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Kate Blom

103 Guerrero Ct * Solana Beach * CA * 619-743-6294 *

I am an experienced Marketing Communications professional with a proven track re
cord in the management and execution of integrated advertising, marketing, direc
t mail, public relations and social networking campaigns. I am an ambitious and
self-motivated individual who possesses strong leadership skills coupled with e
xcellent communication and creative thinking skills. I work closely with senior
staff, sales teams, and product managers to ensure timely response to their requ
ests thus maintaining valuable working relationships and successful execution of
targeted marketing initiatives. I have been responsible for the identification,
training and daily management of advertising, PR and direct mail agencies, and
work cooperatively in the strategic development and execution of consumer progra
ms and advertising and direct mail campaigns.


Corporate Strategy
Corporate Communications
Strategic Partnerships
Brand Management
Web Marketing
Media and Public Relations
Creative Services Management
Confident Public Speaker
Client Services Skills
Printing Knowledge

5/2008 -Present
NAMM - The International Association of Music Merchants
Associate Director of Marketing Communication
* Manage 2 creative designers, 2 copy writers, videographer, and production mana
ger, with dotted line management of web team.
* Develop and manage brand strategy, creative, and messaging in support of NAMM
corporate brand and family of brands to include Wanna? Play, SchoolJam USA, NAMM
* Promote NAMM activities and projects throughout NAMM Membership and the indust
ry, via communication elements to include bi-weekly newsletter, quarterly magazi
ne, web design and content, sales tools, and promotional elements.
* Manage all trade show marketing to include, branding, and advertising.
* Develop all show support collateral including sales materials and attendee inf
* Create and execute advertising and collateral in support of consumer focused W
anna Play campaign.
* Develop and manage social networking channels build community and drive traffi
c to NAMM's main Web sites,, and

Notable Achievements
* The National Wanna Play consumer campaign featured in trade advertising and pl
acement of PSA's accounted for more than 120 million media impressions on TV, ra
dio, Internet and print. The estimated value of this coverage was $1.1 million f
or 2009.
* Managed the design and messaging of annual trade advertorial campaign, positio
ning NAMM CEO as music products industry leader.
* Responsible for the development and execution of NAMM Trade Show marketing eff
orts. As a result, the 2010 NAMM Show reported 87,569 registrants, a 2 percent i
ncrease from last year. Even in these economically challenging times.
* Worked to refine several processes, bring design projects in-house, and reallo
cating staff. In doing so, NAMM successfully saved budgeted dollars and more pro
minently highlight our message. This resulted in a net savings of $120,000 in 20
* Executed NAMM Show web strategy during the 2010 NAMM Show. For the first time,
NAMM live streamed entertainment events within the NAMM Show Web page, provide
daily packaged video clips tied to daily themes, posted viral videos of show act
ivities, and provided a robust daily photo gallery for immediate press access. T
he show pages were viewed in record numbers. During the show cycle, which includ
es pre-and-post promotion, of the show, saw a total of 281,000 unique v
isitors with 1.7 million page views.
* The NAMM 2009 Annual Report, themed "Connections," won a 2008 national MarCom
Award and an Honorable Mention in ASAE's prestigious Gold Circle Awards.
3/2003 - 5/2008
Freelance Consulting
Clients List:

Union Bank of California

Consumer, Small Business & Diverse Markets Marketing
Corporate Branding, Event Marketing

Law Firm of Ross, Dixon & Bell

Law School Recruitment Program Development and Execution
ValuStreet - Real Estate Valuation Firm
Brand Identity, Logo & Collateral Development, Web Content, PR
Union Bank of California
VP Consumer Marketing & Advertising
* Marketed and branded the Consumer Loan Portfolio.
* Worked closely with Product Managers to understand product offering and develo
ped marketing plans and communications strategies.
* Developed and executed all advertising, branch merchandising, customer communi
cations, direct mail campaigns, web marketing and promotions, sales tools, colla
teral development and the management of tradeshows and events.
* Developed, managed and executed annual marketing plan, managed media and marke
ting budget and reporting, managed execution of projects, managed cross-function
al communications, managed agency, and internal communications.
Notable Achievements:
* Executed and managed launch of UBOC's first ever prospect pre-approved equity
direct mail offer. Elements of project included: direct mail and support collate
ral materials, worked with agency to defining list select, coordinated the offe
r fulfillment and managed training of internal call center and customer service
groups, wrote all internal communications and training pieces. Mailing netted a
6% increase in account openings.
* Managed and executed the re-branding of the mortgage lending materials to cons
olidate over 50 pieces of collateral to 6 new sell sheets, a presentation folder
, 4 postcards and the creation of individual Mortgage Rep web pages. The creatio
n of these sites increased individual consultant business by 5%.
* Managed the development of UBOC's first online loan application site for Consu
mer and Mortgage Lending. Worked with Product Managers on content, ease of use a
nd compliance issues. Upon launch, the site was responsible for 60% of all loan
* Developed and executed direct mail campaign designed to drive customers to onl
ine informational site in an effort to build a long term customer communications
relationship. Promotion successfully met goal to gather emails for CRM database
. Initial test mailed to 2000 customers, and 600 customers responded.
* Managed creation of new web design and content for corporate web site increase
d traffic by 30%.
* Consistently executed marketing plan to budget and on deadline.

Technology & Software

Industry Experience
1992 -2000
SkyDesk, Inc , Sr. Marketing Manager
Wireless Knowledge, Marketing Manager
Sony Wireless , Manager Programs & Promotions
Qualcomm, Channel Marketing Manager
Theatrix Interactive, Merchandising Manager
Compton's New Media, Consumer Merchandising Manager, Public Relations
Notable Achievements:
* Worked with creative agency and executive staff to re-brand the company from @
Backup to SkyDesk. Responsible for the overall strategy, positioning, designs lo
ok feel and tonality. Brand was executed congruently among collateral, sales too
ls, web content, and pr.
* Was responsible for the RFP, evaluation, hiring, and training of new Public Re
lations agency. Developed and executed corporate PR strategy. Pre and Post focus
groups showed 20% increase mindshare in first year.
* Increase sales leads by 20% with targeted direct mail.
Wireless Knowledge
* Hired and managed creative agency. Created and executed strategic plan to for
company launch. Successfully promoted corporate identity, built mindshare and dr
ove product sell-in and sell through.
Sony Wireless
* Developed relationships with other Sony entities for sales promotion giveaways
and prize opportunities. As a result of Sony Picture partnership, executed a pr
omotion awarding winners a trip to the Zorro movie premier. Campaign increase pr
oduct sales at Sprint stores by 15%.
Qualcomm- Eudora
* Managed national retail sales/merchandising staff of 45 representatives
* Executed quarterly consumer promotions increasing product sales by 10-15%.

Public Service
1989 - 1992
US House of Representatives -- Congressional Liaison

California State University Fresno
BA -- Journalism Options: Public Relations & Advertising