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DENNIS R.CAICEDO 12998 SW 91st Place * Miami, FL 33176 * 301-538-4660 * dc604a5c@westpost.

net During my comprehensive career as a Sales Management Leader in the Media Industr y, I have gained considerable business development and client relations experien ce. I have made a positive contribution to the success of my employers through m y expertise in account management, superior knowledge of Media industry trends a nd a strong background in U.S. Hispanic Media and Consumer Marketing. This along with my ability to help each and every client attain their goals for market sha re and brand awareness makes me an ideal candidate for a position with your orga nization. In addition, I have a solid record of driving customer service expectations and generating profit in a challenging economical climate. My reputation for going above and beyond for my clients and ability to consistently deliver quality resu lts seems to fit what you are seeking in a candidate. I am regarded as a subjec t matter expert in driving sales development and creating high performance teams in the Media Sales Industry, and I know that as an innovative and high performa nce business development professional, I would be a valuable asset to your team. The accompanying resume can give you an overview of my potential for making a wo rthwhile contribution to your organization. As a proven leader, I believe it wou ld be mutually beneficial for us to meet. Please contact me at your earliest co nvenience to discuss your organization's goals and how I can help you achieve th em. Thank you for your time and consideration. Sincerely, Dennis R Caicedo ( Additional Information is Available at: cioninc. )

_________________________________________________________________ DENNIS R. CAICEDO 12998 SW 91st Place * Miami, FL 33176 * 301-538-4660 * dc604a5c@westpost.n et Business Development Leader Results-focused leader specializing in Strategic Business Development eager to c ontribute expertise in sales, marketing and advertising/promotion toward support ing the employer in maximizing performance objectives. Track record of driving superior results through strong business development, marketing and employee dev elopment efforts. Expertise in broad based media sales industry including; Radi o, Cable TV, Digital, Print and Outdoor advertising. Key Skills Summary Extensive Knowledge of the US Hispanic Market Expertise in Media Trends and Consumer Research Full Cycle Sales Management Forecasting, Planning and Budgeting P&L Accountability Marketing and Advertising Plans

Non-Traditional Revenue Development Bilingual - English and Spanish Media Buying Develop and Deliver Sales Training Superior Presentation/Communication Skills Build Solid Customer Relationships Professional History WGEN-TV / Caracol Television, Miami, FL (11/2009 to Present) Vice President - Advertising Sales * Responsibilities include, providing leadership and coordination of company sal es and marketing functions. Developing and implementing sales and marketing stra tegy. Monitoring & analyzing sales and marketing activity against goals. Researc h and developing strategies which identify marketing opportunities, direct marke ting, and new project development. Established and implemented short and long-ra nge goals, objectives, policies, and operating procedures. Supervising the prepa ration, issuance, and delivery of sales materials, exhibits, and promotional pro grams. SOLUCION INC. Hispanic Marketing and Advertising / Columbia, MD (4/2008 to 10/ 2009) Owner / Managing Partner * Grew new marketing and promotions agency from inception; created focus on the US Hispanic market to provide consulting services to General Market Advertising Agencies, Regional Marketing Directors and local business owners. * Provide a broad range of marketing, research and advertising solutions to supp ort clients desire to capture Hispanic market share; offer Strategic Planning, G rassroots Marketing, Creative Development, Production, Consumer Research, Media Planning/Buying, Public Relations and Promotion services. * Created the Tu Mundo-Tu Futuro Expo; an educational marketing event focused ar ound the current needs and future interests of the Hispanic community. www.tu CBS RADIO / WLZL-FM - EL ZOL 99.1 / Washington, DC. DC ( 5/2006 to 3/200 8 ) Local Sales Manager * Led business development initiatives and oversaw a staff of 9 Account Executiv es; consistently exceeded targeted goals for monthly sales by an average of 4%. * Drove sales efforts through the creation of new and innovative grass-roots & t heme-based promotions including three successful Career Fairs delivering which r esulted in a 9 to 1 return-on-investment. * Influenced heightened sales numbers through creative sales incentives and inve ntory packaging. * Coordinated with Programming and Promotions departments to conceive nontraditi onal sales mediums including special events, interactive and integrated marketin g programs. MEGA Communications ( WBZS-WBPS-FM & WKDL-AM ) / Washington, DC. DC ( 1/2005 to 5/2006 ) Director of Sales * Successfully recruited, hired, trained, and developed high-performance new sal es force; maintained complete accountability for the development of pricing sche dules, budgeting and forecasting models to support sales efforts. * Led aggressive efforts to secure new market share through the creation and exe cution of new sales and research materials. * Monitored sales activity, delivered enhanced employee training and development efforts, and delivered additional performance coaching as needed. * Implemented a key account management and sales reporting system to monitor per formance indicators, identify gaps and capture potential business.

SBS / Spanish Broadcasting System / Miami, FL (4/2002 to 7/2003) Director of Sales Research & Business Development * Reported directly to the CFO and V.P. of Sales; coordinated efforts to drive S BS Sales Research with focus on business development and implemented aggressive plans to increase market awareness and sales results for 26 SBS radio stations i n 7 of the top 10 U.S. Hispanic markets & Internet entity ( * Played an integral role in leading efforts to drive new business development e fforts and generated $1.5MM in new business; identified opportunity to increase market awareness in 7 of the top 10 Hispanic Markets. * Provided sales and programming support through extensive market research, indu stry intelligence and ratings analysis. * Grew partnership with location and national sales teams to create cutting edge advertising and marketing strategies to gain additional revenues; researched ma rket trends to capitalize on opportunities. * Created and presented sales materials to new and existing clients and built lu crative business development relationships with key decision makers in Hispanic organizations to support business growth. HBC / Hispanic Broadcasting Corp (Univision Radio) / Miami, FL (6/1998 to 3/2 002) NTR Director /Director of Research & Business Development * Oversaw day to day activities for 30 Sales Representatives tasked with driving new sales opportunities through a variety of non-traditional business platforms including; integrated marketing and cross-promotional partnerships. * Led department to generating over $1.2MM in annual sales, achieved 162% of goa l. * Drove aggressive business development efforts to capture market share in the H ispanic segment; coordinated with local and national sales teams to create new b usiness opportunities and regain an additional $2MM in lost sales. TCI / AT&T Cable Television / Miami, FL (10/1994 to 6/1998) Local Sales Manager / Advertising Sales * Led the establishment of a new sales department; successfully recruited, hired , trained, and developed high-performance new sales force. * Created fiscal, operational and business development goals and objectives, set benchmarks for sales revenue and growth and defined revenue goals for individua l members of the team. * Managed and monitored individualized sales strategies to ensure optimum perfor mance and subsequently exceeded annual goals by 20% in year one, and by 12% for each following year. Additional Related Positions The Equitable, Insurance and Investment Sales; Miami, FL (1992 to 1994) Registered Representative /Financial Consultant and Investment Sales WLVE-FM / Gilmore Broadcasting, Miami, FL (1988 to 1992) Director of Retail Marketing Education / Affiliations Roanoke College, Salem, VA - Bachelor of Arts Degree in Sociology / Psychology Sales Training: Dale Carnegie, Equitable ( Series 6 Licensed ), Xerox (TCI) and Chris Lytle Sales (SBS) CHLI - Congressional Hispanic Leadership Institute; Maryland Hispanic Chamber o f Commerce