You are on page 1of 3

Teri L.

8115 Redlands St., #106 Playa Del Rey, CA 90293
Cell: (310) 633 - 4061
Consumer Products professional specializing in Product Development with more th
an 10 years experience in small start-ups to Fortune 500 companies. Advertisin
g experience at two of the nation's top publishing companies and well versed in
consumer product license negotiation, execution and implementation. Eager to le
arn and grow in related fields. Flexible team player with strong project manage
ment and organizational skills. Proven ability to build and maintain business r
elationships. Ability to translate and communicate business needs and technologi
cal concepts to licensees with goal of achieving strategic goals and delivering
quality results in high-profile, fast-paced environments. Seeking employment wi
th a successful company that fosters talent development within its organization.
Product Development/Sales Manager
Develop and manage relationships with vendors and B2B business. Event experienc
e includes responsibility for all aspects of tradeshow and adoption festival par
ticipation. Product creation and approval
* Co-created and manage Underground Hound social media and B2B programs to reach
new clients in targeted pet retail industry
* Create and manage support documentation on product, packaging and merchandisin
g submissions to ensure deadlines are met; Create and track current and potentia
l vendor tracking spreadsheets to monitor the progress of all existing companies
as well as companies of interest;
* Manage procurement and delivery of product for industry trade shows and to sub
mit to publications to help promote buyer interest and sales, keeping brand inte
grity at the up most importance
* Manage all POS merchandising to ensure proper and effective presentation; Trac
k trend analysis to ensure brands freshness to assure maximum sales
* Manage all partnership/affiliates for Underground Hound to ensure Product Deve
lopment and delivery deadlines/timelines are met as well as all expectations.
Consumer Products Licensing
Created Licensing program process and protocols at LFP Apparel, LLC. Managed glo
bal CP relationships from pitch to shelf. Sought out and secured potential Lice
nsees. Negotiated deal points from conception to the finalization of all Licensi
ng deals.
* Managed new and existing Licensee's to insure brand integrity and top sales at
* Created and implemented the Licensing Approval process and procedures for LFP
Apparel, LLC including its architecture and process to ensure deadlines were met
and ensure Brand integrity at retail
* Managed Consumer Product launches for both hard and soft lines for LFP Apparel
, LLC.
* Closely Managed quarterly sales reporting by licensees enable Licensing to tra
ck sales
* Led approval meetings and approved support documents with Creative to effectiv
ely meet all product, packaging and merchandising submissions
* Facilitated and managed all multi-industry trade shows including booth set-up,
product presentation and meetings; submitted samples to publications to generat
e awareness and interest
* Created & maintained the Licensee Tracking spreadsheets to track the progress
of all existing companies as well as companies of interest
* Created all presentations and supporting documentations/products for retailers
to facilitate sales and promote Brand awareness.
* Instituted New Licensee packet to ensure all new licensees had all approved ar
t, internal approval process/forms, and legal lines and proper trademarks to ins
ure a smooth transition and ensure brand integrity.
SOURCE INTERLINK MEDIA (formally PRIMEDIA, Inc.) 2004-2008
Product Development & Advertising
Managed production approvals process concept thru production on a daily basis fo
r Source Interlinks top multi-million dollar titles to efficiently meet all subm
ission deadlines/timelines to insure quality brand image and integrity at retail
. Managed advertising, ad development & placement in print, web, radio, TV, for
Source Interlink Brands
* Day-to-day management of Licenses; partner relations; product creation and de
livery for industry shows
* Managed all aspects of print, web, & TV advertising including Ad Trafficking f
or Source Interlink Media
* Created Insertion Orders; Proof Waivers & Internal accounting documentation to
insure client accounts are set up in MSG accounting system prior to ad run
* Coordinated with magazines, network, ad agencies, etc. to ensure needed art &
paperwork was received for proper ad placement
* Managed all aspects of Source Interlink Media's video continuity program from
the approval of the packaging & mailers, video footage approval to managing week
ly conf. calls w/ all Licensee, video producer (s)
* Effective liaison and ad trafficker between Source Interlink Media and The Spe
ed Channel, ESPN2 & the Outdoor Channel; ensured proper advertising for Four Whe
el TV & HOT ROD TV programs
* Coordinated with Brands and advertisers to insure proper exposure at events, t
rade publications and trade shows; attended trade shows to meet with current cli
ents and generate opportunities
* Managed all multi-industry trade shows (i.e. International Licensing Show, SEM
A, HOT ROD Power Tour, est....) to promote buyer interest & facilitate sales
* Facilitated and Managed licensee's contractual dollar, Product Development and
advertising obligations to ensure they were being met
Licensing Coordinator, Consumer Products-Girls
Managed product approval process concept thru production on a daily basis for Ma
ttel's multi-million dollar soft lines Brands. Daily contact with multiple licen
sees. Coordinated the domestic Consumer Product launch of My Scene, Polly Pocket
, and Barbie (Nostalgic) Adult Programs.
Management of all new and existing Licensees to insure brand integrity and top s
ales on a daily basis including quarterly sales reporting by licensee to track a
nd increase sales at retail; managed approval submissions and support documents
w/ Marketing and Creative to effectively meet submission deadlines and product t
imelines; maintained POS reports for Barbie Marketing Mainline Dolls to enable t
he brand mainline dolls marketing group to keep track of sell-in & sell-thru by
SKU, by retailer; tracked Barbie brand line lists and distributed it to Marketin
g group on a weekly basis; created power point presentations for line reviews Ef
fective Management liaison between Licensees such as GEM Apparel, Buster Brown F
ootwear, ACI Int'l, Hanes, Maiyme Bros, Fossil, Puchi Bags, Global Design Concep
ts, Pyramid Bags, SII Marketing, E-Watch, Pan Oceanic, Wiesner, Sara Lee, REM Ey
ewear, Delta Gail, Accessory Network
Managed product creation and delivery for industry shows and publications (i.e.
Earnshaw's, Lookbook, Parenting Magazine, as well as Good Morning America and ot
her media product placements).; Attended trade shows to meet with current client
s as well as facilitate new possible vendors; assisted in the preparation of Pow
er Point documents for internal and retail presentations; managed all aspects of
weekly approval meetings with Marketing and Creative Departments.
Licensing Coordinator, Consumer Products - Boys 1999-2001
As a free-lance employee I effectively worked as a product coordinator for Matte
l's Barbie, Polly Pocket, My Scene and Harry Potter, Hot Wheels, Match Box, Mast
ers of The Universe brands (Toy, Games & Puzzles, Hard lines/Softlines); partici
pated in the multi-million dollar global product launch of the Harry Potter Prod
uct line to coincide with the Warner Bros. Global movie launch of "Harry Potter
and the Sorcerer's Stone"; successful liaison between Mattel, Inc. & Warner Bros
. Harry Potter product line managing the product approval process concept thru p
roduction on a daily basis; created and utilized concept approval process to ens
ure production timeliness; managed quarterly reporting to ensure proper sales tr
PLATFORM: Microsoft Office 2007, Outlook, Explorer, Entourage and Microsoft Prof
SPREADSHEETS/WORD PROCESSING: Word, Word perfect, Power point, Excel
DESIGN PROGRAMS: Adobe Photoshop CS3, Acrobat 6.0.1 Professional, Illustrator CS
EDUCATION El Camino College, Torrance, CA. Otis School of Design