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Christine Fonock - Smith 232 Rivercrest Drive Phoenixville, PA 19460 Cell: 610-733-1598 Email: cf604656@westpost.

net EXPERIENCE 12/2007-Present Product Manager- Osteobiologics SYNTHES, USA West Chester, PA Primary Product Manager for all Allograft and Autograft products Liaise with sales consultants and surgeons to manage and initiate the developme nt of new and existing product lines Work in Trauma OR settings to better understand the use of Synthes Osteobiologi c offerings Analyze the positioning of Synthes products and competitors to identify strateg ies for differentiation , increased sales and market shares Review current business for potential line extensions or new use development pr ograms Create market support and educational items to support the sales consultants in the field Create and closely manage project timelines Coordinate project teams to successfully launch new products and line extension s in a timely manner Manage relationships with outside vendors/non-profit tissue banks to ensure pro ject and product stability Represent Biomaterials in industry trade shows and events 4/ 2005 12/2007 Director, Business Development PHOTOSOUND Princeton, NJ Worked with various pharmaceutical/medical device brand teams to: o Develop and create promotional materials o Monitor Managed Markets Landscape and suggest implementation of key tactics t o maximize brand exposure and formulary status o Analyze and interpret market, competitive and scientific data o Work with both domestic and global groups to insure message and product consis tency o Design and implement speaker training programs and advisory board meetings o Understand and explain product life cycle management from pre-launch to post a nd suggest applicable tactics to each phase o Create brand identity with logo and positioning o Create strategic and tactical plans to support National Society Meetings o Participate in client legal and regulatory review process o Partner with Brands Sales Training/Field Sales/Managed Markets/DTC departments to confirm accurate and consistent delivery of key brand marketing messages o Coach client and client brand team in liaising with top key opinion and though t leaders within pertinent therapeutic area(s) o Manage program budget and timeline to insure cost efficiency and maximum retur n on investment for brand o Strong Expertise in the following areas: * Oncology * Medical Device * CNS * Cardiovascular * Gastrointestinal

7/2003 4/2005 Director of Business Development Jersey City, NJ

M2 Communications

Top business performer within first year of employment Responsible for building strong strategic relationships at four (4) major pharm aceutical companies Assisted in branding and launching a new sales force in Oncology for Eli-Lilly Created and implemented New Hire Training Modules Conceptualized several marketing and medical education tactical plans for vario us pharmaceutical brand teams Partnered with several other agencies and vendors to successfully execute numer ous programs 1/2001 7/2003 Territory Business Manager Bristol-Myers Squibb Plainsboro, NJ Ranked 7th nationwide in Pinnacle Award Rankings in less than six months time Conducted monthly Managed Care Workshops for other field colleagues to educate them on ever-changing formulary status and explain how to sell accordingly Worked as a liaison between external sales and internal marketing to create var ious innovative marketing strategies to generate greater exposure and market sha re Designated Managed Care field manager responsible for reporting to management a ny changes in managed care landscape within territory Instrumental in procuring Preferred Status for lead product on major hospital f ormulary POD ranked second in region for primary product and fifth in region for seconda ry product Assisted in creating and participating in Train-The-Trainer Program 11/98-1/2001 Hospital Contracting Manager Devon Health, Inc. King of Prussia, PA Solicited, proposed and sold Devon Healths network benefits to Hospitals while developing a strong rapport with senior management and executives Negotiated multi-tiered managed care contracts with businesses Suggested key tactics/programs to business owners to insure company employee pr oactivity in healthy living and lifestyle management Accountable for Devons new business quota with hospital retention goals in nort heast region Ranked #1 Sales and Contracting Representative company wide for new business Ranked #1 Sales and Contracting Representative company wide for business retent ion 12/95-11/98 Sr. Hospital Managed Care and Marketing Liaison ARC Group Jenkintown, PA Sold Managed Care Contract Management Systems to hospitals nationwide Understood and explained the details of managed care contracts to hospital work ers throughout the country Worked with various Managed Care organizations to ensure proper payment to hosp ital systems nationwide Built effective working relationships with a multitude of hospital executives t o explicate Managed Care Issues 4/92-12/95 Sales and Marketing Associate Millennium Surgical

Bryn Mawr, PA Managed and maintained over 500 client accounts through Customer Service and Qu ality Control Assisted Senior Sales Associates in creating greater national exposure and mark et share Managed company benefits program Worked closely and built a strong rapport with a multitude of vendors Conceptualized several marketing and advertising strategies Instrumental in the arranging and managing of extensive exhibits at a multitude of national and international trade shows/conventions EDUCATION 8/1990 5/2000 Temple University Bachelor of Arts Philadelphia, PA Dual Major: Business Administration & Political Science Minor: Spanish Graduated with overall 3.8 GPA Graduated with 4.0 GPA within majors