? The last time I saw a laptop computer costing that much.com/it/page.gartner. It's the limitations and restrictions placed on it by Apple and AT&T for over 2 years that have been choking the device. The iPhone's smartphone marketshare has grown 625% year-over-year while according to Gartner. one important issue you fail to mention is growth rates.
com/pr/2009/r2009081.3% share of the smartphone market in Q2 2008 to 9% in Q2 2009 http://www.7% figure from Canalys does not include the iPod Touch. I checked the Flurry site and couldn't find the 74-percent figure. This year they estimate Apple and RIM combined will rake in a staggering 58% of total operating profits over the entire mobile phone industry.iPhone OS devices in only 2 and a bit years.canalys. Apple captured 20% of the profitshare of the *entire* mobile phone market (with RIM capturing 15%).12:53 PM edited @mrrt Mart.htm As far as profitshare is concerned. -Mart Score: 0 | Post Reply joewilcox Oct 2. low-res. but at its current growth rate and consumer and developer mindshare I wouldn't want to bet against it particularly as Apple still has plenty of countries (such as China) and carriers to expand into.it's about the platform – the OS and the apps.r-iphone-blackberry. I got the figure wrong – it’s even larger! The WSJ reports analysts at Deutsche Bank have estimated that despite only having 1% unit marketshare in 2008.ars Joe. The iPhone is in 70 countries. The 20% is a rough extrapolation once the latter is added to the mix. Then there is Microsoft who has been well and truly knocked to the ground having dropped from 14. The 75% of developer-share figure should have been 74% and comes from the Mobile Application Analytics firm Flurry which indicates that in terms of developers by platform the iPhone went from 72% in March 2009 to 74% in June 2009: http://blog. The iPod/iTunes ecosystem where Apple owns 70% or more marketshare of media players and music stores says you should never say never. non-touchscreen devices many of which not only lack 3G but wifi as well.. RIM only has a current subscriber base of 30 million devices and most of those are older.com/? month=7&year=2009 You highlight the Mac as an example of Apple failing to establish a market-leading dominance but fail to acknowledge a much more recent example. But I did find that all the data
. RIM and Nokia are already saturated in ~300 countries.com/g.flurry. it seems fairly evident that the hype around the iPhone OS is in large part justified whether supporters of other platforms want to acknowledge it or not. Will the iPhone/iPod touch capture the same overwhelming share of the smartphone/pocket computer market? Who knows. see response to above about iPod/iTunes. With all these data points.. the 13. http://arstechnica. 2009 . It's not about just the phone anymore .
Some of the charts and text talk about games (which is not surprising as they are such an important driver for consumer interest)." Score: -2 | Post Reply mrrt Oct 2. 2009 . They are not to be taken lightly. Quote: "Though iPhone still commands the majority of developer interest. Steve Jobs' vision of the mobile future has no peer. I do believe that gaming is the future of the iPod touch platform. Android is beginning to close the gap in an undeniable way. 2009 . However.10:05 AM Android-based phones are likely to be successful because Google is another very creative company. 2009 . So far we have only seen early generation iPhone technology. but by my reading you took the data out of context. -Mart Score: 1 | Post Reply mrrt Oct 2. it stayed the same on 22% for Android. The Flurry data also shows that new developer starts are much higher for Android than for iPhone/App Store. No disrespect. Score: 0
.8:29 PM The 74% of developers on the iPhone figure is shown in the pie chart three-quarters of the way down the page which shows that as Developer interest in the iPhone grew from 72% to 74%.was specifically about games and that the developer comparisons are to carriers stroes like AT&T's. Apple has an inherent advantage in this competition because they design the hardware and software and can optimize both to create an unmatched user experience. but plenty of the data on that page talks about general dev issues as well.8:32 PM edited Joe. any comment you'd like to make on the huge growth rate of the iPhone vs other platforms or the enormous profit-share of the iPhone vs everyone else? These are pretty important issues that bear heavily against your arguments. -Mart Score: 1 | Post Reply rauckr Oct 5. The product will increasingly be seen as the fusion of computer/telephone/video/audio devices. Future generations will leverage increasingly powerful hardware and more sophisticated software.
It's the fastest growing segment of the market but you choose to diminish it's importance.. Is it really such a shock that they have bigger numbers than a rookie? Does the size of Nokia's mobile business. 2009 . Rim and Google are trying to do. Show new feature of icrapone-MMS lol. what a crap Score: -5 | Post Reply Piot Oct 1. Sigh!
. so will the data plans. Is a product not successful because it only comes in a couple of different flavours? Another reason. Apple has been selling iPhones outside the US for a little over a year. These 'platform' phones will get cheaper. Samsung sells more phones. Microsoft. You may have tried to look at the different needs of various regions but in the end your argument simply comes down to numbers. It has hundreds of different models. sells them in virtually every country in the world (via nearly every carrier).. LG sells more phones. just like Nokia..10:16 PM Joe you really just don't get it do you? You spend so much time on explaining why Afghan goat herders and Chinese rice farmers won't be buying iPhones that you miss out real. Nokia is the global leader in cell phones. Another reason. Goat Herders WILL be buying them.. built up over 20 years somehow prove that iPhone's success (in just a couple of years) is just a "marketing myth"? Finally. The vast majority of phones sold by Apple's competitors are not designed to be used with expensive data plans. Therefore iPhone is not successful. You can quote your big numbers all day long. Apple appears to be trying to build an ultra mobile computing platform here. The single biggest reason these companies sell so many more phones than Apple is they have hundreds (that's hundreds) of different models. you know. relevant facts concerning the sales and success of the product. 2009 . Bigger numbers.| Post Reply lnternetworld7 Oct 1. If you don't agree with Joe then you are just an Apple fanboy.. but a candybar camera phone is just not in the same league. in your last para you set up the inevitable strawman. Did you not get Balmer's memo? One day all cell phones will be "smart". Nokia sells more phones.10:48 PM Below viewing threshold. 14 months! For comparison Nokia has been in the business for over two decades..
and not ignoring. other than Blackberry and Bang and Olufsen. MAY GOD CONTINUE TO BLESS MICROSOFT...
. was Steve Jobs registered as an organ donor after starting Apple or was he of the 2/3rd who decline? Inquiring minds would like to know. 2009 .Apple killed Microsoft in the mp3 market.12:16 AM edited Below viewing threshold. BOOKMARK THIS PAGE AND LET'S COME BACK HERE IN 5 YEARS TIME ONCE THE APPLE BUBBLE HAS BURST. Some of the other paid shills out there do a much better job of trying to disguise their anti-anything-apple/google. the rest do.2:33 PM edited Below viewing threshold. Score: 0 | Post Reply extremely well Oct 2.2:30 PM Tell it like it is: Apple don't make throwaway phones and. A fan of putting facts (all the facts) into some kind of real world context. He just tries to add his fluff around the Microsoft talking points slide decks their marketing droids send out. OKIE?? Apple sucks and they shall collapse. 2009 . AMEN. everything Microsoft does is amazing/wonderful/fast/exciting/etc. Show Joe has no logic. Windows 7 and Windows Mobile 8-9 will make everyone in the world know who the true master is: Microsoft and Microsoft ONLY! BTW. Score: -6 | Post Reply fatty Oct 2. The facts are simple. Nokia's N9x series probably doesn't sell any better than iPhone does.I'm a fan of reasoned argument. so that's not how Nokia has a huge share of the market. Score: -4 | Post Reply bousozoku Oct 1.. 2009 .... Last quarter the iPhone outsold all Microsoft Winmo devices put together. They sell more throwaway phones than almost anyone else. huh? hehehehehehe I AM THE ONE AND ONLY TRUE TECH PROPHET WHO HAS *NEVER* BEEN WRONG.. Show hahahaha you are recognizing tech trends. and now Apple is killing Microsoft in the smart phone market. tech trends and directions. how many billions of dollars does Steve Jobs have to donate to reach just 1% of what Bill Gates has donated so far? And another question. A fan of recognising.
well. and I totally agree with what you are saying in this article about the incredible hype going on in the US these days.1:01 PM Joe. 2009 . all put together with a good thesis. 2009 . Most notably.1 million.they are establishing the "Next Big Thing": The Mobile Computer Platform.5 million handsets in Q4. also in the US. 2009 .in fact they're not even solely aiming at the smartphone market . In terms of smartphone sales. you find that Apple has 20% of the global market. Granted there is plenty more room for growth in Eseries sales. or need world dominance. Apple is not competing against the millions of dumbphones out there . bringing the 2007 total to 437. the N95. Glad you are trying to put things in perspective! Score: -2 | Post Reply mrrt Oct 1. want.When smart phones come down to the US$50 level en masse. Score: -2 | Post Reply Daddy_Spank Oct 1. Q4 Nseries sales were up 48% compared to Q4 2006 whereas Eseries sales ballooned with a 102% increase. beating RIM and second only to
. In a good way! Thanks for interesting perspective and facts. but until then.8:41 PM um dude. they're doing the same thing in phones that they do in computers and it's working. you're comparing Apples and oranges. we'll see if Apple care to compete and whether they sink. I just read your article and I you kindof surprised me with this one. When you compare the iPhone OS (which includes iPod Touches) vs the Blackberry OS and Symbian etc. Nokia has officially obtained a 40% global market share as of Q4 which is quite an accomplishment. this is old news: "Nokia is Connecting People indeed.2:22 PM Joe. Today the Finnish giant has released their numbers from the final quarter of what has been a phenomenal year. Nokia unloaded 2 million of them in Q4 2007 compared to 11 million Nseries devices" But that's old news and I'm sure you already knew that. I am european and travel a lot. Score: 2 | Post Reply Paulysworld Oct 1. As much exposure as the Nseries gets. They shipped an impressive 133. it’s pretty remarkable that the enterprise sales increase was more than double that of the Nseries. yeah. regardless of whether they have.
2:56 PM edited Below viewing threshold.3 percent.canalys. It wasn't. Score: -4 | Post Reply mrrt Oct 1. But positioning it as such doesn't make it such. -Mart Score: 2 | Post Reply joewilcox Oct 1. (figures from Canalys) Add to that the fact that Apple has captured 75% of mobile developers. in Q2: http://www. iPhone OS share is 13. too. 2009 . For smartphones. that's not the Canalys data I see.com/pr/2009/r2009081. Apple has a long way yet to go. Show @mrrt Mart. where does that come from? Apple created Macintosh to be the next-generation computing platform. You're too focused on the dumbphone market. Where does that 75 percent figure come from? Based on what? And the profitshare figure. I agree that iPhone potentially is the next-generation computing platform.7 percent. behind BlackBerry OS at 20.Symbian in global mobile OS share. -Mart Score: 1 | Post Reply rauckr Oct 5. 2009 .10:18 AM
. 2009 . and 75% of the mobile App market and you realise that the iPhone obsession is justified.11:05 PM Joe see my post further up where I address the points in your reply and give links to the sources of my data. Heck.9 percent and Symbian OS at 50. even if you do look at the global dumbphone market Apple has captured 15% of the profitshare on only 2% of the unit marketshare.htm The market is much bigger than smartphones. Which business would you rather be in? This in fact is a VERY big deal.
com/. Plus. But. but I haven't tested that yet). It's almost as though the detractors see the iPhone as some sort of threat to their way of life. particularly India and also Scandinavian countries. Steve Jobs' vision is not to make a better mousetrap but to build a new and different platform with unmatched capabilities.You have stated it well. (Really now. http://iphonetoday. even though traffic is quite low. I started an iPhone blog four weeks ago -." Absolutely true. In fact. 2009 . I tinkered a bit with the code.two days after I bought an iPhone 3GS.12:19 PM Joe Wilcox writes: "Many of my journalist peers are themselves obsessed about iPhone and App Store. I have been struck by the amount of trash-talking about the iPhone. Comments and suggestions are welcome. living in Mexico and had nothing better to do. We are not looking at the finished product but rather at a work in progress. but mostly it's off-the-shelf. The number of blogs in any given week just dedicated to new App Store applications is evidence enough. The blog is not a serious long-term project.cutting out the hyperbole and superlatives. not a coder.. I'm a former journalist and salesman. and I will likely drop it in a few weeks. The WordPress theme and the plug-in are both free. I have been struck that almost half of the visitors are from outside the US. Score: 0 | Post Reply KenSmith Oct 1. In a few hours. Take a look on the web and on your iPhone. I used WordPress for the publishing engine and found a plug-in by BraveNewCode that detects the iPhone and then delivers an optimized page. For content. I'm retired.p/weblog/comments/22597/ "Apple iPhone takes record 40% share of worldwide smartphone OS market" Score: 0
.mobi Score: 1 | Post Reply mjm01010101 Oct 1. 2009 . which I then edit and re-write -. the site was up and running on the web and the iPhone (also the Android. I look for press releases.. There is informational obsession with the device that defies reality. have you ever heard a CEO say he was "thrilled" about anything?) In searching for material for daily postings. My reason for doing the blog was to learn how content is ported to the iPhone and why more companies are not optimizing for the smaller screen.11:46 AM edited http://macdailynews.
2009 . Americas. hardly a myth. The statistics do not represent handset sales or unique devices in the market. Score: -6 | Post Reply joewilcox Oct 1. Score: -1 | Post Reply fatty Oct 1.11:29 AM Below viewing threshold.| Post Reply fatty Oct 1. Show Is Apple selling iPhones like hotcakes? YES Is the Apple App Store with over 65.11:55 AM Are millions of people in each of the four countries representing 40 percent of the world's population buying millions of iPhones? No. Are millions of people in each of these same countries buying from the App Store. Show Did you read the fine print? ""For those new to the report. rather they represent the relative mobile usage we see from the sites and apps in our network.11:56 AM Below viewing threshold. Asian or European emerging markets buying millions of iPhones? No.000 apps and over two billion apps downloaded wildly successful? YES Is Apple making extremely large amounts of money off the iPhone + App Store? YES Is Apple selling more Macs because of the iPhone halo effect? YES By those measures I would say Apple has a huge global success on their hands. they don't
. 2009 . 2009 . the AdMob Mobile Metrics report is a reflection of the data flowing through our network each month. This means that devices with heavy mobile usage (like the iPhone) have higher share than other devices.12:14 PM If you read my post to the end. you'll see that the misquoted AdMob data prompted my writing and to use real data from real analysts to provide real perspective." Score: -8 | Post Reply joewilcox Oct 1. 2009 . Are people in most other African. No.
. Better carrier subsidies would help. 2009 . Look at how they control everything they make. Are MILLIONS worldwide buying the iPhone? YES. Are dirt poor farmers on a mountainside in Afghanistan buying iPhones? probably not. Face the facts. but these days they are more like the big brother they labeled IBM in January of 1984 during the Super Bowl in the very first MAC add.make calls. whatever dude. send email. they are going to buy some cheapo phone which does what they need it to do. Apple used to be an innovative company. play movies. Score: -2 | Post Reply Paulysworld Oct 1.8:15 PM edited Fatty..have iPhones." For Apple the company. 2009 . What? Are you going to carry around breakable glass-screen iPhone in the mountainous regions of Afghanistan? Or a rugged Nokia handset? Use your noggin. Score: -1 | Post Reply fatty Oct 1.2:05 PM Below viewing threshold. and they do make nice bricks. When people spend their own money.. play games. they overwhelmingly choose the iPhone because it is the best phone out there right now.. Mind you there are over 130 Fart apps. And yeah. IM.by comparison. so how many of them are of actual use to anyone? And the top selling apps. Score: -6 | Post Reply Paulysworld Oct 1. but much more would a better device. You sound like more of the isheep spewing forth the same rhetoric. 000 apps. Show I know you are just parroting the Microsoft talking points as Microsoft is using every trick in the book to try to diminish the success Apple is having. do work. just saying is all. the programmers have said they "can't give up their day jobs" on the paltry funds they have received for their efforts. they recently announced they have 85. etc. not surf the web. if they buy a cell phone. 2009 .the iPhone is kicking butt and taking names right now.. iPhone's success is more about branding and marketing than meaningful sales -. As measured on the global scale. bang on the money!
. There are plenty of companies with niche products that make "extremely large amounts of money. iPhone and App Store are successful. I should have mentioned that in the post..8:16 PM well put joewilcox.
and the HTC TP2. 2009 . Rather than figuring out when/if someone will build a phone (or in some people mind I am sure some have already built it) that rivals the Apple ones. Score: -2 | Post Reply kb9mawjh Oct 2.5:37 AM I was actually looking forward to the TP2 but I might go for the LEO HD2 or if they ever release a Tegra based one go for it. As someone below me pointed out the plans are fairly spendy. They got quite a few people interested more in smartphones that were not before. That being said I will say Apple has certainly put a serious boot up the cell markets butt here. I think it's fairly clear the device itself is seen as a winner. for the most part I'd have to agree. the Palm Pre. what I am alot more curious about is where could we be going. best phone out there? Not by a country mile dude. It's fairly obvious the established market leaders are still kicking the Apple smartphone markets butt all over the map. and this carrier lock-in problem is a real deal buster for many (although in Apple's defense.11:22 AM Well Joe.8:20 PM Fatty. 2009 . Do yourself a favour and actually check out the Nokia N900. 2009 . What does the future hold? HSDPA is coming. continue to buy into the isheep mentality and believe everything Steve Jobs tells you. (travel lots europe and usa) Score: 0 | Post Reply rodgerballard Oct 1. what could it mean? New features and services that we aren't even seeing yet. or you could always watch the brilliant Simpson's episode when Lisa gets a mypod. I believe this could improve some over time in all 3 of those categories (price reductions on plans. The obsession with alot of other vendors to go the touch route tells me that was another winning aspect. All exceptional and 100% customizable! But hey. There's a few bits and pieces I don't totally agree with but fairly on mark.Score: -3 | Post Reply Paulysworld Oct 1. pricing and relative heavy handed approval process is another matter however. Then I can use it on any carrier I choose. I guess time will tell if any of this changes or if this is their undoing in this market. the phones are also pretty expensive (I imagine those prices hurt even more in emerging countries). phones and perhaps more carriers offering the phones as these contracts expire). how would they handle it without the subsidization deals they get with these contracts).
. The carrier ( and man the carrier is a real pain =( ).
Apple's online music store got that stagnate market going -." Apple didn't invent MP3 players. But Apple also got the ball rolling with graphical user interfaces.12:06 PM You're right that "Apple got the stagnate ball rolling. Nothing is more boring than a stagnate market. Mother of invention isn't always father of sales. 2009 . one won't succeed without the other. I'm convinced that Apple has a winning platform.12:59 PM
.and now iTunes store outsells major CD dealers like Walmart. I have a similar view on the browser market. 2009 .and that of iPod touch and its successors -. 2009 .as cool as it may be. but came to dominate that market pretty much globally. =) Score: -1 | Post Reply joewilcox Oct 1. if anything will the various makers bring to the table over the next years. but lost the market to Microsoft. Score: 1 | Post Reply scott@bn Oct 1. That's the rolling ball that either stops at the bottom of the hill or flies to the top of the next one. Score: 2 | Post Reply rodgerballard Oct 1.12:35 PM It'll be fascinating to see how it all plays out. Hulu on the run? What. an explanation would be awesome. but I feel Apple got the stagnate ball rolling. You can disagree if you like. App Store is nothing without iPhone/iPod touch.11:49 AM Oh damn I agreed with Joe. 2009 . I just don't yet see where Apple has a winning strategy. If your going to rate down. I am just glad things are moving out there.is tied to App Store. The phone's future -. -1 point for me. Score: -2 | Post Reply rodgerballard Oct 1. The iPhone will never succeed because of the device -." and to ask "if they can stay on the ball.Could we look forward to video calls as more a standard option on some future phones. Of course. if they can stay on the ball is a matter of debate but they got it rolling again which is a good thing. Just happy that it's got the blood pumping out there.
but should Tiffany or Cartier or Apple enter the mass market? (I mention this because Apple's Fifth Avenue NYC store sells more per square foot than Tiffany. as they've spent their time on the mediocre. everywhere will benefit from it. they've maintained higher margins. I don't think anyone predicted they'd be this successful. I can't blame them for continuing that as they moved into the mobile phone business. perhaps by partnering with other companies. cared more about satisfying themselves than the public. on the other hand in the old days. Now. you have to write your own rules. Keeping a basic computer (Apple II. but so did everyone but MS. they have to provide excellence (or something close to that) and they don't know how to do that. In the long run. and everyone. In the long run. Score: 2 | Post Reply rodgerballard Oct 1. but you should never count out MS.2:42 PM Well. 2009 . However. When you're one of the first two companies to produce more than kit computers. I hope that will be something open.Apple definitely lost opportunity to dominate in the OS space. 2009 . I hope Apple can stay on the cutting edge and maintain their premium brand. Show @scott@bn . I don't think the iPhone or the MacOS will be the dominant mobile solution worldwide. Microsoft had no monopoly power in the mobile phone market and when they arrived after Handspring's Treo series. Apple.2:08 PM Below viewing threshold.) It's not their place or their goal. That strategy of pricing high and maintaining a premium brand has proven to be very successful. Score: 0 | Post Reply fatty Oct 1. They didn't have a market to follow--they had to create--and they messed up more often than not. 2009 . They showed the world what was possible in a mobile platform. brand value and stock value than pretty much any other PC maker. I believe that the company could target the low end of each market.2:44 PM
. they automatically had the number 2 spot as there was no one else. this fast. Macintosh) at US$2499 for years kept them small and isolated.well said Score: -5 | Post Reply bousozoku Oct 1.
. but netbooks are a menace! However $5000 cars are a great idea.? http://www. I am thinking there's just too much competition out there for any one platform to end up dominating anytime soon.. no matter how short-lived their success was. Show It matters when you trying to cook up numbers which bash Apple Score: -8 | Post Reply joewilcox Oct 1. As far as domination of mobile solution worldwide.11:30 AM Below viewing threshold.I am more worried about an open carrier to start with. I can just see the carriers blocking "open" network applications or crippling their abilities... 2009 .. dumba**" . If they haven't already.. it was the one that Commodore created. It saddens me how much the pioneers are forgotten. I'm seriously confused. :( Score: 0 | Post Reply fatty Oct 1.. because it's a genuine question. does it really matter that they sold all these phones. 2009 .could you please enlighten me as to why.. 1) Nokia is the established leader in most countries. Score: 0 | Post Reply Viking369 Oct 1. The sales dynamics are different for a company that already has experienced explosive growth and is reselling to people that already
. 2009 ..12:04 AM Of course they had a market to follow. I could see them at some future point lobbying that cell networks should be excluded from net neutrality laws. Why would selling low-margin crap phones (which is the biggest slice of the emerging market that's why it's called emerging) be super important and critical. 2009 .=NYSE:NOK&fstype=ii And rather than just saying "yes.google.9:34 AM edited If a company sells the most phones by far but fails to make much money off them..12:47 PM edited It's a good Q @Viking369.com/fi. Score: -1 | Post Reply yountmj Oct 2.
they don't need to worry too much about Apple as they do about open platforms that truly turn their devices into commodity hardware and allow wide. that will always be a race to the bottom for price. 2009 . Apple has done both of those things. 2) For several reasons -. But initial gains were less because distribution was tied to one device. Nokia took a hit from this sudden and unexpected decline in orders. Apple has many more potential customers than existing ones. so should the OS growth increase. Demand has picked up now that many carriers and dealers have cleared out excess inventory. the product has to be good -.meaning people want to buy it -. 4) Just because a handset costs less doesn't make it cheap.4:13 PM
. Of course. competitive access to the market for creating new apps and services (communications and. that unit shipments are a fairly hollow number. Nokia's best phones are available subsidized from carriers almost everywhere but here. Of course. BlackBerry outsells iPhone. Nokia.many of which are affordably available unlocked.purchased its products. It's on the bottom side of explosive growth where Apple is selling. The existing mobile phone companies have been trying to move upstream for years. however. But order volumes are still low. Nokia was more vulnerable to the econolypse than Apple. unlocked iPhone sold? Score: 0 | Post Reply scott@bn Oct 1. Where is the low-cost. but low margin. 2009 .Nokia has limited distribution in the United States.for this to be true. But as more Android phones come to market.carrier relationships being one of the most important -. We've learned from PC's that there is a nice. Nokia succeeds for selling fairly rugged low-cost handsets -. Samsung and LG's phone business model will yield diminishing returns. As such.1:08 PM MS did end up making a lot more money (and profits) selling PC related products than Apple. Gartner reported that carriers and retailers reduced handset orders during Q4 08 and Q1 09 to clear out inventory. I agree with you. but with very limited success. especially. in chasing volume. The US population may be much smaller than China or India. Perhaps Nokia could do as well with broader US distribution. Score: 0 | Post Reply Balderstrom Oct 1. financial). 3) As an established manufacturer with huge marketshare and distribution. Except for the E71x. On the contrary. business. but there is much greater individual spending power here. The same will apply to Google and Android. unless they can move up the value chain into software and services and/or premium products. I take Joe's point to be that Apple isn't in position to dominate the mobile market either. That allows people in countries like India the flexibility to switch carriers to contain costs or gain better services.
As volumes go up.000 phones and in doing so reduce your cost by half (or more) your profit per phone may of just jumped to $2-$5 per phone. and you see the point? The race to the bottom is not a problem for the most part. they
.10:18 PM Thank you all for the thoughtful replies . for some comparison.. has about 110 million subscribers. Regarding those lower-cost phones. If you make $1 on every phone. as your profit margin will continue to increase. As for BRIC. Verizon has about 90 million subscribers and AT&T about 80 million. the cheaper each individual unit is to produce -.000. Score: -1 | Post Reply Viking369 Oct 1.with regards to BRIC .much appreciated.the more $$ you make. PC manufacturers actually make less on them.how big is the smartphone market in relation to the overall market? And why is making low-cost (== low margin. Get into the billions. Apple cut it's deal with No.The advantage of volume shipments is twofold (or more?): The more you ship/produce.. Walmart is the master of this. the more $$ you make. netbooks do make sense as light-weight.although lambasting Apple for screwing up Russia / India and excusing Nokia for screwing up the USA seems a little. the %3 profit margin and bulk sales.then you still have the same margin and multi-fold more sales. The more you ship/produce. I'd need to do a little research for a complete answer. In the United States. If you ship 1. 2.I understand points 1.. and ship 1000 phones. Netbooks suck margins from an existing market. Bharti Airtel. Nokia encountered similar problems in Japan and South Korea. unbalanced. but netbooks are a margin sucking menace-ey vortex of doom? Score: 0 | Post Reply joewilcox Oct 2. However. but it's a complicated problem that has to do in part with how carriers operate here compared to many other markets. thanks doubly for the detailed info .1:14 PM @Viking369 You're right that Nokia screwed up in US. contemplate this: China's largest mobile carrier has about 500 million subscribers. connected products offered subsidized by carriers like cell phones. which has about 140 million. Meanwhile. and if you have competitors and have to cut that margin . :) Joe. 2009 . full featured.. 2 and 3 . Nokia has now pulled out of Japan. Side question . one of the carriers offering iPhone in India.. thats not a very good business model. 2009 .?) rugged handsets for the masses such a good thing.
2 million iPhones were sold.5% is in the GAAP number).710 million / 1.aren't necessarily lower margin. they don’t cater to the emerging markets. Apple details revenue and income on a non-GAAP basis as well. If Apple presents their product as a premium product in those markets.Apple’s non-GAAP income was $710 million higher than GAAP income. However. particularly when factoring in carrier subsidies.Apple’s non-GAAP revenue was $1.
. more of those people will elect to purchase Apple’s product. So for every dollar of iPhone revenue/profit.10) .5 cents can be realized in a given quarter.apple.com/pr/. as affluence develops.05) APPLE (http://www..Total phone sales of 371 million units (p. This works out to revenue of $269 and income of $137 per iPhone sold. For every iPhone that Apple sells. How does this make Apple unsuccessful in your books? Yes. Nokia needs to sell 67 phones to generate the same profit./2009/07/21results.41 Euros (US$ 2. They're lower function and even getting more capabilities per generation.D0tMXxUeXBlPTM=&t=1) .corporate-ir.4 billion = 51% . let’s assume it is 100%.2) . so let me respectfully present some details from the last reported quarter that you may not be aware of: NOKIA (http://phx. only a maximum of 12.This is the iPhones NET profit margin (after taxes)!!! . amortized daily.html) You may not fully understand the accounting for the iPhone. Score: -2 | Post Reply Dmitry_ Oct 2. . Take a moment and consider this... Apple's iPhone business is already generating nearly as much net income (about US$50 million less) than Nokia overall.. and the cash is already in Apple’s books.5:11 PM edited Joe – I don’t think anybody has presented a back of the envelope number crunching analysis. yet has a fraction of the market share. I must point out that many of these lower-cost handsets could do video and MMS when iPhone couldn't. which informs the reader of what the effect would have been if 100% of iPhone revenue/profit had been recognized upfront – this is the real effect of the iPhone. but those markets aren’t profitable.Net income per phone of 1.5. 2009 . but in brief.. revenues and income are recognized over a 2 year period. All variable costs are expensed at the time of sale (so 100% of iPhone SG&A is included). for simplicity’s sake.4 billion higher than GAAP revenue – even though this is not 100% of true iPhone revenue (as up to 12. .Net income of $524 million Euros (p. .
perhaps? Score: 1 | Post Reply joewilcox Oct 1. 2009 . The more handsets defined as smartphones. much higher than the broader handset market. a 3G-connected cell phone data plan is $10/month.The fact that Nokia’s market share is so high. Score: -1 | Post Reply mjm01010101 Oct 1. and margins are dropping. Apple's smartphone growth (509 percent in Q2.1:04 PM The article says that Apple sold 30 million iPhones in two years and states US marketshare overall and for smartphones. but declining. AT&T charges $30. 2009 . with a great growth trajectory being reasonably forecasted. there is what carriers charge for data.8:10 AM Thanks Joe. Score: -3 | Post Reply Lars Oct 1. 2009 . I really appreciate your replies to my questions. Score: 0 | Post Reply Viking369 Oct 3. For example. while Apple’s share is so low. 2009 . according to Gartner) is much. the more AT&T can charge for data per device. should support the notion that Apple is actually succeeding greatly at this point. under AT&T's Family Plan. Carriers have incentive to define what is a smartphone.8:48 AM edited
. Your thoughts are appreciated. let alone 70-country penetration? Nokia has been in it for decades. and growing. High pricing applies to more than just the device. The Qs to ask: What is a smartphone? How will smartphones be defined in the future? Apple's growth puts it in position to eventually become market leader for smartphones. too. For a smartphone. A broadened definition would affect iPhone growth numbers. with great profit margins. Were any of these analysts predicting 11+% share in ~2 years of the phone market in the States. Extrapolate.8:57 AM The article doesn't take into account that Apple has only been on the phone market for two years.
says Juniper Research) and white paper http://bit. but so are Microsoft.ly/w6yGO (Whitepaper: Open Source OS ~ The Future for Mobile?) by www. and they have never taken steps to bring its price closer to the mass market. Samsung and Motorola have cheaper alternatives. Score: -2 | Post Reply gglockner Oct 1. It either comes with an overpriced data plan or the phone is unsubsidized.
. every "basic" phone includes a color screen.7:21 AM Who really cares? People everyday are being easily influenced by marketing. Nowadays. phones had none of these. 2009 . Sony and all other companies with the money to feed their marketing machines.what are AT&T's other data plans priced at? And Verizons? Score: -4 | Post Reply philuk2000 Oct 1. But a few years ago. I think we're in a period like the switch from DOS to Windows: the next phone for many will be a "smart" phone.. 2009 . a camera and rudimentary Internet access. Apple has always offered high-end equipment that comes at a price premium. This is keeping the iPhone from being mainstream. They are profitable with their niche market share for Mac computers.This article http://bit. It covers more detailed figures related to various mobile platforms. I do think that the eventual future of phones will be the smartphone. 2009 . I bet today someone or something you saw influenced the very next thing you did. Despite Increasing Popularity of Emerging OS Platforms.. Score: -3 | Post Reply fatty Oct 1. That said. Show Just curious.juniperresearch.8:12 AM The iPhone is relatively expensive. That's life and Apple "are playing the game" better than most.ly/3sO0xy (Symbian Handset Shipments to Reach 180m by 2014. I wouldn't be surprised if they take the same strategy with the iPhone: keeping it a niche product while Nokia.com may be valuable in the context of this article.11:31 AM Below viewing threshold.
The main reasons I bought the iPhone (in 2007. so yes. use USB standard cables. depending on which season you watch) and most of the "bad guys" use generic PCs.4:43 AM Why bother with market data when you can see the truth on TV and in the movies every day? According to my own observations. now we know that even Apple users do still smoke!). so that adds to the Apple share here but that girl over there is probably using Samsung or LG. HTC Touch.. this coffee shop being in Korea and all. Score: 0 | Post Reply olirosee Oct 1. Sony P950 and an older Siemens brick which could be used like real phones in case I wanted to send MMS. Get ready to say buhbye boobi. use 3G networks. over 80% of "good guys/gals" use Apple products (that includes the entire cast of various CSI clones... where things may be different (but.. I love my iPhone! Of course you can say: Apple did in 2 years what Nokia and others took over a decade to achieve . Since most of them are dead by the end of the episode/movie. and other countries not specifically mentioned here which amount to over 50% of the World population and phone users).. but it still functions as an iPod Touch and gaming platform . have better control over synching with Outlook.only that Nokia and others finally did it some 5 years before Apple :-) But for the touch screen. use my own ringtones.5:12 AM edited I'll say it again. the other 50% use Sony (that's a girl over there and myself. as long as I carry at least one more real phone with me. use Bluetooth the way it was designed to work.. The iPhone doesn't work here on account of being 2G only. Score: 0 | Post Reply extremely well Oct 1.Incidentally. even if we want to deny someone or something made us do something we wouldn't ordinarily do. AAPL stock is the next bubble. regardless of the other functions!
.perfectly suited for my 45 minute train ride to work (and back home). I would not buy any other touch phone that had anything less pleasing than Apple's. I carry an iPhone with me. I can't see into the non-smoking section from here.. this article influenced me to write this :-) we all care. use normal headphones. Thailand) were: (1) I want one! (2) It looks cool (3) My girlfriend had one before me! (4) Touch screen! (5) I had a Nokia N80. it should be clear to even the dullest couch potato that Apple products have a crushing dominance in daily life everywhere (except Asia and Africa. use Infrared. 2009 . I take a brief survey of my surroundings (a coffee shop) and see that 50% of the smoking computer users use Apple.. in that order). 2009 .
12:27 AM ". I love my iPhone!" Well. Score: -2 | Post Reply joewilcox Oct 1. iPhone is a great handset.4:26 AM Joe. Is it available online for free? Score: -2 | Post Reply Nelsonian Oct 1. 2009 .12:20 PM I didn't see the report. so yes. no matter how many they sell. 2009 . as long as I carry at least one more real phone with me.12:21 PM LOL! You should write comedy. Strand Consult also came out with a very interesting white paper on iPhone & it's (non) contribution to operator revenues.. especially from an emerging/developing markets angle. What a shame that an author has to declare and prove his/her allegiance and/or neutrality first before getting to the substance of the message. Or do you? Score: -2 | Post Reply yountmj Oct 2. =) Score: 0 | Post Reply DilatoMedia Oct 1. 2009 . 2009 . but I heartily agree with the premise of what you are writing. I found that particularly funny. Branding is not everything Score: 0 | Post Reply joewilcox Oct 1. I love my iPhone! This article. great article.But really. but it is not for everyone & will never be able to hit the required price points to be successful as a mass market device.. too.4:10 AM edited
. 2009 . Am sure the "fanbois" & detractors will come flying in on this one.
. 2009 . everyone else in the world is buying one..more and more my WM devices felt extremely antiquated. yes I'll admit I've had 6 of them. Score: -2 | Post Reply Balderstrom Oct 1. Who won? Who. Apple makes lots of money from iPhone and App Store and would continue to do so even if marginalized. After all what retailer would accept a product on their tech store floor-plan at 5-10% Nett GP? See if Sony. who should have won? Put simply . LG.) Score: 0 | Post Reply joewilcox Oct 1. I made the switch -. Samsung.Joe You know what? Your website name has even hit it on the head! Many years ago in a land far away there was a battle. based on the quality "user experience" part of the deal. Is Motorola's worldwide presence so poor that they don't even get a couple percent in any market?
. Gone is that feeling of hoping something more technologically relevant would come out. 2009 . I just hope they're selling enough iPhones to stay in business for a long time :) I've previously used WM devices.. Dave the Nelsonian (just google Nelsonian) Score: -3 | Post Reply benjimen Oct 1. HP or Toshiba would could get away/would put up with that! Gee .glad I waited and very glad I switched. I'll just enjoy my iPhone . iPhone and App Store are hugely successful. 2009 . Keep on analyzing sales figures and advertising strategies. but used to love Motorola. So.what ever happened to Palm? I've had Palm for the last 3 years. enjoy your iPhone. lets just say "evolution" but to this day I still absolutely love them. 1 on account of it being caught in a car door. but the other 5..12:18 PM For Apple.3:47 AM I don't necessarily think you're wrong.Apples marketing is brilliant. Enjoyed it until the 3GS came out -.1:22 AM I've used a fairly basic Samsung phone in recent years. yet the computers are a profitable line of business. since the days of Windows CE when HP clamshell monochrome devices were geewhiz. It was between the forces of VHS and Beta. please. Mac marketshare is well below 10 percent in the United States. Just don't expect that because of the hype here.
They really squandered a strong market position and huge brand value. let’s assume it is 100%. That makes Moto a declining #4.41 Euros (US$ 2. for simplicity’s sake.Score: 0 | Post Reply joewilcox Oct 1.. The past tense is the sad bit.5% is in the GAAP number). .Apple’s non-GAAP revenue was $1.Total phone sales of 371 million units (p.D0tMXxUeXBlPTM=&t=1) .1:14 PM I think just about everyone had a Moto that they loved at one point. which informs the reader of what the effect would have been if 100% of iPhone revenue/profit had been recognized upfront – this is the real effect of the iPhone. .corporate-ir. and the cash is already in Apple’s books.5:11 PM edited Joe – I don’t think anybody has presented a back of the envelope number crunching analysis.710 million / 1.05) APPLE (http://www. All variable costs are expensed at the time of sale (so 100% of iPhone SG&A is included).2) . 2009 .1:28 AM It's 5. revenues and income are recognized over a 2 year period..This is the iPhones NET profit margin (after taxes)!!!
.10) . So for every dollar of iPhone revenue/profit.5 cents can be realized in a given quarter./2009/07/21results.com/pr/.. only a maximum of 12. 2009 .Net income per phone of 1.Net income of $524 million Euros (p. Apple details revenue and income on a non-GAAP basis as well. However. so let me respectfully present some details from the last reported quarter that you may not be aware of: NOKIA (http://phx. Score: 2 | Post Reply Dmitry_ Oct 2. 2009 ..4 billion higher than GAAP revenue – even though this is not 100% of true iPhone revenue (as up to 12.apple. .html) You may not fully understand the accounting for the iPhone.Apple’s non-GAAP income was $710 million higher than GAAP income. Score: -2 | Post Reply scott@bn Oct 1. but in brief.6 percent in Q2 according to Gartner. amortized daily.4 billion = 51% ..
but those markets aren’t profitable.. This works out to revenue of $269 and income of $137 per iPhone sold. yet has a fraction of the market share.5. For every iPhone that Apple sells. with great profit margins."
. more of those people will elect to purchase Apple’s product. Take a moment and consider this. Your thoughts are appreciated. here is what the game actually contains. and margins are dropping. while Apple’s share is so low. 350 million licenses sold
After a year and a half on the market. more than 350 million Windows 7 licenses have been sold. and Microsoft on Friday has claimed Windows 7 to be the "fastest selling Operating System in history. with a great growth trajectory being reasonably forecasted. and growing. they don’t cater to the emerging markets. as affluence develops.2 million iPhones were sold. Score: 0 | Post Reply
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History of the iPhone
From Wikipedia.Download Crew Software Reviews Submit Content Advertise Submit a File Submit a News Tip Contact Us © 1998-2011 Betanews.
1 Verizon Wireless
10 World timeline 11 Activation and SIM lock bypassing 12 See also 13 References
. the iPhone is nearly all screen.
• • • •
1 Origins 2 Advertising 3 Domain name 4 U. Many have noted the device's similarities to Apple's previous touch-screen portable device.1 Outsized bills 4.2 Price drop outcry 4. Like the Newton.3 iPhone 3G pricing model changes
• • • • • • • • •
5 European release 6 Australian release 7 New Zealand release 8 Canadian release 9 Non-exclusive deals
9. Jonathan Ive. release
○ ○ ○
The Newton MessagePad was an early handheld device manufactured by Apple in the mid1990s. The history of the iPhone line of phones began with Steve Jobs' direction that Apple Inc. which later came to fruition with the iPad. Some of its concepts and functions have been incorporated into the iPhone.S. Its form factor is credited to Apple's head of design. engineers investigate touch-screens. At the time he had been considering having Apple work on tablet PCs.Jump to: navigation. the Newton MessagePad.
the first mobile phone to use iTunes. On June 3. showing iconic characters answering telephones and saying "hello" or a similar greeting. According to The Wall Street Journal. The song "Perfect Timing (This Morning)" by Orba Squara plays in the background. The iPhone is shown at the end with the caption "Hello. 2007 on ABC." The commercial was created by TBWA\Chiat\Day. and that what cell phones needed to have was excellent synchronization software. 2005. This release contains support for iPhone service activation and syncing. titled "Hello. 2007. On September 7. A fifth ad featuring YouTube was released on June 21. On June 29. Apple released four advertisements announcing a June 29. the background is white and the music used is "You. Third-parties would create the Web 2. The ad features clips from several notable films and television shows over the last seventy years.
. released January 2001. however. 2007. Jobs had Apple put its energies into the iPod. Apple released version 7. Me. Since then.0 applications and users would access them via the internet.3 of iTunes to coincide with the release of the iPhone. Jobs was unhappy with the ROKR. Apple and Motorola released the ROKR E1. and the Bourgeoisie" by The Submarines and can be viewed on Apple's website. 2007. In September 2006. He did believe that cell phones were going to become important devices for portable information access. demonstrated on-screen. much as it has for iPod. Jobs expressed his belief that tablet PCs and traditional PDAs were not good choices as high-demand markets for Apple to enter. and on June 11. instead of focusing on a follow-up to their Newton PDA. iPhone 3G ads have been similar to those of the original iPhone. the first being "OneTrip". the iPhone is manufactured on contract in the Shenzhen factory of the Taiwanese company Hon Hai. 2007 release date. despite many requests made to him that Apple create another PDA. and the iTunes software (which can be used to synchronize content with iPod devices). Apple's ad agency since CEO Steve Jobs' return to the company in 1998. On January 9." aired during the 79th Academy Awards on February 25. feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make. At the time. All five advertisements feature a voice over describing various iPhone features. Apple discontinued support for the ROKR and released a version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and video. 2007 announced at the Apple's Worldwide Developers Conference that the iPhone would support third-party applications using the Safari engine on the device. 2007. Such applications appeared even before the release of the iPhone. a program meant to keep track of the user's shopping list. The first publicly released iPhone 3G ad was first shown at WWDC 2008. Jobs announced the iPhone at the Macworld convention. Coming in June. Origins
In April 2003 at the "D: All Things Digital" executive conference. TBWA's Media Arts Lab will continue to handle all upcoming advertising for iPhone.
See also: iPod advertising The first advertisement for iPhone. receiving substantial media attention.
 That URL now redirects to Apple's iPhone page. 2007. it is still less than most initial estimates." Early estimates by technology analysts estimated sales of between 250. 2007. it was reported that Apple paid at least US$1 million to Michael Kovatch for the transfer of the iphone. Kovatch registered the domain in 1995. Currently. with strong sales continuing after the initial weekend. Steve Jobs announced that all full-time Apple employees and those part-time employees that have been with the company at least one year would receive a free iPhone.S. In April 2009.
 U. Initially priced at US$599 and US$499 for the 8 GB and 4 GB models. 2007 On June 28. 2007. during an address to Apple employees. The iPhone at first could not be added to an AT&T Business account.One iPhone television advertisement was banned in the UK after the Advertising Standards Authority decided that the ad made false claims about the device's ability to access websites.
. and some other countries it can only be acquired with a credit card precluding a completely anonymous purchase.000 units in the first weekend alone. AT&T reported that 146. while hundreds of customers lined up at stores nationwide. Employees received their phones in July after the initial demand subsided.
 Domain name
On July 1. June 29. Apple closed its stores at 2:00 PM local time to prepare for the 6:00 PM iPhone launch.com domain name. Though this figure does not include units that were purchased for resale on eBay or otherwise not activated until after the opening weekend. the iPhone went on sale on June 29. There is no way to opt out of the data plan. and any existing business account discounts cannot be applied to an iPhone AT&T account.000 iPhones were activated in the first weekend. The Associated Press also reported that some users were unable to activate their phones because. It is also estimated that 95% of the units sold are the 8 GB model. which AT&T changed in late January 2008. and did not mention limitations in doing so. iPhone commercials started to showcase applications as part of its "There's an app for that" campaign. release
People waiting to buy the iPhone upon release in New York City.S. As part of their quarterly earnings announcement. in the U. according to AT&T. "high volume of activation requests were taxing the company's computer servers.000 to 700.
 In response to customer complaints. Apple and AT&T changed the U. sales are going through the UK O2 unit of Telefónica. Those who had purchased an iPhone in the 14-day period before the September 5. AT&T sent iPhone users a text message outlining changes in its billing practices. Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA iPhone 4. the initial operating model locking iPhone owners to one selected carrier have been controversial in Europe. while in Germany. 2007. a competing operator.
 Price drop outcry
On September 5. iPhone was officially launched in Europe in the United Kingdom and Germany. In the UK. However. By contrast. the 4 GB model was discontinued. Similar to the previous launch in U. 2007. On November 20. Following the de facto model for mobile phone service in the United States. 2007 became the subject of her viral video. put the unit in an "unsustainable position".
. pricing model from the previous generation. would receive a US$100 credit to be redeemed towards the purchase of any product sold in Apple's retail or online stores.S. This video clip brought the voluminous bills to the attention of the mass media. 2011.S. August 11. Vodafone. AT&T will subsidize a sizable portion of the upfront cost for the iPhone 3G followed by charging moderately higher monthly fees over a minimum two year contract. brought the case for court claiming that the arrangement was against German law. which quickly became an Internet meme. it was widely reported that some who bought between the June 29. 2007 price protection kick-in date complained that this was a larger-than-normal price drop for such a relatively short period and accused Apple of unfair pricing. and had received international news coverage. posted by the following Monday. (June 2008) On November 9. if appropriate.
 Outsized bills
Main article: 300-page iPhone bill Stories of unexpected billing issues began to circulate in blogs and the technical press a little more than a month after the iPhone's heavily advertised and anticipated release. it is offered through Deutsche Telekom’s T-Mobile division. an interim court order resulted in the locked iPhone sales in Germany to be temporarily stopped. after the video had been viewed more than 3 million times on the Internet. and the 8 GB model price was cut by a third. 2011. Apple CEO Steve Jobs wrote in an open letter to iPhone customers that everyone who purchased an iPhone at the higher price "and who is not receiving a rebate or other consideration".
 iPhone 3G pricing model changes
With the July 11. 2007 launch and the August 22. The 300-page iPhone bill in a box received by Justine Ezarik on Saturday. 2007. In Germany.On January 11. customers lined up as much as a day in advance to get hold of the much anticipated phone. Editing help is available. on September 6. 2008 release of the iPhone 3G. 2007 announcement were eligible for a US$200 "price protection" rebate from Apple or AT&T. However. The Verizon iPhone went on sale on February 10. and contributed to parent Deutsche Telekom's decision to sell it to AT&T in March 2011.
 European release
This section is in a list format that may be better presented using prose. You can help by converting this section to prose. Ten days later. T-Mobile USA's inability to provide the iPhone to customers raised its subscription churn rate. 2007.
 Australian release
The iPhone 4 is available unlocked from the Apple Store for $859.
 Canadian release
After months of high anticipation.
. The iPhone is available to customers on the Vodafone network. 2008. facing the same legal issues. 2008. Italy.It is currently unclear how this situation will continue to develop in Europe. On June 4. the original 2G models available for sale in New Zealand have been unlocked for use on the Vodafone network and can be used with any plan including pre-paid plans. It is likely that in the near future rival phone network Telecom New Zealand will sell iPhones to be used on the Telecom XT Network. 2008. 2008. Finland. 2008. Omnitel released iPhones in the Lithuania. started selling iPhones. 2008 was sold in Auckland. Rogers Wireless began offering 8 GB and 16 GB models on July 11. On September 30. It is considered against the Australian Trade Pratices Act to grant exclusive rights to a single carrier as was the case in the USA with AT&T having exclusive rights to sell the iPhone in North America for some time. 2008. Finland. Lithuania. Rogers dropped the price of its service plan from CA$100 to CA$30 per month. 2010 Elisa released iPhone 4 in Finland. Estonia. T-Mobile released iPhones in Croatia. and Brazil. There was much criticism from New Zealand customers when Vodafone announced their pricing for the iPhone. started selling "unlocked" iPhones without an official contract with Apple. Tušmobil. released iPhones in the Greek market. Vodafone. On August 22. TeliaSonera released a press release stating that it will start selling the iPhone in Sweden. 2007. and local Apple representatives. Telstra. Telecom Italia announced that it has signed a deal with Apple to sell the iPhone in Italy within the end of 2008. The iPhone launch in France a few weeks later through the operator Orange. 2008. On May 27. On November 7. It will probably be the second generation iPhone with 3GUMTS capability.  as well as on contract from Optus. On December 1. Movistar announced that it has signed a deal with Apple to sell the iPhone in Spain on July 11. local media. On August 22. On September 26. On May 6. Three and Virgin Mobile (all the major carriers). Vodafone Greece. Norway. Denmark. Slovenian mobile operator. 2008. New Zealand to 22 year old student Jonny Gladwell at 12:01am NZST. the first iPhone to be released in Canada was the iPhone 3G.00 (16GB) and $999 (32GB). and Latvia during 2008. The offer caused a lot of confusion with Apple Europe. EMT. Faced a public backlash. Estonian mobile operator. Other countries that will pose the same problems for the locked iPhone business model include Belgium. 2008. The first generation of iPhones has been available for sale in New Zealand through parallel import stores since the phones originally went on sale in the US.
 New Zealand release
The very first iPhone 3G model released on July 11.
Users who signs up for a 3 years agreement with a data optioncould choose between a 16 GB device for CA$199 and a 32 GB device for CA$299. As it was predicted.The iPhone 3GS with the new iPhone 3.to enter iPhone 3G on Russian market simultaneously with Beeline. With the iPad having a data plan offered exclusively through AT&T. 2008 Optus confirmed it would sell it in Australia and SingTel confirmed that it would be selling the iPhone in India through its Indian Joint Venture. with such a model going on sale in early 2011. On September 28. respectively
 Non-exclusive deals
On May 6. and Turkey.800 and EG£4. Bell and Telus Mobility announced their release of the iPhone on the 4th and 5 November 2009. SoftBank Mobile released a press release stating that it will start selling the iPhone in Japan during 2008. which will be the universal global standard for mobile phone carriers. MegaFon issued the press release about the same deal on September 2. Russia's second largest mobile operator Beeline announced on August 28. this does not necessarily indicate that Verizon would be selling the iPhone in 2011. Orange later announced that the iPhone will be released on November 10. South Africa. Egypt. Vodafone Egypt and Mobinil started selling the iPhone 3G in Egypt. Customers must also sign up for one of 3 service plans to accompany the phone. TIM announced it would also be selling the iPhone in Italy. Vodafone announced that they signed a deal with Apple to sell the iPhone in Australia. Speculation has further increased by the addition of the iPad and data packages for the device on Verizons networks. On June 4. 2009.600 for the 8 GB and 16 GB models respectively. the largest mobile network of Russia and CIS still hasn't released any statement. an iPhone offered by Verizon Wireless (which is partially owned by Vodafone. earlier in May. Greece. Subsequent announcements confirmed that Apple is moving away from exclusive one-carrier deals. on May 12. 2010. when The Wall Street Journal reported that Apple would begin producing a CDMA-compatible iPhone. Orange UK announced that they were to become the second operator of the iPhone in the UK. 2008. which offers the iPhone overseas) still might not happen until at least 2012. New Zealand. 2009. particularly China. This comes after Vodafone's deal with Apple Inc. also use CDMA networks.0 operating system was released in Canada by Rogers Wireless on June 19. MTS. Soon after Vodafone's announcement. However. This deal is rumoured to be nonexclusive according to the unofficial statements made by some officials in two remaining mobile operators that belong to so-called Russia's Big Three – MTS and MegaFon . ending an exclusive deal O2 had done since 2007. 2008. Portugal. This speculation increased on October 6.
. with pricing plans starting from £29.36 on contract and £440 for the 3GS 16GB on pay as you go. when both Verizon Wireless and AT&T will begin installing the 4G LTE network.
 Verizon Wireless
There has been ongoing speculation in the United States that Apple may offer a CDMAcompatible iPhone for Verizon Wireless. 2008. as several foreign countries. Vodafone UK also announced that they will be selling the iPhone by early 2010. On November 14. Airtel. Czech Republic. India. The iPhone 3G is priced at EG£3. Italy. On the following day. 2008. becoming the third UK network and Vodafone's 11th country to offer the iPhone. 2008 that they signed a contract with Apple to enter Russian market by the late 2008.
 Rogers Wireless).
. T-Mobile. South TeliaSonera (LMT. O2. Rogers Communications (Fido Solutions. The date in which the Verizon iPhone will go on sale is unknown. Existing Verizon Wireless customers will be able to pre-order the iPhone on February 3 and everyone else will be able to order it on February 10. Today. SingTel. O2. Omnitel). Telstra.On January 8. América Móvil (Claro). TeliaSonera (NetCom). Verizon announced that they would be carrying a CDMA version of Apple's iPhone 4 starting in February 2011. Orange (Mobistar. T-Mobile. Turkcell. One. SingTel Optus. TeliaSonera (EMT). América Móvil (Claro. Vodafone. Orange. 2011. On January 11. Orange. with an on-sale date of February 10. Vodafone
Hungary Macau Poland†
3. 2011 the launch of a CDMA-based iPhone for use on their network. Vodafone. the Wall Street Journal confirmed that Verizon Wireless would officially announce on January 11. Optimus). SoftBank. movistar. the iPhone is available in most countries. Verizon France‡ O2.
 World timeline
The international release of the iPhone has been staggered over several months. 3. 2011. Era. Date June 2007 Countries United States (1) Carrier AT&T. Telenor
Romania Uruguay† (45) September 2008 Brazil†‡
Slovakia† Lithuania TIM. Porta). Comcel. SingTel Bharti Airtel. Swisscom. Orange
November United Kingdom† Germany 2007 (4) March Austria† Ireland (6) 2008 Australia† Canada† July 2008 Kong †‡ Netherlands Austria†
Portugal† Spain Switzerland† (23) Argentina† Czech Republic†‡ Salvador† August 2008 Guatemala† India† Paraguay Estonia Honduras Chile†
Sweden Colombia† El
3. América Móvil (Telcel). Verizon confirmed the announcement on January 11. Globe. Swisscom. movistar. T-Mobile. though the two most recent iPhone releases were made available within weeks of their launch announcement. TIM. Pricing for the iPhone 4 is $199 for 16GB and $299 for 32GB. Tesco Mobile§ T-Mobile.
Orange.Africa October 2008 November 2008
Turkey† (50) Russia† (52)
Vivo. MiPhone). Telkomsel. Pelephone. MegaFon. Vodafone Nicaragua† Taiwan†
Ivory Coast Madagascar Moldova
Kenya Mauritius Niger Qatar Islands
United States Virgin
Venezuela (79) True Move United Arab Emirates (82) Mobily. Vodafone. Mobinil Central
Luxembourg† Croatia Botswana African Republic Guinea
Egypt† (54) Cameroon
Dominican Republic† Jamaica Mali Jordan Malta América Móvil (Claro. Chunghwa Telecom. Oi Beeline. Orange. Orange Orange
January 2009 February 2009 March 2009 October 2009 November 2009
Thailand (80) Saudi Arabia Bulgaria Indonesia†
China† (87) South Korea  (88)
December Guam Qatar Uganda 2009 Israel(92) March Vietnam  Armenia (94)  2010 September Tunisia  2010
† iPhone offered by multiple carriers under contract from Apple (country not carrier-exclusive) ‡ iPhone offered without contract and without carrier lock §MVNO with O2
 Activation and SIM lock bypassing
Main article: Jailbreak (iPhone)
. T-Mobile. MobiFone. MTS T-Mobile. du Republic of Macedonia Malaysia (86) GLOBUL. Vodafone (Vodacom). Etisalat. VinaPhone. Vodafone. Cellcom Viettel Mobile. Maxis China Unicom KT GTA Teleguam. movistar.
Please help improve the article by updating it. 2007. Gizmodo reported verification of a method to bypass the iPhone's SIM lock. Australian Personal Computer later published a ten-step guide to unlocking the iPhone using the Turbo SIM method. There may be additional information on the talk page. broke the lock that ties Apple's iPhone to AT&T's wireless network. the code in this hack was not made available to the general public. by way of several resellers who were able to order "keys" from iPhoneSimFree which are then passed onto the customer to use the software. along with four others across the world. The hack opened up a realm of possibilities for overseas customers because the iPhone was only sold in the U. In mid-August. This method requires a Turbo SIM card costing approximately US$80 and essentially tricks the iPhone into believing that it is operating on the AT&T network even when it is connected natively (not in roaming mode) to another carrier. that they were called by the "iPhoneSimFree" team to view a demonstration of unlocking the iPhone using a software-only solution. UniquePhones announced an unlocking service for the iPhone. 2007. George Hotz. You can help by converting this section to prose. by way of photos and a video clip. New Jersey. Editing help is available. a 17-year-old hacker from Glen Rock. Sales of the unlock started on September 10. Hotz opened up the phone to all kinds of phone networks across the world. On July 3. The iPhone normally prevents access to its media player and web features unless it has also been activated as a phone through AT&T or O2. reportedly spent about 500 hours to unlock the phone. only to retract the service the following week after receiving a phone call from a lawyer representing AT&T. (September 2010)
People outside an AT&T store offering to unlock iPhones for free. if appropriate. He published the software and offsets for others to use. Jon Lech Johansen reported on his blog that he had successfully bypassed this requirement and unlocked the iPhone's other features with jailbreaking. Engadget reported. Hotz posted the hack on his blog. By unlocking it. Also. On August 14. allowing the phone to work freely with carriers other than AT&T. He confirmed that he unlocked the phone and was using it on T-Mobile's network.
.This section is in a list format that may be better presented using prose. on August 24. Hotz.S at the time. On August 24. 2007. (June 2008) This section's factual accuracy may be compromised because of out-of-date information. The process is complicated and requires both disassembling the iPhone and executing software commands on a personal computer. 2007. Unlike Hotz's hardware hack.
1.1. The updated version works on firmware version 1.0.After only one full day of sales.2 iPhones can upgrade to 1. On October 16. On October 23.3. 2007 Apple issued a warning that future updates could render unlocked iPhones unusable. early on September 11 the iPhone Dev Team announced that they had also created a working "software unlock".1.1 iPhone update.1. on January 15. Apple released a fifth version of iPhone firmware.
From Wikipedia.1. On February 8. the free encyclopedia
. During the end of November. GUI-based unlocking programs that have been made available are AnySim and iUnlock Reloaded. The firmware update relocks iPhones. 2008 Geohot released the first full software unlock for the 1. owners of unlocked iPhones who took advantage of the version 1. On November 21. During Macworld '08. Apple released another version of iPhone firmware.0. this version repairs loopholes used by "iPhone Hackers. T-Mobile announced that due to litigation commenced against them by their competitor Vodafone.3 OTB iPhones. the iPhoneDevTeam released AnySIM 1.1. but on October 11 the iPhoneSIMFree announced that they had hacked the 1. although a GUI-based version was under construction.0x unlockers so unlocked 1. Two free." The firmware however had been compromised prior to release and new security measures were quickly bypassed. Utilizing the existing unlock requires some technical knowledge. 1. 2007.1. On September 27. The tool is unbricking the previously bricked iPhones. not only unlocking them but also unbricking those iPhones which were bricked by the update.1. On September 24.1.478) at its shops to customers in Germany until the court renders a decision. which resulted in a preliminary injunction preventing T-Mobile from locking the SIM card to T-Mobile in Germany. but breaks unlocks. This version does not have many new features. There were also reports that the update even affected some iPhones that were not unlocked.1.2 & 1. 2007. it will sell the phone "unlocked" and will offer the iPhone without a T-Mobile contract for €999 (US$1.1. the iPhone Elite Dev-Team released Revirginizing Tool to rebuild the lock table in the seczone area to repair the damage done by the original anySIM 1. and released it to the public for free.1. but doesn't fix baseband problems caused by updating an unlocked 1. 1.2. the free utility that unlocks iPhones. and Engadget found that the firmware update had "bricked" unhacked iPhones as well.2 phone up to 1.1 update through iTunes reported that the update rendered the device virtually inoperable.1 without bricking the iPhone. 2007. 2007.
search This article is about the line of smartphones designed by Apple Inc. and celebrities. at the Moscone Center in San Francisco.000 "apps" approved by Apple.
• • • • iPhone (original) iPhone 3G iPhone 3GS iPhone 4
The iPhone (pronounced /ˈaɪfoʊn/ EYE-fohn) is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. social networking. An iPhone can function as a video camera.Jump to: navigation. These apps have diverse functionalities. including a virtual keyboard rather than a physical one. For other uses. and both Wi-Fi and 3G connectivity. films. security and advertising for television shows. reference. see iPhone (disambiguation). The
. and an Internet client with e-mail and web browsing capabilities. The phone was released on June 29. which launched in mid-2008 and now has well over 300. (February 2011)
The iPhone 4. Third-party as well as Apple applications are available from the App Store. 2007. CEO of Apple. The first iPhone was unveiled by Steve Jobs. a portable media player. California on January 9. 2007. the most recent generation of iPhone. a camera phone with text messaging and visual voicemail. and they were accompanied by four major releases of iOS (formerly iPhone OS). GPS navigation. There are four generations of iPhone models. The user interface is built around the device's multi-touch screen. Please consider splitting content into sub-articles and using this article for a summary of the key points of the subject. including games. The original iPhone was a GSM phone that established design precedents like screen size and button placement that have persisted through all models. This article may be too long to read and navigate comfortably.
The iPhone 3GS added a compass. including video.1 Interface 4.1 United States 6. On January 11.2 Unapproved third-party software and jailbreaking 6. faster processor. 2010.6 E-mail and text messages 4. Apple and Verizon together launched a CDMA2000 compatible iPhone 4 specifically for the Verizon network in the US.6 Liquid contact indicators 2.2 United Kingdom 6.2 Phone 4. and higher resolution camera.2 Audio and output 2.3 SIM unlocking
6.iPhone 3G added 3G cellular network capabilities and A-GPS location.1 Screen and input 2.1 Activation 6.3 Multimedia 4.4 Camera 2. The iPhone 4 has two cameras for FaceTime video calling and a higher-resolution display. 2011.3 Australia 6.3.3. 2011.5 Storage and SIM 2.8 Accessibility
5 Intellectual property 6 Restrictions
○ ○ ○
6. It was released on June 24.
1 History and availability 2 Hardware
○ ○ ○ ○ ○ ○ ○
.3.4 Internet connectivity 4.7 Third-party applications 4. released on February 10.7 Included items
3 Model comparison 4 Software
○ ○ ○ ○ ○ ○ ○ ○
4.5 Text input 4.3 Battery 2.3.
Q1 is the holiday season. He also steered the original focus away from a tablet. now iPhone 4 iPhone 3GS and 4 Coming soon Main article: History of the iPhone See also: List of iOS devices Development of the iPhone began in 2005 with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens.3.3. Sales volume is in millions. • • •
6. and towards a phone. like the iPad.3. Original iPhone iPhone 3G iPhone 3GS iPhone 4
Worldwide iPhone availability: Original iPhone was available.6 Germany 6.7 Other countries
7 See also 8 References 9 External links
 History and availability
Worldwide iPhone sales by quarter. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1. a largely unsuccessful collaboration with
. Apple created the device during a secretive collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months.5 France 6.
However. Apple released the iPhone 3G in twenty-two countries. which made Apple briefly the third largest mobile phone manufacturer by revenue. 2009. An iPhone 3GS with the same capacity now costs $49. Apple announced the iPhone 3GS on June 8. a total of 73.S. at which time an 8 GB iPhone sold for $599. They both are now discontinued.1 million original iPhone units over five quarters.
. while hundreds of customers lined up outside the stores nationwide. these numbers are misleading. after Nokia and Samsung. and Ireland and Austria in the spring of 2008. since all iPhone units sold through AT&T require a two-year contract (costing several hundred dollars). Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house in exchange for exclusive U. The back of the original iPhone was made of aluminum with a black plastic accent. It is available in black. Recorded sales have been growing steadily thereafter.5 million iPhones were sold. including the original six. and by the end of fiscal year 2010. Many wouldbe users objected to the iPhone's cost. and a SIM lock. on Millennial Media’s mobile ad network. Jobs unveiled the iPhone to the public on January 9. 2008. On March 2. 2011. the Verizon iPhone accounted for 4. and August. Instead. In Feb 2011. or a black or white option for the 16 GB model. The iPhone 3G was available in an 8 GB black model. with a release set for February 10. but as of March 2011[update] has not been released. and 40% of users have household incomes over US$100. starting with the U. The iPhone 3GS was available in both colors. Apple reduced the price several times since the iPhone's release in 2007. along with plans to release it later in June. besides consumer use. 2007 at Macworld 2007. Sales in Q4 2008 surpassed temporarily those of RIM's BlackBerry sales of 5. The iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal. On July 11.S. Apple was required to file for operating permits with the FCC. Apple released the iPhone 3G in upwards of eighty countries and territories. regardless of storage capacity.  The iPhone attracts users of all ages.S. the iPhone has also been adopted for business purposes. Apple sold 6. Apple retained the 8 GB iPhone 3G at a lower price point. In an attempt to gain a wider market. 2007. July.S. On January 11. The white model was discontinued in favor of a black 8 GB low-end model. sales until 2011. France.5 percent of all iPhone ad impressions in the U.2 million units. The iPhone has garnered positive reviews from critics like David Pogue and Walter Mossberg. and Germany in November 2007. Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA2000 iPhone 4. By 2010/2011. some of this income is deferred.000.Motorola. While iPhone sales constitute a significant portion of Apple's revenue. The iPhone 4 has an aluminosilicate glass front and back with a stainless steel edge that serves as the antennae. at the iPad 2 event. but Apple still pulls in more than 50% of the total profit that global cellphone sales generate. alone. The iPhone went on sale in the United States on June 29. Verizon said it would be available for pre-order on February 3. Canada and major European countries on June 19.. Apple announced that they have sold 100 million iPhones. the 3GS became the less expensive model. 2011. at 6:00 pm local time. a white version was announced. and. Approximately 6. but since such filings are made available to the public. the iPhone has a market share of barely 4% of all cellphones.4 million iPhones are active in the U. The original iPhone was made available in the UK. the announcement came months before the iPhone had received approval. When Apple introduced the iPhone 4.
 Photo browsing. The home button is denoted not by a house. Hardware
 Screen and input
The touchscreen is a 9 cm (3. A proximity sensor deactivates the display and touchscreen when the device is brought near the face during a call. An ambient light sensor adjusts the display brightness which in turn saves battery power. When a call is received. The iPhone has a minimal hardware user interface. A multifunction sleep/wake button is located on the top of the device. but a rounded square. Unlike the iPad. such as email. volume controls. and is called the "Home button" because it closes the active app and navigates to the home screen of the interface. silence switch. screen. and also controls phone calls. From left to right. known as a rocker switch. featuring only four or five buttons. pressing the sleep/wake button once silences the ringtone.5 in) liquid crystal display with scratch-resistant glass. The screens on the first three generations have a resolution of 320 x 480 (HVGA) at 163 ppi. unless the running program has been specifically designed to do so. and when pressed twice transfers the call to voicemail. or multiple fingers for multi-touch sensing. Directly above the volume controls is a silence switch that mutes all sound when engaged. capacitive styli can be used with iPhone's finger-touch screen.0 update added landscape support for still other applications. depending on the generation. The switches were black plastic on the original model. Most gloves and styluses prevent the necessary electrical conductivity. with the Home button above the screen. SIM card slot. however. The 3.
The top and side of the iPhone 3GS. The touchscreen furnishes the remainder of the user interface. web browsing. which could reasonably be counted as either one or two buttons. It serves as the unit's power button. The iPhone 3GS and later also feature a fingerprint-resistant oleophobic coating. all earlier models house two switches under a single plastic panel. as on many other similar devices. and introduced shaking the unit as a form of input. Top: earpiece. The capacitive touchscreen is designed for a bare finger. The touch and gesture features of the iPhone are based on technology originally developed by FingerWorks. and music playing support both upright and left or right widescreen orientations. This is done to save battery power and to prevent inadvertent inputs from the user's face and ears. while that of iPhone 4 has a resolution of 640 x 960 at 326 ppi. The only physical menu button is situated directly below the display. sides: wake/sleep button. the iPhone does not rotate the screen when turned upside-down. All buttons except Home were made of plastic on the original iPhone and metal on all later models. The iPhone 4 has two separate circular buttons to increase and decrease the volume. The display responds to three sensors (four on the iPhone 4). The accelerometer can also be used to control third-
. Situated on the left spine are the volume adjustment controls. externally identical to the iPhone 3G. reminiscent of the shape of icons on the home screen. A 3-axis accelerometer senses the orientation of the phone and changes the screen accordingly. headphone jack. allowing the user to easily switch between portrait and landscape mode.
sound is played through it instead. Subsequent generations eliminated the issue by using a flush-mounted headphone socket. The iPhone 4 includes an additional microphone at the top of the unit for noise cancellation. The headphone socket on the original iPhone is recessed into the casing. The iPhone did not support voice recording until the 3. and the iPhone 3GS and 4 also have a digital compass.party apps. Stereo audio was added in the 3. with other bluetooth-enabled cell phones. which requires the HSP profile.
 Audio and output
One of two speakers (left) and the microphone (right) surround the dock connector on the base of the original iPhone. One loudspeaker is located above the screen as an earpiece. iPhone 4 also supports 1024x768 VGA output via a dock adapter. and switches the placement of the microphone and speaker on the base on the unit—the speaker is on the left. A software update in January 2008 allowed the first-generation iPhone to use cell tower and Wi-Fi network locations trilateration. The iPhone 4 also includes a gyroscopic sensor. Volume controls are located on the left side of all iPhone models and as a slider in the iPod application.
. music and videos. The 3. A small number of third-party headsets specifically designed for the iPhone also include the microphone and control button. Cars equipped with an auxiliary jack allow for handsfree use of the iPhone while driving as a substitute for Bluetooth. skip tracks. which are only compatible with more recent models. notably games.0 update for hardware that supports A2DP. The bottom of the iPhone sports a speaker (left) and a microphone (right) flanking the dock connector. Composite or component video at up to 576i and stereo audio can be output from the dock connector using an adapter sold by Apple. A multipurpose button near the microphone can be used to play or pause music. The current headsets also provide volume controls. and another is located on the left side of the bottom of the unit.5 mm TRRS connector for the headphones is located on the top left corner of the device. opposite a microphone on the bottom-right. 3GS and 4 employ A-GPS. The iPhone 3G. despite lacking GPS hardware. such as pictures. While non-sanctioned third-party solutions exist.0 software update. The lack of these profiles prevents iPhone users from exchanging multimedia files. These features are achieved by a fourth ring in the audio jack that carries this extra information. the iPhone does not officially support the OBEX file transfer protocol.x+EDR supports wireless earpieces and headphones. and answer or end phone calls without touching the iPhone. Apple provides a headset with additional functionality. While the iPhone is compatible with normal headphones. making it incompatible with most headsets without the use of an adapter. enhancing its perception of how it is moved. The built-in Bluetooth 2. If a headset is plugged in.
. The battery life of early models of the iPhone has been criticized by several technology journalists as insufficient and less than Apple's claims. Alternatively. a consumer advocate group. but as with many newer iPod models the battery in the original iPhone has been soldered in.Replacing the battery requires opening the iPhone unit and exposing the internal hardware. Like an iPod but unlike most other mobile phones. similar to charging an iPod. the phone can be returned to Apple and replaced for free while still under warranty. If the battery malfunctions or dies prematurely. A number of third-party accessories (car chargers. Apple's website says that the battery life "is designed to retain up to 80% of its original capacity after 400 full charge and discharge cycles". and even solar chargers) are also available. Power and Associates customer satisfaction survey. battery cases. a USB to AC adapter (or "wall charger. which gave the "battery aspects" of the iPhone 3G its lowest rating of 2 out of 5 stars. The warranty lasts one year from purchase and can be extended to two years with AppleCare. This is also reflected by a J." also included) can be connected to the cable to charge directly from an AC outlet. D. The iPhone 3G uses a different battery fitted with a connector that is easier to replace. The iPhone can be charged when connected to a computer for syncing across the included USB to dock connector cable. portable chargers. Therefore a soldering iron is required to install the new battery. Since July 2007. Though the battery replacement service and its pricing was not made known to buyers until the day the product was launched. stereo dock chargers. These kits often include a small screwdriver and an instruction leaflet. which is comparable to iPod batteries. The iPhone features an internal rechargeable battery. it is similar to how Apple (and third parties) replace batteries for iPods. third-party battery replacement kits have been available at a much lower price than Apple's own battery replacement program.
Apple runs tests on preproduction units to determine battery life. The Foundation for Taxpayer and Consumer Rights. has sent a complaint to Apple and AT&T over the fee that consumers have to pay to have the battery replaced. the battery is not user-replaceable.
2007. flash or autofocus. featuring autofocus. and does not support video recording (iPhone 3G does support video recording via 3rd party App available on the App Store). Version 2. The iPhone 3GS has a 3. manufactured by OmniVision. although compared to higher-end CCD based video cameras it does exhibit the rolling shutter effect.0 megapixel camera (2592x1936 pixels). and auto macro (up to 10 cm). In addition the iPhone 4 has a second camera on the front capable of VGA photos and SD video recording. auto white balance.
 Storage and SIM
An iPhone 3G with the SIM slot open. or other services The iPhone 4 introduced a 5. MobileMe. It has no optical zoom.2 megapixel camera. On February 5. as well as an LED flash capable of staying lit for video recording at 720p resolution. Apple added a
. also located on the back. however jailbreaking allows users to do so.
The original iPhone and iPhone 3G feature a built-in Fixed focus 2.0 of iPhone OS introduced the capability to embed location data in the pictures. The iPhone was initially released with two options for internal storage size: 4 GB or 8 GB. 2008. On September 5. Apple discontinued the 4 GB models. It is also capable of capturing 640x480 (VGA resolution) video at 30 frames per second. The SIM ejector tool is still placed in the eject hole.The iPhone 4 is the first generation to have two cameras. The LED flash for the rear-facing camera (top) and the forward-facing camera (bottom) are both unique to that model. producing geocoded photographs. The video can then be cropped on the device itself and directly uploaded to YouTube. considered high-definition.0 megapixel camera located on the back for still digital photos. which is equipped with a backside illuminated sensor capable of capturing pictures in low-light conditions.
such as beneath the battery behind a battery cover. which may also be affected by steam in a bathroom or other light environmental moisture. like all CDMA phones. The indicators are often used by Apple employees to determine whether the device qualifies for a warranty repair or replacement. In most countries. iPhone 4 in plastic holder. The iPhone 3G was available in 16 GB and 8 GB. the liquid contact indicators are located in a protected location. All iPhone models include written documentation. From left to right: lid. the sweat from an owner may dampen the indicators enough to indicate water damage. The iPhone 4 is available in 16 GB and 32 GB variants. but the indicators on an iPhone are directly exposed to the environment. or the SIM card. they may determine that the device is not covered by Apple. The iPhone 3GS came in 16 GB and 32 GB variants and still is available in 8 GB. The GSM iPhone 4 features a MicroSIM card that is located in a slot on the right side of the device. On many other mobile phones from different manufacturers. The SIM sits in a tray. The indicators on the iPhone include a small disc which is located at the bottom of the headphone jack and with the iPhone 3G and all later models an additional one is located at the bottom of the dock connector.
 Included items
The contents of the box of an iPhone 4. and if a device is worn while exercising. The original iPhone included stereo headset (earbuds and a microphone) and a plastic dock to hold the unit upright while charging and syncing. Apple made a silent change to their water damage policy for iPhones and similar products. which prevents the iPhone from being used on a different mobile network. The iPhone 3GS includes the SIM eject tool and a revised headset.16 GB model. If the indicators show that the device was exposed to water. the iPhone does not support expanded storage through a memory card slot. However. which
. The SIM tray can be ejected with a paperclip or the "SIM eject tool" (a simple piece of die-cut sheet metal) included with the iPhone 3G and 3GS. These suggest whether water damage has affected the device. written documentation. This has led to criticism of the placement of the indicators. The original and 3G iPhones also came with a cleaning cloth. The iPhone 3G includes a similar headset plus a SIM eject tool (the original model requires a paperclip). wall charger. the liquid contact indicators may be triggered through routine use. This new policy allows the customer to request further internal inspection of the phone to verify if internal liquid damage sensors were triggered. does not use a SIM. All data is stored on the internal flash drive. In response to these criticisms. USB cable. GSM Models of the iPhone use a SIM card to identify themselves to the GSM network. and a dock connector to USB cable. which is inserted into a slot at the top of the device. and (top to bottom) headset.
 Liquid contact indicators
The iPhone is equipped with liquid contact indicators which change from white to red in color when they come in contact with water. the iPhone is usually sold with a SIM lock. The CDMA model of the iPhone.
" which allows the iPhone to charge from an AC outlet. All versions include a USB power adapter. Ecuador. or "wall charger. The iPhone 3G and 3GS are compatible with the same dock. but not the original model's dock.
 Model comparison
Four generations of the iPhone
. Japan. or Peru include an ultracompact USB power adapter. sold separately. The iPhone 3G and iPhone 3GS sold in North America. Colombia.adds volume buttons (not functional with previous iPhone versions).
The iPhone 3G (second generation). released on June 19. 2008
The iPhone 3GS (third generation). released on July 11. 2009
2 (GSM version) iOS 4.0 + Bluetooth 2. 1800. 1900. UMTS/HSDPA UMTS/HSDPA 1900 MHz) 7.2 and 600 MHz) 800 MHz) later) MHz)  ARM Cortex-A8 ARM Cortex-A8 ARM 1176JZ(F)-S  PowerVR MBX Lite GPU 128 MB DRAM PowerVR SGX535 GPU 256 MB DRAM 512 MB DRAM 
iPhone 4 In Production iOS 4.1) or 412 (iOS 1.7 (CDMA version) 89 mm (3.76 Mbit/s HSUPA 2100 MHz). 3.2 In addition to previous: fingerprintresistant oleophobic coating
89 mm (3.2 Mbit/s HSDPA.0 system Highest Supported iOS 3. 800:1 contrast ratio 16 or 32 GB Apple A4 (Samsung S5L8930)
GSM-model: Quad band GSM/GPRS/EDGE (850.2 Mbit/s HSDPA CDMA model: Dualband CDMA/EV-DO Rev.4 GHz Wi-Fi 802.1. aluminosilicate glass covered IPS LCD screen. 8. 1900. 2100 MHz).0 (GSM version) iOS 4. 900.6 (CDMA version) iOS 4. 1900.2.11b/g only Bluetooth Bluetooth 2.11b/g/n 2. 900. Quad band UMTS/HSDPA/HSUP 1900 MHz) 1900 MHz) Compatible GSM/GPRS/EDG A (850.Main article: List of iOS devices Model iPhone Status Discontinued Initial operating iOS 1. (850.0
iOS 4.5 in). 1800.1 + EDR EDR EDR EDR Broadcom 4329
.2.1 + Bluetooth 2. 1800. 2100 MHz).1 and 1.2.3. 3:2 aspect ratio. 262.3. or 16 GB 8 or 16 GB
Storage System on chip CPU Core GPU Core Memory
iPhone 3GS In Production iOS 3. A (800 1900 MHz) 802. 900. 16. Quad band Quad band 1900 MHz) GSM/GPRS/EDG GSM/GPRS/EDG Quad band E (850. E (850. Tri-band Tri-band networks E (850. (850.0 + Bluetooth 2.1.  5.144-color LCD. or 32 GB Samsung Samsung S5L8900 S5L8920 833 MHz 620 MHz (underclocked to 400 (iOS (underclocked to 1 GHz (underclocked to 1.3 operating system
iPhone 3G Discontinued iOS 2. scratch-resistant glossy glass covered screen.6 Mbit/s HSDPA 7. 960 × 640 px at 326 ppi. 480 × 320 px (HVGA) at 163 ppi 4. 3:2 aspect ratio. 900.5 in).1. 900. 1800.
LED flash Camera 2. 2010 Discontinued 4 GB: September 16 GB: June 8. 2010 In production
.0 MP backside 3.0/dock digital compass. Black 8 GB: June 2008 24.6 mm (4.5 × 2.31 × 0.5 × 2.46 in) Weight 135 g (4. Dual-microphone noise connector Nike+.5 × 2. 2008 16 GB: February 5.7 V Power 3.48 in) × 0.0 MP with VGA illuminated CMOS video at 30 fps.3 mm (4.Cambridge Bluecore4
In addition to previous: In addition to In addition to previous: voice control. previous: 3-axis gyroscope.6 × 9. tap image sensor with 720p HD video at 30 fps and to focus.8 oz) 135 g (4.Browsing over WiStandby: 250 Fi: 9 Fi: 9 Standby: 300 Standby: 300 115 × 61 × 115. white balance.7 V 1150 3. and with tap to focus and exposure 720p HD video at 30 fps Wolfson Wolfson Audio codec Microelectronics Microelectronics Cirrus Logic CS42L61 WM8758BG WM6180C Aluminosilicate glass Aluminum.8 oz) June 24. plastic.7 V 1219 1400 mA·h[citation 3. rechargeable lithium-ion polymer battery 3. USB 2. glass Glass. black or white and stainless steel. 2007 June 19. Materials and plastic (white not available for 8 GB models) black (white announced) Built-in. and steel.3 MP (VGA) focus.2 × 58.1 × 12. 2009 Released July 11.7 V 1420 mA·h  mA·h mA·h needed] audio: 24 audio: 30 audio: 24 video: 7 video: 10 video: 7 Talk over 3G: 5 Talk over 3G: 5 Rated Talk over 2G: 8 Browsing over 3G: Browsing over 3G: battery life Browsing internet: 5 5 (hours) 6 Browsing over Wi. Connectivity assisted GPS. includes earphones with mic microSIM with remote and microphone Rear 5.0 MP autofocus.4 0.8 oz) 135 g (4.3 mm (4.37 in) 137 g (4.5 × 62.4 × Dimensions 11. macro Front 0. 16 and 32 GB: audio: 40 video: 10 Talk over 3G (GSM models): 7 Browsing over 3G: 6 Browsing over Wi-Fi: 10 Standby: 300 115. includes earphones suppression.8 oz) 4 and 8 GB: June 16 and 32 GB: 29. non removable.
June 24. Users can download additional applications from the App store. the 3. 2010 Black 8 GB: In production 01/194800 01/233800
Main articles: iOS (Apple) and iOS version history
The default Home screen of iOS 4.1 shows most of the applications provided by Apple. 2008 4. iPod Touch and iPad run an operating system known as iOS (formerly iPhone OS).2. and major updates have historically accompanied new models.5. and create folders. Also included is the "Core Animation" software component from Mac OS X v10.0 update requires iTunes 8.5 Leopard.6 expanded this support to include 64-bit versions of XP and Vista. It is capable of supporting bundled and future applications from Apple. as well as from third-party developers.4. The operating system takes up less than half a gigabyte.
. Like the iPod.2 — but the iTunes system requirements have stayed the same.10 Tiger or later. Software applications cannot be copied directly from Mac OS X but must be written and compiled specifically for iOS.3 or later. the iPhone is managed with iTunes. iPhone 3G users initially experienced dropped calls until an update was issued. and a workaround has been discovered for previous 64-bit Windows operating systems. and 32bit Windows XP or Vista. Apple provides free updates to the OS for the iPhone through iTunes. For example.0). 2010 Type Allocation Codes 01/124500 01/161200. rearrange the icons. Updates include both security patches and new features. OpenGL ES 2. It is a variant of the same Darwin operating system core that is found in Mac OS X. Such updates often require a newer version of iTunes — for example. 2007 2009 8 and 16 GB: July Black 8 GB: June 11. The earliest versions of the OS required version 7. Together with the PowerVR hardware (and on the iPhone 3GS. The release of iTunes 7. create Web Clips. The iPhone. it is responsible for the interface's motion graphics. which is compatible with Mac OS X version 10.
Safari (Internet). Mail. accessed by a horizontal swipe. Stocks. a gesture known as "pinching". Interface
The interface is based around the home screen. however. iPhone applications normally run one at a time (not including iOS 4.3. closing the open application in the process. although most functionality is still available when making a call or listening to music. Apple released software update 1. Calendar. Other user-centered interactive effects include horizontally sliding sub-selection. Clock. or vice versa to go back. By default. Docked at the base of the screen. and may select only certain applications for transfer from iTunes. four icons for Phone. iPhone users can rearrange and place icons on up to nine other adjacent home screens. Calculator. Almost all input is given through the touch screen. iTunes (store). the list moves as if it is pasted on the outer surface of a wheel. For example. known as Spotlight. The home screen can be accessed at any time by a hardware button below the screen. On January 15. Maps (Google Maps). to the left of the first home screen.1. Notes. which understands complex gestures using multi-touch. the Home screen contains the following icons: Messages (SMS and MMS messaging). Their options vary by program. YouTube. Each home screen holds up to sixteen icons.0 update adds a system-wide search. In menu hierarchies. which includes running applications in the background ) . Menu bars are found at the top and bottom of the screen when necessary. home screen icons that resemble apps that open a user-defined page in Safari. Voice Memos. and the dock holds up to four icons. and (on the iPhone 3GS and iPhone 4) Compass. In this way. Weather. may not be removed. and widgets that turn around to allow settings to be configured on the other side. In either case. Apple's default programs. a graphical list of available applications. Scrolling through a long list or menu is achieved by sliding a finger over the display from bottom to top. Users can also add and delete icons from the dock. Users can delete Web Clips and third-party applications at any time. but always follow a consistent style motif. The 3. allowing users to create "Web Clips". After the update. The iPhone's interaction techniques enable the user to move the content up or down by a touch-drag motion of the finger. which is the same on every home screen. the interface simulates the physics of a real object. Settings. 2008. a "back" button in the top-left corner of the screen displays the name of the parent folder. Camera. zooming in and out of web pages and photos is done by placing two fingers on the screen and spreading them farther apart or bringing them closer together. slowly decelerating as if affected by friction. and iPod (multimedia) delineate the iPhone's main purposes. the vertically sliding keyboard and bookmarks menu. App Store. Photos.
if music is playing when a call is received. All customizing can be done in iTunes. The first two models only support voice dialing through third-party applications. The iPhone includes a visual voicemail (in some countries) feature allowing users to view a list of current voicemail messages on-screen without having to call into their voicemail.When making a call. Voice control. The iPhone uses a large font that allows users plenty of room to touch their selection. podcasts. audiobooks. this feature shows the different album covers in a
. albums. and integration with other cellular network features and iPhone functions. The screen is automatically disabled when held close to the face. the music fades out. or alternatively with Apple's GarageBand software 4. Like on iTunes. allows users to say a contact's name or number and the iPhone will dial. call holding. videos. The iPhone can sort its media library by songs. A music ringtone feature was introduced in the United States on September 5. and compilations. For example. artists.1. composers. the iPhone presents a number of options. caller ID. call merging. Unlike most other systems. messages can be listened to and deleted in a non-chronological order by choosing any message from an on-screen list. and fades back in when the call has ended. genres. as there is only one camera on the opposite side of the screen. a feature Apple calls FaceTime. including FaceTime on supported models. 2007.
The layout of the music library is similar to that of an iPod or current Symbian S60 phones. both to save battery and prevent unintentional touches. Users can rotate their device horizontally to landscape mode to access Cover Flow. The iPhone does not support video calling or videoconferencing on versions prior to the fourth generation. available only on the iPhone 3GS and iPhone 4. which retain their order from iTunes. The proximity sensor shuts off the screen and touch-sensitive circuitry when the iPhone is brought close to the face. pause from half a second to five seconds when looped. except in playlists. The ringtones can be 3 to 30 seconds long from any part of a song.1 or later (available only on Mac OS X) or third-party tools. Users can create custom ringtones from songs purchased from the iTunes Store for a small additional fee. can fade in and out. The iPhone 4 supports video calling using either the front or back camera over Wi-Fi. Options are always presented alphabetically. or loop continuously. The iPhone allows audio conferencing. playlists.
 Support for
. or create a Genius playlist. and only the iPhone 3GS and iPhone 4 support HSDPA 7. The iPhone 3G introduced support for third-generation UMTS and HSDPA 3. and the Voice Control feature can be used to identify a track. the iPhone can play digital video. to be included in the iPhone. The iPhone supports gapless playback. skip. play. Like the fifth-generation iPods introduced in 2005.
The photo display application supports both portrait and landscape orientations. view. allowing users to watch TV shows and movies in widescreen. and the chipsets not energy efficient enough. The iPhone allows users to purchase and download songs from the iTunes Store directly to their iPhone. and e-mail photos taken with the camera. AT&T introduced 3G in July 2004. Alternatively. along with any transferred from iPhoto or Aperture on a Mac. Double-tapping switches between widescreen and fullscreen video playback.scroll-through photo library. headset controls can be used to pause.6. and repeat tracks. play songs in a playlist or by a specific artist. The feature originally required a Wi-Fi network. On the iPhone 3GS. The Camera application also lets users view the camera roll. the volume can be changed with the included Apple Earphones. much like Safari. Scrolling is achieved by swiping a finger across the screen. The user zooms in and out of photos by sliding two fingers further apart or closer together. the pictures that have been taken with the iPhone's camera. but now[when?] can use the cellular data network if one is not available. Steve Jobs stated that it was still not widespread enough in the US. Those pictures are also available in the Photos application.
 Internet connectivity
Wikipedia Main Page on the iPhone's Safari web browser in landscape mode Internet access is available when the iPhone is connected to a local area Wi-Fi or a wide area GSM or EDGE network. or Photoshop in Windows. both second-generation (2G) wireless data standards. The iPhone includes software that allows the user to upload.2. but not HSUPA networks. but as late as 2007.
If Wi-Fi is unavailable. During the iPhone's announcement. satellite. the issue of using internet while on the phone has been brought to the public's attention. It can also generate directions between two locations. connecting to Wi-Fi instead of EDGE when it is available. must be downloaded over Wi-Fi (which has no file size limits). The iPhone supports neither Flash nor Java. which streams videos after encoding them using the H. Airplane mode disables all wireless connections at once. CSS. The iPhone will automatically choose the strongest network. and street view was added in the version 2. iPhone users can and do access the Internet frequently." Nielsen found that 98% of iPhone users use data services. one workaround is to open the files directly in Safari. The iPhone 3GS has a maximum download rate of 7. Simple weather and stock quotes applications also tap in to the Internet.2 Mbit/s. Support for walking directions. Apple also developed a separate application to view YouTube videos on the iPhone. or hybrid form. Bluetooth. 3GS and 4 prefer 3G to 2G. HTML Canvas. files downloaded over cellular networks must be smaller than 20 MB. but no voice-guided navigation. and 3G (on the iPhone 3G.802. the iPhone 3G and iPhone 3GS were built and distributed without Wi-fi. the UK's Advertising Standards Authority adjudicated that an advertisement claiming the iPhone could access "all parts of the internet" should be withdrawn in its current form. According to Google. With the introduction of the Verizon iPhone in January 2011. The iPhone 3GS and iPhone 4 can orient the map with its digital compass. it can join closed Wi-Fi networks manually. In China. one can explicitly enable Wi-Fi and/or Bluetooth modes to join and continue to operate over one or both of those networks while the cellular network transceivers remain off. an authentication system commonly used by university and corporate Wi-Fi networks. internet and phone could be used simultaneously on ATT networks. Under the two US carriers. 3GS. or by double-tapping text or images. whereas the Verizon networks only support for the use of each separately.
 Text input
. Similarly. "The average Internet usage for an iPhone customer is more than 100 megabytes. the iPhone 3G. However. the iPhone will ask to join newly discovered Wi-Fi networks and prompt for the password when required.2 software update.1X. Apple CEO Steve Jobs outlined the reasoning behind the absence of Flash on the iPhone (and iPad). The iPhone supports SVG.0 version update. By default. on grounds of false advertising. once in Airplane mode. Furthermore. This is 30 times the use for our average contract-based consumer customers. Alternatively. and Bonjour.[unreliable source?] Consequently. in 2008. and 88% use the internet.264 codec. Web pages may be viewed in portrait or landscape mode and supports automatic zooming by pinching together or spreading apart fingertips on the screen. while providing optional real-time traffic information. public transit. overriding other preferences. Safari is the iPhone's native web browser. According to Deutsche Telekom CEO René Obermann. Larger files. Wi-Fi. the iPhone generated 50 times more search requests than any other mobile handset. The maps application can access Google Maps in map. and 4) can all be deactivated individually. often email attachments or podcasts. was added in the 2. and Wi-Fi to either. and in a variety of places. In a rare public letter in April 2010. and it displays pages similar to its Mac and Windows counterparts. Jobs demonstrated this feature by searching for nearby Starbucks locations and then placing a prank call to one with a single tap.
 The iPhone will sync e-mail account settings over from Apple's own Mail application. or pasting text.S. the e-mail program can access almost any IMAP or POP3 account.
. drafts. including character recognition for Chinese. The 3. and a dynamic dictionary that learns new words. The keyboard can predict what word the user is typing and complete it. It has automatic spell checking and correction. The keys are somewhat larger and spaced farther apart when in landscape mode. Apple has also licensed Microsoft ActiveSync and now[when?] supports the platform (including push email) with the release of iPhone 2. The iPhone has built-in support for e-mail message forwarding. PDF. Text messages are displayed in speech bubbles (similar to iChat) under each recipient's name. allowing users to place the cursor in the middle of existing text. or it can be manually configured on the device itself. until September 25. which enables the user to embed photos in an e-mail message. Text messages are presented chronologically in a mailbox format similar to Mail.
 E-mail and text messages
The iPhone also features an e-mail program that supports HTML e-mail. but not for the original iPhone and not in the U. Apple's MobileMe platform offers push email. which emulates the functionality of the popular BlackBerry email solution. The virtual keyboard can accommodate 21 languages. With the correct settings. and correct for the accidental pressing of keys near the presumed desired key. which is supported by only a limited number of applications.0 update. including Microsoft Exchange and Kerio Connect. and direct internal camera-to-e-mail picture sending.3 software update. as well as landscape keyboards in more applications.The virtual keyboard on the original iPhone's touchscreen. for an annual subscription. Touching a section of text for a brief time brings up a magnifying glass. Yahoo! offers a free push-email service for the iPhone. 2009. Excel. Support for MMS was added in the 3. which places all text from recipients together with replies. and Microsoft Entourage. IMAP (although not Push-IMAP) and POP3 mail standards are also supported. copy. predictive word capabilities. Support for multi-recipient SMS was added in the 1.  In the first versions of the iPhone firmware. For text input. the iPhone implements a virtual keyboard on the touchscreen. Word. and Powerpoint attachments to mail messages can be viewed on the phone.1. this was accomplished by opening up IMAP on the Exchange server.0 firmware. Microsoft Outlook.0 update brought support for cut.
 NetShare. The ability to install native applications onto the iPhone outside of the App Store is not supported by Apple. Steve Jobs. then test them in an "iPhone simulator". would have enabled users to tether their iPhone to a laptop or desktop. announced that a software development kit (SDK) would be made available to third-party developers in February 2008. a US$1000 program that simply demonstrated the wealth of its user. Apple regularly publishes Voluntary Product Accessibility Templates which explicitly state compliance with the US regulation "Section 508". Many carriers of the iPhone later globally allowed tethering before Apple officially supported it with the upgrade to the iOS 3. The iPhone SDK was officially announced and released on March 6. On January 2011 Apple has passed 10 billion app downloads. the stated reason being that such native applications could be broken by any software update. Apple holds firm control over its distribution. Apple rejected Podcaster. but Apple has stated it will not design software updates specifically to break native applications other than those that perform SIM unlocking. Apple announced that the iPhone would support third-party "web applications" written in Ajax that share the look and feel of the iPhone interface. 2007. on July 11. The update was free for iPhone users. On October 17. of which they will receive a 70% share. Third-party applications
See also: iPhone SDK and App Store At WWDC 2007 on June 11. However. The App Store was launched with the release of iOS 2. 2007. Developers are free to set any price for their applications to be distributed through the App Store. owners of older iPod Touches were required to pay US$10 for it. The iPhone 3GS also features white on black mode. the carrier charges extra for tethering an iPhone. VoiceOver (a screen reader). Once a developer has submitted an application to the App Store.0. loading an application onto a real device is only possible after paying a Apple Developer Connection membership fee. another rejected app. at the Apple Town Hall facility. third-parties were permitted to design "Web Apps" that would run through Safari.
The iPhone can enlarge text to make it more accessible for vision-impaired users. and can accommodate hearing-impaired users with closed captioning and external TTY devices. 2008. I Am Rich. and mono audio for limited hearing in one ear. with an Apple registration. Apple can halt the distribution of applications it deems inappropriate. using its cellular network to load data for the computer. Apple has been criticized for banning third-party applications that enable a functionality that Apple does not want the iPhone to have: In 2008. and zooming for impaired vision. in an open letter posted to Apple's "Hot News" weblog. Apple has since released a software update that grants this capability. 2008. which allowed iPhone users to download podcasts directly to the iPhone claiming it duplicated the functionality of iTunes. Developers can also opt to release the application for free and will not pay any costs to release or distribute the application beyond the membership fee.0. Before the SDK was released. with AT&T Mobility being a relative latecomer in the United States. In most cases. Unsigned native applications are also available for "jailbroken" phones. for example. It is a free download. that allows developers to develop native applications for the iPhone and iPod Touch.
 Intellectual property
the I PHONE mark had been abandoned. In 2000. Infogear's trademarks cover "communications terminals comprising computer hardware and software providing integrated telephone. Infogear filed for the U. Infogear released a telephone with an integrated web browser under the name iPhone in 1998. On January 10. and business communications products. "I Phone" was registered in March 1998. (February 2011) Apple has filed more than 200 patent applications related to the technology behind the iPhone." On September 3. Comwave has been selling VoIP devices called iPhone since 2004. and subsequently announced on February 20. Editing help is available. but about interoperability.This section is in a list format that may be better presented using prose. head of LG Mobile Handset R&D Center. As of October 2006. 2006. In September 2006. only the Singapore and Australian applications had been granted. Singapore.
LG Electronics claimed the iPhone's design was copied from the LG Prada. On December 18. 1996 applied for the trademark "IPhone". Cisco issued a statement that it had been negotiating trademark licensing with Apple and expected Apple to agree to the final documents that had been submitted the night before. and "IPhone" was registered in 1999.
Shortly after Steve Jobs' January 9. Apple applied for the "iPhone" trademark in the United Kingdom. Cisco Systems acquired Infogear. More recently. In June 2000. 2007. 2007. including the iPhone trademark. Cisco announced it had filed a lawsuit against Apple over the infringement of the trademark iPhone. Both companies will be allowed to use the "iPhone" name in exchange for "exploring interoperability" between their security.
In October 2002. and the European Union. 2007. Woo-Young Kwak. it is assumed that Ocean Telecom is applying on behalf of Apple. seeking an injunction in federal court to prohibit Apple from using the name. consumer. and "computer hardware and software for providing integrated telephone communication with computerized global information networks" (1996 filing). Cisco claimed that the trademark lawsuit was a "minor skirmish" that was not about money. if appropriate.com domain name. As the Ocean Telecom trademark applications use exactly the same wording as Apple's New Zealand application. and a New Zealand application in September 2006.S. a company called Ocean Telecom Services applied for an "iPhone" trademark in the United States. Australia. You can help by converting this section to prose. A Canadian application followed in October 2004. Since then. they released a range of re-branded Voice over IP (VoIP) sets under the name iPhone. "We consider that Apple copied Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006. Infogear won an infringement claim against the owners of the iphones. The Canadian application was opposed in August 2005. data communications and personal computer functions" (1993 filing). following a filing in Trinidad and Tobago. trademark "I PHONE" and on March 20. announcement that Apple would be selling a product called iPhone in June 2007.
. United Kingdom and Hong Kong. 2007. by a Canadian company called Comwave who themselves applied for the trademark three months later. that they had reached an agreement. On February 2. said at a press conference. Apple and Cisco announced that they had agreed to temporarily suspend litigation while they held settlement talks. 1993.
labeled "consolidated. Talking Tom Cat and Pumpkin Maker have also been named as co-defendants in the lawsuit. The file. constantly stores the iPhone user's movement by approximating geographic locations calculated by triangulating nearby cell phone towers. Apple's representatives have not yet commented on the finding.200 words long terms and conditions that "Apple and [their] partners and licensees may collect. which performs a similar task on Android phones. the file is not dependent upon signing a specific EULA or even the user's knowledge.plist". Since April 20. Nokia filed a lawsuit against Apple for infringement of its GSM. a hidden unencrypted file on the iPhone and other iOS devices has been widely discussed in the media. Nokia alleges that Apple has been violating ten of Nokia's patents since the iPhone's initial release. was made available to the public in April 2011. An open source application named "iPhoneTracker". use. Nevertheless. Dictionary. The file is also automatically copied onto the user's computer once synchronized with the iPhone. but it is stated in the iPhone's 15. Weather Channel. 2011. In December 2010. While the file cannot be erased without jailbreaking the phone. On October 22. unlike Google's "Latitude" application.db". Some makers of the applications such as Textplus4.com. in spite of requests by The Associated Press and others. and share precise location data.
. a technology proven to be inaccurate at times. F-Secure discovered that the data is transmitted to Apple twice a day and postulate that Apple is using the information to construct their global location database similar to the ones constructed by Google and Skyhook through wardriving.The iPhone has also inspired several leading high-tech clones. which turns the data stored in the file into a visual map. 2009. The file was released with the June 2010 update of Apple's iOS4 and may contain almost one year's worth of data. Previous versions of iOS stored similar information in a file called "h-cells. it can be encrypted. Reuters reported that some iPhone and iPad users were suing Apple Inc because some applications were passing user information to third-party advertisers without permission. Paper Toss. driving both Apple's popularity and consumer willingness to upgrade iPhones quickly. UMTS and WLAN patents. including the real-time geographic location of [the user's] Apple computer or device".
S. in a statement to the United States Copyright Office in response to EFF lobbying for a DMCA exception for this kind of hacking. most of which are disallowed by Apple and threaten to void the device's warranty. Best Buy and Wal-Mart will also sell the iPhone. On July 3. This makes the iPhone 3G more difficult. however. The serial number and Wi-Fi address have been removed from the image.. After the update. the day on which both the iPhone 3G and iPhone OS 2. but few such incidents have been reported. SIM unlocking allows the iPhone to be used on a different carrier's network. vendors usually offer activation for the buyer's convenience.0 software two days before the iPhone 3GS. caused a worldwide overload of Apple's servers on July 11.0. to hack. 2008. The hacker community has found many workarounds. In the U. Unlike most GSM phones
. Doing so may be a circumvention of Apple's technical protection measures.
 SIM unlocking
 United States iPhone 3G shown with the SIM tray partially ejected. which restricts the use of the phone to one particular carrier.  Apple. Apple tightly controls certain aspects of the iPhone. Users on the O2 network in the United Kingdom. devices were required to connect to Apple's servers to authenticate the update. He published the software and offsets for others to use.Jailbroken iPod Touch on iOS 3. claimed that jailbreaking the iPhone would be copyright infringement due to the necessary modification of system software.
The iPhone normally prevents access to its media player and web features unless it has also been activated as a phone with an authorized carrier.
 Unapproved third-party software and jailbreaking
See also: Jailbreaking for iOS and iPhone Dev Team The iPhone's operating system is designed to only run software that has an Apple-approved cryptographic signature.  "Jailbreaking" allows users to install apps not available on the App Store or modify basic functionality. The need for in-store activation. can buy the phone online and activate it via iTunes as with the previous model. Jon Lech Johansen reported on his blog that he had successfully bypassed this requirement and unlocked the iPhone's other features with a combination of custom software and modification of the iTunes binary. Jailbroken iPhones may be susceptible to computer viruses.0. reversing the in-store activation requirement. a common practice with subsidized GSM phones.0 updates as well as MobileMe were released. 2007. but not impossible. Apple has begun to offer free shipping on both the iPhone 3G and the iPhone 3GS (when available). Unlike the original. which involves replacing the iPhone's firmware with a slightly modified version that does not enforce the signature check. as well as the huge number of first-generation iPhone and iPod Touch users upgrading to iPhone OS 2. This restriction can be overcome by "jailbreaking" the phone. Most iPhones were and are still sold with a SIM lock. causing many devices to be temporarily unusable. Even where not required. Apple avoided this by releasing the 3. the iPhone 3G must be activated in the store in most countries.
a lucrative market before the iPhone 3G's worldwide release.  Denmark This section does not cite any references or sources. Vodafone. Bouygues Telecom or Virgin Mobile). (February 2011)
It is possible to purchase the iPhone directly from Apple According to Danish law. AT&T in the United States began selling the iPhone without a contract. While the iPhone was initially sold in the US only on the AT&T network with a SIM lock in place. iPhones are unlocked by users who wish to use networks other than AT&T's. but only when bought directly from Apple (either online or in their physical shops).
Please help improve this article by adding citations to reliable sources. various hackers have found methods to "unlock" the phone from a specific network. Telstra. SFR. Unsourced material may be challenged and removed. (February 2011)
In France. TDC does not lock their iPhones  France This section does not cite any references or sources.however. offer legitimate unlocking. The up-front purchase price of such iPhone units is often twice as expensive as those bundled with contracts. The iPhone 4 in the UK is also currently sold unlocked without a contract for full retail price for use on any network the user chooses. (Three. now at no cost for all iPhone devices.  Australia Five major carriers in Australia. The iPhone 3GS and the iPhone 4 can also be bought unlocked from a Apple Retail Store. unlocked iPhones can be used with other carriers after unlocking. On March 26. the iPhone can be unlocked after six months on contract. though are usually able to be unlocked either after a certain period of contract length has passed. Although AT&T and Verizon are the only authorized iPhone carriers in the United States. €70). Apple speculates that they were likely shipped overseas and unlocked. 2009. 3.  United Kingdom Operators O2. They are locked to network initially. the iPhone is locked on the Wireless purchased from (Orange. though still SIM-locked to their network. Phones that were
. since neither AT&T nor Verizon have a presence in the area.[not in citation given] AT&T has stated that the "iPhone cannot be unlocked. or the Apple Online Store. or for a small fee. the phone cannot be officially unlocked by entering a code. More than a quarter of the original iPhones sold in the United States were not registered with AT&T. both current and prior models. policies differ. Optus. Virgin Mobile. T-Mobile. especially in US territories and insular areas like Guam. The locked/unlocked state is maintained on Apple's servers per IMEI and is set when the iPhone is activated. where GTA TeleGuam is the exclusive carrier for the iPhone. as well as MVNO Tesco Mobile sell the device in the UK under subsidised contracts. and Vodafone). or earlier by paying a fee of DKK 500 (approx. Orange. but can also be bought unlocked in Apple stores.
Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. even if you are out of contract". Outside of the United States. or for use on pay as you go.
the iPhone 3GS or iPhone 4 may be purchased without a SIM-lock directly from Apple. Pakistan. Austria. Cyprus. Ecuador. In India. Finland. Romania. South Africa. Turkey. Vietnam. Vendors in countries including Thailand. Ireland. or for a fee at any time before that. and Saudi Arabia sell iPhones not locked to any carrier. Greece. The iPhone may also be purchased through three of the four major German mobile network carriers.
 See also
. Taiwan. Belgium. Israel. Russia. China.initially locked to a carrier are unlocked for free after a certain portion of the bundled contract's fixed term is up.  Germany In Germany. Singapore. Bangladesh. Italy. Hong Kong.  Other countries The iPhone is also available without any SIM lock for full retail price in some countries. Canada. New Zealand. iPhone is officially sim locked either to Vodafone or Airtel.
indicates that Apple is looking at the industry very differently than every other vendor. Here’s a look at how the iPhone relates to other phones on the market. coyly understated as ‘just 1% of the entire billion unit mobile phone industry’. Q
Steve Job’s ambitious goal to grab a fifth of the smartphone market. and how smartphones relate to the rest of the mobile industry. Previous articles looked at how mobile providers’ phone subsidies distort pricing. E62. While most phones are cheap or nearly free.
. P990. Treo.Phone Wars: iPhone vs TyTN. Pearl. the iPhone aims at the high end of smartphones.
built in wireless. and the tiny but clumsy Windows Mobile phones with chicklet keyboards that slide out of a box that is as thick as an unabridged Russian dictionary. an iPod. they rarely point out
the correlation between those features and a higher price. the company is pursuing an ambitious entry strategy. faster. Charting a New Course The iPhone is closer to being a micro-laptop using flash RAM than a conventional smartphone. When analysts pick at the iPhone's price. and the iPhone emerges. It bears little resemblance to Windows Mobile. the iPhone blazes a new trail in its combination of features and form factor. better battery life. retrofitted with a modern OS. it is actually far closer to being a modern version of the 1994 Newton--which Jobs was purportedly so embittered against--than anything that Microsoft has ever released..Where Does the iPhone Fit? Despite the iPhone being Apple’s first volley into into a crowded market. they tend to gloss over the fact that this is really a handheld computer. Rather than copying an existing successful product and a popular price point. a camera. When they complain about missing features. In fact. with a finger-based touch screen. The iPhone floats in the uncharted territory between Microsoft's "ultra mobile" Windows XP Tablet PCs like the $1300 Samsung Q1. and does so at a significantly higher price. a phone.
. Imagine the Newton. a color screen. not a basic smartphone.. but smaller.
and smartphones typically cost between $100 and $200 with a service provider subsidy and mail in rebates. Basic phones are commonly free.While Apple's retail stores might give the iPhone an advantage in up-selling its own customers from their basic phones. The iPhone’s Competition There are few popular phones on the market near the iPhone's $500 price. it will still need to aggressively outsell existing smartphones to meet Apple 10 million sales target. What does the iPhone compete against? Here's a quick look at other phones on the market.
it sports premium features like a 2 Megapixel camera and WiFi wireless networking.
. The problem with its 3G service is that it only works on European service bands. Additional rebates may apply to new customers. providing additional service coverage for users in the US. Unlocked phone prices represent the actual cost of the phone without any carrier subsidy. It has a number button face that flips down to expose a tiny keyboard below it. but only two [one!] in the US.All smartphones require a two year contract--a minimum commitment of over $2000--to qualify for the subsidy discount. The limited 3G data service that is available in the US uses different frequencies. it has a stylus driven touch screen. Here’s what I found online at Amazon and Cingular in a recent price check. Service Complexities for World Phones and UMTS 3G Data Service GSM uses two bands in Europe (900/1800 MHz).
Tri-band phones work on both bands in Europe. giving it reduced voice coverage in the US. with no service options in the US offered by Amazon. Its screen is half the resolution of the iPhone. and may be even lower online. and three in the US (850/1800/1900 MHz) for voice service. Prices differ slightly by region. Similarly. [John Kneeland pointed out that the 1800 MHz band is only used in the US by the Department of Defense]. the P990 supports the much faster UMTS 3G data service. Like the iPhone. Like the Palm. it uses Tri-band GSM. unlike Apple’s iPhone however.
The High End: Symbian Sony Ericsson P990 The new Sony Ericsson P990 is listed as $700 unlocked. users complained about its software being buggy and crashing frequently. not Quad-band GSM like the iPhone. Quad-band world phones support all four. On Amazon.
Amazon for $200 with service and rebates or $760 unlocked. won’t actually work in the US. and later this year T-Mobile will offer a different UMTS 3G service (2100+1700 MHz). Cingular offers it for $400 after rebate and subsidy. Unfortunately. Neither matches Europe’s (2100+1900 MHz).
with a $999 list price. 3G service does not yet make a lot of sense in the US.
Higher End: Windows Mobile HTC TyTN One of the most expensive phones commonly available is the HTC TyTN/Hermes/8525.High speed UMTS 3G data service is even more complicated. and why those that would seem to.
Between the limited service availability of 3G data service in the US. That’s why few US phones offer 3G service.
. so both require phones specifically designed to support the oddball US formats. Existing service in Europe and elsewhere combines two bands for data uplink and downlink (2100+1900 MHz). and parts of the 1900 MHz band are already in use in the US for GSM networks. Cingular has already started rolling out its own. and the problem of different sets of frequencies in use. incompatible UMTS service (850+1900 MHz) in certain US cities. parts of the 2100 MHz band are already in use in the US for satellite communications. like the Sony Ericsson P990.
as well as being Quad-band GSM like the iPhone. although it works on both Europe and Cingular’s networks. and too small for touch typing. Like the P990. as if people are likely to edit Excel documents on a tiny screen. Few support WiFi. it has a stylus driven touch screen. although it’s too big for thumb typing. and most lack a touch screen or enough memory to run many apps and store music or photos. Support for all those networks results in a unit over twice as thick as the iPhone. but also gives it much faster Internet access when WiFi isn’t available.
. Like the iPhone.Like the Palm and other Windows Mobile Pocket PCs. often with features problematically hidden in deeply nestled pulldown menus that erase any premise of being designed for one handed use. it also supports UMTS 3G data service. apart from ringtones and camera phone pictures. That's why recent offerings by vendors licensing Windows Mobile have targeted the low end of the smartphone market. In order to do that. It has a PDA style face which slides open to reveal a QWERTY keyboard.
They are basic phones with organizer functions. it packs in Multiband UMTS. it sports premium features like a 2 Megapixel camera and WiFi wireless networking. A big sales pitch for Windows Mobile involves mobile versions of Office apps. Its screen is also half the resolution of the iPhone. The premium price and 3G features of the TyTN and similar high end Windows Mobile phones has not done much to expand Microsoft's share of the market. Most Windows Mobile Smartphones Aim Low Most smartphones running Windows Mobile are conservatively featured and are priced to sell for around $100 with a carrier subsidy.
and then sell older models at a discount to budget customers. making it
a popular choice for users who want PDA features.Low-end Windows Smartphones. while Amazon offers it for as little as $99.
Palm offers a higher resolution display and more memory than most other common mobiles. while a new BlackBerry lists around $400. The result is that many mobiles now have the familiar thumb keyboard. like the $500 Samsung Blackjack and $400 Motorola Q are aimed to sell in the range of $100-200 with a contract subsidy and mail-in rebates. Cingular lists various BlackBerry models between $100-$200. along with imitative offerings by Windows Mobile and Symbian licensees. The Palm Treo and RIM BlackBerry The loyal following of Palm Treo and RIM BlackBerry users allows those vendors to regularly introduce new models at higher price points than other phones. all aim to sell for around $100 or less with a contract subsidy and cover a laundry list of basic features:
1. Unique features of the BlackBerry and Palm are mixing together as vendors copy each other’s strong points. while Amazon offers them from $70 to Free. and similar menus and features and applications. Older versions of the Treo are listed by Cingular at $100. New Palm Treo versions typically debut at a list price of $650. BlackBerry phones are popular among professionals addicted to the push messaging they introduced-where emails arrive immediately without the user having to stop and check--along with their thumb driven tiny keypad. These phones abandon the PDA or tiny-PC form factor of earlier WinCE devices to imitate the success and styling of the BlackBerry and Treo. Snooze You Lose? The middle class phones from Palm and RIM. or as little as $49 on Amazon. a small touch screen. Cingular sells the latest Treo 750 on its website for $400. With subsidy.•basic camera phone
Why spend $4. saving the frustrating expense of messing around with inadequate junk?
. stability. sync. the iPhone offers hardware features that meet or beat the fancier phones common in markets outside the US: better camera. Other high end phones exist primarily to anchor a vendor’s lineup. It is therefore rather bold for Apple to introduce a phone that is priced around $500. or those who couldn’t understand why the Palm Pilot and BlackBerry could have devoted fans.•tightly integrated. and WiFi support. not just ringtones and pay per view toy video
Critics suggesting that the iPhone is “just a fancier version” of the email and web on existing phones are being just as disingenuous as DOS users who pooh-poohed the Mac in 1984.•basic PDA and sync functions 4.2. far more memory for storage.•a real photo and music media library. but it’s difficult to be productive with them when doing a serious job. standard web browser with smart. custom Google Maps and other apps. support for visual voicemail 5. Good Tools Are Worth It Existing phones are a lot like the gift box toolsets offered in discount stores: all the pieces are technically there.•text messaging and picture mail 5.•integration with iTunes for real media sync. tight integration between phone features 6.•downloadable $2 ringtones and games
They also all share Device Problems In Search of a Solution: the user interface.•a multiple page. mass market audience. The toy hammer’s head falls off every three swings and the screwdrivers strip themselves. resolution independent zooming 3.•simple add-on apps like Google Maps 6. and DRM issues I like to point out as plaguing the industry. Where it really differs from existing US phones is in its unique OS X driven software features:
1.•simplified web browser 3. much larger display.99 on a pretend hammer when a real hammer can be bought for $25. Distinguishing Features Apart from 3G data service. It’s all about practical usability. Using cheap tools turns out to be expensive in the end because of lost opportunity costs. Sony doesn’t expect its P990 to sell to a wide.•a finger driven multi-touch screen with intuitive gesture shortcuts that make complex actions simple 2. and real calendar and contact applications 4. particularly given that Apple plans to swallow up nearly 20% of the smartphone market by the end of next year.•real 3-pane email with support for HTML mail and push accounts.
and how quickly other phones might catch up. Spending $2000 across two years is more pleasant with a $500 functional phone than with a toy piece of junk that may be available for free. Given that consumers already see the difference between the $500 iPod and $99 imitations.
Next Articles: Windows 95 and Vista: Why 2007 Won't Be Like 1995 Readers Write About Symbian. Next. I’ll compare the iPhone to new phones still on the horizon. Have another phone to suggest in comparison? Let me know and I'll do a follow up review.Will sticker shock be a barrier to Apple’s iPhone? That may depend on whether consumers are able to see past the ruse of phone subsidies and realize that the most expensive thing about a phone is not its hardware cost but the service fees. OS X and the iPhone Mac OS X vs Linux: Third Party Software and Security Mac OS X vs Linux on the iPhone and Mobile Devices The Egregious Incompetence of Palm More Absurd iPhone Myths: Third Party Software Panic
. it looks like the only thing Apple has to worry about is building enough to meet demand.
Q Smartphones: iPhone and the Big Fat Mobile Industry Cingular Apple iPhone vs. HSUPA. P990. WinCE: How iPhone Differs from Windows Mobile Apple's OS X: How Does it Fit on the iPhone? Why OS X is on the iPhone.More Absurd iPhone Myths: iSuppli. ARM. Treo. iPhone: Five Phases of Media Coverage Inside the iPhone: FairPlay DRM and the iTunes Store Inside the iPhone: Wireless and Sync vs. WinCE Inside the iPhone: UI. Stability. 3G Wireless Networks Inside the iPhone: Third Party Software Inside the iPhone: Mac OS X.com NewsTrust |
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Download the RoughlyDrafted iMix Jan 2007 | Feb 2007
. Subsidies. and Software Readers Write About iPhone. Pearl.icio. EVDO. Leave a comment or email me with your ideas. but not the PC Apple iPhone vs LG Prada KE850 Phone Wars: iPhone vs TyTN.
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Technorati | About RDM : : danieleran@gmail. and WiFi Macworld: Ten Myths of the Apple iPhone Macworld: Scorecard and Secrets of the iPhone This Series Tech: Apple & the Media What do you think? I really like to hear from readers. E62. and Pricing The Spectacular Failure of WinCE and Windows Mobile OS X vs. Verizon Motorola Q Zune vs. 3G. and iPod OS X Inside the iPhone: EDGE. Palm.
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Why the iPhone is a success
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Not for the reasons you think By Guy Kewney, NewsWireless.Net • Get more from this author Posted in Networks, 12th July 2007 09:46 GMT Free whitepaper – Google Apps for Business : Secure, reliable business applications in the cloud Column Two weeks after the iPhone virus started spreading, the verdict has to be that Steve Jobs has got it right. The trick with launching a new phone is "keep it simple". He's done that. No, this is not the phone I want, and neither is it the right MP3 player, but it will be a success, and that success will grow as new variants appear - like the 3G version. I think the key to its success will be the fact that this is not a 3G version. Start off from the iPod, and think back to the Motorola ROKR phone. At that time, the question marketing people were struggling with was: "How can we make a phone which is as good as the iPod at playing music?" The obvious trick was to build the MP3 player into the phone - a ploy with a long history (I think my first MP3 phone was a Samsung, nearly seven years ago) and a lot of casualties. The ROKR was the first attempt to build an iPod into the phone. It failed for reasons which have to include the fact that the ROKR was not a good phone, and it was an even worse iPod. Actually, it wasn't an iPod at all, it was a very ordinary Motorola phone with the ability to interface to iTunes. The Steve Jobs magic was let loose on it, and it simply burned up and disappeared. Even his legendary demonstration skills failed when he tried to take a call while it was playing music. And it didn't have enough capacity for music, and it didn't have enough battery life - but above all, what people want to be seen with is the iPod - that "perfect thing" which transformed the world of music. So the iPhone went the other way around. Instead of putting the iTunes engine into a phone, Apple put the phone into an iPod. It's a brilliant example of the "keep it simple, stupid" principle
you release the 3G phone. A nasty dilemma. more intuitive. the Apple consensus was that it was perfectly possible to simply add phone commands to an iPod. all it'd have would be another Walkman. and they really aren't versatile enough for doing all the other control settings and phone number entry functions that a good phone simply has to be able to do.they get a payment for every call their customers answer. making control of a cyberdevice easier."Watch my fingers carefully!" says the stage magician. "Termination charges" are where the networks make more than half their money . they're not intuitive for operating a web browser. And. So a spin-wheel phone was probably not a great idea. and skip had been done.. Why change? The short answer is because the Walkman was a success. with an Apple logo on it. The ordinary mobile with play. and the networks need a phone that people will keep switched on. and had just launched iNew iPod there's a real chance it would have gone down like New Coke did. ROKR showed this was not all that easy. If Apple went down that route. The phone is what you focus on. It wouldn't be an iPod. And the small. The new iPhone user interface is the real trick. or add iPod functions to a phone.he's re-designing the iPod user interface. everybody knows it's an iPod. I think that initially. and can make sure it gets the battery life right. It can sort out the network (AT&T problems are a great test bed) and it can upgrade the wireless (GPRS or EDGE is hopeless for a web phone).. people start to turn the thing off to save power. even worse.if you are going to innovate. the controls that work really well for driving a music player aren't very good for texting. at the same time. If Apple had announced that it was abandoning the spin-wheel for the iPod. or while running or in the dark. Phone switched off? No termination charge. That's typical Steve Jobs magic . isn't it? If you fix the iPod UI so it works for phone users. I think Sony Ericsson has done it about as well as it can be done.cries of "oooh!" and "aaaah!" and "It's an iPhone!" Now that we know it works. A wave of the hands and <pouf!/> . make it a small incremental step. the Sony Ericsson Walkman range showed that people did prefer to carry just one dual-purpose device. The thing is. because it's called an iPhone. and never notice that what's really happening is that the old iPod is no longer in the magician's hands. if you borrow the phone UI for the iPod you produce a fake Walkman. Apple can refine it. When the battery indicates less than half full. But. Not only are people no longer making calls but. and the new one has been smuggled onto the stage. It's a typical Apple invention. What he's really doing is something entirely different.. Don't introduce five new features at once. rather than a player and a phone. People understand the iPod. Rigorous studies show there's a direct relationship between how many bars you have on your battery indicator and how many calls you'll make. That's a disaster for the networks. They can scroll through their songs with their hands in their pockets. pause. FF. And when all that's done. you risk alienating the faithful iPodders.
. and it works well. incremental step was not the phone. There's another problem. they can't receive them. This phone has to work for the networks.
By the time the shortage of handsets eases in North America (looks like a few months from now) the 3G phone will be ready. But at this point. that won't work. and there's very little EDGE in Europe . Probably (say analysts).I dare say several European networks would sell the current iPhone. At about 10. and the phone users seem to understand it. Let's hope that the restrictive DRM on the iPhone is a "proof of concept" for people who think they need it. Right now. we'll know which European networks are carrying the iTunes traffic. And long before then. I hope Apple does sort out the digital rights management issue. even though it needs EDGE wireless to be even slightly acceptable. it will. There are problems with some of the music studios. which will be around in January. It may not be profitable revenue. ®
. There are plans (see femtocells) which may be able to deal with that in a couple of years. And even if demand does go soft in North America in September. they don't have to worry about 3G capacity. true. I don't know a single European carrier with spare data capacity on their 2.5 G data networks. but overall iTunes FairPlay has been a winner. but in a fire sale. the problem will catch up with them in two years. and there's no credible competition. it won't change anything. and the iPhone is a potentially huge data pump. has worked.000 odd units into other markets. there's no need to launch the current model anywhere except on AT&T and Cingular. it really does look like the innovation of putting a GSM wireless into the box as an excuse for updating the spinwheel. but they do need a successful 3G phone that will generate revenue there. anyway?). But most European carriers have far more 3G data than they can find a use for. As soon as the market find a killer application for mobile data.otherwise. The faithful have loved it.000 units per country. recorded music could hit the buffers (Maybe. the spare capacity will become a shortage. rather than a pointer to where Apple is taking downloads .they would just like to be able to put it on their advert pages! But for serious numbers. it won't spoil the market for the Real Thing. any price is better than giving it away free. and Apple has to ship 100.
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.What's Behind the iPhone Success Story?
The seemingly recession-proof iPhone captures mindshare and money.
The other extreme is the laptop that more or less stays on the kitchen table. marketing prowess and the sheer sexiness of the iPhone. they dominate mindshare for their space in the market.5 billion in revenue -.
. 2009 By Michelle Megna: More stories by this author:
How is it possible for Apple to sell 3." Ramon Llamas. consumers are more likely to opt for the mobile phone due to its portability. In between is the netbook. all of which may be nibbling away at the netbook market. told InternetNews. it's now.8 million iPhones over the past three months -generating $1. and you want to get a new phone." he said. the iPhone is iconic. but when faced with a limited budget and the choice between a new smartphone or a netbook.com. but there's not a clear consensus on whether netbooks would replace laptops or replace phones." he said.during a recession? The impressive numbers can be attributed to Apple's (NASDAQ: AAPL) streamlined product family. said Llamas. Another factor boosting Apple's continued growth is the company's streamlined family of tech devices. you can sync up everything easily. analyst at IDC. you can move data back and forth. They're marketing geniuses. RIM Is the Real Rock Star Today AT&T Beats Street as iPhone Pays Off
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w w w .April 27. according to analysts. it's sexy. "The mindset is you use the phone as a communications and entertainment device. because the beauty of the phone is it fits in your pocket and you take it everywhere. "If you have a Mac. the question to consumers is 'where do I keep my data now?' If you get an iPhone. said Llamas. but last week.internetnew
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Netbooks continue to sell well compared to laptops and desktops. "Let's face it. it was all about the 1 billionth app. it's cool.
Verizon Confirms Plans to Sell Netbooks Forget U2.
there's lots of research that backs that up." Sterling said. that's a huge driver. a crucial factor. it becomes a transformative device. give you Internet on the go." said Sterling. and that's why people will give up their landline or even Internet access before they give up their mobile phone.0 for Deduplication AMD Q1 Revenues Hold Steady LibreOffice 3.and they're responding in droves. "I don't think it's necessarily a substitute for a netbook.'" Still. they create
Microsoft Sells 350 Million Windows 7 Licenses Will Open Invention Network Growth Stop Patent Feuds? EMC Ships Avamar 6.
Here Come the iPhone Apps Apple's opened its iPhone to third-party developers -.Greg Sterling.8 million devices and for the fiscal year shipped about 26 million handhelds. that's not necessarily a bad thing. "As more of the population sees what the iPhone can do. there are signs that the Apple iPhone may have peaked. In addition. that's what the iPhone is doing. RIM added 3. when a person sees someone else with it on a train say to themselves 'I want one. in the fourth quarter. maybe for some. a senior mobile analyst with Local Mobile Search. "It is quite remarkable how well they've done during the recession. agrees. RIM by the end of the quarter ending February 28 moved more than seven million units.79 million for the first quarter of this year. but no one is talking about that because Apple has mindshare. Pricing." Indeed. Llamas pointed out that iPhone sales numbers are dropping down. but it's true. in the same way the iPod finally brought all the existing pieces of the MP3 universe together in an elegant and very chic fashion. looking to cash in on the growing market for smartphones and mobilized apps. "When the price goes down from $500 to $200 and you get the 3G improvements too. Sterling believes Apple will continue to dominate the headlines with success stories. Smartphones have been around for years. but it's important to keep Apple's numbers in context.4 Now At Beta 2 But he adds that you have to create something truly eye-catching that's also easy to use to continue sales growth beyond the early adopters. though with new versions rumored to be out this summer. but it's more that people view the mobile phone as the most important piece of technology they can own. with 6. namely AT&T (NYSE: T) subsidizing the iPhone. 4. RIM shipped roughly 7. Apple is exceptional. Still. pushing its full subscriber base to more than 25 million worldwide.9 million net new BlackBerry subscriber accounts. It's a crude generalization. nothing to shrug at. "These numbers are great. he said. also bolstered sales well into the recession.4 million in the fourth quarter of last year and now 3.9 million sold in 3Q of 2008. but it took Apple to make one that.
nearly selling as many units as the Sony PSP in its lifespan (when added to the iPod Touch). The iPhone is also: 1. 2.better than the Nintendo DS.essentially churches to visit and buy and socialize 7. This ecosystem includes: 1. iTunes . etc. Accessories . The other point to take note of is their 40% gross margin. Applications . Buying the iPhone enters the user into this ecosystem . The iPod Touch and iPod . photos. 2.enormous hype that's impossible to live up to. and yet.to manage music.us Newsvine Facebook Google LinkedIn MySpace YahooBuzz Reddit
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6 Comments (click to add your comment) By James Katt April 27 2009 11:19 AMPDT The iPhone is NOT just a phone. movies. pundits should take note of this before jumping overboard. smartphone
Share this Article Digg Del. Macintosh computers 6. a portable gaming player . apps. etc.icio. audio books. It is an ecosystem." TAGS: iPhone. Blackberry. That is what makes it successful. The iPhone plus iPod Touch handily outsell Blackberry. It's like standing at the other end of a basketball court and saying. a netbook that fits in your pocket.now with billions downloaded 4.for everything except the phone 3. Apple.themselves a multibillion dollar marketplace 5.
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By AdamC April 27 2009 11:42 AMPDT RIMM moved their blackberries because of their 1 for 1 promotion.
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. Apple Stores . it is either mean they use very cheap labour or cheap raw materials or components for the products. RIM.which no one else has. etc. which you take everywhere and every time. 'I'm going to throw the ball through the hoop' and then doing just that. they do. podcasts. data.
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. I have Samsung Touch and an iPhone. and Verizon--it just does not compete. It would be nice. But not necessary. you can HAVE 'em. Blackberry. Typing on a physical keyboard is so masochistic.. Meanwhile RIM will continue to make Apple's iPhone seem like a toy on the corporate front and will probably do so for several more years. It just does not compete.
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By silverwarloc April 28 2009 9:37 AMPDT @Constable Odo: I agree with on one aspect: that the iPhone is tied to one carrier. on the other hand. Nextel. It's a Mac. having only one basic design and no model with a keyboard. Typing on an iPhone. You said its a one design with no keyboard. 1. I just don't see how people get used to it. with a phone attached. but I still see more BlackBerrys in various models. it's crazy to call it a "phone". Many people just need a basic handset that makes and receives telephone calls. and can approximate GPS. In fact. Many people can't afford the monthly cost of using an iPhone. Sprint. It's a super-intuitive JOY to use. fits in your pocket...By Constable Odo April 27 2009 2:35 PMPDT As well as the iPhone is selling. Where I live many people have iPhones. Not everyone owns a computer and so what would they hook up their iPhones to. it is certainly handicapped by only being able to be used on one carrier in the U. The iPhone is a nice device. I've had several other phones from T-Mobile. Palm. 2. However. You don't need a computer to hood up the phone.. Especially with mobileme.S.. Moto Q w/Windows Mobile. Now with the iPhone I no longer do I feel like I'm "working" the phone to get what I need out of it. is a bliss. your other arguments are totally off.
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By tom b April 27 2009 5:06 PMPDT The iPhone actually does MORE than a netbook. I'm glad that it is one design with no keyboard. I can type faster on the iPhone than on any cell phone with a keyboard. The BlackBerry has built a fairly loyal customer base over the years and it will take time for those people to decide to move to an unfamiliar iPhone. it has an accelerometer for games.
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By PD April 27 2009 2:53 PMPDT I've dealt with them all. but not everyone in the world needs one.
21.7 Real Reasons Why iPhone Is a Smash Hit
By Om Malik Oct. 11:30pm PT 75 Comments
If Apple didn’t defer the iPhone revenue. Follow iPhone Apps on our TheAppleBlog. Jobs said that software (and user experience) are Apple’s current and future strategy. bringing the total number of iPhones sold so far to 12. Jobs said that while the company has a “miniscule market share of the mobile phone market” and that it “may not appeal to every prospective customer. Apple says that in the 102 days since the iPhone Apps store opened. the iPhone sales would have accounted for about 39 percent of the adjusted total quarterly revenues. It is currently sold in 51 countries.” Update: I just wanted to point out that we made some observations about iPhone and how it was going to change the wireless business. Apple shared some interesting stats about the iPhone today. I culled some of the more interesting facts from the transcript of Apple’s fiscal fourth-quarter (ended September 30) earnings conference call. “From everything I heard. Jobs kept hammering on that point during the conference call. posted by the Apple 2.Love it or hate it…there is no denying that Apple’s iPhone is not only a game changer but a certifiable hit.9 billion and it seems beatable. There are about 5500 apps available on the iPhone Apps store.” but “the percentage of prospective customers we need to attract in order to significantly increase our market share isn’t that many. he just kept hitting it over and over again.992 million.” Jobs replied to a question about how he can play in the market with one version of the device. Many of the new phones were sold to first-time buyers. Apple is now the 3rd largest mobile phone maker behind Nokia and Samsung. Apple recognized $806 million in iPhone-related revenues for the quarter. 972diggsdigg Apple’s volume-to-revenue ratio should scare its rivals.892 million 3G iPhones in the quarter. (Related story: What about that iPhone Bump?)
• • • • •
In response to an analyst’s question. “The traditional game in the phone market has been to produce a voice phone in a hundred different varieties. Apple sold 6. iPhone is outselling RIM. nearly 200 million iPhone apps have been downloaded. By revenues.6 billion. Jobs put the number at $4. Babe Ruth had only one home run.” Rest of the mobile business.
Since its launch on July 11. ahead of Sony & LG Electronics. Samsung had revenues of $5. please make a note of that.0 blog & Seeking Alpha. The iPhone will be sold in 70 countries by end of this year.
. All those things did indeed happen and the details from Apple’s most recent financial report proves that.
Reply John Wednesday. I wonder how many people with N95s or N82s (like me) would have an iphone if we weren’t tied into 2-year contracts. My iPhone ( White one.
Reply gp Wednesday. October 22 2008 Apple sucks in asia where people prefer to buy nokia . sony erricsson or RIM . October 21 2008 It’s obviously a great piece of kit and is certain to dominate the space it’s in. iPhone net income was $1. That would be interesting.com just had a post about Nokia maybe changing direction and abandoning symbian or experimenting with android. I’ve heard that although it’s a small share of total sales. I buy my
. October 22 2008 Finsense – Nokia sold 15m smartphones in their last quarter. Asia is where around 1 billion of active mobile population (and growing) and they are not going use it till apple fixes the problem
Reply Max Wednesday. If that’s the case it could really dent Nokia’s profits. That astonishing. October 22 2008 @gp: 4 times more expensive!!! slight case of bad maths mate. the margins on smart phones are much larger than the cheaper phones. Unless they do something soon my next phone will probably be an iphone – and I live in Helsinki! Finland’s startup blog http://www. Only 3x the number of iPhones. In terms of challenging Nokia we would need to know what percentage of Nokia’s revenues come from the smart phone market.Reviews of people
Reply Finnsense Tuesday. The key stat though is that Nokias net income on devices in the last quarter was $2bn.3bn. motorola rather iphone as its 4 times more expensive than whats its in US and substandard carrier pricing which is hard to explain ! . therefore most expensive ) cost $140 more than a Nokia E65.
424 USD you do the maths .airtel. and with Christmas on the way ensure a strong follow up quarter.
Reply Finnsense Wednesday. October 22 2008 Motorola was initialy very successful with one phone strategy.aspx http://www.
Reply gp Wednesday. October 22 2008 If apple offer US price in indian apple can sold 4 time this ?
Reply Allen Wednesday. October 22 2008 I was expecting to see 7 reasons that might help to explain why apple have been successful rather than 7 points of evidence that clearly demonstrate that they have been.mobiles outright and if you call that 4 times more expensive. So I’ll put in my 2 cents (or two reasons anyway): #2 there’s no denying that apple put together a pretty good product but.vodafone.html iphone us cost 199 usd iphone india cost 729. #1 Apple did a fantastic job marketing their product. by the time they figured its not working anymore it was too late. October 22 2008
. October 22 2008 @john http://www.in/iphone3g/getready. It worked initially. then I would like some of what your smoking.
Reply Harish Agrawal Wednesday.in/existingusers/products/pages/iphone3g_emi. They timed the launch perfectly to produce a great quarter.-)
Reply Srinath Wednesday.
October 22 2008 @Allen
. That’s newsworthy and creates buzz. October 22 2008 FINNSENSE wrote: “I agree but it’s worth pointing out that a lot of people who use Apple products act like cult members. October 22 2008 can you imagine how many more it would sell if it did not have the AT&T (and other telco) TCO attached to it?
Reply Om Malik Wednesday.1 btw – and they only got one model vs 100+ Nokia’s…hilarious:)
Reply zato Wednesday. Apple could put out a toilet roll made of sandpaper and they would buy it – because it’s Apple. Its products are fine but they are closed and they’re over-priced. When you have a zealous following you will always get better marketing because these people will camp outside stores for three days and prosylatize to their friends.” I agree but it’s worth pointing out that a lot of people who use Apple products act like cult members.” and: “If Apple devotees ever grow a brain. If Apple devotees ever grow a brain. That’s the trick.
Reply LS Wednesday. Apple might be in trouble. Apple should be seen more like Microsoft. no doubt. Apple could put out a toilet roll made of sandpaper and they would buy it – because it’s Apple. They are completely obsessive and impervious to reason. They are completely obsessive and impervious to reason. Apple might be in trouble.” A propagandist creep from NOKIA.
Reply vinnie mirchandani Wednesday. Apple should be seen more like Microsoft. October 22 2008 Are you joking…do we really need any confirmation? in just 15 months apple managed to create a Nokia/3 !!! i give Apple 2-3 years to become No.“#1 Apple did a fantastic job marketing their product. Its products are fine but they are closed and they’re over-priced.
October 22 2008 @vinnie mirchandani I agree and that is why I still use Blackberry most of the time. You never post anything critical of Apple and the only time you mention Windows Mobile (ya know. i actually made some observations then and I think they still hold true.
Reply Thomas Wednesday. no doubt.You might want to read this post of mine from the past.com/2007/06/12/5-ways-iphone-willchange-the-wireless-biz/ they should give you answers. http://gigaom. October 22 2008 Seriously you’re gonna have to change the name of this blog to the Apple Suckup Blog.
Reply Finnsense Wednesday. It’s not reporting. October 22 2008 So Apple didn’t make its 10 million sales target for the year after launch then? That’s very interesting…!
Reply Paul Wednesday.
Reply Om Malik Wednesday.” I said in an earlier post my next phone might be an iphone. October 22 2008 “A propagandist creep from NOKIA. it’s sucking up.)
Reply jaggs Wednesday. that mobile OS that has more features. . October 22 2008
. You probably missed it because you were too busy in the bathroom with your macbook.com/2008/06/24/symbianiphone-the-new-mobile-reality/ and this one http://gigaom. more market share and more phones than Apple) is when you lie to make them look bad.
Reply pascal rossini Wednesday.
Reply Charbax Wednesday. not why it is a smash. but they sold 435 million phones last year.
Reply Glenn Wednesday. more like 35 million per month. I can’t go 10 minutes in Seattle without seeing an iPhone.
Reply michaelportent Wednesday. October 22 2008 Dang. I’m all about semantics this morning. BTW – Om. I have an Iphone. I’m snob in the world of technologies. from your headline I expected to read about causes. not symptoms. for a phone that barely costs $150 to manufacture. October 22 2008 Iphone do all but nothing good! It’s only snobbery. T-Mobile’s Android phone has its work cut out for it. that also will be data-centric running VOIP and IM on free White Spaces and HSDPA instead of crappy expensive voice and sms plans. October 22 2008 That’s 10 million people who will look pretty stupid when they see how superior the Android phones are. October 22 2008 One (maybe two) of the bullet points are about *how* the iPhone is a smash. Apple still has some catching up to to do.
. Meanwhile I *just* saw the first Android phone in the wild today.Max – Not sure where your 15 million/quarter figure comes from for Nokia. Cause you are going to be able to buy unsubsidized unlocked Android phones at $150 pretty soon. especially when you see how the iPhone revenues should be considered fraud at over $1500 per phone including the basic 2 year subscription. Beating LG in revenues is really not that hard. Sorry. Android is going to take over quickly by a factor of 10 to 1.
aesthetics. Real people want devices that do their intended function elegantly and well. Mactards are not the only ones screwed by the Apple tax. The Web function on the Blackberry was unusable for regular surfing.
Reply Intosh Wednesday. I had an LG phone that was a phone and txt device (with a crappy camera). October 22 2008 @jaggs. LOL. I could NEVER go back to my old cell phone ever again. Apple has already beat the 10 million projection. with 2 1/2 months to go in the year. My iPhone is my phone.”
Reply Allison Wednesday. Features. October 22 2008 Had an iPhone and it was stolen while on a trip. I spent two hours being angry that someone had stolen something from me and twenty hours laughing because now the piece of crap was someone else’s problem and I could upgrade to a phone that could actually do something besides look at itself in the mirror and say “I’m pretty. but they certainly have awoken a sleeping giant that was almost comatose. Also: people don’t want choice. Before. The problem with techies is that they have no sense of ease of use. I don’tparticularly care if Apple wins or not.
Reply jhn Wednesday. my weather guide. my camera and much more. which was an email device (with a crappy phone). my car map. “openeness. the iPhone changed everything. my regular-use Web browser. but so many are so damn close that. Put that in your pipe and smoke it. my e-mail client. my stock-checker. It changed the way I use a mobile device. October 22 2008 Meanwhile AT&T missed analysts’ estimates due to iPhone’s heavy subsidy. I am a techie and I didn’t “get it” about Apple until a few years ago. and for work I had a Blackberry. I also like the fact that the iPhone has spurred a new round of innovation from the rest of the players. not all features are perfect (I’d love a higher res camera). even though they will always say they do.
. October 22 2008 I love my iPhone. my datebook. at least for me.” — no one gives a hoot except you guys. not devices that satisfy some bullet points. Android is not going to be a threat until they can make using them as pleasant as using the iPhone. It FREES me from my PC for all purposes except writing papers etc. Sure.lj Wednesday. or grace.
No doubt the coolest phone I have EVER had. Jiff http://www. who will Apple sell it to in order to reach 3 times more units shipped and hit the $12 billion in revenue. Nokia sold 15m smartphones in that period. so they didn’t make the 10m in 12 months from launch. My only main concern was I could not tether to my Laptop with the IPhone but let me tell you I absolutely LOVE it.6 billion in revenue divided by 6. October 22 2008 I have had my IPhone 3G for a week now. all phones have their cons…but for Apple iphone…who cares. October 22 2008 Paul. a number that Nokia hits consistently?
Reply jaggs Wednesday.internet-privacy. So. to get to 13m. The battery life is short so make sure you carry a car charger. Almost all of the other phones they sell (the other 90m) are low end models that contribute little to the bottom line. but it basically means the N and E series phones. I just cannot get enough of it.9 million units means $666. http://www.
Reply brian Wednesday. October 22 2008 @jhn: 12 months from launch was July 2008.pl. this device is by far the most revolutionary phone ever invented by any one. They sold 6m in last quarter July/Aug/Sept.com
Reply John Woods Wednesday.$4. So 15m phones with nice margins.
Reply Max Wednesday.tc
. October 22 2008 I totally agree. They call them their “converged mobile devices” in the accounts. So now that all Apple fanboys have their iPhone. I went from a BlackBerry Curve.67 per iPhone.livbit. this in turn means AT&T gives Apple ~400$ for each iPhone sold.
500 per phone including the basic 2 year subscription. I wish it had a removable memory card. but not all. not one year after launch. The iPhone was the first and will probably continue to be the leader.
. I wish it were unlocked. As usual. Sure. In other words.” It makes it sound like any other phone you buy has free calling and data plans. but my wife has no interest in an iPhone. Don’t like it? Don’t buy one.00 over two years.500. That’s $1. it represents an amazing leap of technology. iPhone is currently the gold standard in phones. not two. with no data. So my monthly payment will barely increase but I’ll have a powerful. please enlighten me. @Charbax It’s funny to me to read that the phone will cost “over $1. multifunction tool instead of just a cell phone. which I think we are all now taking for granted as the Google/T-Mobile G1 phone makes its debut today with almost a yawn. Admittedly. ways to most other phones.com/free16gbiphone3g
Reply aka Christian Wednesday. and I’ll be GETTING a lot more than I get with my basic old Sanyo phone. October 22 2008 Here are steps to get one of these iPhones for FREE! http://www. I wish it had a camera in front for iChat or Skype video conferencing. they were conservative with their guidance. but not a helluva lot more. AT&T’s plans are about on par with those of other carriers.00 per month for my two-line service with Sprint. The iPhone is superior in many. I will pay more than $1. try a different line of FUD. and I plan to.00 over two years. Reply Katie Wednesday. Wish in one hand and spit in the other and see which one fills up first.squidoo.
Reply Steve J Wednesday. If I get an iPhone. just voice and voicemail. I pay $60. preferring basic calling and voicemail and will pay for her own service through her own business. October 22 2008 The iPhone has its glitches but for the time its been out (not that long).440. October 22 2008 @jaggs Apple actually announced their goal was to sell 10 million phones by the end of 2008. If you know of a company offering that. that would be for one line. But don’t spread FUD.
The iphone is a fraud.
Reply Tom Wednesday. You are describing its success with each.
Reply Charbax Thursday. and which works on cheap pre-paid plans. The devices cost less then $150 to mass manfucatrure. October 22 2008 Nokia Smartphone sales: Nokia sold 8 million N Series and 3 million E Series phones in the last quarter.
Reply firedward Thursday. That’s 11 million smartphones for Nokia. that has much better battery life for voice calls then the iphone. October 23 2008 Christian. if you like getting screwed by carriers. I find it scandalous that carriers make over $1500 of revenues per user that they sign up. Signing people up for $1500 contracts is ridiculous. A bunch of idiots get all excited about giving their money away to big coorporations for a big lie of a phone device. October 22 2008 None of your bullet points are reasons why the iphone is a hit. I pay $8 for my unlocked mobile phone. Reply Comic Book Guy Wednesday. and Apple compares quite well to that with about 7 million iPhones. October 23 2008 Very good point. Worst article ever.
. have fun with that. They’ve said as much in their fiscal report. Why do you need such a big screen on your phone. and in fact in some countries like Denmark that have consumer protection laws it is fraud. That should be considered fraud. If you think that’s normal have fun with that. But people still do not like to be bound by such binding laws. it is useless.
chirax Thursday. October 23 2008 There is an 8th reason: Commodore doesn’t sell the C64 anymore :)
. October 23 2008 The time has come for AT&T and Apple to release the power hold. The IPhone is only the beginning. Sean
Reply Zibri Thursday. it should be a GAME changer. We are a mobile gaming portal that offers mobile phone games for iphone and other mobile devices and it is hard for us to compete in the iphone gaming market the same way we can and have been doing successfully in the regular cellphone gaming and free mobile games (ad driven) world. Steve has proven himself as the CEO and Apple is a revolutionary.
Reply thumthug Thursday. http://www. Just because Apple sold a lot of iPhones doesn’t mean it is good. Bring on Google Android. October 23 2008 Its $800 in India. The Holocaust was also popular in Germany – doesn’t mean it’s good. so I guess we still have to be awed by iPhone en masses. October 23 2008 Nokia rules…Iphone is for kids.
Reply Sean Thursday.thumbthug. So long.
Reply Nella Thursday. October 23 2008 Your reasons seem to be mainly capitalist.com
Reply notedscholar Thursday. October 23 2008 It is still amazing to look at Apples transformation over the past 2 decades.
October 25 2008 I agree with the sentiment that it’s innovative and user focussed which is why it sells so well.
Reply gordon Saturday. The beauty of the iPhone is also the durability of the screen. October 24 2008 Umm.
Reply Wifiguy Sunday. the title is a misnomer. The non-deceptive title of this article would be “7 pieces of proof why the iPhone is a smash hit” because NONE of those are reasons WHY. they simply are evidence backing up the fact that it is a smash it. It doesn’t scratch and looks new for the duration you own the device. For those folks who love surfing the web it’s crack cocaine. October 25 2008 These are statistics supporting that it is a hit. Reply Alex Quintana Friday.
Reply bunny Monday. BAH
Reply otomasyon Friday. They are not reasons why it is a hit. October 24 2008 when you buy iphone it is a phone but when you do jailbreak it becomes iphone
Reply Baby Saturday. October 27 2008
. October 26 2008 The iPhone is just a great awe inspiring device. I thought you were actually going to list the 7 things the iPhone can do that made it a smash hit.
iPhone combines three products in one — a revolutionary phone..
Reply Charly Monday. Its not good enough to be classed as a premium phone. its not even attractive. I cant wait for the New iPhone 5 since I was gonna buy the 4 but decided to wait. I dont like how the iphone functions or its input device (capacitive touch screen). and that is why they are successful.. Thursday.and lot more. yet many people think it is. a widescreen iPod. August 24 2009 So is the Ipod all that it is made out to be? Im torn between getting three phones. the way they market their products and the hype they create is unbelievable.. and a breakthrough Internet device with rich HTML email and a desktop-class web browser. the iphone.well its a device of exclusive specification. I have been tempted to buy one at times but through reviewing its features have decided its not for me. lets see what they will offer lol
Reply Carol @Jailbreak Unlock iPhone 4 Guru Tuesday. But still i hope its a passing fad of this decade along with all other virtual key board devices. February 8 2011 Sorry for the late comment lol but I had to add my 2 cents in regards to the iPhone ( smash it) theory. LG Cookie and Blackberry? Any suggestions on what the best one is to get?
Reply Paul P.. November 26 2009 The iphone has been an amazing success. at some point it is unethical ( from my point of view) The way that Apple leaves people waiting inlines for months and only sell 100 phones a day so they can keep the hype is kind of humiliating but again this is marketing. ofcourse there is no doubt that Apple took the market and lets admit that they deserve it.its must be a great hit into the market.