RORY M.

LANEY
Cell: 281-300-7156
rl69b4fc@westpost.net
______________________________________________________________________________
OBJECTIVE
To continue to grow as an Regional Director/VP, applying my experience, drive an
d initiative to maximize my individual potential for the benefit of the company.

PROFESSIONAL EXPERIENCE
Regional Director of Admissions-Universal Technical Institute, Houston, TX
(Jan 2009-Present)
* Multi-team experience: Responsible for rebuilding and growing sales staffs fo
r Houston campus and field recruiting teams. Grew Houston campus from 10 to 19
representatives; 24 direct reports. Instrumental in execution of new start-up c
ampus in Dallas, hiring new admissions director and representatives.
* Developer/Exporter of Talent: Groomed, mentored and promoted two representati
ves into leadership roles within company through hands-on coaching.
* Immediate Impact: Implemented strategic and tactical processes to take medioc
re performing sales team to tops in company, exceeding enrollment and start budg
ets for 13 consecutive months; overachieved starts by 280 in 2009, $8.5m revenue
over budget
Independent Sales/Training Consultant and Motivational Speaker
(June 2008-Jan 2009)
* Operated personal business servicing clients with sales training and coaching
and development seminars
* Independent contractor that developed sponsors for NASCAR teams
Senior Director of Admissions/Sales - Sanford Brown Institute, Houston, TX
(Jul 2005-June 2008)
* Values Human Capital: Revived a struggling Admissions Sales Department, respo
nsible for successful recruitment of students specializing in several Allied Hea
lth Fields.
* Proven Leader: Recruited, hired, trained, coached, mentored and developed new
staff to record performance success in 2006, 2007 and 2008.
* Sustained Superior Performer: Earned honors as one of the top 1% of Directors
of Admissions in entire company, resulting in "High Achievers" status in 2006 a
nd 2007
* Operationally sound: Contributed significantly to the school's growth in ever
y key metric area, primarily Revenue...one of the most profitable schools in the
company.
Director of Admissions, Westwood College (Alta Colleges), Atlanta, GA
(Feb 2004-Jul 2005)
* Start-up experience: Initial Admissions and Operational director at a "start-
up" campus in a brand new "green" market.
* Operational Coordination: Assisted initial Executive Director on operational i
ssues, assisting in the hiring of key department heads

Manager of Recruitment, ITT Technical Institute, San Antonio, TX

(Jan 2003-Feb 2004)
* Turn Around: Revived the high school/field recruitment program - immediately
impacted by producing over 50 personal starts as a High School representative
Promoted: To Manager of Recruitment, after only five months. Rebuilt team from o
ne to five representatives, producing over 100 high school starts
Executive Director (SVP), Air Force Recruiting, Colorado Springs, CO
(May 2001-Jan 2003)
* Top Level Responsibility: Responsible for execution of all operational, tacti
cal, strategic and personnel policies and procedures pertaining to all recruitme
nt specialties
* Multi-site Management: Managed 66 offices, geographically separated over eigh
t-state area covering over 550,000 square miles.
* Proven Leader: Supervised sales force of 98 recruiters, as well as 25 direct
reports, to include nine (9) regional directors, as well as marketing and traini
ng staff. Responsible for the leadership of over 110 total employees.
* Results focused: Increased production from 104% to 170% in 2001. Finished in
top 1% nationally (number 2 or 28). Exceeded assigned goals 22 consecutive mont
hs.
Senior Sales Training/Marketing Divisional Manager, Robins AFB, GA
(May 1998-May 2001)
* Regional reach: Developed and implemented detailed sales and marketing traini
ng programs throughout a 13-state area, with a sales force of over 800 personnel
.
* Hands-on training: Planned and conducted in-field training for regional direc
tors focusing on leadership, management, training and motivating their sales for
ce.
* Coordination: Assisted in the planning and execution of the Air Force's invol
vement with NASCAR-a multi-million dollar marketing initiative designed to incre
ase awareness
* Ground breaking: Developed and implemented a sales refresher course and works
hop for "rookie" sales force throughout region...adopted for use nationwide
Regional Director (RVP), Air Force Recruiting, Grand Rapids, MI
(Nov 1994-May 1998)
* Re-builder: Increased productivity from an unacceptable level of 68% to 108%.
Lead team to historic achievements as top regional producers, #1 of eight in s
tate of Michigan. Vaulted team from #174 of #178 in the nation, to Top Ten stat
us 3 consecutive years
* Motivator: Motivated and led recruiting efforts of an eight person sales forc
e, covering 27 counties and six major cities in southwest Michigan.
* Trainer: Developed and implemented a detailed training program focusing on im
proving basic selling skills of the sales force. Concepts adopted statewide.
EDUCATION
Bachelor of Business Administration Major in
Marketing and Sales, Almeda University, Boise, ID