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S.p.

s "TEEN-service"

biznes - gegma

misamarTi: q.quTaisi nikeas 44


tel: 24094, 33730
mob: 898341896
e-mail: teen-service@mail.ru

sakontaqto piri: nino TedoraZe


menejeri

m.yauxCiSvilis saxelobis q.quTaisis


#17 sajaro skola
2008 weli

S.p.s "TEEN-service"mflobelebi

1. nino TedoraZe
2. nino janeliZe
3. nino gagua
4. qristina lomiZe
5. beqa gabadaZe

biznes - gegmis mTliani Rirebuleba - 3108 dolari

mflobelTa wilobrivi ganawileba

1. nino TedoraZe _ 20%


2. qeTi kvimsaZe _ 20%
3. megi lomaZe _ 20%
4. qristina lomiZe _ 20%
5. beqa gabadaZe _ 20%
sarCevi

1. sawarmo
2. bazari
3. momsaxureba
4. miwodeba, marketingi, gasaReba

5. organizaciuli struqtura
6. finansebi
daskvna
1. sawarmo

Sps "Teen-service" sTavazobs quTaisel momxmarebels Semdeg


momsaxurebas:

1. presis binaze mitana


• saabonento momsaxureba (erTkviriani, orkviriani da erTTviani)
• Jurnal-gazeTebisa da wignebis gamowera katalogis meSveobiT.
• adgilze gadaxdis SesaZlebloba
• swrafi momsaxureba, ekologiurad sufTa transportiT (velosipediT).

Cveni kompania yoveldRiurad uzrunvelyofs mosaxleobas presiT. es iqneba


sakmaod mzardi da popularuli momsaxureba. vimuSavebT, rogorc saabonento sistemiT,
aseve adgilze gadaxdiT. Jurnal-gazeTebis darigeba daiwyeba 7:30sT anu yvela Cveni
momxmarebeli droulad miiRebs presas. presis darigeba moxdeba velosipedebis
saSualebiT, rac daaCqarebs Cveni momsaxurebis tempebs. aseve dabali fasi
gagvimyarebs adgils bazarze. logoiani maisurebisa da velosipedebis gamoyenebiT,
Cveni momsaxureba gaxdeba cnobadi da popularuli.
Cven vimuSavebT yoveldRiurad da aseve sistematurad davakvirdebiT Cveni
segmentis tendenciebs, raTa mzad viyoT pasuxi gavceT maT moTxovnebs. es aris ukve
kargad daviwyebuli momsaxureba Tanamedrove droSi.

2. sxvadasxva organizaciebis sareklamo bukletebisa da plakatebis


gavrceleba
• bukletebis gavrceleba
• plakatebis gakvra
• organizaciebis aqciebsa da maraTonebSi monawileoba
• suraTebis gadaReba

es aris Cveni wina momsaxurebis erTgvari gagrZeleba. is dagvexmareba Cveni


resursebis maqsimalur gamoyenebaSi. dResdReobiT q.quTaisSi sistematurad tardeba
ama Tu im organizaciebis aqciebi, raTa sakuTari produqcia gaxadon popularuli. Cveni
momsaxureba gauadvilebT maT msgavsi aqciebis organizebas. velosipedisa da
specialuri tansacmlis saSualebiT Cveni momsaxureba miizidavs sxvadasxva
organizaciebsa da maTi momxmareblebis yuradRebas. aseve garemosaTvis usafrTxo
transportis saxeoba dagvexmareba bukletebisa da plakatebis swraf gavrcelebaSi da
Cveni momsaxurebis idealur SesrulebaSi.

3. Tovlis babuis momsaxureba


• gasarTobi programebis SeTavazeba
• saCuqrebiT uzrunvelyofa
• samaxsovro suraTebis gadaReba da dabeWvda
• sabavSvo baRebidan SekveTebis miReba (saaxalwlo RonisZiebebSi
monawileoba)

es iqneba Cveni firmis sezonuri, magram popularuli momsaxureba. Tovlis


babuis servisi misaReb da dabal fasebSi daainteresebs yvela asakis adamians da
gaulamazebs axali wlis Rames Cvens momxmareblebs. Cveni momsaxureba
swrafad gaxdeba cnobadi da aseve Cveni firma popularuli. winaswar
SemuSavebuli programa dagvexmareba, Tavi gavarTvaT am samuSaos
sirTuleebs. aseve gaviTvaliswinebT momxmarebelTa survilebs , Cven maT
vuzrunvelyofT saCuqrebis SerCeviTa , sazeimo viTarebaSi maT gadacemas da
aseve gadavuRebT samaxsovro suraTebs.
2. bazari
bazris kvleva
gamovikiTxeT quTaisis sxvadasxva ubanSi mcxovrebi 250 ojaxi
• potenciuri momxmarebeli quTaisis mosaxleoba

kiTxulobT Tu ara presas?

ramdens xarjavT Jurnal-gazeTebis SesaZenad?


რომელ Jურნალ-გაზეTებს ანიWებT უპირატესობას?

25%, 25%. 20%, 15%, 10%, 5% 40%, 30%, 15%, 10%, 5%

isargeblebT Tu ara TEEN-service – is პრესის ბინაზე მიტანის სერვისიT?

65%, 25%, 10%

isargeblebT Tu ara Tovlis babuis momsaxurebiT?

46%, 32%, 22%


ramdens daxarjavT aRniSnul momsaxurebaSi?

• bazris sidide

99%, 1%

• konkurenciis analizi
• asaTvisebeli segmenti_quTaisi

• Cveni ssSs

siZliere sisuste

kreatiuloba, xelmisawvdomi
fasi, gamocdileba, kontaqtebi, finansebi
siaxleebisken swrafva da inovaciuri
momsaxureba quTaisSi, axlobebis
mxridan mxardaWera.

SesaZlebloba safrTxe
konkurente siZliere sisuste
bi
axali programebis
jixurebiSeqmna, inflacia, sezonuroba,
adgilmdeba konkurentis
momsaxurebis
sezonis maqsimalurad gamoCena an/da arsebulis gaZliereba.
gamoyeneba reoba
stelaJebi xarisxi
finansebi maRali fasi
saxalxo fosta farTi momsaxurebis
cnobadoba xarisxi
3. momsaxureba

• resursebi

dasaxel eba r aodenoba


vel o si pedi 6
kepi 12
mai sur i 12
sayvi r i 6
CanT a 6
f ot o apar at i 2
T o vl i s babui s f o r m
a 2
f i f qi as f o r m
a 4
bo ql o mi da j aWvi 6

• momwodeblebi – presis gamavrcelebeli


saagentoebi (sabiTumo)
• TanamSromelTa saerTo raodenoba – 8
maT Soris daqiravebuli – 3
• saWiro farTi – skolis mier gamoyofili
oTaxi

1. presis binaze mitana


• saabonento momsaxureba (erTkviriani, orkviriani da erTTviani)
• Jurnal-gazeTebisa da wignebis gamowera katalogis meSveobiT.
• adgilze gadaxdis SesaZlebloba
• swrafi momsaxureba, ekologiurad sufTa transportiT (velosipediT
2. sxvadasxva organizaciebis sareklamo bukletebisa da plakatebis
gavrceleba
• bukletebis gavrceleba
• plakatebis gakvra
• organizaciebis aqciebsa da maraTonebSi monawileoba
• suraTebis gadaReba

3. Tovlis babuis momsaxureba

• gasarTobi programebis SeTavazeba


• saCuqrebiT uzrunvelyofa
• samaxsovro suraTebis gadaReba da dabeWvda
• sabavSvo baRebidan SekveTebis miReba (saaxalwlo RonisZiebebSi monawileoba)
4. marketingi

Cven mivaRwevT momxmareblamde sxvadasxva saxis reklamis


gamoyenebiT:

 bukletebi
 plakatebi
 velosipedebi (logo)
 maisurebi, kepebi
 satelevizio reklama

amave dros, daiwyeba binebze Camovla saabonento sistemis


asamoqmedeblad, rac gaadvilebs Cvens saqmianobas.
5. organizaciuli struqtura

pr ogr a
momuSave personalTa funqciebi
menejeri

evaleba mTlianad S.p.s marTva, erkveva saqmianobis yvela aspeqtSi. icis


TanamSromelTa pasuximgeblobebi da movaleobebi. exmareba S.p.s dasaxuli miznebis
miRwevaSi.

programebis menejeri

amzadebs momsaxurebis gegmas, anawilebs samuSaos, iZens saWiro resursebs da


pasuxismgebelia momsaxureobis usafrTxoebaze. mis daqvemdebarebaSia sami
ganyofileba: presis binaze mitana, bukletebisa da plakatebis gavrceleba, Tovlis babuis
servisi. TiToeulis daqvemdebarebaSia 6-6 TanamSromeli, romelTac evalebaT aRniSnuli
momsaxurebis Ggaweva.

marketingis ganyofileba

amzadebs da gegmavs kompaniis momsaxurebis programas. marketingis gundi


awarmoebs angariSs, sadac aRiricxeba momsaxurebis raodenoba. mis
daqvemdebarebaSia sareklamo agenti, romelic zrunavs kompaniis sareklamo
saqmianobis warmarTvaze.

buRalteri

pasuxismgebelia kompaniis fulze, xels awers yvela safinanso dokuments. angariSs


abarebs menejers regularulad. awarmoebs safinanso dokumentacias.
6. finansebi
amoqmedebisaTvis saWiro xarjebi

dasaxeleba raodenoba sacalo sul


raodenoba
velosipedi 6c 300l 1800l
sanomre niSani 6c 20l 120l
kepi 12c 10l 120l
maisuri 12c 20l 240l
sayviri 6c 2l 12l
CanTa 6c 30l 120l
fotoaparati 2c 350l 700l
fotoaparatis Cipi' 2c 45l 90l
fleSi 1c 60l 60l
Tovlis babuas 2c 100l 200l
forma
fifqias forma 4c 80l 320l
boqlomi da jaWvi 6c 5l 30l
feradi bukletebi 1500c 0.17l 250l
feradi plakatebi 100c 0.20l 200l
sul 4362l
2908dolari

Sps registracisaTvis saWiro Tanxa


dasaxeleba saWiro Tanxa
Sps registracisaTvis 200l
beWedisa da notariusisaTvis 100l

sul 300l
sul 200dolari

sul: 4662 lari


3108 dolari

fasebis preiskuranti
dasaxeleba sabiTumo fasi gasayidi fasi momsaxurebis
fasi
1. kviris palitra 0.80l             0.90l 0.10l
2. alia 0.70l 0.70l 0.10l
3. asaval dasavali 1l 1.10l 0.20l
4. qronika 1l 1.10l 0.20l
5. rezonansi 0.60l 0.60l 0.10l
5. sarke 0.80l 0.90l 0.10l
6. mze 0.80l 0.90l 0.10l
7. Tbiliselebi 1l 1.10l 0.20l
8. oskari 1l 1.10l 0.20l

biujeti
Semosavlebi

Semosavali 1Tve 12Tve


presis gavrceleba 800l 9600l
Tovlis babuis 1000l 1000l
momsaxureba
(50SekveTaX20l)
sabavSvo baRis 250l 250l
SekveTa(10SekveTaX25l)
sareklamo momsaxureba 60l 720l
sul 2110l 11570l

xarjebi

xarji 1 Tve 12Tve


xelfasi 60lX3=180l 2160l
transporti(Tovlis babuis 250l 250l
servisi)
satelevizio reklama 100l 100l
(Tovlis babuis servisi)
saCuqari 250l 250l
(Tovlis babuis servisi)
sul 780l 2760l

mogeba 1 wlis mixedviT-8810l


mogebis gadasaxadi 20%_1762l

sufTa mogeba_7048l
4698dolari
20% - 940dolari (78dolari TveSi)

daskvna
riski

 momxmarebelTa Semosavlebis Semcireba

proeqtis perspeqtiva

erTwliani gamocdilebis miRebis Semdeg Cven momxmarebels


SevTavazebT axal momsaxurebas (axalgazrda ZiZebi, baRis movla,
saxlis dalageba, manqanebis recxva da sxva).