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CSR – CORPORATE SOCIAL

RESPONSIBILITY
by :
DR. T.K. JAIN
AFTERSCHO☺OL
centre for social entrepreneurship
sivakamu veterinary hospital road
bikaner 334001 rajasthan, india
FOR – CSE & PGPSE STUDENTS
(CSE & PGPSE are free online programmes
open for all, free for all)
mobile : 91+9414430763
5 DECEMBER 09 www.afterschool.tk 1
My word.....

My purpose here is to give a introductory knowledge


about CSR. It is for PGPSE / CSE online participants. Be
an entrepreneur, change the society, change the world. Go
with positive spirit. Please pass this presentation to all
those who might need it. Let us spread knowledge as
widely as possible. I welcome your suggestions. I also
request you to help me in spreading social
entrepreneurship across the globe – for which I need
support of you people – not of any VIP. With your help, I
can spread the ideas – for which we stand....
5 DECEMBER 09 www.afterschool.tk 2
WHAT IS CSR?

It is a doctrine that claims that an entity


whether it is State, government,
corporation, organization or individual has
a responsibility to society.

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Why should a company follow
CSR?

There are many factors like : The pressure of the labour


movement. The development of moral values and social
standards, The development of business education, The
development of a professional managerial class with different
motivation and point of view due to the separation of
ownership from management in the corporate enterprise, The
change in public opinion about the role of business

5 DECEMBER 09 www.afterschool.tk 4
Who are stakeholders?
All those who have direct or indirect benefit
from the company are all called stake holders.
Important stakeholders are :
1. suppliers
2. customers
3. employees
4. financiers
5. government
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What are the objectives of a
business?
A business has multiple objectives to achieve.
These objectives are as under :
1. survival and growth
2. profitability
3. equitable distribution
4. Innovations
These objectives cant be achieved without CSR
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Why should a business fulfill
social responsibility ?
Public image
Consumer movement
Government requirements
Investor's educationn
tax benefits
Better relations with Stake holders
Employee satisfaction & sense of pride
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How to fulfill responsibility
towards customers?

Give proper and authontic information and


give them quality goods
innovate and develope superior products
give customers education, support and
guidance

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How to fulfill responsibility
towards suppliers?

Give them timely payments


give them information about changing trends in
the market so that they may develop
themselves
establish long term relations with the suppliers

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How to fulfill responsibility
towards employees?

Give them a great place to work


enable them the undertake what they want to
do
enable them to be creative, autonomous, and a
leader in one's own sector
fulfill their expectations in terms salary,
growth, learning, development, promotions etc.
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Corporate examples ...

Asian Paints funded a large scale community


development project to enable farmers to use
local resources effectively.
ONGC allocates 0.75% of its net profit each year
for various socio-economic developmental
programs. It has also prepared a corporate
citizen charter.

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Which are important CSR rewards
and recognitions ?
TERI CSR Award
www.teriin.org
Karmyoga Ratings
www.karmayog.org
FICCI – SEDF CSR Award
www.ficci-sedf.org
intel-aim csr award
www.asianforumcsr.com

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What is the advantage of CSR to
social entrepreneurs ?

They can take support from companies for


social work / campaigns / social welfare etc.

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Which are the important
publications on CSR
AFTERSCHOOOL'S YELLOW EBOOK ON CSR (on
www.scribd.com monthly magazine)
Corporate Social Responsibility in India : Past, Present
And Future – BY Sanjay Kumar Panda (eastern)
Corporate Social Responsibility in India
by Sanjay Agarwal (sage)
Corporate Social Responsibility: Doing the Most Good for
Your Company and Your Cause by : Philip Kotler

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Download more resources

http://www.esnips.com/web/onlinespeeches

5 DECEMBER 09 www.afterschool.tk 15
Download resources on entrepreneurship

http://www.esnips.com/web/bikanersocial123
http://www.esnips.com/web/pgpsepresentations
http://www.esnips.com/web/audiobikaner
http://www.esnips.com/web/entrepreneurship-article
http://www.esnips.com/web/ONLINESPEECH
http://www.esnips.com/web/entrepreneurship-casest
http://www.esnips.com/web/AUDIOBIKANER123
http://www.esnips.com/web/communication-skills
5 DECEMBER 09 www.afterschool.tk 16
DOWNLOAD MORE
RESOURCES...
http://www.esnips.com/web/afterschoool/
http://www.esnips.com/web/afterschool
http://www.esnips.com/web/AUDIOLECTURESAF
http://www.esnips.com/web/pgpsestudymaterial123
http://www.esnips.com/web/inspiringlectures123
http://www.esnips.com/web/fleshquizesforcs123

5 DECEMBER 09 www.afterschool.tk 17
Download more resources

http://www.esnips.com/web/GREATFLASHQUIZE
http://www.esnips.com/web/AUDIOBIKANER123
http://www.esnips.com/web/ONLINESPEECH
http://www.esnips.com/web/audiobikaner

5 DECEMBER 09 www.afterschool.tk 18
Download more material...

http://www.scribd.com/doc/13094880/Economics-A
http://www.scribd.com/doc/23407782/26-july-Econ
http://www.scribd.com/doc/23393466/10-July-Econ
http://www.scribd.com/doc/6584113/Business-Econ
http://www.scribd.com/doc/6683895/Economics-for
http://www.scribd.com/doc/14676180/Accounting-E

5 DECEMBER 09 www.afterschool.tk 19
http://www.scribd.com/doc/27851096/Economics-fo
http://www.scribd.com/doc/6583898/5-July-Econom
http://www.scribd.com/doc/14646951/Accounting-a
http://www.scribd.com/doc/14646963/Accounting-a
http://www.scribd.com/doc/14633486/ACCOUNTIN
http://www.scribd.com/doc/14646994/Accounting-a

5 DECEMBER 09 www.afterschool.tk 20
Download more material ....

http://www.scribd.com/doc/14646947/Accounting-a
http://www.scribd.com/doc/14676195/Accounting-E
http://www.scribd.com/doc/14676185/Accounting-E
http://www.scribd.com/doc/14630181/Accounting-L
http://www.scribd.com/doc/27183173/World-Wide-

5 DECEMBER 09 www.afterschool.tk 21
THANKS....
GIVE YOUR SUGGESTIONS AND JOIN
AFTERSCHOOOL NETWORK / START
AFTERSCHOOOL SOCIAL
ENTREPRENEURSHIP NETWORK IN
YOUR CITY / CONDUCT WORKSHOP ON
SOCIAL ENTREPRENEURSHIP IN YOUR
COLLEGE / SCHOOL / CITY
AFTERSCHOOOL@IN.COM
JOIN OUR NETWORK TO PROMOTE
SOCIAL ENTREPRENEURSHIP
5 DECEMBER 09 www.afterschool.tk 22