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EXECUTIVE SUMMARY

In today’s “competitive world”, auto sector become more and more popular like light vehicles and heavy vehicles. Therefore all auto companies are taking all steps and activities for capture more and more market share. Main objective of any auto company is to provide qualitative product and best services after sales. The Siddhi Auto Provides newly launched products and better services after sales to their customers.

This project involves organizational study of The Siddhi Auto The organizational study includes all routine functions, services and non routine functions.

These projects involve study of all department of company like service department, financial department, human resource department, and marketing department. The project report mainly based on direct observation and secondary data. This Report includes following topics: • • • • • Problem Identification Research methodology Primary as well as secondary data Study of all the departments Findings, Conclusion, Suggestions

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INTRODUCTION OF HERO HONDA
What started out as a joint venture between Hero group, the world’s largest bicycle manufactures and Honda motors company of Japan, now become the world’s largest two wheeler company came into existence on January 19th 1984.Hero Honda motors ltd. gave India very high revolution on two wheelers, made even more famous by “Fill it-Shut it-Forget it” campaign. Hero Honda products range today command a market share of 48% which shows that it’s a very giant company in industry, driven by the trust over 5 million customers. Hero Honda becomes a most customer friendly companies because of its features like technological excellence and expensive dealer network and reliable after sales service. This is proved by the company’s sales over the year:-

Year 2005-06 2006-07 2007-08 2008-09 2009-10

No of Units Manufactured 26,21,400 30,00,751 33,36,756 33,37,142 37,22,000

Customer satisfaction, a high quality product, the strength of Honda technology and the Hero group’s dynamism have helped HHML (Hero Honda Motors Ltd.)Scale new frontiers and exceeds limits. In the words of Mr. Brijmohan Lal Munjal, the Chairman and Managing director, “we will continue to make every effort required for the development of the motorcycle industry, through new product development, technological innovation, and investment in equipment and facilities and through and through efficient management. As we all know that the HERO HONDA is super hero of the current automobiles sectors undisputedly, they are the king of bike market and this position is 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT

achieved by them in just one and a half decade and now it becomes “DESH KI DHADKAN” The birth of HERO HONDA became possible in 1983-84, when the world’s largest bicycle manufacturer’s think to enter into the two wheeler’s automobiles market which is still in the hands of BAJAJ. What started out as a Joint Venture between hero group, the world’s largest bicycle manufacturer and the Honda Motor Company of Japan, has today become the World’s single largest two-wheeler company. Hero Honda came in existence on January 19, 1984. Hero Honda Motors Limited gave India nothing less than a revolution on two-wheels, made even more famous by the ‘Fill it – Shut it – Forget it’ campaign Driven by the trust of over 5 million customers, the Hero Honda product range today commands a marker share of 48% making it a veritable giant in the industry. Add to that technological excellence, an expensive dealer network, and reliable after sales service, and becomes it a customer friendly company. The level of growth can be determined as per the company’s sales figure over the years.

AWARDS
year Awards & Recognitions
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on being ranked 9th amongst the most investor rewarding companies in India 2006 2005 2004 2003 2002 2001 2000 1999 Milestones of the Company year 1983 1984 1985 event Shareholders Agreement signed Hero Honda Motors Ltd.two-wheeler category TopGear Design Awards 2008 . No. incorporated First motorcycle "CD 100" rolled out 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . The Analyst Award 1995 presented to Hero Honda Motors Ltd.CBZ X-treme by Overdrive Magazine. Most Respected Company in Automobile Sector by Business World. National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India. Highest Wealth Creating Company of the Year Award by the Money. Corporate Excellence Award 2004 by Indian Institute of Materials Management.India's most preferred twowheeler brand by CNBC in the 'Automobiles' category.Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies). 1 in automobile industry by TNS Corporate Social Responsibility Award.Hunk Bike of the Year Award "Bike of the Year" . Awaaz Consumer Awards 2005 . CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006. Winner of the Review 200 .2010 2009 2008 2007 CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor NDTV Profit Business Leadership Awards 2009 .

000th motorcycle produced New motorcycle model ."Street" introduced 2.000th motorcycle produced New motorcycle model ."Super Splendor" introduced New New New motorcycle motorcycle motorcycle model model model "CD Deluxe" introduced introduced introduced "Glamour" "Achiever" First Scooter model from Hero Honda ."Passion Plus" introduced Total sales crossed a record of 10 million motorcycles New motorcycle model ."Ambition" introduced 2003 New New motorcycle motorcycle model model - "CD Dawn" +" introduced introduced "Splendor 2004 2005 New motorcycle model ."Passion" introduced New motorcycle model ."Pleasure" introduced 2006 Hero Honda is the World No.000th motorcycle produced Raman Munjal Vidya Mandir inaugurated ."CBZ" introduced 4.1987 1989 1991 1992 1994 1997 1998 1999 2000 2001 2002 100.A School in the memory of founder Managing Director New motorcycle model ."Dawn" introduced New motorcycle model ."Sleek" introduced 500.000.000.000th motorcycle produce New motorcycle model . 1 for the 5th year in a row 15 million production milestone achieved 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT ."Splendor" introduced New motorcycle model .

2007 New New New 'Splendor 'CD 'Passion NXG' Deluxe' Plus' launched launched launched New motorcycle model 'Hunk' launched 2008 New motorcycle model 'Passion Pro' launched New 'CBZ Xtreme' launched 2009 New motorcycle model 'Karizma . LTD.  History:Mr. And various others joined association with M/S Vijay agricultural implements and established long term relationship. Kishor parmar started his business career 1999 in Surat. Even today the firm in Bihar and its branches is being felt in the Surat area with the newly acquired dealership of the prestigious HERO HONDA dealership for Surat 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .ZMR' launched SIDDHI AUTO PVT.

Adajan Road. The sales figure for the first Three Months for a newly established dealership is a new record at HERO HONDA and is quoted as mark of outstanding sales effort from Siddhi Team. 2. SIDDHI AUTOMOBILES Pvt Ltd. Surat opened its gates on the 26th sept. Owner Kishor parmar  Directing manager Jiten malkani  Showroom in charge Dharmistha rana  Sales executive Parimal surti Denish masalawala Bhumika mesuriya Aaradhana gariya Arman surti  Passport division Mayuri surati  OUT STANDING PERFORMANCE AND ACHIEVEMENTS 1. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . 2002 and had been in the forefront of Hero Honda sales and Service ever since.

It’s a vision and dedication to this exercise that realized this goal. and in built workshop impossible time frame of 4 months flat. The genuine spares sales reached a record 3 Lakhs in the first month itself and promise to grow from the retail counter at the location workshop. About the study Problem Identification In every research the problem identification is the most important step so it is desire to identify the problem for detail study of the organization. It is compulsory for 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . The design of the entire showroom. 4.3.

any researcher to identify the problem carefully and clearly. The problem creates new opportunities and new creation. In this study the researcher wants to study the organization. The problem is: “ To study all the organizational department and working procedure of the company pertaining to Adajan branch” Objectives of the study:  To study the working environment of the industry.  To learn the basic techniques of visual/graphic documentation and presentation. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . In economic terminology problem creates need in the same way it is creating the need of research.  To understand the various departmental process and their interrelation within the organization.  To learn how to work in a team and to maximize individual contributions towards attaining depth in the study. personnel department and financial department. service department. financial department.

The research is only of 8 weeks. Like financial data and some other confidential data.  Some of the data are not provided by the companyso it is also one kind of limitation of the company.  The study is based on observation also so it is not always true.  The researcher has very short period of time to complete the research work. HUMAN RESOURCE PLANNING “The process of determining manpower requirement and the means for meeting those requirements in order to carry out the integrated plan of the organization” -COLEMN 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Sometimes it may happen the employs are behaving in good manner because they know that they are observed by some one. it has not included fruitful metho like survey method.Limitation of the Study  The researcher have to face many problems on the time of research work like this study is totrally based on secondary data and my personal observation.

mgt. Steps for the Human Resource Planning: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . development. complex and continuing managerial functions which embraces “organization development. carrier planning and succession planning” The Human Resource Planning involves a careful consideration of a number of steps together with the relevant input prior to the determination of the manpower demand on the one hand and the identification of the sources of supply to match such demand considering the several constraints on the other hand.The process of the HRP is one of the most crucial.

RECRUITMENT & SELECTION  Recruitment:- “It is the process of finding and attracting capable applicants for employment the process begins when new recruit are sought and ends when their application are submitted..”  Selection:9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . The result is a pool of applicants from which new employees are selected.

” While recruitment and selection of the applicants the company keep in mind the following points or the following process: 1. d. Bio-Data:Here the company demands the bio-data of the applicants and while doing the separation following points are assured by the company: a. 3Salary Negotiation:In this section the salary conforms by the company with the applicants as per his knowledge and intelligence. Experience in automobiles. Face-to-face Meeting:[ In face-to-face meeting with the applicants all the sides of the applicant are checked by the interviewer and the rank is given on the basis of his intelligences and creative thinking etc. Confirmation:- 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . 2. Stability in the old jobs. 3. Salary requirements. 4. One Week Training:The applicants are given one week training by the company who are successfully passed out from all the above stages.“It is the process of differentiating between applicants in order to identify those with a greater likely hood of success in a job. c. b. Education-ITI Campus and Management trainees.

9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Customer handling skills. SALARY CALCULATION &PAYMENT POST Manager Salesman Secretary Sales Executive SALARY AND WAGES OF SALES DEPARTMENT SALARY ALLOWANCES Traveling allowances + Mobile 9000 2500-4000 ------------------------2000-2500 ------------------------Traveling allowances + Mobile 4000 (X*Rs. Good communication with co-worker. Friendly nature. c.50/-) POST SALARY AND WAGES OF SERVICE DEPARTMENT SALARY ALLOWANCES Traveling allowances + Mobile Traveling allowances + Mobile Manager 12000 Superviso 5000 rs Mechanic Helper Washer ------------------------4000-4500 ------------------------3000-3500 2500-3000 ------------------------- Salary and Wages are given on the basis of the post and the category of the employees and the work required for the jobs.In this stage the confirmation is done by the company if its general requirements are satisfied by the applicants like a. b.

Better quality of work. It is both beneficial to the company and the employees. The time gape for this training is one week. Customer Relation Management (CRM) Training regarding managing Customers. reduce supervision high moral personal growth and organizations climate.    The company also provides the training to the salesman and this training is given on the company by the Training Manager. cost reduction. So the company can get the above advantages and the management of the firm becomes good. less learning period. It may help to improve the relation between employees and management. It helps to reduce the employees’ discontentment to the management. Employees may have some motivation if the better jobs are reserved for the outsiders. To recognize the individual’s performance he should be revolved so that he may have incentives to forge ahead. PROMOTION AND TRANSFER Promotion and transfer are the tools mainly for motivation. Technical Knowledge of bikes.  Siddhi Auto gives the promotion on the following basis: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .TRAINING A well planed and well executed training program can provide the company the advantages of high productivity. Company provides the DSE (District Sales Executive) training for one week at the Baroda branch of the company which helps to the company and the newly recruited person and can get the following knowledge by this training.

Ltd. If any salesman sales more then 25 bikes a month for the constant 3 month then he will be promoted as a sales person and there will be some increment in the salary.  If any salesman sales more than 50 bikes a month and it will be constant for the 3 months then he will be promoted as the sales executive and there will be some incentives like Traveling Allowances. and also increment in the salary. WARRANTY Hero Honda Motors Pvt. mobiles etc. In which he develops the institutional market of the company and make the customer relation. In this work he will be given the field work. warranty all its motorcycle assembled /manufactured in its Dharuhera Plant and Gurgam Plant and sold through its authorized Dealer to be free under normal use and conditions from any defect both in material and workmanship subject to the following Terms and Condition: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .

LTD. they get the cash less insurance from the HDFC INSURANCE CO. Ltd..INSURANCE POLICIES The customer who buys the insurance from the Siddhi Auto Pvt. (ITGI) as there is collaboration between Siddhi Auto Motors and HDFC The following are the policies which are provided by the HDFC are as explain below: • Section 1: Loss of or Damage to the vehicle insured 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .

II. VII. By malicious act. Whilst in transit by road. By terrorist activity. By earthquake (fire and shock damage). By riot and strike. By flood typhoon hurricane storm tempest inundation cyclone hailstorm frost.The company will indemnify the insured against the loss or damage tot he vehicle insured hereunder and/or its accessories whilst thereon. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . inland-waterway. By fire explosion self ignition or lightning. IV. lift. IX. or air. V. Subject to a deduction for depreciation at the rate mentioned below in respect of parts replaced. I. Nil 5% 10% 15% 25% 35% 40% VI. VIII. elevator. rail. By accidental external mean. By burglary housebreaking or theft. AGE OF VEHICLE % OF DEPRECIATION Not exceeding 6 months Exceeding 6months but not exceeding 1 year Exceeding 1 year but not exceeding 2 years Exceeding 2 years but not exceeding 3 years Exceeding 3 years but not exceeding 4 years Exceeding 4 years but not exceeding 5 years Exceeding 5 years but not exceeding 10 years III.

2. and The insured may authorize the repair of the vehicle necessitated by damage for which the Company may be liable under this policy provided that:a) the estimated cost of such repair including replacement. For all rubber/nylon/plastic parts. • Insured’s Declared Value (IDV) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . if any. 4. tubes and batteries. depreciation. tires. does not exceed Rs. mechanical or electrical breakdown failure or breakages. Damage to Tires and Tubes unless the vehicle insured is damaged at the same time in which case the liability of the company shall be limited to 50% of the cost of replacement. For fiber glass component For all parts made of glass -30% -Nil -50% Rate of depreciation for all other parts including wooden parts will be as per the Following schedule: The company shall not be liable to make payment in respect of : a) b) Consequential loss. c) Loss of or damage to accessories by burglary housebreaking or theft unless the vehicle is stolen at the same time. wear and tear.1. 3.150/b) the Company furnished forthwith a detailed estimate of the cost of repair and c) The insured shall give the Company every assistance to see that such repair is necessary and the charges are seasonable.

SCHEDULE OF DEPRECIATION FOR FIXING IDV OF THE VEHICLE AGE OF THE VEHICLE Not exceeding 6 months Exceeding 6months but not exceeding 1 year Exceeding 1 year but not exceeding 2 years Exceeding 2 years but not exceeding 3 years Exceeding 3 years but not exceeding 4 years %OF DEPRECIATION FOR FIXED IDV 5% 15% 20% 30% 40% 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .The Insured’s Declared Value (IDV) of the vehicle will be deemed to be the ‘SUM INSURED’ for the purpose of this policy which is fixed at the commencement of each policy period for the insured vehicle. The IDV of the vehicle (and said car/accessories. if any. The schedule of age-wise depreciation as shown below is applicable for the purpose of Total Loss/Constructive Total Loss (TL/CTL) claims only. fitted to the vehicle) is to be fixed on the basis of the manufacturer’s listed selling price of the brand and model as the insured vehicle at the commencement of insurance/renewal and adjusted for depreciation (as per schedule below).

models which the manufacturers have discontinued to manufacture) is to be determined on the basis of an understanding between the insurer and the insured. subject to terms and conditions of the policy. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . IDV shall be treated as the ‘Marker Value’ throughout the policy period without any further depreciation for the purpose of Total Loss (TL)/ Constructive Total Loss (CTL) claims. exceeds 75% of the IDV of the vehicle. the Company shall not be liable where such death or injury arises out of and in the course of the employment of such person by the insured. The insured vehicle shall be treated as CTL if the aggregate cost of retrieval and / or repair of the vehicle.e. • Section 2: Liability of third parties Subject to the limits of liability as laid down in the schedule hereto the Company will indemnify the insured in the event of an accident caused by or arising out of the use of the insured vehicle against all sums which the insured shall become legally liable to pay in respect of (a) death of or bodily injury to any person including occupants carried in the insured vehicle (provided such occupants are not carried for hire or reward) but except so far as it is necessary to meet the requirements of Motor Vehicles Act.Exceeding 4 years but not exceeding 5 years 50% IDV of vehicles beyond 5 years of age and of obsolete models of the vehicles (i.

(1) The Company will pay all costs and expenses incurred with its written consent. (4) The Company may at its own option (a) Arrange for representation at any Inquest or Fatal Inquiry in respect of any death which may be the subject of indemnity under this Policy and (b) Undertake the defense of proceedings in any Court of Law in respect of any act or alleged offence causing or relating to any event which may be the subject of indemnity under this Policy. (2) In terms of and subject to the limitations of the indemnity granted by this section to the insured. the Company will indemnify any driver who is driving the vehicle on the insured’s order or with insured’s permission provided that such driver shall as though he/she was the insured observe fulfill and be subject to the terms exceptions and conditions of this Policy in so far as they apply.  AVOIDANCE OF CERTAIN TERMS AND RIGHTS OF RECOVERY 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . PROVIDED ALWAYS that the Company shall not be liable in respect of death injury or damage caused or arising beyond the limits of any carriageway or thoroughfare in connection with the bringing of the load to the vehicle for loading there on or the taking away of the load from the vehicle after unloading there from. (3) In the event of the death of any person entitled to indemnity under this policy the Company will in respect of the liability incurred such person indemnify his/her personal representative in terms of and subject to the limitations of this Policy provided that such personal representative shall as thought such representative was the insured observed fulfill and subject to the terms exceptions and conditions of this Policy in so far as they apply.(b) Damage to property other than property belonging to the insured or held in trust or in the custody or control of the insured.

But the Insured shall repay to the Company all sums paid by the Company which the Company would not have been liable to pay for the said provision.  APPLICATION OF LIMITS OF INDEMNITY In the event of any accident involving indemnity to more than one person than one person any limitation by the terms of this Policy and/or of any Endorsement thereon of the amount of any indemnity shall apply to the aggregate amount of indemnity to all persons indemnified and such indemnity shall apply in priority to the insured. caused by violent accidental external and visible means which independent of any other cause shall within six calendar months of such injury result in: Nature of injury (1) Death (2) Loss of two limbs or sight of two eye or one Reward 100% 100% 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .  Section 3:Personal accident cover for owner-driver Subject otherwise to the terms exceptions conditions and limitations of this Policy. the Company undertakes to pay compensation as per the following scale for bodily injury/death sustained by the owner-driver of the vehicle indirect connection with the vehicle insured whilst mounting into/dismounting from or traveling in the insured vehicle as a co-driver.Nothing in this Policy or any endorsement hereon shall affect the right of any person indemnified by this policy or nay other person to recover on amount under or by virtue of the Provisions of the Motor Vehicle Act.

CONDITIONS This Policy and the Schedule shall be read together and any word or expression to which a specific meaning has been attached in any part of this Policy or of the Schedule shall bear same meaning wherever it may appear. b) No compensation shall be payable in respect of death or bodily injury directly or indirectly wholly or in part arising or resulting from or traceable to (a) intentional self injury suicide or attempted suicide physical defect or infirmity or (b) an accident happening whilst such person is under the influence of intoxicating liquor or drugs.limbs and sight of one eye. 1989. Provided always that 50% 100% a) The compensation shall be payable under only one of the items (1) to (4) above in respect of the owner-drive arising out of any one occurrence and the total liability of the insurer shall not in the aggregate exceed than sum of Rs. (3) Loss of one limb or sight of one eye (4) Permanent total disablement from injuries other than named above. This cover is subject to • • • The owner-driver is the registered owner of the vehicle insured herein. The owner-driver is the insured named in this policy. The owner-driver holds an effective driving license. in accordance with the provisions of Roles 3 of the Central Motor Vehicle Rules. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . at the time of the accident. 1 lakh during any one period of insurance.

Return of the premium by the Company will subject to retention of the minimum premium of Rs. 3) The Insured shall take all reasonable steps to safeguard the vehicle from loss or damage and to maintain it in efficient condition and the Company shall have at all times free and full access to examine the vehicle or any part thereof or any driver or employee of the insured. In the event of any accident or breakdown. b) For partial losses. i.(or Rs. the vehicle shall not be left unattended without proper precautions being taken to prevent further damage or loss and if the vehicle be driven before the necessary repairs are effected any extension of the damage or any further damage to the vehicle shall be entirely at the insured’s own risk. 2) The Company may at its own option repair reinstate or replace the vehicle or part thereof and/or its accessories or may pay in cash the amount of the loss or damage and the liability of the Company shall not exceed. losses other than Total Loss/ Constructive Total Loss of the vehicle – actual and reasonable costs of repair and/or replacement of parts lost/ damaged subject to depreciation as per limits specified. 4) The Company may cancel the policy be sending seven days notice by recorded delivery to the insured at insured’s last known address and in such event will return to the insured the premium paid less the pro rata portion thereof for the period the Policy has been in force or the policy. the insured shall be entitled to a return of premium less premium at the Company’s Short Period rates for the period the Policy has been in force.in respect of vehicles specifically designed/ modified for use by blind /handicapped/mentally challenged 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .1) No admission offer promise payment or indemnity shall be made or given by or on behalf of the Insured without the written consent of the Company which shall be entitled if it so desires to take over and conduct in the name of the Insured the defense or settlement of any claim for indemnity or damages or otherwise and shall have full discretion in the conduct of any proceedings or in the settlement of any claim and the Insured shall give all such information and assistance as the Company may require. a) For total loss / constrictive total loss of the vehicle – the Insured’s Declared Value of the vehicle (including accessories thereon) as specified in the Schedule less the value of the wreck.e.100/.25/.

6) If any dispute or difference shall arise as to the quantum to be paid under this policy (liability being otherwise admitted). if the Company has dispute or not acceptable liability under or in respect of this policy. the same shall be referred to a panel of three arbitrators comprising two arbitrators one to be appointed by each of the parties to the dispute/ difference. and a third arbitrator to be appointed by such two arbitrators who shall act as the presiding arbitrator and Arbitration shall be conducted under and in accordance with the provisions of the Arbitration and Conciliation Act. Where the ownership of the vehicle is transferred. the Company shall not be liable to pay or contribute more than its ratable proportion of any compensation. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . conditions and endorsements of this Policy in so far as they relate to anything to be done or complied with by the insured and the truth of the statements and answers in the said proposes be conditions precedents to any liability of the Company to make any payment under this Policy.  It is clearly agreed and understood that no difference or dispute shall be referable to Arbitration as hereinbefore provided. the policy cannot be cancelled unless evidence that the vehicle is insured elsewhere is produced. 7) The due observance and fulfillment of the terms.  It is hereby expressly stipulated and declared that it shall be condition precedent to any right of action or suit upon this policy that the award by such arbitrator/arbitrators of the amount of the loss or damage shall be first obtained. such difference shall independent of all other questions be referred to the decision of a sole arbitrator to be appointed in writing by the parties to the dispute or if they cannot agree upon a single arbitrator within 30 days of any party invoking Arbitration. 5) If at the time of occurrence of an event that gives rise to any claim under this policy there is in existence any other insurance covering the same liability.persons). cost or expense.1996.

8) In the even of the death of the sole insured. All such applications should be accompanied by:- a. offering and freely exchanging products and services of value with others.  Where such legal heir(s) desire(s) to apply for transfer of this policy or obtain a new policy for the vehicle such heir(s) should make an application to the Company accordingly within the aforesaid period. Proof of title to the vehicle c. The American Marketing Association offers the following definitions: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . During the said period. legal heir(s) of the insured to whom the custody and use of the Motor Vehicle passes may apply to have this Policy transferred to the name(s) of the heir(s) or obtain a new insurance policy for the Motor Vehicle. Original Policy. Death certificate in respect of the insured b. this policy will not immediately lapse but will remain valid for a period of three months from the date of death of insured or until the expiry of this policy (Whichever is earlier). MARKETING • INTRODUCTION:Marketing is a societal process by which individuals and groups obtain what they need and want through creating.

“Siddhi auto” believes that to build strong customer relationships direct marketing is necessary. they perform several marketing functions. Direct Marketing has passed through a number of stages: • “Carpet bombing”:9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Theses channels include direct mail. telemarketing. interacting TV.” Today there is no organization without marketing. Institutions  Municipality & Nagar Nigams  Corporate Houses (Institutional) – Public & Pvt. promotion and distribution of ideas. Instts  Unemployed youths – seeking employment and financial aid Direct Marketing:Direct marketing is the use of customer-direct (CD) channels to reach and deliver goods and services to consumers without using marketing middlemen.“Marketing is process of planning and executing the conception. goods and services to create exchanges that satisfy individual and organization goals. pricing. web sites and mobile devices. directly or indirectly uses the marketing funds. In President Automobiles. there is no separate department for marketing but still.  Road Show & Demonstrations  Cold calls  Loan Mela/ Exchange Mela  Local mechanics contact / Customer Education meet  Reference contact (Existing PV / DV customer contact)  Competitor customer contact  Banks / Financer / DSA contact  Businessmen / Traders – Private use  Govt. Every organization.

or inserted in magazine and newspaper ads. and offer to print coupons from the web site. • “Database marketing”:“Siddhi auto” mine the database to identify the prospects who would have the most interest in an offer • “Interactive Marketing”:“Siddhi auto” include telephone number and web address. based on knowledge of life events and transitions. • Lifetime value Marketing:“Siddhi auto” develop a plan for lifetime marketing to each valuable customer. Recipients can contact them with questions. enclosed in other products or attached to them. MAJOR CONSUMER PROMOTION TOOLS • Coupons:Certificate entitling the bearer to a started saving on purchase of a specific product: mailed.“Siddhi auto” gather or collect as many names as possible and send out a mass-mailing. • Cash Refund Offer(rebates):- 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .

A sweepstake asks costumers to submit their names in a drawing. • Price Packs(cents-off deals):Offer to customer of saving off the regular price of the proud. • Premiums(Gifts):Merchandise offered at a relatively low cost or free as an incentive to purchase a particular product. A win-pack premium accompanies the inside or on the package. trips. • Prize ( Contests. • Frequency Programs:Programs providing reward related to the customer’s frequency and intensity in purchasing the company’s product or service. A banded pack is two related product banded together.Provide a Price reduction after purchase than at the retail shop: consumer sends a specific “proof of purchase” to the manufacture that “refunds” part of the purchase price. • Patronage Awards:9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . or merchandise as a result of purchasing something. Sweepstakes. A Game presents consumers with something every time they buy-bingo numbers. flagged on the label or package. Games):Prizes are offer of the chance to win cash. A contest calls for consumers to submit an entry to be examined by a panel of judged who will select the best entries. missing letters which might help them win a prize. A reduced-price pack is a single package sold at the reduced price.

So. the purpose of the company is satisfied and the goal is achieved.Value in cash or in other forms that are proportional to patronage of a certain vendor or group of vendor. • Product Warranties:Explicit or implicit promises by seller that the product will perform as specific or that the seller will fix it or refund the customer’s money during a specific period. The following are the media used by the company for the advertisement: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . which are very significant or considerable while going to purchase a bike from the any dealer of the bikes and because of it the company has got the very great benefit. ADVERTISEMENT Advertisement has a very great impact over the sales of the company and company has chosen different kinds of the media to advertise the services. • Cross-Promotion:Using one brand to advertise another no competing brand. • Free Trails:Inviting Prospective purchasers to try the product without cost in the hope that they will buy. products and other matters.

Gujarat Mitra. for the advertisement of new schemes and new models. Gujarat Samachar. etc. My TV.  Local TV Channels: The local TV Channels like Real. Shiv. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Company chooses this media sometimes because it covers very large are of the customers and the company can contact those customers who purchase the news paper. Company uses the local news paper like Sandesh. News Paper: News paper is the very best media for the advertisement. Divya Bhaskar etc. Mitra. are selected by the company for the different are and as per the they rate for the advertisement so by the Television the company can contact those customers who has a Television. Sai.

TECHNICAL SPECIFICATIONS(SUPERSPLENDOR) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .

2Kw at 8000 rpm 5-speed Constant Mesh Multi-Plate Wet type 100 km/ph 0 to 60 km/ph in 6 seconds Single Cradle Tubular Diamond Type Swing Arm with 5-step adjustable Hydraulic Shock absorber 2. Air Cooled. OHC 133cc (11 BHP) 8. single cylinder.5Ah Electronic CDI Kick Starter 9 Suspension(Front) Telescopic Hydraulic Front Fork MANIBA INSTITUTE OF BUSINESS MANAGEMENT .00x18-6 PR 130mm 130mm Halogen Bulb 35/35 w DC type Roller Chain 12V-2.Engine Displacement Maximum Power Gear Box Clutch Max. Speed Acceleration Frame Suspension(Rear) Tyres(Front) (Rear) Brakes(Front) (Rear) Headlight Final Drive Battery Ignition Starting 4-stroke.75x 18-42P(Unidirectional) 3.

Single cylinder.8ps @ 8000 rpm 5-speed Constant Mesh 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .6cc 12. Air Cooled. OHC 156.Wheelbase Width Height Kerb Weight Fuel Tank Capacity 1235mm 720mm 1060mm 116kgs(Kick start) 12.8 liters(Reserve 1.1 liters) Ground Clearance 160mm Length TECHNICAL SPECIFICATIONS (KARIZMA) Engine Displacement Maximum Power Gear Box 4-stroke.

5 liters) 130mm Suspension(Front) Telescopic Hydraulic Front Fork Ground Clearance 150mm Length: 2030mm TECHNICAL SPECIFICATIONS (PASSION +) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .Max.5Ah (Kick Start)12V-7Ah(Self Start) Digital CDI system Kick Starter/Self Starter** 1365mm 755mm 2100mm 138 kg (Kick start)/142kgs(Self Start) 13 liters(Reserve 2.75x 18-42P(Unidirectional) 100/90x18-56p Disc-180mm Internally expanding type 12v 35/35 W Roller Chain 12V-2. Speed Acceleration Suspension(Rear) Treys(Front) (Rear) Brakes(Front) (Rear) Headlight Final Drive Battery Ignition Starting Wheelbase Width Length Kerb Weight Fuel Tank Capacity 85 km/ph 0 to 60 km/ph in 5 seconds Swing Arm with 5-step adjustable Hydraulic Shock absorber 2.

00x18-4/6 PR 130mm/240mm(Disc) Roller Chain 12V-2.5 Ps at 8000 rpm/ 5.. OHC 97.5 KW at 8000rpm 4-speed Constant Mesh Multi-Plate Wet type 85 km/ph 0 to 60 km/ph in 6 seconds Tubular Double Cradle Telescopic Hydraulic Front Fork Swing Arm with 5-step adjustable Hydraulic Damper 2. single cylinder. Speed Acceleration Frame Suspension(Front) Suspension(Rear) Tyres(Front) (Rear) Brakes(Front) (Rear) Headlight Final Drive Battery 4-stroke.2cc 7. Air Cooled.75x 18-42P 3.5Ah (Kick Start)12V-5Ah(Self Start) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Engine Displacement Maximum Power Gear Box Clutch Max.

0 liters) TECHNICAL SPECIFICATIONS (CD-DAWN) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .5 liters(Reserve 2.5kgs(Kick start)/130kgs(Self Start) 12.Ignition Starting Wheelbase Ground Clearance Width Height Kerb Weigh Fuel Tank Capacity Digital CDI system(AMI)* Kick Starter/Self Starter** 1285mm 150mm Length: 2030mm 760mm 1130mm :126.

Air Cooled.4 Ps at 8000 rpm .8:1 Kick Start Multi-Plate wet 4 speed constant mesh Tubular double cradle Telescopic Hydraulic Shock Absorber Swing Arm with Hydraulic Shock Absorber 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .Engine Displacement Maximum Power Maximum Torque Compression Ratio Starting Clutch Gear Box Frame Suspension(front) Suspension(front) 4-stroke. single cylinder.2cc 7. OHC 97.79 Kg-m @ 5000rm 8.

75 x 18 – 6PR 12V-2.8 Liter) 1980x720x1045 mm 1230mm 150mm 108kgs TECHNICAL SPECIFICATIONS (CD-DELUXE) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .Ah 35/35 W.75 x 18 – 4PR 2.5 Liter (Reserve 1.Halogen Bulb 10.Tyre(Front) Tyre(Front) Battery Head Lamp Fuel Tank Capacity Dimensions (LxWxH) Wheelbase Ground Clearance Kerb Weight 2.

75x 18-42P(Unidirectional) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .5Ps at 8000 rpm/ 5. OHC 97.Engine Displacement Maximum Power Gear Box Clutch Max.2cc 7. Air Cooled. single cylinder. Speed Frame Suspension(Fr ont) Suspension(Re ar) Tyres(Front) 4-stroke.5KW @ 8000 rpm 4-speed Constant Mesh Multi-Plate Wet type 85 km/ph Tabular Double Cradle Type Telescopic Hydraulic Fork Hydraulic spring loaded type with both side action 2.

(Rear) Brakes(Front) 2.5 liters(Reserve 1.75x18-6 PR Drum type (130mm diameter) Optional : Disc type (240 mm diameter) Drum type (110 mm Diameter) 12 V. Halogen Bulb 35/35 w DC type Roller Chain 12V-2.4 liters) (Rear) Headlight Final Drive Battery Ignition Starting Wheelbase Ground Clearance Kerb Weight Fuel Tank Capacity 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .5Ah Electronic CDI Kick Starter 1230mm 159mm Length 109kgs(Kick start) 10.

After completely all the work “Road Test” is done if there is number of problem then it is provided to customers after 2 days if any problem is their in a Car than the supervisor check repeatedly The advisor SERVICE 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . check the Job Card & Car and right name in different Services of job car After ‘Job Card’ the supervisor provides details of problem to technicians & workers & keeps watch on them.Service Department  When Vehicles comes in Service Station: “Advisor” prepares a “Job Card” which includes all the details of Cars.

10. 7. 5.000 kms from the date of purchase which ever is earlier. Free/pai d services Km. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . 13 14. 8. 12. All Hero Honda motorcycles are warranted for a period 2 years or 30. 3. 500-750 2500-2800 5000-5500 7000-7500 9000-9500 11000-11500 13000-13500 15000-15500 17000-17500 19000-19500 21000-21500 23000-23500 25000-25500 27000-27500 2900029500 TERMS AND CONDITION  Warranty Period :1. readi ng Job card no. 4. 15. 2. 11. 6. range Date Km. 9. The Company provides 6(six) free services and the others are the paid services for the Hero Honda motorcycles. Service dealer sign & stamp Free Servic Paid servic e 1.

6. 1.  Limitation Of Warranty: The warranty shall not apply. To rubber parts/plastic components/bulbs and other hardware items. Batteries etc. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . since they are directly handled by respective manufacturers and are subjected to their warranty terms and conditions. To proprietary items like Tyres. 3. lubricate if necessary. If one of the six services is not availed. If any part of the vehicle is tampered/repaired by unauthorized persons/workshops etc. 5.  Inspect throttle operation. Tubes. 2.  Clean fuel strainer. 4.. In case of any damages resulting from modification/fitment of side and fitment of accessories other than those authorized by Hero Honda. which ever is earlier. and if it is used for any commercial purposed like ‘Hiring’. as per the recommended schedule. Please ensure that each paid services is availed within 60 days from the date of previous service or as per the recommended schedule. It is mandatory to avail all free and paid services as per the recommended schedule to be eligible for the warranty benefits. AFTER SALES SERVICES:  Wash vehicle Blow dry with air pressure.’ Taxi’ etc.  Inspect fuel lines. If recommended engine oil is not used.2. 7. if the motorcycle is used un any competitive events like rallies/races etc.

PROCESS OF THE SERVICE AT THE WORKSHOP Customer comes with the bikes in a queue and then as per the sequence jobcard is prepared by the company’s supervisors.  Inspect brake & shoe wear/pads wear. chock & adjust if necessary.  Inspect Clutch & adjust if necessary. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . lubricate & adjust if necessary. bolt & fasteners.  Clean.  Inspect main stand.  Inspect suspension.  Inspect head light aim and adjust if necessary. Clean float chamber of carburetor. Inspect & adjust the spark plug.  Lubricate brake system.  Inspect carburetor.  Inspect.  Inspect and tighten nut. then the job-card is put into the bike. adjust & lubricate drive chain.  Inspect wheel spokes.(Brake cam & brake pedal)  Inspect brake light switch.  Inspect battery for SP gravity & electrolyte level and add distilled water if necessary.  Inspect engine oil and top up if necessary.  Polish entire motorcycle.  Inspect engine idle speed and adjust if necessary.  Clean engine oil filter screen.  Inspect and adjust valve clearance gap.  Clean air filter element.

After solving the mistake again the supervisors takes the test drive and then the bike is given for the quoting is done on the motorcycle and the key of the bike and job-card is submitted to the spare department. the mechanic check the job-card and as per complain of the customer the part checked by the mechanic and in the last the mechanic checks the entire bike also. Then the supervisor or service-advisor checks the bike and takes test-drive of the bike. Routine Activities  Information:The first department of the company is the information or enquiry department. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . If there is any mistake found by the supervisor or service-advisor the bike again will be given to the same mechanic who had completed the bike and the problem is solved by that mechanic. First. The allotment is registered on the board and in the register also. In washing department bike is washed and put in queue as per the rank. which provide total information related to all the departments. If there should be any replacement of the any parts or spoiled parts which was not written on the job-card is written on the complain card by the mechanic and the complain card is put with the job-card. The job-card is allotted by the supervisor to the mechanic of the service department.The washing department’s supervisor carry the bike to the washing department and the job-card is submitted at the counter of the service department by the supervisor of the washing department.

procedures of purchasing the Car, this department is handle by only one employee. He provides all the information very kindly and politely.

Customer Room:Under this department Customers are waiting till the Car is not fully

completed.

Under this facilities are available like Television, Magazines,

Newspapers, etc.

Accessories:Under this department number of Accessories are available for the Car like

Alloy Wheels, Battery, Speakers, Speedometers, Hand other repairing instruments of Car.

 Documents:This department pertaining to the documents process. Here new customers have to provide different Cars.

 Document Department:Different departments are providing to customers on delivery of vehicles: (1) Delivery challan (2) Service Book (3) Invoice (4) Insurance Policy (5) Visiting Card (6) Kit Chain (7) R-C-Book (8) Directory of Dhru (9) Key box (10) Thanks Letter

9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT

 Loan System Documents:(1) Pan card Zerox copy (2) Residence proof (3) Telephone compulsory (4) Photo (2 Copy) (5) 6 months bank Statement (6) 2 years I.T. return

 For Partnership Firm:
(1) Partnership Firm (2) Partnership Firm (3) Firm Pan Card (4) Firm Bank Statement (5) Audit Report

 Siddhi Auto Pvt. Ltd. Firm:
(1) Memorandum (2) Company Pan Card (3) Company I.T. Return (4) Company Bank Statement (5) Audit Repot

 Collection Department:
Under this department, Cash and Cheques are collected. Down payment a full cash payment is also accepted with terms condition.

FINANCE DEPARTMENT
9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT

1. PLANNING FOR FINANCING:
Two types of financing as Long Run Financial Planning and Short Run Financial Planning. Long term planning is meant for 5 to 10 years. And short term planning is for two years. Generally the company is not choosing the long term planning, short term planning is accepted. The funds are generally generated from short term sources and from loan.

2. CAPITALIZATION:
Capitalization means the process of building up of a capital structure and obtains the sources to mobilize the capital in the form of plant and land, fixed assets etc. The company is said to be under capitalization because the company is not earning sufficient income to meet its fixed and variable cost.

SIDDHI BANKERS
Siddhi enjoys various credit limits, both short term and long term, from following reputed financial institutions:  HDFC bank Ltd. Siddhi’s good relationship with these banks has earned us goodwill & promptness in obtaining further credit as per our requirements.

Siddhi Auto Profit & Loss Account for the year ended 31st march 2010
(Rs. In 000’s)

9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT

In 000’s) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .Particulars INCOME Sales & Other Operative Income Other Income Increase/Decrease in finished goods stock Total EXPENDITURE Consumption of Raw Materials Finished Goods Purchases Manufacturing Expenses Payment to employees Administrative expenses Selling and distribution expenses Financial charges Research and development expenses Loss on sale of asset/CA/investment Depreciation Total Net profit for the year Less: provision for taxation Add: balance brought forward Prior period adjustment account Balance carried to Balance-sheet 31-3-2010 1265731 30089 (2548) 1293272 845753 45596 164797 33679 31076 35450 18748 125 18206 40532 1233962 59310 3413 55897 775345 831242 2562 833804 833804 31-3-2008-09 1063695 40855 (6927) 1097623 693935 66937 136212 43700 31978 32060 17108 247 1269 42830 1066276 31347 1025 30322 755657 785979 (10634) 775345 775345 Balance sheet as on 31ST March 2010 Balance sheet of Siddhi auto for the year ended 31st march 2010 (Rs .

Reserve and surplus 2. 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . Net block 2. Fixed assets a. Current Liabilities b. Cash & bank balances d. Sundry debtors c. Other Current Assets Less: Current Liabilities & Provisions a. Total SCH. Unsecured Loans Total Application of funds: 1. Current Asset. Provisions Net Current Assets 4. Loan funds: a.Particulars Source of funds: 1. Loans & Advances e. Investments 3. Inventories b. Miscellaneous Expenditure Amalgamation adjustment a/c. Secured Loans b. Loans & Advances a. Shareholders’ funds: a. 31-3-2010 1 2 3 4 102650 1047869 1150519 56173 97000 153173 1303692 974377 488870 485507 189583 350615 369429 124547 224777 17358 1086726 8 455039 4413 459452 627274 1328 1303692 31-3-2008-09 100650 1014222 1116872 79845 99031 178876 1295748 1028853 469038 559820 214876 339596 300586 68193 192942 27872 929189 408440 1025 409465 519724 1328 1295748 5 6 7 Comparative Financial Statement Comparative Profit & Loss A/c: Comparative Profit & Loss A/c of Siddhi auto For the Year ended 31st march 2008-09 and 2010. Less: Depreciation c. Share capital b. Gross block b.

623 6.855 .6.22.99 % .025 30.413 55.962 3.379 1.830 10.927 10.575 Percentage of increase or decrease in 31-3-2010 19 % .695 40.937 .4.63.748 125 18.39 % INCOME Sales & Other Operative Income Other Income Increase/Decrease in finished goods stock Total EXPENDITURE Consumption of Raw Materials Finished Goods Purchases Manufacturing Expenses Payment to employees Administrative expenses Selling and distribution expenses Financial charges Research and development expenses Loss on sale of asset/CA/investment Depreciation Total Less: provision for taxation Profit after tax 10.2298 1.02.67.585 .122 16.076 35.649 1.532 12.21341 28.88 % 20.22 % 17.937 1.66.In 000’s) Interpretation The company has succeeded in increasing it’s sales revenue by Rs 202036 Thousand from Rs1063695 Thousand in year 2008-09 to Rs1265731 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .390 1.935 66.272 8.93.753 45.49.797 33.640 .95.388 25.900 3.37 % 15.51.35 % .57 % 9.322 12.450 18.10021 .206 40.26.73 % 232.2.978 32.212 43.97 % 84.10.269 42.108 247 1.548 12.33.63.731 30.818 .036 .089 .64.060 17.679 31.88 % .596 1.97.276 1.5.45.34 % (Rs.686 2.31.Particulars 31-3-200809 31-3-2010 Amount of increase or decrease 31-3-2010 2.700 31.766 .82 21.81 % 10.93.59 % .93 % 2.36.897 .65.

72%. 22.20%. The net-profit of the company is increased by 27.27%.00%.e. The major part is cash and a bank balance which is increase by 82. This upward change in the sales revenue is welcome change.21% as compare to total fixed assets 13.91% out of the total liquid assets. The company earned higher profit in 2010. On this basis the management of Siddhi auto can easily identify the area in which it has improved its performance and the area in which it has failed. loans and advances are increased by 17. The total fixed assets are decreased by 13.64% but the sundry debtor have increase lower rate i.27% Total liability and provision have increased but it increase lower rate i. The increase in the percentage is 89. Comparative Balance sheet Comparative (Rs. In 000’s) balance sheet of Siddhi auto are as follows Interpretation The comparative balance sheet shows that the Siddhi auto Pvt Ltd’s liquidity position has improved as liquid assets have increase by 28. 12. The other current asset has decrease by 37.28%. The total current assets.Thousand during year 2010 registering it’s sales revenue by 19.963 thousand as compare to 2008-09. Ratio Analysis 1.90%.e. Current Ratio: Current Ratio = Current Assets Current Liabilities 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .

in 000’s) Year 2008-09 2009-10 Quick Assets Current Liabilities 5. in 000’s) Year 2008-09 2009-10 Current Assets 9.50.532:1 The Company’s Debt Equity Ratio is 0.39:1. It indicates sound & satisfactory financial position of company. Working capital turnover ratio: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . 3.872 11.16.55. it means it is greater than 2 that indicates firm’s ability to meet current obligations & greater the safety of funds of short-term creditors.(Rs.86.89.341 2009-10 6. It also indicates the sound solvency of the company is higher.62:1 is greater than 1. 2.189 10.08.36.29.111 4.88.12.Inventories Current Liabilities (Rs.55.08.519 Ratio (In Times) 0.44:1 1. Quick Ratio: Quick Ratio = Current Assets .532 in 2009-10 which shows no more 4.39:1 Current ratio of Siddhi auto. in 000’s) Year Total Debt 2008-09 5.440 7.27:1 2.440 4.726 Current Liabilities 4.039 Ratio (In times) 2. Debt Equity Ratio: Debt Equity Ratio = Total Debt Net Worth (Rs.593 4.625 increases compare of 2008-09.039 Ratio Times) 1.527:1 0.62:1 (In A quick ratio of 1:1 is considered to represent a satisfactory current financial condition 1. Net Worth 11. has 2.

which is little high in compare to the year 2008-09. Inventory (Rs. (Rs. Turnover Ratio = Sales Net W. Inventory 309260 312390 Ratio (In Times) 2.C.71:1 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .07:1 5.75 in the year 2009-10.65:1 0. 6.C. in 000’s) Year 2008-09 2009-10 Cost of Goods Sold 693935 845753 Avg.24:1 2. Total Assets Turnover Ratio is 0.74:1 This Ratio shows the firms ability in generating sales from all financial resources committed to total assets. in 000’s) Year 2008-09 2009-10 Sales 1104550 1295820 Net working capital 519724 627274 Ratio 2. Inventory turnover Ratio: Inventory turnover Ratio = Cost of Goods Sold Avg. in 000’s) Year 2008-09 2009-10 Sales 1104556 1295820 Total Assets 1703885 1761816 Ratio (In Times) 0. Total Assets Turnover Ratio: Total Assets Turnover Ratio = Sales Total Assets (Rs.12:1 2.W.

7. Gross Profit Ratio = Gross Profit Net Sales x 100 Year 2008-09 2009-10 Gross Profit 63543 99842 Net Sales 1104550 1295820 Ratio (In Percentage) 5.A low ratio implies poor inventory management & an indication of over investment. It is expressed as a “Percent Ratio”. trading margin ratio etc. The gross profit ratio of the company is 7.75% 7. It proves better position of the company.75%. 11.70% in year 2009-10. This year’s ratio implies quite good inventory management compare to the year 2008-09.70% Gross profit is the result of the relationship between price.71 in year 2009-10. increasing or reducing the sales price of goods sold by mark up and most down credit and collections and merchandising policies. 5. Net Profit Ratio: 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . An analysis of gross profit margin should be carried out in the light of information relating to purchasing. Gross Profit Ratio shows the gap between Revenue and trading costs. Inventory turnover ratio is 0. Gross Profit Ratio: The Gross Profit Ratio is also known as gross margin ratio. The gross profit ratio has increase as compare to year 2008-09 i. Maintenance of steady gross profit ratio is important. sales volume and cost. There is continuous increase in inventory turnover ratio.e.

9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . administration. it means net profit and sales.It is also called net profit to sales ratio. The net profit ratio is measured by dividing profit after tax by sales. Net Profit Ratio = Net Profit Sales X 100 (Rs. It measures the relationship. the net profit shows good position in the overall efficiency in manufacturing.88% 4. selling and distributing the product. The ratio is quite good and high as compare last year.58% Year 2008-09 2009-10 Net Profit 20713 59310 Sales 1104550 1295820 The net profit ratio measures the efficiency of management in generating additional revenue over and above the total cost of operation. A high profit ratio would ensure adequate return to owners as well as help the firm with stand adverse condition. The net profit ratio in Dhru automobiles is 4. in 000’s) Ratio (In Percentage) 1. This ratio is valuable for the purpose of ascertaining the over all profitability of business and shows the efficiency. So.58% in the year 2009-10.

 The company gives the Free service and Paid service on the time base and also on the Kilometer base. Weakness:-  The after sales services are not proper. Opportunities:9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . 3.  The turnover of manpower is very less and staff members are well satisfied with the facilities given by company. it’s having a trust worthy position in market. The main problem is that sometimes the company is not able to provide the bike of the service on the due time.  Due to various awards attain by company. 2. but it should be only on the Kilometer base.  Siddhi Auto is providing training to the employees in order to enhance services. Strength:-  The staff members of the company are well experienced and trained enough.SWOT ANALISYS 1.

Ltd. Threats are key impediments to the firm’s current or desired position. but we still have to face them. Because of good and strong market channel. the recent economic slump in Asia.  The company is going to start new showroom of Maruti Udhyog Ltd. 4. for example. and the survey of the company shows that more than 50% of the customers would like to purchase cars from Siddhi Auto Pvt. despite the fact that they are external factors that are out of our control.  9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . there are chances to increase the turnover of the Company. there are chances of loss of customers. Threats:-  Because of improper after sales service.  No one likes to think about threats.

1 In service with monthly turnover of more than 1600 two-wheeler from 5 authorized service stations • They have World Record in Lima of world Record Book SUGGESTION & CONCLUSION 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . • The Siddhi Auto has received audit class “A” since two years. Operating with 4 Dealership – Surat and Nagpur with joint turnover of 200+ Cars per month. Ranked First in ALL OVER INDIA survey about Sales and Service Customer Satisfaction Index (CSI) = Conducted by TNS Agency.FINDINGS • • • Reported fastest overall growth amongst rest India dealer Highest Selling Dealer inside Surat. • No. It is a major achievement.

 It should also develop their employees by providing better motivation tools.  Siddhi Auto has to developed service centre at different places of Surat city. It was good experience at “HEROHONDA Bikes”. Tools a provide good service to customers.Suggestion  Siddhi Auto has to develop CRM. That was matter for pleasure to us. Surat” has bright future. In last I would like to say that “HEROHONDA Bikes”. which will definitely help me to achieving a success during my future and career bright. I observed all the aspects of the company with fill Co-operation of the person whose behaviors rightly and politely with us. so that they can maintain their customers and also create new customers with the help of better relationship. With the objective to gain Practical knowledge and experience in the company and to study the activities of different functional area. To conclude in a two student. I wish it would make its name in all over India. This unit has provided me the best of opportunities for good and useful experiences for my study visit. I personally feel that Training at HEROHONDA has added many features to my knowledge wing .  Siddhi Auto should concentrate on all over as well as sales promotion. Thanks BIBLIOGRAPHY 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT . So that they a provide good service to their customers. Studying about the different department. On the other hand going for a market survey was an invaluable addition to my Knowledge. Conclusion It was a matter of big pleasures and joy acquiring the valuable experience to undertaking the practical training in “HEROHONDA Bikes” Surat”.

2001  Journals. Edition: Year-2001  Marketing management Philip kotler Edition-2007  Organizational behavior Stephen Robbin Edition . 2010) 9 MANIBA INSTITUTE OF BUSINESS MANAGEMENT .PILLAI & BAGAVATHI Publication: S.S. Magazines & Periodicals: ♦ Service Books of Herohonda Auto Vehicles  Reports: ♦ Tax Audit Report of President Automobiles  Website: ♦ www.google search. Ltd. Books:  Management Accounting By R. 2010) ♦ www.Chand & Co.Herohonda.com (Surfing Date: 5TH June.N.com (Surfing Date: 15th June.