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LITA WILLIAMS 2560 Dorchester Rd * (248) 722-2873

Birmingham, MI 48009



OBJECTIVE: STRATEGY DEVELOPMENT TO EXCEED STAKEHOLDER EXPECTATIONS Achieving financial goals by cultivating strong relations with multiple distribu tion channels is what I do best. With more than 15 years leading by example, I' m known for driving business teams to top results by way of strategic engagement , nurturing client relations and scrupulous brand management. Currently, I'm ch arged with strengthening customer service processes to advance business sales, r etention and stakeholder experience. Through process re-design, staff training, marketing communication, vendor management and cross functional collaboration, deliverables are achieved. PROFICIENCIES: STRATEGIC ENGAGEMENT * CLIENT RELATIONS * BRAND MANAGEMENT CORE COMPETENCIES Marketing Communications Target Marketing Cross Functional Integration Vendor Relations Business Development Sales Producer Development Strategy Development Needs Based Sales Consulting Customer Service Training SUMMARY OF QUALIFICATIONS Maximizing potential and leveraging skills - when the job needs to be performed within a specific scope of defined parameters and delivered with the highest pro fessional standards, I repeatedly demonstrate that I'm the person that can be co unted on. With proven skills in maximizing revenue, utilizing the full spectru m marketing, along with creative solutions, project and risk management, my dive rse and transferable skills can make the needed difference for your company. A detailed oriented executive - whether working from home or at the office: dep endable providing superior customer service; able to handle multiple projects wi thin teams or by working independently. ACCOMPLISHMENTS STRATEGIC ENGAGEMENT Leading and prioritizing high impact improvement opportunities utilizing critica l thinking, channel relations and a keen ability to see the "big picture" while focusing on details to achieve expected results. * Designed, branded, implemented and managed statewide service initiative to dri ve productivity * Improved program adoption 65% via aggressive marketing utilizing sales and ret ention strategies, e-commerce enhancements, operational process improvement and staff training. * Augmented client retention 5% via performance transformation activities and st rategic training. * Increased new product adoption efforts to 93% through product development and rollout support including strategic messaging, product positioning, effective co mmunication and training. * Created a 98% customer satisfaction rating by utilizing marketing communicatio ns strategies and by providing seminars and workshops presentations to advance c lient relations. * Amplified unit performance 83% by designing sales processes, tracking and moni toring tools while utilizing marketing strategies including consultative selling and training skills. CLIENT RELATIONS Produced to a multi-line rate of 2.5 by expanding individual and group business within a full service agency utilizing target marketing as a result of stakehold er surveys; employing customer retention processes through marketing communicati ons, cross-line selling, and performance assessment tools.

* Successfully managed a 12% loss ratio down from 19% at inception of assignment . * Yielded a $2.3 million scratch insurance market through recruiting, training a nd business development efforts while protecting company assets through risk man agement. BRAND MANAGEMENT Coordinated proprietary training for 250 sales professionals including staff by utilizing cross-functional integration and performance transformation efforts in cluding talent acquisition. * Built team to top production in national competition beating growth goals by 3 50% and consistently held 95% to 100% new product adoption rate. * Established market grown from zero income to $10 million in premiums. * Effectively governed operations for more than 250 sales representatives to exc eed sales training and performance objectives annually. PROFESSIONAL EXPERIENCE STRATEGIC SALES & RETENTION MANAGER June 2008 to Present BLUE CROSS BLUE SHIELD OF MICHIGAN Southfield, MI A nonprofit company and leading provider of health insurance MARKETING STRATEGIST February 2001 to Present ACCENTARE Southfield, MI A strategic consulting firm, assisting businesses, entrepreneurs and professiona ls with developing essential relations. INDEPENDENT AGENT & MARKET BUSINESS CONSULTANT August 2002 to June 2006 FARM BUREAU INSURANCE COMPANY Southfield, MI Multi-line insurance company offering auto, home, life, mutual funds and busines s insurance STATE EDUCATION MANAGER & SALES CONSULTANT July 1995 to February 2001 ALLSTATE INSURANCE COMPANY Southfield, MI 2nd largest Multi-line insurance company for auto, home, life, mutual funds and business insurance EDUCATION AND PROFESSIONAL ACHIEVEMENTS BACHELOR OF ARTS UNIVERSITY OF MICHIGAN Dearborn, MI Political Science - major area of study: Manual Research Design and Data Analys is Sociology - minor area of study: Group Behavior Training: Consultative Selling, Performance Transformation, Risk Management, Bu siness Acumen Online student MBA program: University of Phoenix - Marketing & Human Resource M anagement Member: Chambers, National Association of Women Business Owners, Business Econo mic Club Recognition: Sales Consulting, Sales Performance & Product Adoption, Key Manage r, Bonus Money