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Cheri Moore, Ph.D.

, CBT, CCFC, Master Herbalist,


CDVC,CJC, CFC, CCJC-Diplomate
2704 CASA BLANCA COURT
ARLINGTON, TEXAS, 76015
817-261-6290 {Home}
817-277-1757 {Office}
817-247-9346 {Cell}
Professional Experience:
New Business - Current
VP of Business Development
Oversee operations Contract Negotiations, Marketing, Branding, Responsible for S
ales venue of 100 million, Established Company in the Marketplace, Developed new
creative ways to provide high profile PR/Marketing, PM responsibilities, Docume
ntary development, Infomercial development, Development and design of products t
o sell to the marketplace. Development of new business from IT/ internet marketi
ng, sales /product development from brochures, flier, buzz groups and focus grou
ps.
Venture Capital Firm
Associate Partner 2006-2008
Develop marketing plans and pro-formas for several businesses to make them more
successful:
from start- ups to revamp
Precision Infrastructure, Inc.
Vice President (2004-2007)
Divisions: HR, IT, Medical, Program Management, Sales
Negotiations, Trainings, Staffing, Marketing and Secured 20 million dollars in b
usiness through Contracts with Federal Government & Private Industry.
FOCUS-A Consultancy spanning the Globe
Author/ Speaker/Trainer/Consultant (1997-2009)
Dr. Moore provides consultation in the following categories:
* General HR issues
* Assessments and Simulation Trainings
* Organizational Development
* Strategic Planning
* Program Development
* Insurance Compliance Training/Consultation
* Staff Recruitment, Selection, and Performance Appraisals
* Board Development
* Fund Development & Budget Development
* Fundraising & Event Planning
* Volunteer Development
* New Business Development
* Having the ability to find and analyze information
* Being able to design, collect, and analyze marketing information
* Providing training leadership
* Teaching decision making tools
* Using electronic and traditional media to create satisfied loyal customers
* Having personal communication skills that businesses demand
* Being capable of writing a winning marketing plan
* HR- Policy and Development writing
* Educational Development

Provided Training in the following categories:


A Guild to No Child Left Behind Act Special Education Section 504 & IDEA
Learning Disabilities
Understanding the Bipolar Child
The Psychology of Menopause
Understanding Cultural Diversity
Conflict in the Workplace
Prevention Personality Development Plus
Advanced Strategic Planning
Understanding Violence & Terrorism
Improving Self Esteem in the Workplace
Negotiating to Win For Executives
Has facilitated over 300 trainings/workshops/seminars over the past seven years.
Has developed and provided over 150 keynote addresses. Has prepared over 50 bud
gets - accounting for over 2 million dollars over the past 7 years. Has develope
d and planned HR Policies, EEOC and Mediation compliances over the past seven ye
ars. Has traveled across the US providing information on Juvenile Violence in Sc
hools, providing information in seminars and on radio about Domestic Violence in
homes, providing Forensic Linguistics to strengthen the environment over the pa
st five years.
Amazing Grace Counseling Ministries
CEO/Therapist- - Counseling Practice (1994-2004)
Responsibilities include intake, development of treatment plans and organization
al management. Individual counseling sessions using cognitive behavior intervent
ions. Specialized in Counseling Youth with Behavioral Problems - Classified leve
ls 4, 5, 6, Palliative & Hospice care, and Blended Families. Counseled those fam
ilies in Crime Victim's Assistance in selected cities in TX. Assisted in cases i
nvolving Forensic Assessments.
Assisted in the organizational development of programs in collaboration with 500
Churches within the DFW Metroplex. Provided segment market development for prog
rams to prisons, major airlines, hospitals, daycares, and governmental entities.
* Raised 100,000 over 5 years to allow patients to be seen at no cost
* Developed and maintained Individual donor database
* Prepared Strategic plans to meet program objectives
* Formulated Business & Marketing Plan
* Operated within budgetary guidelines
Cheri Moore Unlimited - (1999- 2004) Founder/President
Fund Raising Consultancy that focused within the Non- Profit arena. Provided the
Public Relations/Marketing mix to assist in Networking and Cultivation. Assisti
ng organizations and agencies in the areas of fund raising, grant writing, indiv
idual gifts and major gift development and cultivation. Specialized Event Planni
ng. Developed and designed successful special event activity and programs for no
n-profit fundraising ventures. Established and managed cultivation databases. De
veloped and motivated volunteer staff for campaigns. Focusing on Cultivation wit
h short and long-range goals. Identifies potential contributors. Provided Assess
ments and Evaluations for Training Workshops. Work successfully with Executive D
irectors, Board Members, and Volunteer Staff. Developed ways in which to broaden
the base of the existing donor support.
Fund Raising /Grant Writing/Public Relations/Marketing Consultant Highlights
* Secured Investors for 17 Independent Film Projects
* Developed Pitch Packages for 25 Non-Profit Documentaries
* Worked on Treatments for Fourth & Goal, Acrid Yarn
* Provided Psychological Assistance to Screen Play writers
* Secured over 4.5 million in Grants for the Arts
* Churches - in Texas, Oklahoma, Mississippi, Georgia, California- organized, de
veloped and formulated the case for Golf Tournaments (1994-2009, $3.5 million ra
ised)
* Sickle Cell Anemia Foundation -Dallas Retreat - Formulated the case, developed
leadership, and trained during leadership retreat.
* Dallas Black Dance Theatre - The 6th International Dance Conference-assisted i
n the development of campaign, direct solicitation, organized volunteer leadersh
ip. 12 dance troops on one stage in Dallas. First of its kind.
* Dallas Weekly - developed the Bessie Coleman Scholarship Fund, organized the c
ampaign, recruited volunteers, targeted American Airlines
* WFAA TV - Wednesday's Child Christmas Party direct solicitation in kind gifts
* Girls Club of America - Arlington - $50,000 Teen intervention program
* Polytechnic United Methodist Performing Arts School -Texas- Capital Campaign $
250,000
* K104 Adoption Christmas Party - Individual gifts donations, direct solicitatio
n in kind
Authored over 125 commercials in the past 20 years
Authored & Published 31 books/ Ghost written 1500 articles

Nu Vieux Public Relations/Marketing Group - 1983-2004


Director of Public Relations and Marketing Perceptions - Projects incorporated a
ll phases of marketing and public relations collectively to increase the client
bottom line -profit margins. Specialized Event Planning. Formulated business cas
es based on statistical information. Provided Assessment & Simulation Trainings
and Studies for Small - Large companies. Budgeting and formulation of accounting
spreadsheets. Developed creative idea conception for fundraising activity. Mana
ged and supervised team of up to 125 during various projects.
Firms worked with: Federal Aviation Administration ISD Across the USA
United States Army Talk Radio Stations AM/FM/XM
United States Navy USDA
American Airlines Delta Airlines
Baylor Educational Seminars
Neighborhood Medical Center Tarrant County Public Health Dept.
Cook's Children Arlington Memorial Hospital
City of Arlington City of Dallas
WFAA K104/KKDA
Community Forum Marriott Hotels

United Negro College Fund, Inc. (1992- 1994)


Assistant Area Development Director - Ft. Worth, North Texas, Okla. Responsible
for raising funds within designated geographical area-utilizing volunteers, loan
executives, materials and other resources available. The fund raising activity
was well planned, organized and cost effective. Recruited campaign leadership an
d advisory boards. Established/maintained liaisons with volunteers. Prepared and
distributed campaign materials. Developed and implemented special events. Devel
oped area campaign strategies. Maintained current and accurate intelligence file
s on corporations, Foundations, churches, group and individual donors and prospe
cts. Management responsibilities included planning, cost controls, program imple
mentation, volunteer training, resource development/ compilation and submittal o
f required reports.
InterBold Marketing/Diebold Inc.
Marketing Specialist - US Markets (1991)
Contributed to the development of overall marketing programs for ATM's. Assisted
Marketing Manager in the development and implementation of sales objectives, st
rategies, advertising and promotional programs. Assisted field sales through mar
keting information. Participated in the overall development of marketing brochur
es. Initiated changes in product information cards. Gathered, compiled and analy
zed market trends and other data. Prepared sales forecasts for use by product ma
nagement. Suggested changes and enhancements or deletion in assigned products ba
sed upon analysis of market data. Assisted in the development of training progra
ms for the "i series" ATM. Developed special projects that increased employee mo
rale based upon employee suggestions.

EDUCATION: Doctorate in Psychology and M.A.-Christian Psychological Counseling-


both from
Christian Bible College and Seminary- Independence Missouri
Pace University, NYC Campus, and BS Political Science Minors: Marketing,
Public Relations, and Youth Agency Administration {non-profit organizational man
agement}
Certifications:
Board Certified Belief Therapist -Certified By The Therapon Institute
Certified Forensic Counselor
Clinically Certified Forensic Counselor
Clinically Certified Criminal Justice Counselor
Clinically Certified Domestic Violence Counselor
Diplomate of Clinical Forensic Counseling & Assessments/Evaluations
Certified by the American College of Certified Forensic Counselors
Certified by The National Association of Forensic Counselors
Volunteer Experiences & Professional Affiliations:
American Cancer Society - Arlington Division
Publicity Chairperson - Board of Directors: 1990 - 1992
Publicity/Promotion ACS
Crusade Chairperson - Board of Directors: 1988-1990
Budget 1.8 million - targeted
American Heart Association - Arlington Division
Publicity Chairperson - Board of Directors: 1986-1988
Publicity/Promotion AHA
Meeting Planners International - 1993
National Association of Female Executives - Since 1988
Dallas Press Club Associate- 1985 - 1992
Fort Worth Advertising Club Member - 1984-1989
Speakers USA Inc. - 1987-1993
Toastmasters Member Speaker - 1992, 1993, 1994, 1995, 1996
Who's Who Among American Women - 1990 1991 1992, 1994, 2002-2005
Dallas Weekly Spotlight Business - July 1994
American Association of Christian Counselors - 1995-2002
Who's Who in the Media and Communications - 1998-2005

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