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Lisa Proctor 7605 Zenith Way Home 301-297-7411 Clinton, MD 20735 Cell 240-678-4569 PROFESSIONAL SUMMARY: Astute, forward-thinking PR/Marketing Executive with 15+ years experience implem enting solutions with a high degree of customer satisfaction, success and profit . Exemplary leader, who can drive change, mitigate risk, infuse new ideas, optim ize employee engagement and deliver the impossible under adversity and with limi ted funds and resources. * Leverage broad business acumen, industry expertise and analytical skills to he lp organizations achieve strategic objectives and articulate a future vision. * Skilled at cultivating productive working relationships with key decision make rs in healthcare, government, non-profits and community agencies. * Innovative thinker, persuasive communicator and skillful negotiator, with a te nacious focus on objectives, a dedication that goes above and beyond to resolve issues and the ability to execute on multiple priorities within fast-paced envir onments. KEY COMPETENCIES: Marketing & Branding Public & Corporate Relations Ad Campaign Management New Business Development Account Development Operations Management Staffing/Team-Building/Training Budget Accountability Public Speaking Strategic Planning Contract Negotiation Client Cultivation PROFESSIONAL EXPERIENCE: White Oak Senior Care, Baltimore, MD 2004 - Present(management firm that oversee s Clinton Nursing & Rehabilitation Center in Clinton, MD) 6 years Executive Manager, Marketing & Public Relations (White Oak, 2008 - Present) Public Relations Director/Marketing Director (Clinton Nursing, 2004 - 2008) Promoted from initial position as PR Director for Clinton Nursing to Executive M anager for White Oak Senior Care Corporate Office. Plan and execute all marketi ng and PR activities for 918-bed profit, long-term care facility service organiz ation spanning 7 agencies in Eastern Shore, Prince George, Montgomery, Baltimore City and County, including West Virginia. Travel to each facility at least twic e monthly (logging 300+ miles per day) to orient staff, manage crises and improv e center's reputation in the community. Organize public events, host educational seminars/forums and facilitate workshops emphasizing healthcare platforms and a ddressing health policy trends from local and state level. * Analyze competitor reports and identify triggers/systems to enhance image. * Develop marketing literature, brochures, Websites, newsletters, announcements and press releases. * Create ad layout for magazines, local health announcements and newspaper artic les. * Draft speeches for executive management and toast materials for retirees. * Identify contracts to negotiate and develop monies for reimbursement. * Provide resources to other executive directors for services in their counties for symposiums and conferences. * Forge new relationships and educate community organizations, business leaders and political leaders on services offered. * Address County Council, Chamber of Commerce, Health and Human Services Organiz ations, healthcare forums and symposiums.

Key Internal Process Improvement Accomplishments: * Assumed control of PR for 7 healthcare agencies, each with negative images in the community, and re-created brand campaigns that positioned them as leaders. * Initiated projects that took centers from being "in the black" to having slush funds. * Transformed culture to engage employees, management and community. Developed a d-hoc advisory group of employees and conducted focus groups. Worked with staff education director to incorporate a customer service program and perceptor progr am. *Hired and trained 25+ Admission, Marketing and Coordinator resources to develop systems and protocols for employees, including ad-hoc committees/groups, worksh ops, roundtable discussions and communication pertinent to discipline levels. . Instituted mission, vision and values; deployed systems such as algorithm and charts identifying the protocols to ensure accurate information is disseminated. * Established comprehensive new policies for services such as bariatric services . * Reduced turnover from 110% to 50%+ retention and created opportunities for emp loyees to move up within the company. Key Business Development Accomplishments: * Grew account revenue 40%, from $1MM to $1.6MM through direct marketing efforts and product development communications targeting 35+ hospitals and 250+ social workers/case managers/discharge coordinators. * Nearly doubled patient referrals in 6 months and from 838 to 1409 in one year. * Rebuilt damaged accounts and acquired over 50 business referrals and 8 special ty physicians vying to come on board. * Within 2 years, captured 15 new managed care contracts and renegotiated 7 othe rs to generate new B2B revenue of 25% to the overall budget. * Increased customer appeal and satisfaction of services from 40% to 85% over 2 years by expanding offerings and heavily marketing them to healthcare leaders. Key Event Planning & Management Accomplishments: * Organized annual "Community Day" with 200 attendees to build name recognition and awareness on healthcare issues with field experts (ie. Heart Association). * Hosted Town Hall meeting for critical incident stress management team providin g disaster relief to individuals affected by Hurricane Katrina and Isabel. Event reached 125 participants, including resources from FEMA, MEMA, housing and insu rance. * Partnered with local, state, federal and private organizations to orchestrate the first Veterans Appreciation Event. * Formed recurrent seminars for healthcare workers, executive managers and gener al public to connect with key political leaders on pressing healthcare legislati on and educational topics. * Created community awareness campaigns through partnership with non/for-profit groups, universities and colleges, including interfaith organizations. Expanded volunteer base from 20% to 60% at largest rehabilitative service in Maryland. Community Residence Inc., Landover, MD 1995 - 2004 9 years Fulfilled numerous critical roles for this non-profit, independent living organi zation, including Senior Case Manager, Program Director, Regional Marketing Dire ctor and Executive Director. Consistently promoted due to exceptional achievemen t and numerous contributions. Key Accomplishments:

Executive Director * Played key role in shaping public speaking events that drove mental health awa reness in the community. * Significantly expanded the volunteer base and improved staff and customer's mo rale by partnering with community service organizations, faith-based organizatio ns and human services agencies. * Attended and participated in numerous workshops, seminars and forums addressin g health care and mental health needs. * Prepared a comprehensive departmental operating budget, allocating the resourc es necessary to carry out the programs and activities in each discipline. Regional Marketing Director * Created and managed targeted marketing campaigns and planned/organized public relations for this. Increased visibility through direct campaigns and attendance at trade shows. Heavily attended special events to promote the facility service offerings. * Generated 35% revenue increase by negotiating service agreements with county h uman service divisions, expanding care into mental health, intermediate care, as sisted living, homeless case management, transitional housing programs, correcti onal services and other community needs-based services. * Ensured that the public information, policy manuals, brochures and information al packets describing the agency services were accurate and fully descriptive. * Collaborated with the Board of Trustees and Executive Leadership team to imple ment long range plans supporting marketing/public relations programs. Program Director * Supervised ongoing community service projects, developing appropriate problem solving actions when needed. * Applied for grants and additional funding resources through state and federal sources and partnerships with non-profit healthcare organizations. Senior Case Manager * Effectively coordinated case management for children and adults with mental he alth concerns resulting from housing, transportation, medical and healthcare iss ues to the county CORE service agency. Facilitated quarterly staff development a nd training programs for mental health case managers contracted in Prince George 's County serving children, adolescents and adults. Played vital role in recruit ment and retention programs for case managers. PROFESSIONAL AFFILIATIONS: Prince George's County Commission for Women Human Service Institute Advisory Board Congressman Steny Hoyer's Women's Advisory Network Health Care Committee Health Facilities Association of Maryland CISM (Critical Incident Stress Management) EDUCATION: South Carolina State University, Orangeburg, SC B.A., Political Science Bowie State University, Bowie, MD Master Level Coursework in Psychology (12 hours)