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Dale R.

Udell 7328 Leonard NE Ada MI 49301 Home: 616-676-1221; Cell: 616-617-8048 Objective: To improve your bottom line by putting my years of sales and managem ent experience to work for you. Career History: Karpata Instore Service, Grand Rapids MI Sept. 2003 - Present Regional Manager, July 2006-Present Supervise daily operations of retail service group in Meijer stores in MI, IN, I L. Hire, train, and manage staff of 10-15 Service Reps, 4 District Managers, and 15 part-time Reset staff. Remodel Coordinator, July 2004-July 2006 Developed and implemented most efficient, store-specific remodels for various de partments. Coordinated changes and updates with Meijer corporate management. Service Representative, Sept. 2003-July 2004 Serviced clients' products by insuring planogram integrity, sales floor stock, a nd product flow management with store personnel. Implemented new planograms on schedule and maintained all POP materials. Promoted our company's service to department and store management. Pure Fishing, Spirit Lake IA July 1997 - April 2002 Regional Sales and Merchandising Manager, Dec. 1999-April 2002 Established and managed company's first team of 15 sales and merchandising reps covering 22 states for world's largest fishing tackle manufacturer. Maintained key account stock levels and promoted additional sales and merchandis ing opportunities. Managed and improved $1M expense and sales budgets. Doubled sales each year, while increasing costs by only 10%. District Sales Manager, July 1997-Dec. 1999 Worked with store decision-makers to increase retail and wholesale of corporate brands in MI and IN territories. Developed and implemented advertising, merchandising, and in-store promotional p lans. Hired and managed part-time field staff (guides, tournament officials, etc.) to increase brand exposure. Promoted company at dealer and consumer shows around the country. 30%+ sales growth each year. Dale R. Udell Page Two

Maurice Sporting Goods, Northbrook IL July 1995-July 1997 Sales Representative, July 1995-July 1997 Responsible for sales and merchandising of private brand as well as regional and national brand products to mass merchant retail accounts in Chicago and Norther n IN. Implemented and maintained new planograms and promotional space displays. Earned "Million Dollar Club" status, 1995 & 1996. Faber Brothers, Chicago IL July 1989-June 1995

Key Accounts Sales Manager, June 1994-July 1995 Developed and implemented sales and merchandising strategies. Managed daily operations of field sales staff. Worked with store and corporate management to insure proper execution of sales p lans and promotions. Sales Representative, July 1989-June 1994 Worked with retail accounts to become their number one source for wholesale Outd oor Sporting Goods products. Serviced large chain accounts by maintaining orders and implementing merchandisi ng plans developed by corporate. Top salesperson, 1991-1993. Education: Bachelor of Science in Political Science, Grand Valley State University, 1989 References: Available upon request.