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1507 Gedern Drive, Columbia, IL 62236 Home: 618.281.0453 Cellular: 618.406.2522 jsteibel@charter.

net Marketing / Project Management / Leadership Offered an Impressive Record of Achievement in Conceiving, Designing & Executing Bold Distinctive High-impact Marketing Programs That Have Delivered Market Shar e Growth, Increased Revenue and Cost Containment For A Fortune 50 Company. SKILL PROFILE Brand Management, Building Strategic Relationships, Retail Promotion, Budget Man agement, New Product Development, Project Management, Contract/Pricing Negotiati on, Global Consumer Trademark Licensing, Consumer Research Analysis. PROFFESSIONAL EXPERIENCE & SELECTED ACCOMPLISHMENTS ANHEUSER-BUSCH INC., St. Louis, MO to 2010 BRAND MANAGEMENT Manager, Brand Creative Services 2007 to 2010 1988

Directed and managed the designated growth segments of the Corporations' strateg ic trademark licensing program development; Culinary, NASCAR-Budweiser team spon sorship, International (UK/Canada) and the consumer initiative with the Budweise r VISA credit card. Accountable for establishing and directing the strategic an d tactical elements of the managed segments, inclusive of product plans, new bus iness development initiatives, labeling & packaging, point-of-sale, agency engag ement, coordination of retail strategy and budget responsibility. Achieved Culinary program sales velocity of over $6 million sales in 2 years. Directed a multi-tiered infrastructure in support of a 16-week test market with Kroger's. Test market involved development of a promotional plan, ad support, d istribution and marketing executions and senior management engagement at numerou s partner levels. The 2009 test market resulted in 2010/2011 system-wide distri bution with Kroger's providing for an incremental $2 million sales in year one a nd an increased ACV distribution of 4%. Created and directed the initial, focused secondary display program with the Cul inary partner senior management. National execution in excess of 5,000 secondary displays and an incremental $275k in sales. Expanded culinary distribution to the UK and Canada resulting in incremental vol ume of $1 million. Managed a $300k Culinary marketing budget for packaging, labeling, sales promoti on elements and new product development. Transitioned all merchandise support elements onsorship shift from Dale Earnhardt Racing to e brand and merchandise directives to the new ulting in a seamless brand / team performance for the NASCAR / Budweiser team sp Richard Petty Motorsports. Led th race partner and 25 licensee's res at season launch.

Developed the marketing elements of the Budweiser / VISA credit card program via catalog distribution, direct-mail, consumer sweepstakes and POP improvements. The US Bank partner realized a 30% increase in new customer applications in conj

unction with these efforts. Engaged key management partners / licensees in annual business planning and quar terly review forums which enhanced performance and accountability. Purchasing Agent, Marketing Materials 2001 to 2007

Responsible for over $2 million purchasing of marketing collateral for the Corpo ration's 7 theme parks (Sea World & Busch Gardens). Accountable for the compreh ension of the marketing scope, directives to agencies, creative templates, negot iating pricing and terms of point-of-sale materials with suppliers, maximizing s avings while maintaining quality of product and service. Negotiated pricing and contracts with suppliers resulting in $100k savings annua lly Directed suppliers and managed over 200 marketing projects annually. Consumer Promotions Coordinator 1997 to 2001

Managed the national and regional coupon development process with Brand Manageme nt and external agency's for over 75 sales promotion programs annually. Managed the entire coupon process from design, legal directives, printing, timel ine fulfillment and clearinghouse coordination. Served as the liaison for Brand Management, A-B Field Sales, Wholesaler Distribu tors and Retailers. Additional Experiences Developed: Systems Analyst Application Support EDUCATION B.S. Marketing Management B.S. Information Systems Webster University, St. Louis, MO