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McLuhan Galaxy Conference 2011

Barcelona, Spain

May 25th, 2011

McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011 L.I.N.K. Faculty Understanding Connections, Making Connections Matteo

L.I.N.K. Faculty

Understanding Connections, Making Connections

Matteo Andreozzi

Ph.D. candidate in Philosophy - Università degli Studi of Milan, Italy

McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011 L.I.N.K. Faculty Understanding Connections, Making Connections Matteo
Communication technology Transform Crisis Ethics Media
Communication technology
Transform
Crisis
Ethics
Media
Worldviews Way of thinking New media Cultural paradigms Social movements
Worldviews
Way of thinking
New media
Cultural paradigms
Social movements
<a href=matteo.andreozzi@unimi.it " id="pdf-obj-3-2" src="pdf-obj-3-2.jpg">

Section 1 nature well-being and human well-being Section 2 changing the way we think and our worldview Section 3 thinking changes and media changes Section 4 World Wide Web and the new cultural paradigm

Presentation’s structure

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dynamic and dynamically linked to other ecosystems

ecosystems are nature

their dynamic equilibrium is essential to keeping alive the natural system – and humans, as well

• dynamic and dynamically linked to other ecosystems • ecosystems are nature • their dynamic equilibriummatteo.andreozzi@unimi.it " id="pdf-obj-5-16" src="pdf-obj-5-16.jpg">

(Odum, EP & Barrett, GW 2005, Fundamentals of ecology, 5th edn, Thomson Brooks/Cole, Pacific Grove, CA)

What is an ecosystem?

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• even ‘the opportunity to be able to achieve what an individual values doing and being’
• even ‘the
opportunity to
be able to
achieve what an
individual values
doing and being’
can be traced
back to nature

How is it related to us?

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everyone of us depends on nature

globalizing the Western

standard of life caused an

ecological crisis

ecological crisis implies biological and social crises

• everyone of us depends on nature • globalizing the Western standard of life caused anmatteo.andreozzi@unimi.it " id="pdf-obj-7-17" src="pdf-obj-7-17.jpg">

(Millennium Ecosystem

Assessment 2005, Ecosystems and human well-being:

synthesis, Island Press, Washington, DC)

What is going wrong?

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crises are only symptoms

worldview crisis and thinking crisis of the Western civilization

a new cultural paradigm

• crises are only symptoms • worldview crisis and thinking crisis of the Western civilization •matteo.andreozzi@unimi.it " id="pdf-obj-8-15" src="pdf-obj-8-15.jpg">

(Capra, F 1982, The turning point. Science, society and the rising culture, Simon and Schuster, New York)

What is the real problem?

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biocentric or ecocentric cultural paradigm

systemic and ecological worldview

linking thinking

• biocentric or ecocentric cultural paradigm • systemic and ecological worldview • linking thinking (Andreozzi, Mmatteo.andreozzi@unimi.it " id="pdf-obj-9-12" src="pdf-obj-9-12.jpg">

(Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)

How to make change?

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L.I.N.K. (Life, Innovation, Nature, Knowledge)

using new media to think in an ecological way

produce, understand, develop, spread, change, handle

• L.I.N.K. (Life, Innovation, Nature, Knowledge) • using new media to think in an ecological waymatteo.andreozzi@unimi.it " id="pdf-obj-10-15" src="pdf-obj-10-15.jpg">

(Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)

What is the L.I.N.K.?

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‘societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication’

‘it is impossible to understand social and cultural changes

without a knowledge of the workings of media’

• ‘societies have always been shaped more by the nature of the media by which menmatteo.andreozzi@unimi.it " id="pdf-obj-11-14" src="pdf-obj-11-14.jpg">

(McLuhan, M, Fiore, Q & Agel, J 1967, The medium is the massage: an inventory of effects, Random House, New York, pp. 6-8)

Why focusing on media?

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we need, first of all, a

medium shift

a web of knowledge to represent the web of life

understand nature connections and make vital connections

• we need, first of all, a medium shift • a web of knowledge to representmatteo.andreozzi@unimi.it " id="pdf-obj-12-17" src="pdf-obj-12-17.jpg">

(De Kerckhove, D 1991, Brainframes, technology, mind and business, Bosch & Keuning, Utrecht)

Why a medium shift ?

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hypertext media are based on the network pattern

using the L.I.N.K. faculty to think and act in a more ecological way

understanding connections, making connections

• hypertext media are based on the network pattern • using the L.I.N.K. faculty to thinkmatteo.andreozzi@unimi.it " id="pdf-obj-13-13" src="pdf-obj-13-13.jpg">

(Nelson, T 1992, Literary Machines 93.1, Mindful Press, Sausalito, CA)

Why hypertext media?

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(Næss, A 1995 ‘The apron diagram’, in Dregson A & Inoue, Y (eds), The deep ecology
(Næss, A 1995 ‘The apron
diagram’, in Dregson A & Inoue, Y
(eds), The deep ecology
movement: an introductory
anthology, North Atlantic
Publishers, Berkeley, p. 10)

How to promote change?

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theorists write cooperatively a web

principles’ platform, even thanks to interactions with

collaborators

V.I.T.A. (Video, Image, Text, Audio)

supporters and readers use L.I.N.K. to understand reticular non-sequential connections

• theorists write cooperatively a web principles’ platform, even thanks to interactions with collaborators • V.I.T.A.matteo.andreozzi@unimi.it " id="pdf-obj-15-31" src="pdf-obj-15-31.jpg">

How to use hypertext?

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individuals concrete spaces personal effort

• individuals • concrete spaces • personal effort Isn’t it too simple? 17 <a href=matteo.andreozzi@unimi.it " id="pdf-obj-16-9" src="pdf-obj-16-9.jpg">

Isn’t it too simple?

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McLuhan Galaxy Conference 2011

Barcelona, Spain

May 25th, 2011

McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011 THANK YOU <a href=http://www.matteoandreozzi.it matteoandreozzi matteo.andreozzi matteoandreozzi " id="pdf-obj-17-8" src="pdf-obj-17-8.jpg">

THANK YOU

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