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DocsHow-To Guides/ManualsMagazines/NewspapersRecipes/MenusSchool Work+ all categoriesFeaturedRecentPeopleAuthorsStudentsResearchersPublishersGovernment & NonprofitsBusinessesMusiciansArtists & DesignersTeachers+ all categoriesMost FollowedPopularAlok Nayak We're using Facebook to personalize your experience.Learn More·DisableHomeMy DocumentsMy CollectionsMy ShelfView Public ProfileMessagesNotificationsSettingsHelpLog OutWelcome to Scribd - Where the world comes to read, discover, and share... We’re using Facebook to give you reading recommendations based on what your friends are sharing and the things you like. We ve also made it easy to connect with your friends: you are now following your Facebook friends who are on Scribd, and they are following you! In the future you can access your account using your Facebook login and password.Learn moreNo thanksSome of your friends are already on Scribd: 1First Page Previous Page Next Page / 102Sections not available Zoom Out Zoom In Fullscreen Exit FullscreenSelect View Mode View ModeSlideshowScroll Readcast Add a Comment Embed & Share Reading should be social! Post a message on your social networks to let others know what you re reading. Select the sites below and start sharing.Link accountReadcast this DocumentReadcast Complete!Click send to Readcast!edit preferencesSet your preferences for next time...Choose auto to readcast without being prompted.Alok NayakAlok NayakLink accountAdvancedCancel Add a CommentSubmitshare:Characters: 400 Share & EmbedAdd to Collections Download this Document for FreeAuto-hide: on SUMMER TRAINING PROJECT REPORT ON STRATEGIES TO BE ADOPTED BY PARAG TO COUNTER AMUL MILK SALES IN LUCKNOW Submitted for the partial fulfillment of the requirement For the award of degree Of MASTER OF BUSINESS ADMINISTRATION (MBA) Degree Programme of U.P. Technical University, Lucknow 2008 – 2010 -: Submitted By :- AKHILESH PRATAP SINGH M.B.A. IIIrd Sem Roll. No. 0812870005 -: Submitted To :- BHARAT INSTITUTE OF TECHNOLOGY Partapur By pass Meerut (Affiliated to U.P. Technical Universuty Lucknow) TO WHOM IT MAY CONCERN This is certify that Mr. Akhilesh Pratap Singh is a bonafide student of MBA third semester in our institute. He has submitted this project report titled “Strategies To Be Adopted By Parag To Counter Amul Milk Sales In Lucknow”to fullfill the requirement of UPTU. Teacher Guide Prof. R.C. Shard Mr. Sunil Yadav (Director Management) BHARAT INSTITUTE OF TECHNOLOGY (Approved by AICTE, Recognized by U.P. Govt. & Affiliated to U. P. Technical University, Lucknow) Bye-Pass Road, Partapur, Meerut – 250 103 Phone: Off. –







(08128700 PREFACE One must have a contemporary understand of this dynamic world to survive or proper Website: www. Authentic market practice is not the art of selling what you make so much as knowing what to make. Never in the past has the role of manager in India as crucial and exciting as now.(0121) 6531892 (0121) 6531892 SINGH (Manager adm. Last but not the least. EXECUTIVE SUMMARY The objective of the project is to study market potential of Parag milk and to know the consumer’s perception about Parag milk. It is the art of identifying and understanding customer’s needs and coming up with solution that satisfy them and produces riches for firm’s profitability. Marketing is practiced not only by manufacturing concern & their channel members but all kinds of individuals and DECLARATION I. U. So in the light of intense competition satisfaction through product innovation maintaining the standard quality their in. There has been an increase in milk income gradually development have broadened the knowledge of consumers. There are now become choosy resulting in winners & looser at the same time winners those who monitors needs. More precisely when there is volley of brilliant competitors and each wants to be the market 3263721 Fax: 0121 – 2967001 E-mail: dg@bitmeerut. At Parag quality is a relentless commitment to continuous improvements in products.U.P. The project embodies the result of original work and studies carried out by me and the contents of the project do not form he basis for the award of any other degree to me or to anybody else. I would like to say that my parents and friends for giving me their constant support and encouragement in completion of my project. SINGH (Manager marketing) andMr. identifies opportunities and create value. process and systems to provide consistent quality products to meet our customer’s requirement worldwide.P. corporation and valuable information for competition of this project. In spite of heavy responsibilities and busy schedules. The present study gives special emphasis on the various strategies to be adopted by Parag to counter Amul sales in Lucknow. The on going economic reforms programme has created infinite opportunities.T. Date: (AKHILESH PRATAP SINGH) MBA (3rd semester) Roll No. Lucknow is based on my work during the summer training in theLUCKNOW PRODUCER’S CO-OPERATIVE MILK UNION LTD. hereby declared that the research work presented in this report entitled “STRATEGIES TO BE ADOPTED BY PARAG TO COUNTER AMUL MILK SALES IN LUCKNOW” for the fulfillment of the award of Master in Business Administration (M. This report .) LUCKNOW PRODUCER’S CO-OPERATIVE MILK UNION LTD who not only inspired me to work on this project but also accepted to guide me. No politician can get the required votes to win and no “resort” the needed tourist to flourish without developing and carrying out the sound marketing plans. 6533991.) from Uttar Pradesh Technical University (U. (AKHILESH PRATAP SINGH) MBA (3rd semester) Roll No. As we all know.U. limited and its various products. The entire study has been divided into chapters and further subdivided into segments from each dealing with a separate aspect in a simple and lucid style and clarification has been given top priority throughout the project. AKHILESH PRATAP SINGH. D. Competitive forces have compelled the companies to focus on specific segment of the market with frequent product innovation and rather new products and launching thereof with greater confidence./pers. It is the market place not the factory that ultimately determines which company will succeed. (0812870005) ACKOWNLEDGEMENT I am thankful to management to study the “Strategies to be adopted by PARAG to counter AMUL milk sales in LUCKNOW” for granting the permission.N.B. they always managed time to provide proper guidance. The report contains a brief introduction of D. No words are enough to thank Mr. future is always uncertain. Parag is the largest player in the milk sector. failing which no amount or deal of promotional measure or scheme can compensate at length.A.bitmeerut.).

Mostly agents as well consumers say that the quality of Parag will is much better when any other brand packed milk in Lucknow. A vibrant FMCG sector can boost agricultural product and export. the industry is yet to crystallize in terms of definition and market. Various set of questionnaire have been prepared to know perceptions of retailers and consumers about Parag milk. close ended and dichotomous. The report contains a detailed view of the tasks. enhance quality of life. Ltd.U. In. size. Ltd.S. The whole project has been a great learning for me to experience and understand the market dynamics with respect to an milk products. The data collection method used is structured non disguised questionnaire in which the types of questions. toned milk and Janta milk. Multiple choice. They try to penetrate in new market area where the agents of Parag do not exit. Co-operative milk unions at the district level engaged in processing and product manufacturing. It is send for further processing finally after pasteurization three types of milk obtain that is full cream milk.operative society. CONTENT STRUCTURE PART-1 (1) Introduction 2-4 (2) Company Profile 5-11 (3) Industrial Profile 12-21 (4) Objective of company 22 (5) Product profile 23-32 (6) Rate of milk products 33 (7) Quality control 34-36 (8) Major Private Companies 37 (9) Innovation 38-41 PART-2 (10)Objective of study 43-45 (11)Research Methodology 46-55 (12)Data analysis & Interpretation 56-76 (13)Finding 77-78 (14)Limitation 79-80 (15)Suggestion & Recommendations 81-82 (16)Conclusion 83-85 (17)Appendix 86-93 (18)Bibliography 94-95 PART . Removing the middlemen between the producers and consumer by the procurement of the milk directly by the producer directly through co. In D. The route or supervisor duty is to see whether the milk and milk products are properly distributed to the agents of Parag in due proper time. Lucknow are control by manager marketing. It contributed to the exchequer significantly. In fact.S. Incharges marketing of the unit milk itself is the complete meal. the Indian FMCG began to take shape only during the last fifty-odd years Today. Predeshik co-operative diary federation (PCDF) at the states level charged with coordinates of marketing. Some of the research areas are – Gomti Nagar. The comprehensive and intensive marketing activities at D. However. the Indian FMCG industry continues to suffer from a definitional dilemma. Creating a procurement network of link numerous caperative producer societies in different milk shed area to the organized urban diary industry. Research design used in this project is exploratory and the sources of information are both of primary data and secondary data. Used are open ended.U.clearly mentions objectives of study and research methodology utilized. among others. This innovation can improve Indian Health standards. and support penetration of technology. They observe the market trend the competitor’s activities the difficulties of market.1 Introduction AN INTODUCTION OF FMCG INDUSTRY The FMCG sector is a cornerstone of the Indian economy. disperse technology across the value chain and usher in the product innovation. Fast Moving Consumer Good (FMCG) industry has a long history. Some others call it the CPG industry and some . which have been undertaken to analyze the market of Parag milk. At the present the distribution of milk and milk product is done through Tata 407 vehicles which are arrange by the company. Diary cooperative societies at the village level handling procurement of milk. The route or supervisor duty is to see whether the milk and milk products are properly distributed to the agents of Parag in due proper time. Lucknow at reception point of milk from different societies milk is collected and basis test are carried out quickly after cleaning. This sector can drive growth. Capturing a dominant share of the urban milk market hitherto served by a multitude of small milk vendors. The definitional confusion that has marked the Indian FMCG industry is getting confounded. In Lucknow Amul is strongest competitors in the fields of milk. create jobs.

Post reforms. Pushkar Nath Bhatt Per Day Production Of Milk initially 4000Ltr Location Initially Charbagh Now Present In 22. in the source of last few decades been thoroughly exploited by small traders and powerful contractors and well organized private dairies. Jopling road. Tej Shanker Mr. Barabanki. These chilling centers were mainly coated in thither district of Lucknow . Jopling Road. Kanpur. In terms of growth potential. Presently at 22. Unnao. Shifted to Ganesh ji. Raebareli . the industries is excited about a burgeoning rural population whose income are rising and which is a willing to spend on goods designed to improve lifestyle. The Indian FMCG industry has suffered because of the confusion. the capital of Uttar Pradesh since independence it has formed part of the traditional supply line of agriculture products from the village to the big cities rich in its milk potential the milk shed has. The only thing that is cheering the industry are the reforms of the nineties. it has been a checked graph for the MNC’s operating in the Indian FMCG industry. in the mean time Lucknow milk scheme was established by government of India in 1959-60 to ensure cheaper milk to the local pollution of Lucknow. Domestic companies are only beginning to make their presence felt in the industry.even call it the PMCG industry. One thing is certain here: The Indian FMCG industry has a promising future to look forward to. which started collecting milk from village and supplied to Lucknow and local markets.PURE NATURAL & GOOD HEALTH Parag milk shed is situated in the Lucknow. the Indian market is a great horse to bet on. But. With a little help and understanding from the government. It does not matter whether changes are being brought about by dawning market realities or the ongoing economic reforms. It is an industry which touches every aspect of human life from looks to hygiene to palate.Bakshi ka talab. the manner in which it has treated an industry which holds tremendous promise as producer of goods that pervade everyday life has been only callous. It has taken tremendous consumer insight and market savings for the FMCG players to reach where they are today. The government is at crossroads not knowing how and where to slot the Indian FMCG industry and unsurprisingly. 10 milk unions . Lucknow Founder Raj bahadur Gopal Lal Pandya Board Of Directors Mr. Sitapur etc . PROFILE OF THE COMPANY Name of the organisation LUCKNOW PROODUCER’S CO-OPERATIVE MILK UNION LTD Address of the organisation 22. Thus. The facts that the FMCG industry is a noteworthy employer and a major tax payer are being ignored. the Indian FMCG can realize its true potential.K. This milk union continued function for about a decade. Bhargava Place of Establishment Initialy at Charbagh. In 1950-a co-operative milk supply union was organized in Lucknow . Jopling Road. FMCG industry -friendly legislation are the needs of the hour. The milk was mainly collected through contractors. Tewari Ganj At Present. What is needed now is a change in the mindset of the mandarins. So far. Perhaps defining as industry whose scope is so vast is not so easy. Lucknow Established 1938 Registration 23rd March 1938 First Dairy Inspector N. The scheme started operating through 12 chilling centers in Eastern Uttar Pradesh. Lucknow Area of Distribution Initially. Chaturvedi Mr.C.entire District ABOUT THE COMPANY The common brand name of the company is “PARAG” the meaning of PARAG is the pollen of flower the slogan in the logo is: . the journey has only begun. Gopal Pandya Mr. while such intermediaries were retaining large profits the rural milk producers found their position deteriorating day by day. N.

this activity started in sept.D. per day.operative Dairy Federation Ltd.) Ltd. •To save the producers.950kg in the feb. Lucknow co was to provide remunerative market for milk produced in the milk shed comprising district of Lucknow . In the year 1983 P.C. luck now. In the year 1983 Operation Flood – II scheme was launched. In April 1981 Lucknow Producer’s Co-operative Milk Union Ltd launched pasteurized whole milk packed in polythene sachet for local consumers. With peak handing of 1. nutritious milk and milk product. Mostly unit milk Sahakari Board where connected under Operation Flood – II.F.B. The manufacturing of table butter was started from April 1981. Lucknow . PARAG provides hygienic.t.F.C. •The milk is collected firstly to the . Barabanki and Unnao. Kanpur.m.300kg. •To insure the supply of quality milk collected from the villagers which being sold in the market area of city.S. Increasing powder plant capacity from 10 tones to 40 tones per day.operative Milk Union Ltd . around each chilling center. P. through a network of milk coop. 1978 with manufacture of skimmed milk powder and ghee. The purpose of establishing feeder balancing dairy. The sale of liquid milk has been carried out Lucknow Producer’s Co-operative Milk Union Ltd. These continued functioning in a rather lop-sided manner till 1977. The milk product has been marketed by P. Increasing the capacity of ghee plant from 1. In view of milk production procurement and marketing potential of Lucknow Producer’s Co.F.were also found almost at the same time. The basic idea was to replicate anand pattern societies in Uttar Pradesh. This dairy is situated in the middle of Lucknow .t.5 liters per day.S. Gradually all the milk union almost become defunctioning and was supplying very little quantity of milk during the years 1970-77.S. In august September 1972 organization of societies in Lucknow district was taken up bar out. Raebareli. A spear head team from national dairy development board was posted in Lucknow . Ltd. The dairy was commissioned in April 1978 and processed the liquid milk procured from the then milk shed comprising Lucknow.D.t. 04. started working under Operation Flood – II (White revolution) scheme. having the name Dugdh Utpadak Sahakari Sangh (D. This programmer was launched in Uttar Pradesh in 1972 and the implementing agency in the was pradeshik cooperative dairy federation limited which was framed in the year. The supply of milk was gradually extended to other local markets .C. Ltd.m.m.S. Raebareli. to 4. The target set is as under: Increasing processing capacity from 1 lack to 3.U. The work of expanded dairy started functioning on full capacity in 1991-1993 year. Increasing the capacity of butter manufacturing up to 16. Lucknow Producer’s Co-operative Milk Union Ltd was set up under operation flood-1 programmer with the specific purpose of supplying milk of local markets and other districts.e. i. which started functioning from April 1978 with a team of 27 employees drawn from Lucknow milk 198 milk procurement cooperative societies by the year 1981.D.U. The liquid milk and products are selling in the market in the brand name of PARAG. villagers and the customers from the middle man. on turn basis. Barabanki. Lucknow. In 1978-79 the average handing of milk per day at fbd-Lucknow Producer’s Co-operative Milk Union Ltd was 49. when the operation fllod-14 programme ended. Ltd.Amausi blocks. the main objectives of the Operation Flood were following – •To collect the milk directly from the producers (Villagers through society). Feeded balancing dairy. Thus feeder balancing dairy was oblized to receive entire surplus milk from the rural areas. takes royalty of common brand name PARAG and all the important policy taken by Pradeshik Co. per day The work of expansion has been complete in 1989. Who monitors to all the D. Varanasi. Dairies and conversion surplus milk into various dairy products. and expansion programme has been undertaken by N.D. Kanpur and Sitapur as envisaged under operation flood-1 scheme. As the basic idea of establishing FBD-Lucknow Producer’s Co-operative Milk Union Ltd was to convert surplus milk into various dairy-products.D. Mohanlalganj. Obviously contractors had monopoly and collected major share of milk which was either supplied to Lucknow or to the local population of the city.

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