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JOHN J.

ORLANDO 83 Flavell Road *Groton, MA 01450*H: 978-448-2513 *C: 508-333-5887 * SENIOR EXECUTIVE * CHIEF MARKETING OFFICER *GENERAL MANAGER Accomplished and seasoned senior executive with proven track record of driving m arket share, creating brand recognition, and increasing revenues through effecti ve product vision and go-to-market strategies. History of successfully launching new high tech products both domestically and internationally. Characterized as change agent and strategic catalyst with unique ability to combine brand based c reativity with hands-on technical and operational know how. Multi-faceted leader with the ability to recruit, grow, and motivate organizations. Strong outbound communication and presentation skills and highly visible with industry press and media as market evangelist. Current Chairman of the Board for the Mobile Entert ainment Forum Americas. Professional strengths and abilities include: *P&L Management *Public Relations *Channel Development *Sales and Business Development *Brand Development *Partnership Marketing *Strategic and Tactical Planning *Product Development and Launch *R&D Management *Market Research & Analysis *Product Marketing *Operations Management *Competitive/Trend Analysis *Program Marketing *Team Building PROFFESIONAL EXPERIENCE 2ERGO AMERICAS - New York, NY Sept 2009 - May 2010 PRESIDENT Recruited as President of the Americas business for this $30M global mobile mark eting company. Spearheaded tactical and strategic initiatives to accelerate grow th of Americas business. Led 40 person staff with 6 direct reports. Identified m arket opportunities and developed marketing initiatives and go-to-market strateg y to drive sales of new products. Service offerings included mobile web, mobile messaging, mobile applications, mobile commerce and mobile security. Broad scope of responsibility included P&L accountability, strategic market planning, busin ess development, sales forecasting, marketing, product development and operation s. Key customer segment focus on mobile operators, media and entertainment compa nies, agencies and retail brands. * On track to deliver 30% year-on-year growth of base business, complete P&L ow nership and accountability for $3M+ and growing business. * Achieved two consecutive quarters of record sales while acting as interim sal es director, sequential quarterly growth of over 50%. * Grew total pipeline 100% from $5M to $10M and generated over $2M in new pipel ine opportunities through lead generation programs and market focus. * Enabled $800K in key customer wins with Fox Sports, Fox News, Universal Uclic k, Metro PCS, RG/A, and Zeta Interactive. * Initiated two strategic growth initiatives focused on $40M market opportunity , in SaaS and D2C marketplace. * Managed and revitalized team of 40 people with offices in New York, Los Angel es, Buenos Aeries, and Mexico City. LIVEWIRE MOBILE - Littleton, MA July 2007 - Sept 2009 CHIEF MARKETING OFFICER Senior marketing executive and business founder for this $15M global provider of mobile music and personalization services. Led the creation and formulation of Livewire Mobile brand, market strategy and product vision. Implemented rebrandin g strategy, renaming NMS Communications, and launching Livewire Mobile as the su cceeding public company. Led 90 person staff with 7 direct reports located in Bo ston, London and Bangalore. Led services business and strategy, product developm ent, and directed all marketing activities including press and analyst relations , awareness programs, direct to consumer marketing campaigns, lead generation, t rade advertising and trade shows, product offerings and pricing. Services includ ed music, wallpapers, games, applications and ringback tones. Customer focus on

mobile operators and channel partners. * Led services strategy and delivery resulting in 100% year-on-year growth, P&L ownership of $6M mobile music and personalization business. * Created three year pipeline of $45M through lead generation programs and dire ct marketing. * Enabled $20M in key customer wins with Sprint, Cricket Wireless, Bell Mobilit y, and US Cellular closely supporting sales. * Strategic driver in acquisition of Groove Mobile, acquisition resulted in cle ar differentiated market position and service offerings. * Managed team of 90 people including marketing services, corporate marketing, product management, development and deployment. NMS COMMUNICATIONS - Framingham, MA 2004 -2007 CHIEF MARKETING OFFICER Promoted to CMO to revitalize marketing function for $120M global provider of so ftware and hardware technology for fixed and mobile telecommunications value add ed services. Directed all marketing activities for three individual business uni ts focusing on mobile entertainment, mobile backhaul, and mobile VAS operating a cross three geographic territories including Americas, EMEA, and APAC. Responsib ilities included press, analyst and investor relations, competitive and market i ntelligence, marketing communications, awareness and lead generating marketing p rograms, product marketing and new product introduction, channel marketing, and partner programs. Recruited and built marketing team from 7 to 25 individuals wi th offices in Boston, London, Hong Kong and Bangalore. * Achieved 60% Program to people ratio managing $7M marketing budget. Optimized marketing output by balancing internal and outsource functions. Managed global marketing program allocations. * Delivered $50M in new pipeline opportunities through lead generation, account programs, and brand awareness. * Created over $5M in first year pipeline through successful launches of multip le new product offerings. * Increase web traffic by 20% through new version of corporate web site. Implem ented consistent messaging and SEO. * Designed and launched partner program resulting in 200 active partner compani es with over 8000 individual members registered for the partner program. * Developed, managed and grew high performance marketing team from 7 to 25 pers onnel implementing competitive intelligence, market intelligence, segment market ing, and channel marketing practices. NMS COMMUNICATIONS - Framingham, MA 2001 - 2004 DIRECTOR OF PRODUCT MARKETING AND BUSINESS DEVELOPMENT Transitioned to product marketing role to lead the development, launch, and go-t o-market strategy of the MyCaller Ringback Tone service offering. Responsibiliti es included market and product requirements, channel strategy, product packaging and pricing, and development of product collateral. Led channel creation activi ties with major OEM and system integrators. Supported sales efforts direct with mobile operators in US and EMEA. * Delivered $50M over life of product, $5M in second year and $10M in third yea r. * Achieved 30% market share with product being delivered to over 30 mobile oper ators worldwide with a subscriber reach of 250M. * Secured key channel relationships with Logic CMG, Ericsson, Siemens, and Noki a. * Key contributor to significant first win with Vodafone achieving group level award for product. NMS COMMUNICATIONS - Framingham, MA 1998 - 2001 DIRECTOR OF PRODUCT MANAGEMENT AND DEVELOPMENT

Responsible for P/L of three individual product lines including standard FAX, IP FAX, and Media Server. R&D activities included embedded software and hardware d evelopment. Marketing responsibilities Included feature roadmap, product lifecyc le management, NPI process, product and resource scheduling, product release and support and maintenance. Managed fifteen development engineers in two research and development groups. * Led development of industries highest-density media server solution. This res ulted in $5M+ revenues in year one and $10M+ in successive years. * Evolved NaturalFaxTM product line from 4th to 2nd in market share by greatly exceeding conventional density and feature sets. * Developed world class carrier grade IP interoperability test lab and worked w ith leading application companies to integrate on top of our platform PROFFESSIONAL * Chairman of the Board for the Mobile Entertainment Forum Americas * Listed in top 50 mobile entertainment executives by Mobile Entertainment Maga zine 2008 * Speaker and evangelist at industry events including 3GSM, CTIA, MEL, VON, MEM * Highly visible and often quoted with press, media and industry analysts. EDUCATION Northeastern University BSEE, Cum Laude 1984-1989