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PERSONAL PROFILE

During my 12 years of working digitally, I have immersed myself in most aspects of digital design production. I gained an extensive experience in fields ranging from print media, photography, to multimedia. But, all things considered, these are just tools to pursue what I am truly passionate about: exploring creativity through innovation. And it is this passion, to think outside the box, that reflects my approach in business and in life.

CAREER HISTORY
Nickname D.O.B Sex Status Citizenship Language Amiel 09 / 08 / 1980 Male Married Filipino English, French (Basic) Filipino

K2 Interactive - February 2011 Consultant Designer


K2 Interactive is a top-tier design service provider that includes some of the largest and most respected brands in the country such as Ayala Corp, Lopez Holdings, and Habitat for Humanity. As a consultant, my responsibilities ranges from art directing, creating concepts, photography, branding, offset print publication, Ipad applications and building corporate paraphernalia such as annual reports from the ground up.

DentsuIndio - September 2010 - Febuary 2011 Art Director / Graphic Artist


DentsuIndio is a no line advertising firm which caters to clients such as Canon, Honda, and DMCI. As an Art Director, my responsibilities are coordinating and working with a team during the design conceptiualization phase of an ad campaign. Giving importance to fresh and innovative ideas that propels the clients brand in the mind of the consumer.

Freelance Graphic Designer - June 2006 to January 2009


This is when I have worked on numerous graphic design, print, photography, and multimedia projects with clienteles such as Diliman Interactive Learning Center (DILC), Tower of Doom Records, Upperhand Entertainment, Argon Animation, Center for Arts, and Ideas Consulting.

Bella Luce Studios - March 2005 to June 2006 Art Director / Photo-manipulator
Bella Luce Studios / Publication prides themselves when it comes to image and print quality. While on the team, our flagship publication: Digital Photographer, Philippines was awarded best printed magazine of 2005. As an Art directory, my role in the company ranged from overseeing the artistic design and print materials for publication to setting up photo-shoots and editing the image materials.

CAREER HISTORY - continued


Ignition - March 2003 to March 2005 Illustrator
Ignition is a design firm that caters to clients such as San Miguel, PLDT, Wileys Publishing and Lanco Pacific. As an illustrator, I was in charge of designing print materials, such as annual reports and company newsletters, that reflect the companys brand. I was also in charge of editorials that consist primarily of presenting complex business ideas / information in such a way that it is easier to digest, while maintaining the corporate culture that these brands represents.
I explode with creativity.

AWARDS / RECOGNITION
Best in Show -Digital Canvas Awards. 2005
I represented the Philippines in this International Photoshop awards sponsored by National Association of Photoshop Professionals (NAPP) and emerged as the only Filipino who bested 600 entries from around the world.

Jurors Choice - Thesis. 2003


University of the Philippines, Diliman

Rose online Art Contest: 1st Place Komikon Character Design: 3rd place
Comic Convention held at University of the Philippines, Diliman

EDUCATION
I consider myself a student of life. My vast array of experiences, in the industry and its business, honed my skills not only as an artist but holistically as a person driven to succeed. Nevertheless, here are my academic accomplishments:

Bachelor of Fine Arts Major in Visual Communication


University of the Philippines, Diliman June 1997 to March 2003

Secondary
Bloomfield Academy, Las Pias June 1993 to March 1997

Primary
Bloomfield Academy, Las Pias June 1987 to March 1993

DESIGN QUALITIES
PERSONAL MILESTONES
Thorough and meticulous Adaptable, fast, and able to work under pressure Ability to stick to the creative brief and other guidelines Excellent knowledge of design and typography

PERSONAL QUALITIES
Won international and local design competitions. Works featured in art galleries, as well as international and local publications. Friendly, inquisitive, hardworking, funny, eager and passionate

SOFTWARE PROFICIENCY
I have extensive knowledge of many software applications. Here are those which I use on a regular basis:

Ps Ai ID Lr

I have been using Photoshop extensively since 1998 and consider myself to be an expert user. I use Photoshop for most of my designs as well as retouching and manipulating photos.

I am an expert with working on both bit-mapped and vector formats. I consider Illustrator as a second appendage when working on my illustrations.

This is my professional application when it comes to laying out multiple page documents. I am adept with print production and app creation using Indesign.

As a photographer, Lightroom is my professional choice when it comes to editing multiple pictures efficiently.

Thanks for taking the time to look over my curriculum vitae. If you havent already done so then please visit my portfolios at: amiellapuebla.wordpress.com, amiellapuebla.500px.com

amiel.lapuebla@gmail.com 0928.555.08.12