Comparative study On sony Ericson Mobile and Samsung
Submitted TO: Mrs. Sonia Goel

Submitted By:
Arun verma Roll No.- 0914270070 Khandelwal collage Management science and technology bareilly, U.P



The project gives an insight of the telecom sector. It basically helps understanding the brand preference of students with regard to mobile phones. It helps us to know what are the basis on which a students chooses a particular brand when he/she purchases a new handset. The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a student considers at the time of purchase of a new mobile phone.

Contents:   Acknowledgement Preface

• • • • • Definition of Cellular/Mobile phone Telecom Industry in India History of Indian Telecommunications The Key players in the Telecom Market in India Objective of the study

Research Methodology
• • • • • • • • • • • Sample Size Sample Location Research Type Data Type

Company Profile
Samsung Mobile Company Product Gallery of Samsung Mobile Company Sony Ericssion Mobile Company Product Gallery of Sony Ericssion Mobile Company

Comparative Analysis
Definition of Comparative Study Objective Criticism

Data Analysis and Interpretation Findings Recommendation
• • Conclusion Limitation

Bibliography Annexure


Definition of Cellular/Mobile phone
The Cellular telephone (commonly "mobile phone" or "cell phone" or "handphone") is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet

switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also defined as a type of shortwave analog or digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a cordless telephone (which is simply a phone with a very short wireless connection to a local phone outlet). A newer service similar to cellular is personal communications services (PCS).

The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different manufacturers and operators. The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large

manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these companies there are many manufacturers that operate globally and locally.

Telecom Industry in India
• The telecom industry is one of the fastest growing industries in India.

India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. • • • • • With a growth rate of 45%, Indian telecom industry has the highest

growth rate in the world. Much of the growth in Asia Pacific Wireless Telecommunication Market

is spurred by the growth in demand in countries like India and China. India‘s mobile phone subscriber base is growing at a rate of 82.2%. China is the biggest market in Asia Pacific with a subscriber base of 48%

of the total subscribers in Asia Pacific. Compared to that India’s share in Asia Pacific Mobile phone market is

6.4%. Considering the fact that India and China have almost comparable populations, India’s low mobile penetration offers huge scope for growth.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control.

The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and longdistance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international

telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

The Key players in the Telecom Market in India
1. 2. 3. Nokia Motorola Samsung

4. 5.

LG Sony Ericsson

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started manufacturing paper in southern Finland near the banks of a river. Those were the days when there was a strong demand for paper in the industry, the company’s sales achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the United Kingdom and France. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called Nokia still exists on the riverbank of Emäkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydro-electrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up and started selling goods under the brand name on Nokia. After World War II, it acquired a major part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the increasing need for power transmission and telegraph and telephone networks in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department generated 3 % of the Group’s net sales and provided work for 460 people in 1967, when the Nokia Group was formed. In the beginning of 1970, the telephone exchanges consisted of electromechanical analog switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded with high-level computer language as well as Intel microprocessors which in turn allowed computer-controlled telephone exchanges to be on the top and which is till date the basis for Nokia’s network infrastructure.

Introduction of mobile network began enabling the Nokia production to invent the Nordic Mobile Telephony(NMT), the world’s very first multinational cellular network in 1981. The NMT was later on introduced in other countries. Very soon Global System for Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM phones. Beginning of the 1990 brought about an economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish telecom company Ericsson during this time which was refused) Due to this Nokia increased its sale of GSM phones that was enormous. This was the main reason for Nokia to not only be one of the largest but also the most important companies in Finland. As per the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31 countries. Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its goal to sell 500,000 units, it marvellously sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net sales in research and development. Also has its annual Nokia Game. Enter to Global System Communication Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading manufacturer of mobile devices and mobile networks in the world. Over the years, Nokia has evolved from a pulp, rubber and cables manufacturing company to a major manufacturer of wireless devices and networks. Nokia offers a wide range of mobile devices with experiences in music, navigation, video, television, imaging, games and business mobility. It also provides equipment, solutions and services for network operators, service providers and corporations. The company offers its products in 150

countries across the world. It is headquartered in Espoo, Finland and employs about 68,500 people. The company recorded revenues of E41, 121 million during the fiscal year ended December 2006, and an increase of 20.3% over 2005. The operating profit of the company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005. The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005. Nokia Corporation manufactures mobile devices principally based on global system for mobile communications, code division multiple access (CDMA), and wideband CDMA (WCDMA) technologies. The company operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses and institutions to extend their use of mobility from mobile devices for voice and basic data to secure mobile access, content, and applications. Its solutions include business-optimized mobile devices for end users, a portfolio of Internet portfolio network perimeter security gateways, and mobile connectivity offerings. The Networks division provides network infrastructure, communications, and networks service platforms and professional services to operators and service providers. Nokia Corporation is based in Espoo, Finland.

MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment Promotion Board(FIPB). The trend of beating industry norms started with the fastest ever-nationwide launch byMOTOROLA in a period of 4 and 5 months with the commencement of operations in May 2003.

MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. • The Greater Noida manufacturing unit line has been designed with the

latest technologies at par with international standards at Korea and is one of the most Eco-friendly units amongst all MOTOROLA manufacturing plants in the world. • The year 2001 witnessed MOTOROLA becoming the fastest growing

company in the consumer electronics, home appliances and computer peripherals industry. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in India since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked by any company in the Indian consumer electronics and home appliances industry. Having achieved this milestone, MOTOROLA achieved another benchmark with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poised to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs. 3000 Crores. • This year, MOTOROLA has emerged as the leader in Colour Televisions,

Semi Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens. In Colour Televisions having set the sales target of one million units of Color Televisions for 2002, MOTOROLA has already achieved the one million mark in the month ahead of its target. • • MOTOROLA Electronics India is the fastest growing company in the

consumer electronics, home appliances and computer peripherals industry today. MOTOROLA Electronics is continually providing superior technology

products & value for money to over 50 lacs households in India.


The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol and composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Samsung's strong influence in South Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'. The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. In 1993 and in order to change the strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung Electronics). • Samsung is the world's largest manufacturer of Televisions and various

other consumer electronics.

• •

Samsung is the world's second largest mobile phone maker. Compared to other major Korean companies, Samsung survived the Asian

financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) was officially spun-off from the Samsung Group and has since come to dominate the group and the worldwide semiconductor business, even surpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.[9] • Samsung became the largest producer of memory chips in the world in

1992-Samsung, the world's second-largest chipmaker after Intel, see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year.[10]. In 1995, it built its first liquidcrystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates its factories and facilities in Tangjung, South Korea. • In 2008, Samsung became the largest mobile phone maker in the United

States and 2nd largest mobile phone maker in the World.

The LG Group is South Korea's third largest chaebol and is a multinational conglomerate that produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company expanded its plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's

first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for its hygiene products line such as soaps and Hi-Ti laundry detergents, but most associated with its Lucky and Perioe toothpaste.In 1995, it was renamed "LG", the abbreviation of "Lucky GoldStar". More recently, the company associates its tagline "Life's Good", with the letters LG.Since 2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display and LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has created LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data Storage, which manufactures optical data storage products like DVD-ROM drives, CD writers, etc. LG acquired American television manufacturing company Zenith in 1999. LG Electronics is the world's second biggest maker of Televisions and third biggest marker of LCD TVs and Mobile Phones. With headquarters in the LG Twin Towers on Yeouido, Seoul, LG Electronics is the flagship company of LG Group, one of the world's largest Conglomerate. The company has 75 subsidiaries worldwide that design and manufacture televisions, home appliances, and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. By 2005, LG was a Top 100 global brand and in 2006, LG recorded a brand growth of 14%.Now the world's largest plasma panel manufacturer, its affiliate, LG Display, is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the company was picked as "The Design Team of the Year" by the Red Dot Design Award in 2006~2007 and is often called the "New Apple" in the industry and online communities. In 2006, its net income was $226 million, on total revenues of $24.7 billion. The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger

of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar . The GoldStar brand is still perceived as a discount brand.In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant  Mobile communications  LG Electronics is the world's third largest handset maker.  Digital appliance

Sony Ericson
Corporate structure Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets.

Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the US. The management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; and Executive Vice-President and Head of Sales Anders Runevad, the former President Ericsson Brazil.



As new products are introduced to end user acclaim, existing products continue to receive accolades and Sony Ericsson is today accepted as a world leader in design and innovation. The globally acclaimed T610 and later generations of the company’s product portfolio frequently win awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured phone made for Vodafone with the full range of mobile entertainment features and multi-directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading European photography/imagining magazines and judged on quality, performance and value for money. In February 2007 the GSM Association presented Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

Innovation in partnership Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with developers and content providers. Strategic agreement with partners such as Sony BMG is one way in which the company is bringing the best and latest in entertainment content to its users. Sony Ericsson has also activated a global sponsorship deal with the Women’s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony Ericsson to offer tennis fans new ways to experience the game through mobile technology, connectivity and content. In the mobile gaming market Sony Ericsson took the lead in 2004, being the first to launch Java 3D-enabled handsets, and is forging ahead to bring 3D gaming to a wider audience.

The Primary Objective was to study the perception & buying behavior of students towards various mobile brands. The Secondary Objectives of this study were to identify:  To know about the student preference level associated with different mobile phones.  To find out the students satisfaction towards the various mobile phones.

 Major features, which a customer looks for in a mobile before making a purchase.

 Factors that influence decision-making in purchasing a mobile phone.  To know which advertisement media puts more impact on the buying decision of students.  Factors, which help in increasing the sale of mobile phones.

Research Methodology


Sample Size —250 respondents Sample Unit- Students of Graduation and the Post Graduation have been taken as sample unit. Sampling Area – Ghaziabad. Sampling Technique - Random Sampling technique


• Visited the students across Ghaziabad & gathered information required as per the questionnaire. • The research design is probability research design and is descriptive research.


• Primary data has been used by me in the form of Questionnaire & Observation, which are the two basic methods of collecting primary data, which suffices all research objectives. • Secondary data sources like catalogue of the company, product range book of the company & various internet sites such as motorola.com & google.com have been used.

Company Profile

Company's history
From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital

application and media, semiconductor, memory and system integration. Today Samsung’s innovative and top quality products and processes are world recognizes. This time line capture the major milestone in Samsung history, showing how the company expanded its product lines and rich, grew its revenue and market share. Samsung Mobiles in India is managed by Samsung Telecommunications India (STI) who are the design and technology leaders in the market of mobiles. The Samsung mobile division in India manufacturers and markets wide variety of mobile telecommunications products with pre pay and post pay markets in the consumer as well as business segments. There are 3 different conglomerates which are united under one Samsung group. Samsung Electronics is the part of its business conglomerate and also the world’s largest electronics company. Samsung Mobiles is also a part of Samsung Electronics which works in semi conductors, telecommunications, digital media and digital LCD appliances. The Headquarter of Samsung is in South Korea and at present it operates in more than 100 countries. The mobile phones by Samsung are mainly divided into 6 major categories that include style, Multimedia, Infotainment, Essential, Business and Connected. The company is known for introducing consumer oriented innovative and breakthrough technology products and the new brand positioning of the company is reflected in its spunky and new tagline – “Next is What?” which is used in all the communication material of Samsung.


KEY PERSONS: Yoon-Woo Lee Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief Executive Officer in 2008 and has been a member of Samsung Electronics' board of directors since 1988. Joining Samsung in 1968, Mr. Lee was appointed President of Samsung's Semiconductor Business in 1996. In 2004, he was promoted to the position of Vice Chairman of the Samsung Advanced Institute of Technology, and assumed the additional role of Chief Technology Officer in 2005. Mr. Lee holds a bachelor's degree in Electrical Engineering from Seoul National University. Gee-Sung Choi Gee-Sung Choi, the newly appointed CEO, has been a member of the company's Board of Directors since March 2009. Having served Samsung for more than three decades, Mr. Choi was appointed President of the Digital Media & Communications Business in January 2009. He previously held the position of President of the Telecommunication Network Business from January 2007, helping Samsung to grow its market share to become the world's second-largest mobile phone maker. He also played a key role in developing the company's Visual Display Division from 1998, and was appointed President of the Digital Media Business in 2003. Under his leadership, Samsung became the global market share leader in both monitors and televisions. Mr. Choi began his career at Samsung C&T's International Trade Division in 1977. He holds a degree in International Trade from Seoul National University. Ju-Hwa Yoon Ju-Hwa Yoon has been Samsung Electronics' President and a member of the company's Board of Directors since 2009. He is currently the CFO of the Corporate Management Office, moving from the previous year's former position as the head of

Corporate Auditing Team where his main responsibility was to audit and evaluate the business activities of Digital Media & communications and Digital Solutions. As a member of the corporate staff, he was actively involved in the company's management support and innovation efforts from 1996 to 2004. From 2004 until 2009, he held the position of Vice President in the Management Support & Innovation Division while heading Global Enterprise Resource Planning Task Force Team. He has a bachelor's degree in Statistics from SungKyunKwan University. Dong-Min Yoon Dong-Min Yoon has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities in overall corporate management and the Compensation Committee. He is an attorney at the Kim & Chang Law Office and also is an independent director of the Doosan Group, one of the oldest and largest conglomerates in Korea. Mr. Yoon previously served as director of the Social Protection and Rehabilitation Bureau at the Ministry of Justice; chief of the Planning Management department at the Ministry of Justice; and a public prosecutor at the Daejeon Supreme Public Prosecutor's Office. He received a bachelor's degree in Law from Seoul National University. Chae-Woong Lee Chae-Woong Lee has been a member of Samsung Electronics' board of directors since 2006 and is an independent director with responsibilities on the Audit Committee, Outside Director Recommendation Committee, Internal Transaction

Committee and the Compensation Committee. He was the president of the Korean Economic Association and is currently an independent director of Pusan Bank. Dr. Lee was a vice president of SungKyunKwan University from 1999 to 2003 and is an emeritus professor of Economics there. He also was a member of the Council for Financial Industry Development Review to the Ministry of Finance. He received his doctorate and

master's degrees in Economics from Southern Methodist University, and his bachelor's degree from Seoul National University. In-Ho Lee In-Ho Lee has been elected as an independent director in 2010 with responsibilities on the Audit Committee and the Internal Transaction Committee. His profession in the financial industry continues more than four decades, including his career in Shinhan Bank which started as a foundation member in 1982 and continued to President & CEO from 1999 to 2003 and Vice Chairman from 2003 to 2005. After his directorship as a CEO in Shinhan Financial Group from 2005 to 2009, Mr. Lee is currently the Corporate Advisor of Shinhan Bank. He received a bachelor's degree in Economics from Yonsei University. Oh-Soo Park Oh-Soo Park has been a member of Samsung Electronics' board of directors since 2006 and is an independent Director director with responsibilities Committee, on the Audit

Committee, Outside




Committee and the Compensation Committee. He has been a business and academic leader for more than two decades, serving as Dean of the Business School at Seoul National University, Chairman of the Korean Human Resources Management Institute and as a visiting professor at Stanford University's Graduate School of Business. Dr. Park is the independent director of Korean Air's board of directors and is a professor of the College of Business Administration at Seoul National University. He received his doctorate in Business Administration from Pennsylvania State University, and his master's and bachelor's Business degrees from Seoul National University. Awards & Accolades 2009

‘Best Manufacturer’ award at the annual Mobile

Industry Awards 2009 beating rivals HTC, LG, Nokia, RIM and Sony Ericsson. The event was held at The Brewery, London, on Thursday 4th June

PRODUCT GALLERY Hero H3213 Samsung’s E3213 takes the classic bar mobile and updates it with modern touches, resulting in a sophisticated mobile that suits your style and your needs. The silver accent lining the side of the mobile has great eye appeal while the ergonomic keypad offers tactile comfort. Further supported by HSDPA for fast downloads, native SNS for keeping touch with social networks, multiple IM services for instant messaging with friends, and a full portfolio of multimedia features for on-the-go entertainment, this mobile is an all-around winner.

Corby II 3850

Samsung’s Corby II brings color and pizzazz to your mobile life! With a wide variety of multimedia options and Wi-Fi b/g/n access, you’ll always be connected to the world around you. You can chat with friends through one integrated IM platform and update your latest adventures on Facebook and Twitter. It’s the ultimate device for your mobile needs, and thanks to the slim and easily portable 11.7mm size and colorful battery cover options, the Corby II is always on hand so you can express exactly who you are with style! Galaxy Pro G7510 GALAXY Pro comes equipped with Think Free Office, so you can Create, open and edit work documents from your mobile - no PC required! You also have access a varied portfolio of business applications from Android Market™ or APIs for business applications, giving you seamless access to the programs you need for work.

Samsung’s new GALAXY Pro has a QWERTY keyboard for professionals who want the tangible feedback of pushing buttons while typing but it also embraces the navigational and intuitive ease provided by a capacitive touch screen.

Champ Duos E2652

Samsung’s latest Dual SIM phone, the E2652 knows no bounds when it comes to communication. With Dual SIM, one phone has the benefits of two, doubling your productivity and convenience while on the road. Send E-mails, check your schedule, or log on to your favourite social networking sites like Facebook and Twitter. The Samsung E2652 is like having 2 phones in 1, thanks to the Dual SIM capability! Two SIM cards can be stand-by at the same time; all you have to do is push a button to switch to the SIM card you want to use. Perfect for traveling between different regions with different service providers or simply to keep your work and personal calls separate. Enjoy the convenience of 2 phones in 1 hassle-free mobile! Galaxy S LCD 4GB" GALAXY S SUPER CLEAR LCD Version’s exclusive Layar Browser powered by Tele Atlas®, to see real-time digital information right on top of the real world. Thanks to Tele Atlas, you can see more POIs (points of interest) from your current location, such as which train is on the corner, or customer reviews about the café across the street. Just point the phone’s camera in your chosen direction, and see everything you need to know. The GALAXY S SUPER CLEAR LCD Version’s Integrated Contacts brings your email and SNS contacts into one phone book, allowing you to check your friends’ status updates and newly added

photos directly from your Contacts. And, thanks to Social Hub Inbox, you can manage all your incoming and outgoing messages. Plus, integrate your Google and Facebook calendars with Calendar.

Sony Ercisson
Sony Ericsson, the mobile telephone company formed by Ericsson and Sony in 2001, was born of two, coincidental, serious crises.

The first concerned Ericsson’s mobile telephone operations. With its roots as far back as the 1930s, the company became a major player as late as the mid-1990s when mobile telephone use took off. In just a few years, Ericsson managed to become the world leader with a 17 % share of sales, an unexpected success for the huge system specialist whose foremost skills to that point had been selling to telephone administrations and other operators. As late as 1993 the company had only sold 800,000 phones. By 1999, that number had reached 32 million! At top market, telephones were airmailed to customers in Europe.

However, the first external signs that the success would be short-lived appeared in the summer semi-annual report 1998 when Sven-Christer Nilsson, who had just been appointed CEO, was forced to report on slower invoicing and price press. The demand on the rapidly growing market was shifting to cheaper, less advanced models. The competition in the form of the Finnish company Nokia grew apace based on its stronger eye for design, market segmentation and efficient production. To top it off, Ericsson had begun to experience technical problems with its telephones. For the next three years the company would be forced to admit to a number of problems and unexpected events, ranging from problems with circuits and new model delays to a fire at a subcontractor and lack of back-up systems. Still, the largest problem was probably the lack of skills with consumer products most clearly shown in the legendary answer to the question of why the Swedes did not try to imitate the highly successful Finnish telephone design: “If you want a phone that looks like a piece of soap, then …” In 2000 the operation was forced to report the frightening loss of 24 thousand million SEK, a sum that included allocations for restructuring. By this time the telecom crisis, the other, large crisis, had begun to affect mobile telephone sales. This one was bottomless, caused as it was by extreme, stock market expectations on the new 3G technology for mobile systems. Expressions of this included the fantastic prices tele-operators were willing to pay for 3G licenses at the auctions held at the time by a number of countries. Ericsson was affected along with the others when the new mobile computer systems failed to deliver as promised and the operators suddenly were broke April 24, 2001, saw the announcement that Ericsson was merging its mobile telephone operations with Japan’s Sony, forming Sony Ericsson with each company owning 50 %. The Japanese electronics giant was to contribute its know-how in design and consumer sales that Ericsson had not been able to acquire. Sony had been mentioned as a possible partner as early as 1998 when Sven-Christer Nilsson had discussed Ericsson’s adaptations to all the new possibilities with the Internet.

The new, mutual company was headquartered in London. Ericsson kept hold of platform production and the basic mobile telephone technology. In October of that year most of the mobile telephone operation had been transferred, but only after dramatic personnel cutbacks. Thus the new company began operations with some 4,000 employees. The manufacture of Ericsson’s mobile telephones, already mostly subcontracted, disappeared for good from Sweden in 2003.

Awards & Accolades
• Praised for its compact style and performance by the

European EISA Awards, the Sony Ericsson Xperia™ X10 mini has been awarded European Mobile Phone by EISA (European Imaging and Sound Association). • Xperia™ X10 mini wins product design award. The W995 has won the EISA (European Imaging and


Sound Association) Award for "Best European Music phone".

Product Gallery of Sony Errcision
Xperia play

Instant access to Google™ Console-like gaming with Excellent email and browsing

Mobile Services

stereo sound and dedicated gaming keys

experience on the latest Android platform

• •

Catch it all in 720p HD video Continuous auto focus for moving


Camera phone with 3.2" touchscreen

Xperia X

Android Smartphone with 3" touch Personalize the corners of your home Get the apps you need from Android





Get to work with Windows Mobile 6.5 and Office Full QWERTY keyboard and touch screen Be a little bit greener with a Greenheart phone

• •

W 518 A

• • •

Make it truly yours with Style-up™ covers Keep your bearings with a GPS Enjoy the magic of gesture control

• • •

One-click access to your favorite functions Stay in touch via email, texts and video calls GreenHeart™ - an eco-friendly choice

Definition Item by item comparison of two or more comparable (see comparability analysis) alternatives, processes, products,

qualifications, sets of data, systems, etc. In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the firm's operations and results. Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic technique that uses Boolean algebra to implement principles of comparison used by scholars engaged in the qualitative study of macro social phenomena. Typically, qualitatively oriented scholars examine only a few cases at a time, but their analyses are both intensive -addressing many aspects of cases -- and integrative -- examining how the different parts of a case fit together, both contextually and historically. By formalizing the logic of qualitative analysis, QCA makes it possible to bring the logic and empirical intensity of qualitative approaches to studies that embrace more than a handful of cases -research situations that normally call for the use of variable-oriented, quantitative methods. Boolean methods of logical comparison

represent each case as a combination of causal and outcome

conditions. These combinations can be compared with each other and then logically simplified through a bottom-up process of paired comparison. Computer algorithms developed by electrical engineers in the 1950s provide techniques for simplifying this type of data. The data matrix is reformulated as a "truth table" and reduced in a way that parallels the minimization of switching circuits (see Charles Ragin, The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies). These minimization procedures mimic case-oriented

comparative methods but accomplish the most cognitively demanding task -- making multiple comparisons of configurations -- through computer algorithms. The goal of the logical minimization is to represent -- in a shorthand manner -- the information in the truth table regarding the different combinations of conditions that produce a specific outcome.

The technique aims to alleviate the small N problem by allowing inferences to be drawn from the maximum number of comparisons that can be made across the cases under analysis. The small N problem arises when the number of units of analysis (e.g. countries) available is inherently limited. For example: a study where countries are the unit of analysis is limited in the fact that are only a limited number of countries in the world (less than 200), far less than necessary for (probabilistic) statistical techniques. By maximizing the number of comparisons that can be made across the cases under investigation, causal inferences are according to Ragin possible. This technique would also allow the analysis of multiple causation and interaction effects.

As this is a logical (deterministic) and not a statistical

(probabilistic) technique, variables can only have two values, which is problematic as the researcher has to determine the values of each variable. For example: GDP per capita has to be divided by the researcher in two categories (eg. low = 0 and high = 1). But as this variable is essentially a continuous variable, the division will always be arbitrary. A second, related problem is the fact that the technique does not allow an assessment of the effect of the relative strengths of the independent variables (as they can only have two values).

Comparative Contextual Analysis is a methodology for
comparative research where contextual interrogation precedes any analysis of similarity and difference. It is a thematic process directed and designed to explore relationships of agency rather than

institutional or structural frameworks. Samsung a is the famous mobile manufacturer of India and Sony Erricison is the best quality mobile seller company but there is so much of a difference between these two mobile. Samsung has been spend long time in the mobile market and it is known for service as well as reliability and comfort while Sony Errcison has been an innovator in Indian mobile market. With the launch of every new bike it comes with something new and innovative.

.Q-1 Sex ratio of the respondents Table Number - 1 PARTICULARS MALE FEMALE NUM BER 139 111 %AG E 55.6 44.4

160 140 120 100 80 60 40 20 0 Male Female Number of the Respondents Percentage of the Respondents

The graphical representation of the table shows that out of the 250 Respondents, 139 were male and 111 were female.

Q.2- occupation of the Respondents’ Family

Table Number – 2

PARTICULARS Service Professional Business Others Total

NUM BER 109 34 76 31 250

%AG E 43.6 13.6 30.4 12.4 100

120 100 80 60 40 20 0 Service Professional Business Others

Number of the Respondents Percentage of the Respondents

The graphical representation of the table shows that out of the 250 respondents, 109 respondents belong to the service family, 76 were from business, 34 were from the professional and 31 were from the others family. Q- 3 Income level of the respondents family

Table Number- 3

PARTICULARS Less than 15,000 15,001-25,000 25,001-35,000 35001 & above Total

NUMB ER 101 61 52 36 250

%AGE 40.4 24.4 20.8 14.4 100

The graphical representation of the table shows that out of the 250 respondents, 101 respondents were from the family whose income is less than 15,000, 61 respondents were from the family whose income is between the 15,001 – 25,000, 52 respondents were from the family whose income is between 25,001- 35,000 and rest were from the family whose income is above 35,001. Q-4. Educational Backgroud of the Respondent’s parents

100 80 60

Table Number- 4

PARTICULARS High school Intermediate Graduate

NUM BER 34 23 89 98

%AG E 13.6 9.2 35.6 39.6

Post graduate

Other Total

6 250

2.4 100

120 100 80 60 40 20 0
hs ch oo l ed ia te e ua te Po st G ra d G ra du at O th er

Number of the Respondents Percentage of the Respondents

The graphical representation shows that out of the 250 respondents, 98 respondent’s parents are post graduate, 89 respondent’s parents are graduate, 34 respondent’s parents are high school, 23 are intermediate and rest have others educational background.

Q-5 - Which mobile phone you are using? Table No. 5


In te rm

Hi g

Name of the Mobile Phones

Number of the Respondents 95 65 90 250

Percentage of Respondents 38 26 36 100.0

1 3 6

Samsung Sony Ericson Others Total

Number of the Respondents comprision Sony Erission And Samsung Phones
90 80 70 60 50 40 30 20 0
su ng Sa m

Samsung mobile Respondent
Sony Ericssion Mobile Respondents

So ny Eri cs sio n
th er s


Out of the 250 respondents, 95 are using the Samsung phones, 65 are using the Sony Ericson, 90 are using the Others.

Q.6 - How long you are using the mobile phones?

Table No.- 6


Time Period of using the mobile phones


Number of the Respondents ge of



1 year 2 3 4

Less than 1



1-2 years 2-4 years Above 4 years Total

75 56 71 250

30 22.4 28.4 100.0

Number of the Respondents on the basis of usage time period
80 70 60 50 40 30 20 10 0 Less than 1 year 1-2 year 2-4year Above 4 year Number of the Respondents Percentage of the Respondents

Out of the 250 respondents 48 are using for less than year, 75 are using for 12years, 56 are using for 2-4 years, 71 are using for above 4 years.

Q.7- How often do you change your mobile phone? Table No.- 7
S.NO Frequency of changing the mobile Number of the Respondents Percentage of Respondents

phones 1 2 3 4 Less than 1 year 1-2 years 2-4 years Above 4 years Total 59 88 43 60 250 23.6 35.2 17.4 24 100.0

Number of the Respondents on the basis of frequency of changing the mobile phones
100 90 80 70 60 50 40 30 20 10 0 Less than 1 year 1-2 year 2-4year Above 4 year

Number of the Respondents Percentage of the Respondents

Out of the 250 respondents 59 are using for less than year, 88 are using for 12years, 48 are using for 2-4 years, 60 are using for above 4 years.

Q.8 What will you be willing to pay for a mobile phone by respondents. Table Number- 8

PARTICULARS Less than 10,000

NUM BER 14 2 86 15 7 250

%AG E 56.8 34.4 6 2.8 100

10,000 to 20,000 20,001 to 40,000 Any amount Total

160 140 120 100 80 60 40 20 0 Less than 10,000 10,00120,000 20,00140,000 any amount Number of the Respondents Percentage of the Respondents

The graphical representation shows that out of the 250 respondents, 142 respondents were willing to spend less than 10,000, 86 were willing to spend between 10,001 to 20,000, 15 were willing to pay betweem 20,001 to 40,000 and rest were ready to pay any amount.

Q-9 . Consider the TV advertisement you like most –what brand is it promoting by respondents. Table Number- 9 PARTICULARS Nokia Samsung Sony Ericson LG Motorola Iphone Blackberry Other Total NUM BER 122 43 42 11 24 2 4 2 250 %AG E 48.8 17.2 16.8 4.4 9.6 .8 1.6 .8 100

140 120 100 80 60 40 20 0
ot or ol a Ip ho ne Bl ac kb er ry KI A su ng LG Er ic so n O th er s NO

Number of the Respondents Percentage of the Respondents

Sa m

So ny


Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the samsung, 42 like the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like others.

Chi- square analysis on the relationship between gender and time period of usage the mobile phone.



1-2 YEAR

2-4 YEAR




23 25 48

38 36 74

32 25 57

45 26 71

138 112 250

Ho; there is no significant relationship between the gender and time period of using the mobile phone. H1; there is a significant relationship between the gender and time period of using the mobile phone.





23 25 38 36 32

26.5 40.8 31.4 39.2 21.5

12.25 7.84 .36 33.64 12.25

.462 .192 .011 .858 .570

25 45 26

33.2 25.5 31.9

7.84 .25 34.81 E

.236 .009 1.091 3.429

X2 = Σ (O-E)2 / E = 3.429 Number of degree of freedom: ndf = (row-1) (column –1) = (2-1) (4-1) =3 Table value of x2 at 1% level of significant = 7.78

Conclusion Thus calculated X is less than the tabulated X . X calculated =3.429<X square=7.78. So we will accept null hypothesis that is there is no difference significance relationship between gender and time period of change the mobile phones.


Income Less / Spending than 10,000 Amount Less than 15,000 15,000 – 25,000 25,00029 20 1 2 52 35 23 3 61 66 27 4 4 - 20,000 - 40,000 00 & above al 101 10,000 20,000 40,0 Tot

35,000 35,000 & above Total 140 88 15 7 250 10 18 7 1 36

Ho; There is no significant relationship between the income and spending on the mobile phones. Ha; There is a significant relationship between the income and spending on the mobile phones.





66 35 29 10 27 23 20 18 4 3 1 7 4 2 1

56.66 34.16 29.12 20.16 35.55 21.47 18.30 12.67 6.06 3.66 3.12 2.16 2.82 1.70 1.45 1

89.11 .70 .01 103.2 73.10 2.34 2.89 28.40 4.24 .435 4.49 23.42 1.39 2.89 .30 0

1.57 .02 .00 5.11 2.05 .11 .16 2.24 .70 .12 1-44 10.84 .50 1.7 .21 0



X2 = Σ (O-E)2 / E = 26.77 Number of degree of freedom: ndf = (row-1) (column –1) = (4-1) (4-1) =9 Table value of x2 at 1% level of significant = 14.7 Conclusion: HO is rejected since the calculated value of x2 (26.77) more than the table value of x2 (12.59) hence there is a significant relationship between income and spending on mobile phones. CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN Gender AND Frequency of changing the MOBILE PHONES



1-2 YEAR

2-4 YEAR






33 9






27 1






60 0


Ho; There is no significant relationship between the income and frequency of changing the mobile phones. Ha; There is a significant relationship between the income and frequency of changing the mobile phones.





38 45 23 33 21 43 20 27

32.80 48.92 23.90 33.36 26.20 39.07 19.09 26.64

27.04 15.36 1 .13 27.04 15.44 .82 .13 E

.82 .31 .04 .00 1.03 .40 ,04 .00 2.64

X2 = Σ (O-E)2 / E = 2.64 Number of degree of freedom: ndf = (row-1) (column –1) = (2-1) (4-1) =3 Table value of x2 at 1% level of significant = 7.78 Conclusion: HO is accepted since the calculated value of x2 (2.64) less than the table value of x2 (7.78) hence there is no significant relationship between gender and frequency of changing the mobile phones.


• • • • • • • • •

Samsung is the most favorite brand of the college student. 35% student change their mobile phones within 1to2 years 30% students are using the mobile phones since last 1 to 2 years. 51% students are ready to pay for a mobile phone less than 10,000 and they spend according to their family income. 49% students like the Sony Ercisson advertisement most. Mostly students use the mobile phones for talking, SMS and for using the GPRS function. Mostly students have handsfree, bloothooth and memory card. Almost all students are aware about the GPRS, Blootooth and MMS service but least students are aware about the 3G function. Most favourite brand among the college students is Nokia and the least favorite brand is Sony Ercisson.

• • • • •

Appearance, Price, Brand Image and advertisement are the important factors for the students while purchasing mobile phones. Mostly students prefer slim, medium in weight and large in size handset Mostly students see advertisement on television Story, spokesperson and the music are the important factor in advertisement Mostly students have the hanging and service problem with the Nokia.

• • • •

Samsung should provide better service and try to solve the hanging problem Cellular companies should increase the awareness about the 3G service. Companies should offer more range of Rs. 10,000 or less than 10,000. LG and Samsung should try to expand its market share and also should try to increase the awareness through the television advertisement. All companies should increase their distribution channel. The companies should continue to work on the Strategy of T.Q.M (Total Quality Management) Consumers do not get satisfied with the promotional policies of the companies. New techniques of promotion is required to create awareness about the entire range of companies products.

• •

A small sample size of 250 students is taken, so we can not draw inferences about the population from this sample size.

• •

Time period is short and resource constraints.

The scope of the project is limited to the city of Ghaziabad. So, we cannot say that the same response will exist throughout India.

This study is based on the prevailing student’s satisfaction. But the student’s satisfaction may change according to time, fashion, technology, development, etc.


C.R.Kothari Vittal

www.trai.gov.in http ://www.nokia.com/t-aboutus-ttsl-organization.

• aspx

• •
• •

http://www.samsung.co http ://www.LG.com/LG.portal? http://www.motorola.co.in/about.htm www.google.com www.scribd.com

.in/webapp/Aboutus/aboutushome.js nfpb=true&pageLabel=LG Page AboutLG

Section A: Personal Informations
1. Name:

2.(a) Age:

(b) Gender

 Male

 Female

3. Occupation of Father

 Service  Professional

 Business  Others

4. Income Level (per month)

   

Less than 15,000 15,001 – 25,000 25,001 – 35,000 35,001 & above

5. Educational Background ( Parents)

    

High School Intermediate Graduate Post Graduate If Other Specify

Section B: About mobile phones

6) Which mobile phone you are using.

A) Nokia C) Sony Ericson

 

B) Samsung D) LG

 

E) Motorola G) Blackberry

 

F) iPhone H) Others

 


7) Please write the model of your phone

(example: Nokia 1100, Ericson k800i, etc.)

8) How long you are using the mobile phone

   

Less than 1 year 1 – 2 years 2 – 4 years Above 4 years

9) What are the reasons for using the above mentioned model.


   

B) Just to talk on it

C) Use GPRS function

D) Receive Email & SMS

E) Down Load Files

 

F) Others (Specify

10) How often do you change your mobile phone

   

Less than 1 year 1 – 2 years 2 – 4 years Above 4 years

11) What phone Accessories do you have?

A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others(Specify

    

12) Latest Mobile facilities which you are aware of:-

(Can tick multiple boxes of the facilities you know.)

      

13) What is your favourite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite, 3-least favorite.)

A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola G) Blackberry H) Others



     

     

     

Specify the brand.

14) Why you like the brands you chose above?(Please indicate
the important of below factors when you choose the brands. 1-very important, 2somewhat important, 3-neither important nor unimportant, 4-less important, 5unimportant.)

A) Advertisement B) Appearance C) Price D) Functions E) Quality F) Brand Image G) Service H) Recommended by friends I) Others





  

        

        

        

        

  


15) Do you prefer phones to be

  

 medium Light or  medium Small or  medium
Slim or

or or or

 thick  heavy large

16) What would you be willing to pay for a mobile phone

   

Less than 10,000 10,001 to 20,000 20,001 to 40,000 Any amount( Specify

17) Where did you often see the mobile advertisement?

A) TV C) Magazine E) Outdoor G) Leaflets H) Others (specify

    

B) News Paper D) Online F) Radio

  

18) Consider the TV advertisement you like – what brand is it promoting

A) Nokia C) Sony Ericson E) Motorola G) Blackberry

   

B) Samsung D) LG F) iPhone H) Others Specify

   

19) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 A. Slogan B. Picture C. Color D. Story E. Spokesperson F. Music





     

     

     

     

     

G. Others H. Recommended by Friends I. Others (Specify)

 

 

 

 

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