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Accomplished marketing communications executive seeks challenging position where

I can use my leadership and creative skills to help an organization meet its co
mmunication and profitability goals.
18 years of award-winning experience in marketing, advertising, corporate commun
ications, and public relations. Proficient in agency settings and in-house opera
tions. Talented writer with expertise spanning multiple industries.
Education
1. Bachelor of Science, Journalism-Public Relations Sequence, Political Science
Minor
University of North Texas, 1991, Denton, TX
2. Bachelor of Science, Fashion Merchandising, Marketing Concentration
Abilene Christian University, 1987, Abilene, TX

Professional Experience
Telcom Credit Union, Corporate Office, Novi, MI
Marketing Associate, Community and Business Development
June 2007-May 2010
* Served as the company's brand ambassador among external organizations; pitched
the corporate value proposition to secure partnerships; wrote contracts and neg
otiated terms. Awarded 2009 Community Partner of the Year by Berkley Department
of Parks and Recreation.
* Researched customer data to identify trends and behaviors; implemented multime
dia product campaigns to grow and retain customer accounts. Managed a used car s
ale campaign that achieved a 100% return on expenditures.
* Supervised advertising agency, vendors and colleagues to complete projects on
budget and on time. Was awarded program supervision of the company's most profit
able branches.
Special Olympics Michigan, Southeast Regional Office, Sterling Heights, MI
Development Director
April 2006-June 2007
* Secured financial and in-kind sponsor partnerships with corporate and communit
y groups; traveled to sponsors' sites throughout the state to manage account rel
ationships. Expanded partner commitments and increased revenues during a recessi
on.
* Co-developed and maintained sales forecasts for five regions; tracked sponsor
Recruited and supervised corporate volunteers and parents at events and competit
ions. Honed skills in leadership and logistics.
Lighthouse Public Relations, Wixom, MI
Principal
November 2002-June 2006
* Served as a business-to-business marketing communications and public relations
consultant for clients in the commercial law, healthcare and financial services
industries.
* Assisted in implementing a state-wide cooperative advertising campaign to sell
broadcast television, cable TV and radio media plans to member companies. Promo
ted from writer to editor/writer of the campaign's online communication portal.
* Contracted as a journalist for a Lansing-based business newspaper; averaged tw
o stories per week.
Trinity Health, Corporate Office, Novi, MI
Manager, Corporate Communications and Public Relations
March 2001-November 2002
* Provided public relations and crisis management counsel to marketing and publi
c relations officers at the organization's hospitals, auxiliaries and ministries
.
* Co-managed corporate media relations program; prepped executives for interview
s. Relied upon 24/7 to respond to journalist inquires.
* Coordinated the communications for the closing of a facility among internal an
d external audiences.
PR Associates, Detroit, MI
Senior Account Executive promoted to Account Supervisor
September 1996-March 2001
* Managed public relations campaigns and projects; led and worked with teams fro
m ad agencies, design firms and exhibit companies.
* Coordinated technology transfer presentations for clients among original equip
ment manufacturers and suppliers; booked meeting times and secured speakers; tra
veled to clients' customer sites.
* Launched a college internship program; supervised and coached students.

Skills
* Proficient in Microsoft Outlook, Word, Excel, Project, Publisher, and PowerPoi
nt
* Experienced in Blackbaud The Raiser's Edge
* Trained in Associated Press writing style
* Trained in Stephen Covey and Dale Carnegie leadership philosophies