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Hanbing Olivia Guan hg5f2ec4@westpost.

net Santa Clara, CA 95054 (408) 679-1925 Summary Analyst with a passion for data selection, aggregation and interpretation. Provi des insight in historical data and forecasts. Pays exceptional attention to deta il and delivering value in a timely fashion. Leadership in customer service thro ugh understanding of requirements, satisfaction and service gap. Skills and Domain Knowledge * Requirement analysis and implementation for Web Analytics * Omniture SiteCatalyst, Discover * Experience in training marketing staff in web analytics * Dashboards for Business, Enterprise and Consumer (b2b, b2c). * Testing of tracking and tool administration * Multi-Lingual (Mandarin and English) Professional Experience Symantec Cupertino, CA 2008 - Present Global, multi-billion dollar, data security and technology solutions vendor Web Analyst Strategy and Planning team, Corporate Marketing Implementation: * Identify and prioritize enhancements needed to current implementation to impro ve our ability to measure effectiveness of key site initiatives. * Design the implementation plan based on the business requirement by working wi th cross function team. * Ensure site tagging will provide necessary visibility into impact and value of new initiatives or new web page design. * Conduct testing implementation, data validation and data reconciliation with a gency data (email, ad). Business Analyst: * Defined business requirement and ensure that the architecture of our Omniture system meets business requirement * Managing business requirements throughout lifecycle of web projects Working wi th various business and IT stakeholders, and user experience and web development teams. * Define and provide weekly, monthly and quarterly web metrics dashboard based o n business requirements for cross functional teams: marketing, support, and sale s in the Business, Enterprise, Global Online Store, Consumer, Connect Community, Global Campaign Marketing and Partner Network in APAC, NAM, LAM, EMEA. Influence Site Optimization Decisions: * Provide data driven business insights that influence fundamental improvements to our site experience and financials. * Use data to challenge the status quo and inform optimization of site standards . * Deliver insights that help business partners understand behaviour of visitors to our site. Omniture Administrator and Trainer: * Create, edit and maintain user account.

* Create new report suite and maintain old report suite. * Edit the setting for each report suite. e.g., correction setup, conversion cla ssification. * SAINT classification for different report suite. * Developed curriculum and trained marketing staff with SiteCatalyst and Discove r Cisco Systems San Jose, CA 2007 -2008 Global, multi-billion dollar, communication technology solutions and services ve ndor Data Analyst and Web Master Customer Operations, Enterprise Data Solutions Group * Evaluated multi-source data, reconciled conflicts, subtracted data and identif ied user needs * Managed customer data; consolidated multi-system data into a central database with Oracle 11i CRM * Collaborated with Asia Pacific, American, European and Emerging Markets teams to reduce backlog of ERP, WIPS, and Siebel system data * Maintained database integrity by applying standards * Designed and maintained customer hierarchies to support data mining by Cisco t eams * Conducted Quality Assurance for projects with Customer Data Validation (CDV) a nd Attribute Manager tools * Applied industry code company assignments; sanitized duplicates within Custome r Registry Database * Resolved issues with accounts for global account database; partnered with glob al analyst team Internal Web-master Customer Operations, Enterprise Data Solutions Group * Designed and evolved template with Web 2.0 * Managed web content for customer registration websites * Partnered with cross-functional teams to apply web site standards * Managed project timelines to achieve schedule deliverables * Conducted browser compatibility testing Ritz-Carlton Half Moon Bay, CA 2005-2006 Global, multi-billion dollar, gold-standard hospitality services Front Desk Agent * Greeted guests; facilitated arrivals; assigned rooms consistent with guest pre ferences * Partnered with marketing, housekeeping and Food & Beverage departments to orga nize logistics for conferences, weddings and other special events * Delivered a high degree of guest satisfaction - innovative approach to resolvi ng guest satisfaction issues Momentum Enterprise Fremont, CA 2000-2001 * for China, Asia-Pacific, financial services vendor Stock Market Analyst * Analysed stock market news and corporate financial reports * Conducted stock market data analysis to identify market trends * Translated stock market news (English to Mandarin) * Authored stock market analysis report - published in Chinese E* * Trained new graduate hires on company report style-guides Education Master in Computer Science California State University, Chico Bachelor of Economic Renming University, Beijing, China

Swiss Hotel Management Diploma Schiller International University, Switzerland