Software and IT Service Catalogue 2011 Contact: event@basis.org.

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being the leading IT Business Member Association in the country. BASIS will take the next step toward digitalization by incorporating an online version uploaded in BASIS website. hard be Launching ceremony.000 copies to published.Software and IT Service Catalogue 2011 Background One of the biggest constraints of the local IT market is the lack of awareness of the users of the benefits and availability of the products and service. Like its predecessor Software Product Catalogue 2006. Both printed and online. Stakeholders who make or influence decision of automation in concerned organizations.000-15. Sector specific categorization means software will be classified and grouped together according to sector or client Number of copies to be published : Promotio n: 10. One of the major distinctions will be it’s categorization. benefits.bd . industry verticals and technologies. The first step towards this syndicated marketing approach included 151 product and services of 88 local software service Highlights of Software and providers categorized in 17 different business Service Catalogue 2011 functions. service provider’s brief profile and contact address. print advertisement. features. BASIS. and available IT solutions. This will be a dynamic catalogue that will showcase the products and services with detail specification. buyers often fail locate the right product and service providers. has been looming at great height which threatened many infant firms to penetrate the market and established ones to grow. a pragmatic step to aware the local market user of available service of the members and logical sequence of the previous edition. product claim. over the year. Additionally. Product & Service Catalogue 2011 is an endeavor of BASIS to keep the promise of bridging the information gap between the prospective buyer and service providers. this will be a publication that will showcase the product and services that members offer with detailed functional specification and categorized according to solution domains. The products and services will be categorized in two broad parameters: sector/industry specific and functional specific. takes the responsibility to answer the problem: Software and IT Service Catalogue 2011.org. representative clients. Specialty : Outreach : Software and IT Service Catalogue 2011 Contact: event@basis. This constraint. function specific and sector specific categorization. The catalogue will act as a syndicated promotional tool for marketing products and service with the following underlying strategy:     Promote more frequent use of software and IT among existing users/client Develop new uses of software and IT among existing users/client Find new users/client for the existing product Find new uses and new users/client Software Product & Service Catalogue 2011 BASIS published the first Software Product Catalogue in Bangladesh 2006 with the vision to address the need for information exchange between prospective software buyers and service providers. Despite strong demand. Billboard.

The function specific categorization means products and services will grouped according to business/organizational function it serves. Customized Software Development & others Web Development Service. Animation. REHAB. corporate leaders. Data & Telecommunication POS. specialty and prices tranquilly. • Print advertisement on popular news papers • Showcase the catalogue through every event of other BMO (such as BATEXPO.e. business leaders.) that BASIS will participate. This allows the customer to choose the perfect product they require along with detailed specification and contacts. catalogue would provide customers convenience of comparing products and services in terms of descriptions. • Online social marketing • Mass mailing(e-mail) to over 300000 • Showcase the catalogue in every event BASIS organizes. BCS EXPO etc. • Advertisement on billboards. associations. The following functional sectors are being considered: • Accounting & Financial Software HR & Payroll. Additionally.bd . Software and IT Service Catalogue 2011 Contact: event@basis. IT Enabled Services (different ITES) Others as collected through the submission • • • • • • • • • • • • • • • • • Software and IT Service Catalogue 2011 will immensely benefit the customers of local IT industry. specification. The followings are the highlight of the marketing plan of the catalogue: • Launching Ceremony hosting industry leaders. Multimedia and Graphics Mobile Application Enterprise Content Management Transaction Processing E-Learning CRM Office Management Banking Application e-Commerce & Web Portal.org. Catalogues will allow prospective customers to have a general idea about the available products offered in the market rapidly. Best IT Use Award etc. such as SOFTEXPO. They can pinpoint service they require tailored to serve their industry and business function. federations and the relevant stakeholders. . relevant government ministers and foreign delegates. • Distribution through various ministries. i. software produced specially for certain sectors will be categorized together. Inventory Marketing and Sales. Customers will get access to information of wide arena of choice of products and services that they need in one single booklet.industry the software is designed for. IT Infrastructure Integrated Business Application & ERP Utility & Billing Office Management. Marketing/Distribution of the Catalogue: Software and IT Service Catalogue 2011 will be intensely promoted.

decision influencers of public and private sector. it is highly recommended that you submit separate entries for different services/products. • Create more opportunity. The following are the few of major advantage of the enlisted service provider: • Cost efficient method of marketing: A • Increase your consumer awareness of unique opportunity for syndicate the availability of your product.bd . How to Enlist your Service or Product? Service or Product Enlistment Fee (for each service and product.org. Reach a large Highlight the benefits.500 For the next consecutive entries Tk. marketing that allows promotions with larger outreach at minimal cost. promotional methods. • Online version of the catalogue will allow greater outreach. • Complementary to your promotional • As catalogues are high-quality printed strategy: Catalogues are graphic pieces pieces. For BASIS Members For the first entry/enlistment of your service or product For the next consecutive entries* Tk. It will act as a syndicated marketing and designed for business development of the members.people who matters the most in buying IT products. • Increase your competitiveness. 3. For the benefit of right categorization and indexing.000 Tk. single page will be allocated for each entry). 7. 5. Sample Product & Service Entry Form Software and IT Service Catalogue 2011 Contact: event@basis. Enlist or advertise your product or services at the catalogue Any BASIS member company can promote its products or services at the catalogue by either enlisting products/services at the catalogue (single page dedicated for specific product or service) or by putting advertisement (4 color single page advertisement) at the catalogue.Why should you be a part of it? This is a unique opportunity to showcase your product and services for the local market and international market. features and number of decision makers and specialty of your product and services.000 For Non BASIS Members For the first Entry Tk.000 * A software company can have multiple services or product range. both existing and prospective that perfectly complement other customers will keep them. 5.

org. ABC Hospital. JKL Cement. For example – (Health Care industry) Please choose the functional category the product/service serves from the list below. Data & Telecommunication POS. Animation.bd . and production plants. • Increase the free cash flow by 20% • 90% of client have not faced any post installation problem. Sample product line(ERP made easy) Maximum word limit – 50 words. For example – (“xyz ERP 2. For example – (Integrated Business Application) Accounting & Financial Software HR & Payroll.(xyz ERP 2. • User Friendly. Please provide the list of representative client of the products if any. ) Please choose industry/ sector the product /service is mostly use.) Please provide the special highlight of the product if any in bullet form. .0 has been a tremendous addition to the organization.e-mail address:……….) Please provide the benefits of the product in bullet form.) Please provide a testimonial of a representative client. Multimedia and Graphics Mobile Application Benefits of the product / service Feature of the product/ service Number of Installation/ Clients Representative clients Testimonial of a clients What are product? highlights of the Which industry/sector the product/service is mostly used for? Which functional Category the product /service is most suitable for? Software and IT Service Catalogue 2011 Contact: event@basis.0 is a simple yet extremely effective Enterprise Resource Planning software. Not more than 4 points For example – • Customizable. • Reduce operating cost) Please provide the features of the product in bullet form. For example – (ABC Hospital.You have to provide the following to BASIS Product/ Service name Logo of the product / service Product/ Service image Punch Line/ Brand slogan of the product: Elevated Speech information in softcopy for Product/Service enlistment Sample product name -(xyz ERP 2. restaurants. MNO University. Inventory Marketing and Sales. Sample elevated speech. It is suitable for both small and large organization and has been tested in universities.0) Logo should in outlined illustrator format Product or service image or snapshot in high resolution Maximum word limit – 12 words. It makes life more convenient for everybody and helped to reduce cost by 10% last year” – Mr. Abu Taher. IT Infrastructure Integrated Business Application & ERP Utility & Billing Office Management. Not more than 5 points For example – • HR Management • Payroll Management • Inventory Management Please provide the Number of commercial installation/clients of the software. For example – ( • Reduces the inventory cost by 30%. General Manager.

people who matters the most in buying IT products • The outreach of the catalogue will be huge and hence the overhead advertisement cost is relatively low. Final format will be shared with the respective company before publishing the catalogue. You have to send the above information (for every enlistment) as a softcopy to event@basis. How to Advertise? Software and IT Service Catalogue 2011 is an outstanding opportunity to advertise your product. both existing and prospective customers is likely to keep them. CMMI-3 Example: DCCI. Word limit – 120 words.org. Following rates are applicable for advertisement: Software and IT Service Catalogue 2011 Contact: event@basis. Create more opportunity.Enterprise Content Management Transaction Processing E-Learning CRM Office Management Banking Application e-Commerce & Web Portal. IT Enabled Services (different ITES) Others as collected through the submission Information of the Company Company Name BASIS Membership number (if any) Full Mailing Address Telephone Fax Name of the contact person Mobile number of the contact person E-mail Address (Only One) Certification (if any) Membership Website Company Profile Example: ISO 9001-2008. BASIS etc.bd along with a hard copy (together with payment).bd . duration of the visibility of your advertisement is longer than traditional print medium. Also Please Note: 1. The following are few of the many advantages: • Increase your visibility. Therefore. Make your product and service standout in the catalogue and catch the eye of the prospective buyer. • As the catalogues are high-quality printed pieces. Payment Method: PO or AC payee check in Favor of BASIS. Customized Software Development & others Web Development Service. BASIS will reserve the right to accept/edit/modify the entry or the content.org. Last Date of enlistment: 31st March’ 2011 2. No entry fee will be received without completed form and required content 3. Reach a large number of decision makers and decision influencers of public and private sector.

00 BDT 120. 000. 000.000.00 (Allocated for gold sponsor) Software and IT Service Catalogue 2011 Contact: event@basis.org.000.Sponsorship Item Full Page color Bookmark Front back Inner back Back cover Rate BDT 15.bd .00 BDT 60.00 (SOLD) BDT 500. 000.00 (SOLD) BDT 150.

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