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Billing 17 cr: 50% growth over current 5 cr from NBD 12 cr from existing clients
world class- best in class out put and practices : 20%
Moving from being vendor to partner: 5% Gain respect in buying more time: 10%
Create robust team through training and mentoring: 10% B
participating in their marketing plans. Soft Skills Intiative . and quality of research.5% Professional Development Exposure to external environment.Team objective Personal Objective Relationships ROI Billing 6 cr Building Strong client relationships. thinking and internal briefs : 10%. error free output.5% Attitude .5% Team Work . keep self up to date . leading to 50% organic growth: Pradnya 6cr Frequency & Regularity of meetings with specific agenda: 10% Ensuring client testimonials: 10% Sending regular brand flashes: 10% Quarterly reviews : 10% Establishing credibility with client: 10% Increasing rate card by atleast 10% : 10% Ensuring not more than 5 iterations: 10% ensuring quality in client communication.
competitive activity tracking showcasing dy works' intreventions which have driven market results Maintains set workschedules .5% Be proactive and keep improving your skills .10% Creative worshops/ inputs . retail visits.10% with software and expressive ability . despite obstacles Works effectively with team to meet goals and objectives Supports team decisions Promotes a positive work environment Deals and reacts effectively to any environment Maintains a positive.10% 10% 5% 5% Eagerly takes on new and responsibilites Practively identifies & implements process improvements Is persistent. "can-do" disposition Market visits and onlines .20% Effectively manages timeline .Action Points 10% to come from increased rate card 30% from existing client team and internal referrals 20% from new business from interal clients 50% growth on base business owned by core marketing team Weightage 50% 20% Meetings' calendar for each client quarterly reviews and monthly updates on specific client categories on sales figures after pack roll Regular follow ups outs Tracking/ monitoring of project completion Ensure market visist.
Create robust team through and quality of research. error free output. participating in their marketing plans.best in class out put and practices : 20% Moving from being vendor to partner: 5% Building Strong client relationships. thinking training and mentoring: 10% and internal briefs : 10%. leading to 50% organic growth: Increasing rate card by atleast 10% : 10% Gain respect in buying more time: 10% Ensuring not more than 5 iterations: 10% ensuring quality in client communication.Sr. No. . Organization Objective Billing 17 cr: 50% growth over current 5 Team objective A cr from NBD 12 cr from existing clients Billing 6 cr world class.
B B C .
competitive dy works' intreventions which showcasing activity tracking have driven market results timely roll out of Brand Flashes and Client testimonials Project Execution Monitor & Evaluate proposals Establish benchmarks for proposal quality Evaluation and QC of creative briefs No more than 5 iteration per project End of project report (EOPR) from teams within 48 hours of prject completion . retail visits.Personal Objective Relationships Action Points Pradnya : 6cr 10% from increased rate card Projects worth X lakhs from increased rate cards Projects worth XX cr from Existing Marketing team & internal refs of existing client Projects worth XX cr from new biz opportunities and wider scope of work within existing clients Projects worth X cr to come from growth on base business: owned by core marketing team east 10% : 10% terations: 10% Improved & Regular client interaction Establish credibility and Partnership with clients Every client to be met at least once in 2 months Pre-planned meeting calendars across clients Identify key marketing heads for each client and establish strong reasons for our participation in marketing plans Institute quarterly reviews and monthly updates on specific client categories Regular follow ups on sales figures after pack roll outs Tracking/ monitoring of project completion Ensure market visist.
Quality of client communication Zero error output Implementation of QC process Implementation of dy works new processprebrief to execution Periodicity and effectiveness of Team /job status reviews Timely inputs for proposals. approach notes Ensure all bills are sent to cient within 7 days of bill being raised Billing and collection status : with SMG twice a montn Intervention on outstandings as soon as it crosses the credit period (100 days) Effective Team management Accounts department interaction Regularity of reports Additional responsibility PIR on Trend Eye team Ensure team Kickoff Help Identify Major trends to be tracked communicating the output with larger team Periodic review schedule Larger team presentation schedule .
Weightage 50% 20% ompletion 10% .
20% 10% oach notes arger team .