AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination

PRINCIPLES AND PRACTICES OF MANAGEMENT
Course Code: Course Objective:
The objective of the course is to teach managerial skills to aspiring manager or the trained managers who want to become more effective. The emphasis will be on conceptual development in the area of planning, organizing, leading and controlling managerial functions. The course also emphasis on conceptual and technical frame works of leadership and the role of managers and change agent.

MBADL 10101

Course Contents:
Module I: Introduction Concept, Nature, Scope, Functions and levels of Management, Evolution and Foundations of Management Theories, System Approach to Organisation, Modern Organisation Theory. Module II: Management Planning Process Planning objectives and characteristics, Hierarchies of planning, the concept and techniques of forecasting Module III: Organising Meaning, Importance and Principles, Departmentation, Span of Control, Types of Organisation, Authority, Delegation of Authority Module IV: Staffing Meaning, Job analysis, Manpower planning, Recruitment, Transfers and Promotions, Appraisals, Management Development, Job Rotation, Training, Rewards and Recognition Module V: Directing Motivation, Co-ordination, Communication, Directing and Management Control, Decision Making, Management by objectives (MBO) the concept and relevance Module VI: Management Control Coordination, Meaning, Nature, Features, Objectives and Process of Management Control, Techniques and Behavioural Aspects of Management Control

Examination Scheme:
Component Codes Weightage (%) PCP1 10 H1 15 H2 15 EE1 60

Text & References:
Text: • Essentials of Management, H. Koontz • Student Study Material (SSM) • Principles and Practices of Management, Bakshi

L.M.B. Prasad / C. Freemand & Gilbert Principles & Practices of Management. Stoner. Burton & Thakur . Gupta Management Today.AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination References: • • • Management.

role of internet marketing. Evolution of Marketing. Ramaswamy. Channels of Distribution. Product Life cycle. Marketing Concept and Societal concept. Product policy. VS & Nam • Student Study Material (SSM) Marketing Management. the buying decision making process and post purchase behaviour.AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination MARKETING MANAGEMENT Course Code: Course Objective: The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace.. Vivek Singh References: • Principles of marketing by Philip Kotler PHI publications 11 th edition . Advertising Management. Production Concept Selling Concept. Marketing Management and Selling function. Advertising. Roles played by intermediaries. Need for segmentation Bases of segmentation Product: Meaning. Product Line. Role of Public relations and Publicity. Product mix. Packaging and trade mark decision. Types of Promotion. adopting prices according to market requirements and responding to various market price changes Promotion: Meaning. Marketing Concepts – Product Concept. New product pricing strategies. Sales Promotions. Types. Publicity and Personal Selling. Media decisions. the stages of buying process. Direct Marketing. MBADL 10102 Course Contents: • • • • • • • • • • • • • Introduction to basics of Marketing. features of product and services. emerging communication trends Distribution: Meaning. Factors to be considered while selecting intermediaries. and Personal selling. Market measurement and sales forecasting Market Planning Segmentation. Pricing: Method of pricing. Total Quality Management Examination Scheme: Component Codes Weightage (%) PCP1 10 H1 15 H2 15 EE1 60 Text & References: Text: Marketing Management. Product Management: Branding. Understanding the Critical role of marketing in organisation and society Marketing research & Consumer Behaviour. meaning.

Profitability Ratios. . • Chadwick. Trading and Profit & Loss Account and Balance Sheet . allocation and how the costing techniques are useful in the process of managerial decision making MBADL 10103 Course Contents: Module I: Final Accounts Bank Reconciliation Statement. Preparation of Manufacturing. Marginal Costing and Cost Volume Profit Analysis.S. Activity. Funds Flow statement and Cash Flow Statement (AS 3) Module IV: Cost Accounting Elements of Cost Classification and Allocation. Excel Books. D. Juris Publication. Gurinder Singh References: • Williamson. L. Budgeting & Variance Analysis Examination Scheme: Component Codes Weightage (%) PCP1 10 H1 15 H2 15 EE1 60 Text and References: Text: • Accounting for Managers. 1999. Management Accounting and Capital Budgeting. Cost. Cost Sheet. Capital Structure. Fixed Assets (AS 10). 2000. language and techniques of Financial. A. 1995. Methods of Inventory Valuation (AS 2) Module V: Management Accounting Emergence of Management Accounting. Form and Contents of Financial Statements with reference to Indian Companies (Schedule VI) Module III: Financial Statement Analysis Financial Ratio Analysis.Matching of Revenue (AS 9) & Expenses.G. Financial Statements and their Nature. Prentice Hall of India. Prentice Hall of India. The Essence of Financial Accounting. Financial Accounting. • Banerjee. Cost and Management Accounting. 1997. • Martindalef W. Financial Accounting. Grewal • Students Study Material (SSM) • Accounting for Managers. Depreciation (AS 6& and other related adjustments Module II: Company Accounts Issue of Shares & Debentures and their Redemption.AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination ACCOUNTING FOR MANAGERS Course Code: Course Objective: The Objectives of the course are: To develop an understanding of the importance. Liquidity. To develop skills for preparation and analysis of financial statements To develop an understanding of cost classification. T.

Viva Publications. 1999.AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination • Sikdar.K. . P. Advanced Cost & Management Accounting.

Gupta G S. Evans / M. V L Mote • Managerial Economics. J. Short run Supply function. which influence the business operations. Paul Samuel.R. Laroiya References: • Managerial Economics. S.Fundamental affecting pricing decision Investment Analysis Techniques Linear Programming Games theory & Strategic behaviour Examination Scheme: Component Codes Weightage (%) PCP1 10 H1 15 H2 15 EE1 60 Text & References: Text: • Managerial Economics. Mithani D M . Marns model of managerial enterprise Williamson's model of managerial discretion Demand analysis nature & determinants of demand Concept of the elasticity of Demand and its application Demand forecasting .AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDHA NAGAR MBA 3 YEAR (Distance Learning) Curriculum & Scheme of Examination MANAGERIAL ECONOMICS Course Code: Course Objective: To familiarize the students with theoretical concepts of the Economic Analysis so that they can use these as inputs in managerial decision making process. Prentice Hall of India – Dean Joel • Managerial Economics.Need & Techniques of forecasting Production analysis Cost concepts Cost and output relationship. elasticity of supply Pricing and output decisions Models of ougopoustics market Specific pricing problems .K. long run. MBADL 10104 Course Contents: • • • • • • • • • • • • • • • • • Nature & Scope of Managerial Economics An Analysis of the objectives of business firms and basic principles Profit maximisation model sales maximisation models. and strategies of the firm and the business environment under which they operate both in national and global perspect. Emphasis would be laid on the understanding of key economic variables both at micro and macro level. Adhikary • Student Study Material (SSM) • Managerial Economics.

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