This action might not be possible to undo. Are you sure you want to continue?
McD s strategy was uniformity of operations, while being committed to quality, service and cleanliness. Throughout the years and evolving environments, many CEO have followed Kroc's dream; some making beneficial decision, while some detrimental. ON OTHER HAND, The problems that McDonald's is facing the declining performance in the areas of customer service, employee turnover and order processing time.
2. Competitors can imitate that successful efforts of another firm in their industry by heavy advertisements cleanliness distribution method imitation of the product and by factors the invincibility that MCDS bad but all of that need good management and a lot of efforts 3. MCDS went global and shunned it diversification to its maximum mostly big companies like MCDS digest the competitors that has small firms and sometimes it can efforts to take this small firm out of market it followed the strategy of diversification out of the market .MCDS was opening more restaurants then ever some 2400 around the world in 1995 up from 1800 the year before moreover they planned to add between 2500 and 3200 restaurants in both 1996and 1997 they said our growth opportunities remain signification on any given by 99 % of the world s population dose not eat at MCD yet the strategy was working because their sales scale was not knowing any decline . 4. In a sense, such a statement is right. With the domestic market saturated and most foreign markets also likely to be in another decade, the long-term prospects for hamburger outlets are not particularly promising. However, two factors make the prognosis more encouraging. First, marginal competitive outlets may be forced from the market, giving more business to those firms remaining, of which McD s will certainly be a major one. Second, McD s seems on the verge of moving from strictly a hamburger franchiser. If it can find the right formula for dinner business, and/or if it can find one or more compatible diversifications, a new period of growth may be on the horizon. 5. For sure the sizes of MCD gives it a powerful advantage over its competitors and this advantage make stronger usually survive and can prosper in pacing up to remains of the also ran's . diversification more stronger for example if McDS open new branch in side and its sales was not that good then the other branches will fulfill the gapes of side branch and they will buy it on till they find a way to make it ran 6. Mc D s is a long term potential since after decades of unit erupted growth in sales profits and number of stores opened MCD S faced diminished prospects both domestic and foreign by the later 1990s no one wanted to admitted that time the evidence was rather compelling that company life circle was reaching maturity unless it could come up with major marketing
cappuccinos. I can t see very many people opting for expensive espressos. Not without substantial remodeling of some of its outlets. lattes. or frappuccinos in the McD s environment. . I doubt that McD s will realize $1 billion in additional revenue from imitating Starbucks.strategies changes they made change and it took a new CEO to recognize and come to grip with this all this lends that this company is thinking for a long term potential 7.