S.p.

s

"TEEN-service"

biznes - gegma

misamarTi:

q.quTaisi nikeas 44 tel: 24094, 33730 mob: 898341896 e-mail: teen-service@mail.ru

sakontaqto piri: nino TedoraZe menejeri

m.yauxCiSvilis saxelobis q.quTaisis #17 sajaro skola

2008 weli

S.p.s

"TEEN-service"mflobelebi

1. nino TedoraZe 2. nino janeliZe 3. nino gagua 4. qristina lomiZe 5. beqa gabadaZe

biznes - gegmis mTliani Rirebuleba -

3108 dolari

mflobelTa wilobrivi ganawileba

1. nino TedoraZe _ 20% 2. qeTi kvimsaZe _ 20% 3. megi lomaZe _ 20% 4. qristina lomiZe _ 20% 5. beqa gabadaZe _ 20%

sarCevi

1. sawarmo 2. bazari 3. momsaxureba
4. miwodeba, marketingi, gasaReba

5. organizaciuli struqtura 6. finansebi daskvna

1. sawarmo
Sps "Teen-service" sTavazobs quTaisel momxmarebels Semdeg momsaxurebas: 1. presis binaze mitana
• • • • saabonento momsaxureba (erTkviriani, orkviriani da erTTviani) Jurnal-gazeTebisa da wignebis gamowera katalogis meSveobiT. adgilze gadaxdis SesaZlebloba swrafi momsaxureba, ekologiurad sufTa transportiT (velosipediT). Cveni kompania yoveldRiurad uzrunvelyofs mosaxleobas presiT. es iqneba sakmaod mzardi da popularuli momsaxureba. vimuSavebT, rogorc saabonento sistemiT, aseve adgilze gadaxdiT. Jurnal-gazeTebis darigeba daiwyeba 7:30sT anu yvela Cveni momxmarebeli droulad miiRebs presas. presis darigeba moxdeba velosipedebis saSualebiT, rac daaCqarebs Cveni momsaxurebis tempebs. aseve dabali fasi gagvimyarebs adgils bazarze. logoiani maisurebisa da velosipedebis gamoyenebiT, Cveni momsaxureba gaxdeba cnobadi da popularuli. Cven vimuSavebT yoveldRiurad da aseve sistematurad davakvirdebiT Cveni segmentis tendenciebs, raTa mzad viyoT pasuxi gavceT maT moTxovnebs. es aris ukve kargad daviwyebuli momsaxureba Tanamedrove droSi.

2. sxvadasxva organizaciebis sareklamo bukletebisa da plakatebis gavrceleba
• • • • bukletebis gavrceleba plakatebis gakvra organizaciebis aqciebsa da maraTonebSi monawileoba suraTebis gadaReba

es aris Cveni wina momsaxurebis erTgvari gagrZeleba. is dagvexmareba Cveni resursebis maqsimalur gamoyenebaSi. dResdReobiT q.quTaisSi sistematurad tardeba ama Tu im organizaciebis aqciebi, raTa sakuTari produqcia gaxadon popularuli. Cveni momsaxureba gauadvilebT maT msgavsi aqciebis organizebas. velosipedisa da

specialuri tansacmlis saSualebiT Cveni momsaxureba miizidavs sxvadasxva organizaciebsa da maTi momxmareblebis yuradRebas. aseve garemosaTvis usafrTxo transportis saxeoba dagvexmareba bukletebisa da plakatebis swraf gavrcelebaSi da Cveni momsaxurebis idealur SesrulebaSi.

3. Tovlis babuis momsaxureba
• • • • gasarTobi programebis SeTavazeba saCuqrebiT uzrunvelyofa samaxsovro suraTebis gadaReba da dabeWvda sabavSvo baRebidan SekveTebis miReba (saaxalwlo RonisZiebebSi monawileoba) es iqneba Cveni firmis sezonuri, magram popularuli momsaxureba. Tovlis babuis servisi misaReb da dabal fasebSi daainteresebs yvela asakis adamians da gaulamazebs axali wlis Rames Cvens momxmareblebs. Cveni momsaxureba swrafad gaxdeba cnobadi da aseve Cveni firma popularuli. winaswar SemuSavebuli programa dagvexmareba, Tavi gavarTvaT am samuSaos sirTuleebs. aseve gaviTvaliswinebT momxmarebelTa survilebs , Cven maT vuzrunvelyofT saCuqrebis SerCeviTa , sazeimo viTarebaSi maT gadacemas da aseve gadavuRebT samaxsovro suraTebs.

2. bazari

bazris kvleva
gamovikiTxeT quTaisis sxvadasxva ubanSi mcxovrebi 250 ojaxi

• potenciuri momxmarebeli quTaisis mosaxleoba

kiTxulobT Tu ara presas?

ramdens xarjavT Jurnal-gazeTebis SesaZenad?

რომელ Jურნალ-გაზეTებს ანიWებT უპირატესობას?

25%, 25%. 20%, 15%, 10%, 5%

40%, 30%, 15%, 10%, 5%

isargeblebT Tu ara TEEN-service – is პრესის ბინაზე მიტანის სერვისიT?

65%, 25%, 10% isargeblebT Tu ara Tovlis babuis momsaxurebiT?

46%, 32%, 22%

ramdens daxarjavT aRniSnul momsaxurebaSi?

• bazris sidide

99%, 1%

• konkurenciis analizi

asaTvisebeli segmenti_quTaisi

Cveni ssSs

siZliere
kreatiuloba, xelmisawvdomi fasi, gamocdileba, kontaqtebi, siaxleebisken swrafva da inovaciuri momsaxureba quTaisSi, axlobebis mxridan mxardaWera.

sisuste

finansebi

SesaZlebloba
konkurente bi axali programebis Seqmna, jixurebi

safrTxe
siZliere sisuste

inflacia, sezonuroba, konkurentis adgilmdeba momsaxurebis sezonis maqsimalurad gamoCena an/da arsebulis gaZliereba. reoba gamoyeneba stelaJebi xarisxi finansebi maRali fasi saxalxo fosta farTi momsaxurebis cnobadoba xarisxi

3. momsaxureba
• resursebi
dasaxel eba vel o si pedi kepi m sur i ai sayvi r i C a anT f ot o apar at i T o vl i s babui s f o r m a f i f qi as f o r m a bo ql o m da j aW i vi r aodenoba 6 1 2 1 2 6 6 2 2 4 6

• •

momwodeblebi – presis gamavrcelebeli saagentoebi (sabiTumo) TanamSromelTa saerTo raodenoba – 8 maT Soris daqiravebuli – 3

• saWiro farTi – skolis mier gamoyofili oTaxi
1. presis binaze mitana
• • • • saabonento momsaxureba (erTkviriani, orkviriani da erTTviani) Jurnal-gazeTebisa da wignebis gamowera katalogis meSveobiT. adgilze gadaxdis SesaZlebloba swrafi momsaxureba, ekologiurad sufTa transportiT (velosipediT

2. sxvadasxva organizaciebis sareklamo bukletebisa da plakatebis gavrceleba
• • • • bukletebis gavrceleba plakatebis gakvra organizaciebis aqciebsa da maraTonebSi monawileoba suraTebis gadaReba

3. Tovlis babuis momsaxureba
• • • • gasarTobi programebis SeTavazeba saCuqrebiT uzrunvelyofa samaxsovro suraTebis gadaReba da dabeWvda sabavSvo baRebidan SekveTebis miReba (saaxalwlo RonisZiebebSi monawileoba)

4. marketingi

Cven mivaRwevT gamoyenebiT:    

momxmareblamde

sxvadasxva

saxis

reklamis

bukletebi plakatebi velosipedebi (logo) maisurebi, kepebi  satelevizio reklama amave dros, daiwyeba binebze Camovla saabonento sistemis asamoqmedeblad, rac gaadvilebs Cvens saqmianobas.

5. organizaciuli struqtura

momuSave personalTa funqciebi

pr ogr a

menejeri
evaleba mTlianad S.p.s marTva, erkveva saqmianobis yvela aspeqtSi. icis TanamSromelTa pasuximgeblobebi da movaleobebi. exmareba S.p.s dasaxuli miznebis miRwevaSi.

programebis menejeri
amzadebs momsaxurebis gegmas, anawilebs samuSaos, iZens saWiro resursebs da pasuxismgebelia momsaxureobis usafrTxoebaze. mis daqvemdebarebaSia sami ganyofileba: presis binaze mitana, bukletebisa da plakatebis gavrceleba, Tovlis babuis servisi. TiToeulis daqvemdebarebaSia 6-6 TanamSromeli, romelTac evalebaT aRniSnuli momsaxurebis Ggaweva.

marketingis ganyofileba
amzadebs da gegmavs kompaniis momsaxurebis programas. marketingis gundi awarmoebs angariSs, sadac aRiricxeba momsaxurebis raodenoba. mis daqvemdebarebaSia sareklamo agenti, romelic zrunavs kompaniis sareklamo saqmianobis warmarTvaze.

buRalteri
pasuxismgebelia kompaniis fulze, xels awers yvela safinanso dokuments. angariSs abarebs menejers regularulad. awarmoebs safinanso dokumentacias.

6. finansebi
amoqmedebisaTvis saWiro xarjebi
dasaxeleba
velosipedi sanomre niSani kepi maisuri sayviri CanTa fotoaparati fotoaparatis Cipi' fleSi Tovlis babuas forma fifqias forma boqlomi da jaWvi feradi bukletebi feradi plakatebi

raodenoba
6c 6c 12c 12c 6c 6c 2c 2c 1c 2c 4c 6c 1500c 100c

sacalo raodenoba
300l 20l 10l 20l 2l 30l 350l 45l 60l 100l 80l 5l 0.17l 0.20l

sul
1800l 120l 120l 240l 12l 120l 700l 90l 60l 200l 320l 30l 250l 200l

sul

4362l 2908dolari

Sps registracisaTvis saWiro Tanxa
dasaxeleba Sps registracisaTvis beWedisa da notariusisaTvis saWiro Tanxa 200l 100l

sul sul

300l 200dolari

sul:

4662 lari 3108 dolari

fasebis preiskuranti

dasaxeleba 1. kviris palitra 2. alia 3. asaval dasavali 4. qronika 5. rezonansi 5. sarke 6. mze 7. Tbiliselebi 8. oskari

sabiTumo fasi 0.80l 0.70l 1l 1l 0.60l 0.80l 0.80l 1l 1l

gasayidi fasi             0.90l 0.70l 1.10l 1.10l 0.60l 0.90l 0.90l 1.10l 1.10l

momsaxurebis fasi 0.10l 0.10l 0.20l 0.20l 0.10l 0.10l 0.10l 0.20l 0.20l

biujeti

Semosavlebi
Semosavali presis gavrceleba Tovlis babuis momsaxureba (50SekveTaX20l) sabavSvo baRis SekveTa(10SekveTaX25l) sareklamo momsaxureba sul 1Tve 800l 1000l 12Tve 9600l 1000l

250l 60l 2110l

250l 720l

11570l

xarjebi
xarji xelfasi transporti(Tovlis babuis servisi) satelevizio reklama (Tovlis babuis servisi) saCuqari (Tovlis babuis servisi) sul 1 Tve 60lX3=180l 250l 100l 250l 780l 12Tve 2160l 250l 100l 250l

2760l

mogeba 1 wlis mixedviT-8810l mogebis gadasaxadi 20%_1762l sufTa mogeba_7048l 4698dolari 20% - 940dolari (78dolari TveSi)

daskvna

riski
 momxmarebelTa Semosavlebis Semcireba

proeqtis perspeqtiva
erTwliani gamocdilebis miRebis Semdeg Cven momxmarebels SevTavazebT axal momsaxurebas (axalgazrda ZiZebi, baRis movla, saxlis dalageba, manqanebis recxva da sxva).