CRAIG W.

CATHEY
6527 Robin Road, Dallas, TX 75209 214-930-2237 ccd4c45@westpost.net
OPERATIONS MANAGER
Dynamic, results-driven manager with proven experience in organization developme
nt, driving operational efficiency and profit growth. Leverages available resour
ces and applies outstanding planning, organizational, prioritization, and leader
ship skills to ensure tasks are completed accurately, on time, and within budget
. Adept in training, motivating, and directing high-performing, cross-functional
teams. Additional areas of expertise include:
Strategic Planning - Financial Analysis - Forecasting/Budgeting - P&L Management
- Purchasing - Market Analysis - Marketing Campaign Development/Coordination -
Sales Management - Training/Development - Team Building - Facilities Management
- Lease/Contract Negotiation
CAREER TRACK:
Business Operations Manager, WILKINSON CENTER 2008 to 2010
Managed multi-departmental business operations for 501(c)(3) non-profit agency.
Responsibilities included management and tracking of all revenue and expenses; p
reparation of budgets, cash flow projections, and annual audit materials; manage
ment of marketing, payroll and human resources departments; and facilities manag
ement for all agency locations. Served as an integral member of team that develo
ped the agency's 5-year strategic plan in conjunction with Dallas Social Venture
Partners.
Chief Executive Officer, ARRIVA ENTERPRISES INC. (DBA ARRIVA STAINLESS) 2002 to
2007
Contributed to the rapid sales growth (120% in 3 years) of this 20,000 square fo
ot stainless steel fabrication facility and wholesale equipment dealership, whic
h specialized in the design, fabrication, and installation of commercial kitchen
s. Directed strategy for all company initiatives, including hands-on supervisio
n of marketing, account service, engineering, purchasing, manufacturing, account
ing and human resources. Coordinated all functions between sales staff and inter
nal departments of the company to ensure on-time project completion. Notable pr
ojects include The Pavilion at the Belo Mansion, Hotel ZaZa, Cooper Aerobics Cen
ter at Craig Ranch, Twin Creeks Hospital, First United Methodist Church of Richa
rdson, Gentle Creek Golf Club, and restaurant installations nationwide.
Principal, CATHEY ASSOCIATES INC. 1990 to 2001
General management of this graphic design and marketing communications agency, w
hich provided corporate/brand identity development, advertising, sales promotion
and business-to-business communications for clientele ranging from emerging gro
wth companies to Fortune 500 firms. Clients included Abbott Laboratories, Ameri
can Medical Holdings, AMR Corporation, Baylor College of Dentistry, Frito-Lay, F
rozen Food Express, InterVoice, Miller Brewing Company, Property Company of Amer
ica, USF&G Corporation, The Weitzman Group, and many others. Developed strategi
c marketing plans, directed creative execution, and served as lead account execu
tive.
CREDENTIALS:
B.B.A., Marketing Research / Graduate Study, Administrative Management, Universi
ty of North Texas
Professional/Civic Affiliations (Past and Present)
President, American Marketing Association (AMA)-D/FW Chapter
Executive Director, Dallas Business Association
Board Member, Dallas Advertising League; International Association of Business C
ommunicators; AMA International Business-to-Business Marketing Council;
Board Vice Chairman, Theatre Three
Member, Dallas Executives Association; Park Cities Rotary Club; Sales & Marketin
g Executives of Dallas; Senior Source-Charles C. Sprague Society; Toastmasters I
nternational
AWARDS:
K.L. Best Award, presented by the DFW/AMA for outstanding contributions to the m
arketing profession; Special Merit Award, presented by AMA International for out
standing achievement as Chapter President; District 25 Outstanding Club Officer
Award, presented by Toastmasters International; Board of Directors Award, presen
ted by Dallas Business Association in recognition of outstanding service and ded
ication as Executive Director.

Marketing,Advertising,SalesPromotion,TradeShow,DirectMarketing,Branding,Identity
Development,MarketResearch,MarketingCommunications,PublicRelations,ProductManage
ment,BusinessDevelopment,Creative,Collateral,Print,Media,WebDevelopment,Packagin
g,StrategicPlanning,MarketAnalysis,GraphicDesign,Pre-press,Production,Media,Camp
aigns,PromotionalMaterials,Telemarketing,DirectMail,BrandManagement,LogoDesign,W
riter,Editor,Display,E-commerce,Budgeting,Forecasting,P&LManagement,ProfitandLos
s,Executive,Manager,Training,Development,TeamBuilding,Purchasing,ProjectManageme
nt,ContractNegotiation,