SWOT ANALYSIS COFFEE BEAN AND TEA LEAF

STRENGTH
y

Recruitment, training and recognition program The Coffee Bean & Tea Leaf has established a regional office in Singapore to provide training and recruitment support for the region. The previous owner provides no assistance in recruitment of key managers. They were recruited with the assistance of a local consultant. Then each outlet of The Coffee Bean & Tea Leaf can lead and control by the manager who is suitable enough and have knowledge and experience about the region. Then they always have the greatest ability to find suitable adaptable strategies. In additional, special training is provided to staff to be more forward in greeting and helping the customers. The Coffee Bean & Tea Leaf has managed to maintain several traditions as secrets of their success, one of which is having their Team Members provide each customer with a Total Quality Experience inspired from the company¶s Core Values, F.R.O.T.H: Friendly, Respect, Ownership, Teamwork and Honesty. When The Coffee Bean & Tea Leaf (The Coffee Bean) stores open their doors, they aren¶t just opening them to customers²they are opening them to new Team Members, too.

y

Company¶s marketing strategy All the stores of The Coffee Bean and Tea Leaf were located at high traffic, high visible locations in each Asian market. That the market entry strategies have found to be used by The Coffee Bean and Tea Leaf in managing their foreign franchisees when expanding into Asia include master franchising and company owned-stores. The marketing approach is essential to gain a competitive advantage for The Coffee Bean & Tea Leaf in the foreign market. The construct included market entry, site location, and market positioning. The reason for The Coffee Bean & Tea Leaf to choose master franchise as its form of franchising is because of that the master

franchising was the most popular mode of entry into distant and cultural dissimilar market such as Asia. The Coffee Bean & Tea Leaf found that the sale of a master franchise as a quick ³off the peg´ method of establishing a franchise operation has often encountered problems related to differences in the social, economical and cultural environment of the two countries which have necessitated substantial adaptations and modifications to the original product, systems and marketing. Instead of sub-franchising the units, the master franchisees prefer to own and run the entire unit. When the CEO of The Coffee Bean & Tea Leaf was asked why, he said: ³The reason is attributed largely to be limited size of the marketplace as the products are targeted at specific niche rather than the general public«coupled with the high cost of rent, franchisees will not to be financially viable if the ownership is limited to one or two stores.´ It entered Singapore, Malaysia, and Taiwan by master franchising. In the other hand, The Coffee Bean & Tea Leaf prefers to use companyowned stores in Hong Kong, Australia and United States. Whereas for complex markets such as Japan, Philippines and the Middle East, franchising is more favored.

y

Company¶s franchise practice The Coffee Bean & Tea Leaf encourage information exchange between franchisor and franchisee to get a better understanding about the environment and problems which faced by the franchisee. Regular communications were made between the franchisor and franchisees during early stages of expansion into a region. The Coffee Bean & Tea Leaf also provides franchise training to the franchisees and key manager. For example, the first master franchisee and key managers spent 6 weeks training in the United States. Overall The Coffee Bean & Tea Leaf appears to be making few modifications for their international franchise agreement, which is the template used for domestic franchising. These small firms rely heavily on the professional expertise and advice of their solicitors who specialize in domestic and international franchising. Therefore, having an appropriate solicitor who specializes in international franchising will compensate for the lack of the ability to negotiate the contractual

modifications and handle contract enforcement to help The Coffee Bean & Tea Leaf build a good and long-term relationship with its franchisees.

y

Intelligence of the leader The Coffee Bean & Tea Leaf was established by Hyman in 1963 opening its first store in Brentwood, California which continues to operate today as one of our highest volume and highest profile stores. This achievement comes from the intelligence of the franchisor; Hyman awarded Sunvic the master franchise rights for Singapore, Malaysia, Taiwan and Australia for 20 years. Over the next three months, a six-weeks training was provided in the U.S. to key managers in product knowledge such as coffee and tea but nothing management in stores. The decision of Hyman to identify the master franchisee characteristics that is required for success in Asia. However, no research has hitherto been done, especially in Asia, in determining desired master franchisee characteristics. The master franchisee characteristics associated with success in Asia are financial strength, entrepreneurial and like-mindedness. The master franchisee owns a highly successful luxury watch distributorship and regional entertainment company in Asia, owns and operates 63 outlets in Singapore, Malaysia and Taiwan. Hyman came to Singapore for a couple of weeks to assist in the opening of the inaugural store. This was the first time they had ever set foot in Singapore. Victor recalled that early battles that were fought the Hyman over changing menu and operational procedures. As Victor¶s recalled: ³I wanted to expand the menu to include sandwiches as Singaporeans need to have food with their coffee. I felt the drinks were too sweet for Asians, so I proposed some change. The negotiations were not easy because to tell them it was like an insult- µYou are a franchisee and you¶re telling me what to do?¶´ For the current owner, Victor undertakes evaluation of government policies on an ad hoc manner because he believes in unsolicited enquires only. He has extensive knowledge of operating in Asia. Victor cautions that although the Asian youth market is highly brand conscious, they are very perceptive when it comes to food. Victor

The Coffee Bean & Tea Leaf produces and serves only the finest coffees and teas from around the world.´ Victor said. In July 1999. Standardization is enforced by The Coffee Bean & Tea Leaf on branding to ensure that the brand image and value is being perceived consistently by its target customers in all markets. However.admits that those The Coffee Bean and Tea Leaf outlets in suburbs of middle to high socio economic groups are performing financially better than those of low socio economic groups. You¶re at their mercy. the move to buy over the business was logical one (Koh 2000). Sunvic acquired a substantial stake in the California-based International Coffee and Tea LLC. In its home country The Coffee Bean & Tea Leaf have a limited range of food and beverage items in their outlets. The Coffee Bean & Tea Leaf had included a wider range of hot food items in Asia as Asians need to have food with their coffees y Outstanding quality of input and output Both the good quality of input and output has brings a big achievement for The Coffee Bean & Tea Leaf. branding and image are consistent in host markets with that of home market. things will get harder for you. Adaptation has also applied to the product offering by The Coffee Bean & Tea Leaf. According to Victor. The Coffee Bean & Tea Leaf felt that maintaining standardization was more important than adaptation. which own the global franchise. This move has effectively transformed the former master franchisee to franchisor. Each year The Coffee Bean & Tea Leaf search out the best harvests from Sumatra to Costa Rica to bring to their tasting room . and as your contract gets closer with the expiry date. ³I¶ve watch many other businesses were the principals take back the franchisee after you¶ve spent all your effort in building up the business. Despite the expectation that cultural differences may affect the demand for their products and services. The foundation of The Coffee Bean & Tea Leaf is a commitment to quality. y Company¶s business strategy For the concept of standardization of The Coffee Bean & Tea Leaf.

a variety of smoothies blended with French Deluxe Œvanilla powder that have once again set an industry standard. The Coffee Bean & Tea Leaf invented its trademark Ice Blended ®. they are working hard to be a 'good neighbor'. The Coffee Bean & Tea Leaf has earned its good reputation by maintaining a strong commitment to the community with numerous programs contributing to local and charitable causes and as the premier chain of specialty coffee stores in the world with . The company is proud supporters of many schools. a creamy sweet spicy chai tea drink and its juice-based Ice Blended® Drinks. the frozen mocha drink that created a new drink category and is the most popular frozen coffee drink in the world. y Experience and innovation For over thirty-seven years. Their French Deluxe Œvanilla and Special Dutch Œ Chocolate powders are industry firsts that gives coffee drinks a flavor vastly superior to any other. The Coffee Bean & Tea Leaf also continually builds upon vast experience to invent numerous industry firsts. charities and institutions both nationally and abroad that benefits our communities. The Coffee Bean & Tea Leaf can be sure that wherever there is a The Coffee Bean & Tea Leaf.for inspection and sampling and accept only the highest grades of green coffee and full leaf tea. and innovative trend setting coffee and tea drinks. roasting techniques. The Coffee Bean & Tea Leaf also invented the first specialty coffee extract ever produced. At the same time. Hyman is recognized as the "founding father "of specialty coffee in America and has helped mentor many of the leading coffee executives in the industry. y Community involvement The Coffee Bean & Tea Leaf maintains a strong commitment to the community with numerous programs contributing to local and charitable causes. Its founder Herbert B. The Coffee Bean & Tea Leaf newest innovations were the Chai Latté. customers and employees. The Coffee Bean & Tea Leaf has developed the finest resources. retailing know-how.

´ said Victor in his interview with Jordan (1999).S. The reason is attributed largely to the limited size of the specialty coffee industry in these market. one must possess the following characteristics: it must be a public company.S. they plan to open additional outlets in California. coupled with the high cost of rent. the Sassoon has very ambitious plans for the U. it may also try to list the U. Victor plans to further his market plan and expand the share market of The Coffee Bean & Tea Leaf worldwide because the potential of the market. From 60 outlets on Southern California.Malaysia and Indonesia. we realize there was a great potential in Asia. Now. .S. The Coffee Bean & Tea Leaf is targeted at specific niche markets rather than the general public. it must demonstrate that it has the fund and infrastructure to open among 30 to 40 outlets and it also must be currently running a successful business. To be a master franchisee of The Coffee Bean & Tea Leaf. Nevada and Arizona and may be as far as Chicago and New York. WEAKNESS y Franchisee¶s policy The Coffee Bean & Tea Leaf does not allow its master franchisees to sub-franchise any of their outlets in the Middle East and Asia. Therefore.award-winning drinks that are known across the world. franchisees will not able to be financially viable if the ownership is limited to one or two stores. Company later. We knew we had to take it over. This is because of the highly potential of growth of the market in U. The company has consulted investment banker and may try to spin off the Asian operation of The Coffee Bean and Tea Leaf in the near future. OPPORTUNITY y Market potential ³With the success of Singapore.

The surge in interest in coffee drinking among young people assures a diverse. relax or catch up on work. entertainment on weekend nights draws a young group of enthusiastic customers. And when times are bad the coffeehouse industry is great. One industry observer said. the coffeehouse is an intimate yet inexpensive venue. coffeehouses provide calm. they can meet with their friends. A major competitor with substantially greater financial. Instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag. Besides. sophisticated customer base now and in the future." Lifestyle factors converge to make the coffee industry strong at all times. inviting environment for people to socialize. Coffeehouses provide them with a much-needed place to meet with their friends. marketing and operating resources than The Coffee Beans & Tea Leaf could enter this market at any time and . Older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack. Conversely. relax or work. THREAT y Competition The global coffee market is a very competitive sector and The Coffee Bean & Tea Leaf must compete against the likes of restaurants such as McDonald.y Changing of lifestyle Despite major economic recessions. terrorist attacks and two wars over the past two decades. Young people under the legal drinking age are one of the fastest-growing segments of the coffee drinking market. The stimulant effect of coffee is an important reason why many hard-working. "When times are good the coffeehouse industry is great. fast-paced Malaysian consider a stop at their local coffeehouse a necessary part of their day. the specialty coffee industry has grown every year. Dome and Old Town Café. receptive. Kentucky Fried Chicken (KFC) and coffee shops such as Starbucks.

The cultural environment adds complexity to franchising in a foreign country. The Coffee Bean & Tea Leaf conducts a very little host government policy evaluation. Culture impacts the negotiation of contracts. Besides Coffee manufacturers including Starbucks Corporation. Many of these products may be substitutes for The Coffee Bean & Tea Leaf ¶s coffees and coffee drinks.compete directly against the company. as more and more foreign franchisors expand to culturally diverse countries such as East Asia. in . as well as the format of the franchise. and products to the culture of host country comes to be a threat for The Coffee Bean & Tea Leaf if it failed to meet the culture of host country. y Host country risk management Risk management issues such as government policies. So The Coffee Bean & Tea Leaf must be aware of competition on all levels and maintain its operational performance if it is to retain its status as the world¶s leading specialty coffee retailer. Franchising requires a high degree of standardization to be effective. its standardization. the daily operations. host country policy evaluation and foreign exchange management are fundamental capabilities that are important for The Coffee Bean & Tea Leaf to develop. The reason for this could be attributed to a lack of resources and reactive approach to market expansion. fees and royalties has been found to be an important capability for The Coffee Bean & Tea Leaf. Therefore. This is because the markets of most of the developed countries became increasingly in saturated and competitive. In recent years. South America. The very strengths of the franchise format. business format. regulations. Inc. make its successful of replication in foreign markets difficult to The Coffee Bean & Tea Leaf. distribute premium coffee products nationally in supermarkets and convenience stores. however. Understanding host country government policies concerning to the transfer and repatriation of dividends. the greatest growth in international franchising occurred in Asia. the hiring of personnel. Central America and Mexico. macroeconomic variations and monetary uncertainties are important to The Coffee Bean & Tea Leaf on its international franchising. The Proctor & Gamble Company. y Culture environmental aspects The need for The Coffee Bean & Tea Leaf to adapt its concept. and Nestle USA.

y Enthusiasm of health consciousness New age beverages have experienced a rebirth as manufactures have capitalized on consumers¶ growing interest in herbal remedies such as Tongkat Ali and Kacip Fatimah. . Consumer attitude to health care are changing and more people are taking responsibility for their health rather than passively accepting medical decisions. As a result. demand for coffee from The Coffee Bean & Tea Leaf will decline because consumer changing their lifestyle and they are more concern about their health care and they also believe that drinking coffee will harm their health. Within this desire to exercise individual decision. many consumers are looking outside the traditional realm pharmaceuticals to herbal remedies and supplements. People are cutting down on caffeine but the consumption of decaffeinated coffee has not seen an increase.foreign markets the pressure to adapt the product or service is frequently high to The Coffee Bean & Tea Leaf.

education. the company is a leader in product innovations. Nevada. Australia. Since its inception from one café in Brentwood. These stores blanket the world in markets such as California. Brunei. store and potential franchisee should encompass these core foundations. We take pride in our handcrafted oak paneled stores. We are dedicated to serving our community and providing a destination and lifestyle quality experience. both nationally and internationally. With a reputation for excellence. In fact. customer service. and customers in the community. The Coffee Bean & Tea Leaf® has grown to become an international icon with more than 750 cafes in 22 countries. having developed The Original Ice Blended® coffee beverage. Israel. 279 of which are company owned and 429 are franchised. it is one of the oldest and largest chains for specialty coffee and tea stores opening up first in Los Angeles in 1963. Egypt and we continue to expand rapidly.Vietnam. The Coffee Bean & Tea Leaf® is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. China. The Coffee Bean & Tea Leaf® embodies a passion for quality. The Coffee Bean and Tea Leaf has grown to become a very successful coffee chain. the ideal social gathering place to build respectful relationships with our friends. The Coffee Bean & Tea Leaf® currently has 712 stores. Indonesia. and community. Malaysia. with the mission to source and serve the best coffees and teas in the world. Every beverage.COMPANY PROFILE y COFFEE BEAN AND TEA LEAF  LOS ANGELES Franchise Home The Coffee Bean & Tea Leaf® was founded by Herbert Hyman in 1963. Los Angeles. Arizona. Founded in 1963. UAE. Korea. Our store environment truly is cozy. Singapore. warm and inviting and is ideal for just enjoying The coffee Bean & Tea Leaf experience .

. and we have plans for continued expansion in the US and around the world. opinions and individual diversity Ownership: because we are proudly entrusted with the responsibility Teamwork: because we achieve success by working together Honesty: because we are trustful to each other and ourselves. Our store environment truly is cozy. we remain committed to our original vision of quality and customer service. Today. We join with you to make sure you have all of the tools that you need to be a successful business owner with The Coffee Bean & Tea Leaf. with more than 734 stores in 20 countries and 4 states. through our numerous coffee shop franchises. We are dedicated to serving our community and providing a destination and lifestyle quality experience.Coffee Bean and Tea Leaf Franchise The Coffee Bean & Tea Leaf has always been passionate about serving our customers the best coffees and teas from around the world. Most development commitments range from 15 to 100 stores. Today. service and environment. The Coffee Bean & Tea Leaf coffee business system is comprised of experienced and passionate area developers and multi unit franchisees who commit to a set territory with a mutually agreed upon development agreement. Our mission We believe in these fundamental truths that guide us through our daily lives at The Coffee Bean & Tea Leaf: y y y y y Friendly: with each other and our customers Respect: each others¶ values. Our core value To create a spirit within our company that inspires our team members to provide our customers a total quality experience: quality of product. warm and inviting and is ideal for just enjoying The Coffee Bean & Tea Leaf experience.

can be attributed to the high standards that were established from the beginning. Service and Environment. The endurance and popularity of The Bean. Malaysia. as it is affectionately referred to by devotees. Korea. Core Values We believe in these Fundamental truths that guide us through our daily lives at The Coffee Bean & Tea Leaf®: . It currently has more than 315 stores in California. Australia. China. Singapore. Indonesia. INDONESIA Herbert B. as it is affectionately referred to by devotees. The Coffee Bean & Tea Leaf® has discovered the formula for a successful coffee and tea company. to the employees who become a part of the communities they work in. From trend-setting drinks like the World Famous Ice Blended®. From trend-setting drinks like the World Famous Ice Blended®. Arizona. The Coffee Bean & Tea Leaf® has discovered the formula for a successful coffee and tea company. Israel. Kuwait. to the employees who become a part of the communities they work in. Brunei. Mission To create a spirit within our company that inspires our Team Members to provide our customers with a Total Quality Experience: Quality of Product. Nevada. and his efforts made him the founding father of gourmet coffee in California. Philippines and soon to be in Hawaii. family-run coffee and tea companies in the world.owned. Hyman started The Coffee Bean & Tea Leaf® in 1963 with a dedication to excellence and quality. The Coffee Bean & Tea Leaf® has since grown into one of the largest privately. UAE. can be attributed to the high standards that were established from the beginning. The endurance and popularity of The Bean.

for each other's values. Trans Coffeesince 2006. To be a leader in food and beverages industry in Indonesia is a goal of PT. The Coffee Bean & Tea Leaf Indonesia is a member of Trans Corporation. Bandung. now PT. With the best coffees and teas. opinions and individual diversity Ownership . and Bali. Under license of PT. Trans Coffee. now PT. With the best coffees and teas.because we are proudly entrusted with the responsibility Teamwork . Trans Coffeesince 2006.with each other and our customers Respect . Bandung. To be a leader in food and beverages industry in Indonesia is a goal of PT.Friendly .because we are truthful to each other and to ourselves Because You Deserve "Simply the Best" The Coffee Bean & Tea Leaf Indonesia The Coffee Bean & Tea Leaf® come in Indonesia since 2001. Surabaya. Trans Coffee develops the business by open new outlets and until November 2008 already has 31 outlets in Jakarta. .because we achieve success by working together Honesty . Trans Coffee. Begin with 9 outlets in Jakarta and Surabaya. and Bali. The Coffee Bean & Tea Leaf Indonesia serves the customers in a professionals and friendly services. Surabaya. The Coffee Bean & Tea Leaf Indonesia serves the customers in a professionals and friendly services. Trans Coffee develops the business by open new outlets and until November 2008 already has 31 outlets in Jakarta. Under license of PT. Begin with 9 outlets in Jakarta and Surabaya. The Coffee Bean & Tea Leaf Indonesia is a member of Trans Corporation. The Coffee Bean & Tea Leaf® come in Indonesia since 2001. Tangerang. Tangerang.

Singapore. In Thailand. Black Canyon owns and operates some branches directly. with overall designs selected from a palette of available options depending on the type of location. as well as a rapidly expanding international network than includes Malaysia. Ltd. airports. made .y BLACK CANYON  THAILAND Black Canyon (Thailand) is the owner of the "Black Canyon Coffee" brand of quick service restaurants and kiosks. The company's business is the operation of coffee houses serving food and coffee of the highest quality. with more than 180 branches located throughout Thailand. as well as gas stations. movie theaters and gas stations throughout Thailand. Black Canyon's excellent reputation is based on serving coffees of the highest quality. Indonesia and Myanmar. Black Canyon has grown from 1 branch in 1993 to 100 in 2003. coffee and drinks under the "Black Canyon Coffee" name. All branches are decorated to the same high standard. but also a complete range of Thai and international dishes. Black Canyon (Thailand) Co. with the best aroma and taste. was established in 1993 to operate restaurants serving food. The company is the registered owner of the "Black Canyon" trademark and all associated service marks. located in shopping centers. Black Canyon is 97% Thai and 3% American owned. About one-half of the branches are company-owned while the rest are franchised. hospitals and hotels. The company began expanding internationally in 2002 and now has branches in Singapore. as well as an increasing number of overseas countries. while others are owned and operated by franchisees. Malaysia and Indonesia. Branches serve not only the company's distinctive coffees. The company was formed in 1993 to manage the development of the brand. branches are found in most major shopping centers and super-stores.

Bali. Black Canyon is the largest and most well known operator of franchised coffee houses in Thailand. somtam. Manado. as well as those grown in Thailand under Royal patronage. and keep coming back for more. Thanong Bidaya and Mr. Surabaya and Bali . Makasar. Japanese Udom noodles in tom yum soup. etc. Black Canyon Thailand established in 1993 by serving affordable premium quality of coffee. Black Canyon Coffee has grown to more than 170 outlets in Thailand. Black Canyon serves more than one million cups of coffee to Thais and foreigners visiting Thailand. salads. First Indonesia Black Canyon Coffee outlets open in 2005 at Discovery Shopping Mall. food and beverages. who appreciate the flavor and aroma of real coffee.from 100% fresh coffee beans imported from around the world. and Thai specialties tom yum. Semarang. Black Canyon also operates kiosks under the "Black Canyon X'press" name in several stations of Bangkok's elevated commuter train system (BTS Skytrain). A unique feature of the menu are the "fusion" dishes which combine East and West. Experts at Black Canyon monitor and control the quality of every batch of coffee to ensure that our customers get the same experience every time they visit a Black Canyon restaurant. Jakarta. Pravit Chitnarapong. spaghetti with red panang shrimp sauce. Kuta. Since then Black Canyon Coffee Indonesia (PT. Black Canyon now has more than 160 branches all around Thailand. The menu combines Western dishes such as soups. Bandung. pasta and French fries with Eastern favorites like fried rice and noodles. The management and every employee has as their goal to continually develop and improve the Black Canyon Coffee brand. Each year.  INDONESIA Black Canyon founded by Dr. Malaysia. Black Canyon coffee houses also serve an extensive food menu.Boga Citra Cemerlang) has opened 18 outlets in major cities such as Medan. Indonesia and Myanmar. etc. Batam. In 2002 Black Canyon Coffee open their foreign market business in Singapore. examples of which are spaghetti with green curry sauce. fusilli with a tuna tom yum sauce.

and one neighborhood at a time. in more than 16. we are privileged to welcome millions of customers through our doors every day. tea and spices with a single store in Seattle's Pike Place Market. using ethical trading and responsible growing practices. It's our goal for all of our coffee to be grown under the highest standards of quality. Our Coffee We've always believed in serving the best coffee possible. Our logo is also inspired by the sea ± featuring a twin-tailed siren from Greek mythology.Thalirene's famous words such as" The best coffee is as black as the devil. Africa and Asia to select the highest quality . pure as an angel. and sweet as love! ". In addition to providing the best coffee freshness also provides International Cuisine Thai healthy foods at affordable prices ternyaman location..000 locations in over 50 countries. one cup. hot as hell. Back then we were a roaster and retailer of whole bean and ground coffee. Folklore Starbucks is named after the first mate in Herman Melville's Moby Dick . Starbucks Mission Our mission is to inspire and nurture the human spirit ± one person. Available on Earth is inspired by the word . Our coffee buyers personally travel to coffee farms in Latin America. Indonesia Black Canyon Coffee vision statemen is to be the most popular Coffee House and International Restaurant in Indonesia. With the motto "A Drink from paradise . y STARBUCKS COFFEE  INDONESIA The Starbucks Story Our story began in 1971.Today..Black Canyon Coffee is the largest coffee franchise originating from Thailand that serves the best coffee quality. flavor and aroma that is made from 100% choice of coffee beans imported from the best plants in the world that is as good as the original Arabica beans grown in the mountains of western region Thailand.

United States and Wales. Chile. Kuwait. Our Partners We offer the finest coffees in the world. product expertise and customer service. books and gift items. Thailand. Egypt. Romania. Greece. are at the heart of the Starbucks Experience . Ireland. Portugal.706 (as of Dec. enjoying a quiet moment alone with a book or simply finding a familiar place in a new city. Switzerland. Denmark. 2009) 8. Peru. 27. Lebanon. VivannoŒ smoothies and Tazo® teas. Qatar. Merchandise Home espresso machines. Northern Ireland.856 Licensed stores. Indonesia.850 Company-operated stores. packaged goods. Bahamas. Bahrain. Brazil. Our Stores Our stores are a welcoming third place for meeting friends and family. Total stores 16. Hong Kong. Cyprus. . Austria. Mexico. Japan. We are proud to offer two landmark programs for our partners: comprehensive health coverage for eligible full. Our Products Coffee : More than 30 blends and single-origin premium arabica coffees. Netherlands. Korea. New Zealand. Czech Republic. Singapore. Handcrafted Beverages Fresh-brewed coffee. who we call partners. Belgium. Canada. Philippines. Australia. Jordan. Poland. Our store partners are committed to coffee knowledge. Bulgaria. prepared and served by the finest people. Scotland.and part-time partners and equity in the company in the form of stock options. Spain. grown. China. coffee brewers and grinders. Russia. United Arab Emirates. Operating in more than 50 countries Argentina. coffee and non-coffee blended beverages. Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks RoastŒ. coffee mugs and accessories. Oman. We believe in treating our partners with respect and dignity. hot and iced espresso beverages. Taiwan. Turkey. 7. Malaysia. Saudi Arabia. Aruba . Our employees. France. Once these quality beans arrive at our roasting plants.arabica beans. Germany. music.

sandwiches. yogurt parfaits and fruit cups.Consumer Products VIAŒ Ready Brew coffee. 1992 at a price of $17 per share (or $0. Within this.50 per share. long-term relationships with farmers all over the world that help ensure we are able to buy the high-quality coffee our customers expect from us. salads. Investor Information y Starbucks went public on June 26. Starbucks® Iced Coffee. Seattle's Best Coffee and Torrefazione Italia Coffee.Fresh Food : Baked pastries. whole bean coffee and Tazo® teas at grocery and a line of superpremium ice creams. . y y y Starbucks was incorporated under the laws of the State of Washington. Starbucks Discoveries® chilled cup coffee (in Japan. partners and neighbors. all of our coffee will be grown using ethical trading and responsible growing practices. Ethos water. Ethical Sourcing We've developed strong.53 per share. Taiwan and Korea). Starbucks DoubleShot® espresso drinks. Being A Responsible Company We are committed to doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers. we have identified three areas of focus: ethical sourcing. It's our goal that by 2015. environmental stewardship and community involvement. y adjusted for subsequent stock splits) and closed trading that first day at $21. 1985. Washington. in Olympia. Starbucks Corporation's common stock is listed on NASDAQ. bottled Starbucks Frappuccino® beverages. on November 4. We call this StarbucksŒ Shared PlanetŒ ± our commitment to doing business responsibly. Brand Portfolio Tazo tea. under the trading symbol SBUX. oatmeal.

inspiring change and making a difference in people's lives ± it's all part of being a good neighbor. Together. we plan to contribute one million volunteer hours each year to our communities Mission statement The Way We Do Business : To inspire and nurture the human spirit² one person. And we believe in the importance of caring for our planet and encouraging others to do the same. 100% of our cups will be reusable or recyclable. because it¶s not just a job. And we hold each other to that standard. and improving the lives of people who grow them.Environmental Stewardship We share our customers' commitment to the environment. and one neighborhood at a time. our work is never done. We¶re passionate about ethically sourcing the finest coffee beans. Here are the principles of how we live that every day: Our Coffee It has always been. Our Customers . Community Involvement From the neighborhoods where our stores are located to the ones where our coffee is grown ± we believe in being involved in the communities we're a part of. Our Partners We¶re called partners. one cup. By 2015. about quality. it¶s our passion. It is our goal that by 2015. and will always be. recycling and green construction. Bringing people together. we embrace diversity to create a place where each of us can be ourselves. We care deeply about all of this. roasting them with great care. We always treat each other with respect and dignity. We will also work to significantly reduce our environmental footprint through energy and water conservation.

Sure. and we take our responsibility to be good neighbors seriously. Our Shareholders We know that as we deliver in each of these areas. Our Stores When our customers feel this sense of belonging. Our Neighborhood Every store is part of a community. our stores become a haven. sometimes faster. we enjoy the kind of success that rewards our shareholders. We want to be invited in wherever we do business. it starts with the promise of a perfectly made beverage. . and uplift the lives of our customers² even if just for a few moments. Onward. It¶s about enjoyment at the speed of life²sometimes slow and savored.When we are fully engaged. We are fully accountable to get each of these elements right so that Starbucks²and everyone it touches²can endure and thrive. we connect with. We will lead. yet again. customers. Now we see that our responsibility²and our potential for good²is even larger. We can be a force for positive action² bringing together our partners. sell and use environmentally friendly products.     We fulfill this mission by a commitment to: Understanding of environmental issues and sharing information with our partners. It¶s really about human connection. Striving to buy. Developing innovative and flexible solutions to bring about change. and the community to contribute every day. laugh with. Always full of humanity. Starbucks is committed to a role of environmental leadership in all facets of our business. a break from the worries outside. The world is looking to Starbucks to set the new standard. but our work goes far beyond that. a place where you can meet with friends.

 UNITED STATES The Starbucks Story Our story began in 1971. Encouraging all partners to share in our mission. in more than 17. Africa and Asia to select the highest quality arabica beans. Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks RoastŒ.000 locations in over 50 countries. tea and spices with a single store in Seattle¶s Pike Place Market. one cup and one neighborhood at a time.    Recognizing that fiscal responsibility is essential to our environmental future. Starbucks Mission Our mission: to inspire and nurture the human spirit ± one person. Our coffee buyers personally travel to coffee farms in Latin America. Our Coffee We¶ve always believed in serving the best coffee possible. Folklore Starbucks is named after the first mate in Herman Melville¶s Moby Dick. Back then we were a roaster and retailer of whole bean and ground coffee. Measuring and monitoring our progress for each project. It's our goal for all of our coffee to be grown under the highest standards of quality. Instilling environmental responsibility as a corporate value. Today. Our logo is also inspired by the sea ± featuring a twin-tailed siren from Greek mythology. using ethical sourcing practices. we are privileged to welcome millions of customers through our doors every day. Once these quality beans arrive at our roasting plants. .

South Korea. Ireland. Northern Ireland. Czech Republic. Bahamas. Saudi Arabia. Poland. France. Singapore. Hong Kong. Hungary. Scotland. Bulgaria. Switzerland. Total stores: 17. prepared and served by the finest people. Austria. Bahrain. Belgium. New Zealand. Lebanon. Peru. Turkey. . Qatar. Netherlands. Chile. enjoying a quiet moment alone with a book or simply finding a familiar place in a new city.009 (as of January 2. Denmark. Philippines. Portugal. Our Partners We offer the finest coffees in the world. England. Australia. Indonesia. 2011) 8. China. Spain.139 Licensed stores Operating in more than 50 countries Argentina. Romania. El Salvador. Germany. Greece. Japan. Egypt. grown. are at the heart of the Starbucks Experience. Mexico. Kuwait. Brazil. Aruba. Jordan. Sweden. Thailand. Cyprus. United States and Wales. who we call partners. Oman. Malaysia. United Arab Emirates. Taiwan.870 Company-owned 8. Our employees.Our Stores Our stores are a welcoming third place for meeting friends and family. Russia. Canada.

adjusted for subsequent stock splits) and closed trading that first day at $21. Starbucks® Ice Cream: Super -premium coffee and coffee-free flavors. and Torrefazione Italia Coffee. mugs and accessories. UK and U. yogurt parfaits and fruit cups. Investor Information Starbucks went public on June 26.53 per share. Merchandise: Coffee. Starbucks was incorporated under the laws of the State of Washington. Tazo® bottled iced and juiced teas. on Nov. coffee and non-coffee blended beverages. hot and iced espresso beverages. Ireland. China. Starbucks Doubleshot® espresso drinks. salads. Starbucks Discoveries® chilled cup coffees. . VivannoŒ smoothies and Tazo® teas. Mexico. Canada. Denmark. Tazo Tea. sandwiches. Tazo® tea filterbags and tea latte concentrates. Starbucks VIA® Ready Brew. packaged goods. Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks. Starbucks Doubleshot® Energy+Coffee drinks. in Olympia. music. Brand Portfolio Starbucks Coffee. Germany. books and gift items. 1992 at a price of $17 per share (or $0.Our Products Coffee: More than 30 blends and single-origin premium arabica coffees.S.50 per share. Handcrafted Beverages: Fresh-brewed coffee. Fresh Food: Baked pastries. Japan. Korea. oatmeal.) in three categories: Coffee and Tea: Whole bean and ground (Starbucks and Seattle¶s Best Coffee brands). 1985. Seattle¶s Best Coffee. Spain. Consumer Products: Products in 13 countries (Austria. Norway. Seattle¶s Best Coffee® Iced Lattes.and tea-brewing equipment. under the trading symbol SBUX. 4. Starbucks Corporation's common stock is listed on NASDAQ. Washington.

We will also work to significantly reduce our environmental footprint through energy and water conservation. Environmental Stewardship: We share our customers' commitment to the environment. we plan to contribute one million volunteer hours each year to our communities. Starbucks Company Profile © 2011 STARBUCKS COFFEE COMPANY. inspiring change and making a difference in people¶s lives ± it¶s all part of being a good neighbor. By 2015. It's our goal that by 2015. We are proud to offer two landmark programs for our partners: comprehensive health coverage for eligible full. . 100% of our cups will be reusable or recyclable. recycling and green construction.and part-time partners and equity in the company through our Bean Stock program. Bringing people together. It is our goal that by 2015. And we believe in the importance of caring for our planet and encouraging others to do the same. ALL RIGHTS RESERVED.term relationships with farmers all over the world that help ensure we are able to buy the high-quality coffee our customers expect from us. partners and neighbors. all of our coffee will be grown using ethical trading and responsible growing practices. long . Our store partners are committed to coffee knowledge. We believe in treating our partners with respect and dignity. Community Involvement: From the neighborhoods where our stores are located to the ones where our coffee is grown ± we believe in being involved in the communities we¶re a part of. We call this StarbucksŒ Shared PlanetŒ ± our commitment to doing business responsibly.Being a Responsible Company We are committed to doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers. product expertise and customer service. Ethical Sourcing: We¶ve developed strong.

y GLORIA JEAN¶S COFFEES  INDONESIA OUR STORY Gloria Jean¶s Coffees is dedicated to offering the world¶s highest quality speciality coffee ± from bean to cup. Nabi and Peter set their sights on realising a vision to make Gloria Jean¶s Coffees the most loved and respected coffee company in the world. With appreciation for quality coffee growing. the story has come full circle. completed negotiations to buy Gloria Jean¶s Coffees U. More than 16 years later. Australian owned and locally operated. Four years later. Nabi Saleh.S. It is a combination of passion. an Australian businessman and coffee expert. brought Gloria Jean¶s Coffees across the globe to Australia. OUR COMPANY Gloria Jean¶s Coffees an Australian owned global specialty coffee company. the Gloria Jean¶s Coffees family now stretches far and wide across the globe. Australia quickly became Gloria Jean¶s Coffees' fastest growing market. The Gloria Jean¶s Coffees story began in the USA in 1979 when Gloria Jean and Ed Kvetko opened a specialty gourmet coffee outlet in a small town just north of Chicago.S. with over 1. and is a brand synonymous with coffee quality and leading franchise systems. commitment to our communities and dedication to delivering the highest quality coffee to our guests that unites our global team in the same Vision ± to be the most loved and respected coffee company in the world. In early 2009 Gloria Jean¶s Coffees International affiliate company. owner comprising of 102 coffee houses in 24 .000 coffee houses in 39 countries. experienced the brand while in the USA and with his business partner. they returned to the USA and purchased the international branding and roasting rights for all countries outside of the USA. So with a recipe for success. In 2004. Peter Irvine. it wasn¶t long before Gloria Jean¶s Coffees outlets started to appear around the USA. retail and franchise operations from its current U. Praise International North America Inc.

Our dynamic in store baristas are expertly trained and can help you with the Gloria Jean¶s Coffees art of making the perfect cup of coffee. Amongst our many locally based fundraising activities. Today Gloria Jean¶s Coffees is located in numerous countries around the world and continues to find a place in the hearts of coffee lovers everywhere. beans and extracting that perfect espresso shot is all part of the challenge of meeting our Gloria Jean¶s Coffees barista standards. the Gloria Jean's Coffees family is connected by our shared vision to be "the most loved and respected coffee company in the world". OUR JOURNEY 1979 ± Gloria Jean and Ed Kvetko opened a specialty gourmet coffee outlet in a small town just north of Chicago 1995 ± The Australian journey began in 1995 when co-funders Nabi Saleh and Peter Irvine brought the Gloria Jean¶s Coffees brand to Australia from the US. and in return we aim to give back whenever possible. We strive to have a positive impact. we support a number of National and International fundraising projects. . with the aim of providing Australians with high quality specialty coffee. family values and a strong belief in people. both on the communities from where we source our coffee and the communities we serve. OUR COMMITMENT Our success is thanks to the communities that support us. OUR BARISTAS Juggling cups. We are dedicated to excellence and innovation in everything we do and foster a culture of enthusiasm.states. OUR PEOPLE The diversity in our Gloria Jean's Coffees family is significant but from our Support office in Australia to our baristas in South Africa & our Logistics Managers in Turkey.

owner comprising of 102 coffee houses in 24 states.S. These concept stores became the testing ground for the future model of Gloria Jean¶s Coffees store nationally and internationally.FCA International Franchising Award Excellence in Marketing Award .FCA Excellence in Franchising Awards Merit Award Intenational Franchising .S. 2003 ± Gloria Jean¶s Coffees is now present in every state and territory. OUR AWARDS 2010 International Franchisor of the Year 2009 . Sydney with the second store closely following in Eastgardens. 2008 ± Gloria Jean¶s Coffees has now opened over 900 stores and signed 36 Master Franchise Agreements across 35 counties worldwide and there are over 470 stores located in Australia. Praise International North America Inc. 1997 ± The Gloria Jean¶s Coffees franchise system was born in 1997 ± with Eastgardens and Miranda becoming the first franchised stores. after the company buys the international brand rights from the US (for all counties except the USA and Puerto Rico).Gloria Jean¶s Coffees International affiliate company. retail and franchise operations from its current U.1996 ± The first Gloria Jean¶s Coffees was opened in Miranda. completed negotiations to buy Gloria Jean¶s Coffees U. ```` 2004 ± Gloria Jean¶s Coffees in now Australian owned.FCA Excellence in Franchising Awards .000 stores and signed 42 Master Franchise Agreements across 39 counties worldwide. with over 480 stores opened in Australia. Sydney. 2011 ± Gloria Jean¶s Coffees has now opened over 1. 2009 .

2009 2009 BRW Fast Franchises 2008 Innovation Award at the MYOB Excellence in Franchising Awards Western Sydney Exporter Award NSW Premier¶s Export Awards BRW Top 1000 company BRW Top 500 Private company Golden Bean Roaster Sydney Royal Coffee Competition 2007 Equal Golden Bean Roaster Award ± Bronze Medal Filter Category Western Sydney Exporter Award Premier¶s NSW Export Awards Food Franchisor of the Year Excellence in Franchising Awards PricewaterhouseCoopers Sydney Royal Coffee Competition ± silver placing for Gloria Jean¶s Coffees 100% Single Origin Nicaraguan rainforest Alliance whole bean coffee BRW Hot Franchises ranking 20th fastest growing franchise by revenue and 25th fastest growing franchise by number of outlets 2006 International Franchisor of the Year by the Franchising & Licensing Association Singapore (FLA) Emerging Exporter Award Premier¶s NSW Exporter of the Year Awards Franchise Export Award of the Year Princewaterhouse Coopers Excellence in Franchising Awards American Express Supreme Reward for Best Retailer and Bank of Queensland Best Franchise Awards .

we have developed a special Lucuma Chiller in Peru made from a local fruit and even in Australia we offer drinks made with popular local treats like Tim Tam chocolate biscuits. in Eastern Europe. So in Turkey we serve traditional Turkish coffee. That¶s why we understand that no matter where you visit us around the world it¶s important that our signature experience also has a touch of local culture and taste. OUR VISION Gloria Jean's Coffees will be the most loved & respected coffee company worldwide OUR MISSION Gloria Jean's Coffees is committed to building a unified family who consistently serve the highest quality coffee and provide outstanding and personalized service in a vibrant store atmosphere. So from Kalgoorlie. OUR VALUES Partnerships based on integrity and trust Commitment to excellence and innovation a culture of joy and passion Belief in people. building & changing lives for the better. in Western Australia to Kazakhstan. It is a brew of passion.OUR BRAND Gloria Jean¶s Coffees' success around the world is built not only on our passion to offer the best quality coffee but in realising that to be loved and respected you must first respect the cultures and needs of others. we aim to make all our guests feel truly at home. community and commitment to delivering the highest quality coffee to our guests that unites our . the Gloria Jean¶s Coffees family stretches far and wide across the country.  AUSTRALIA Our Story Australian owned and locally operated.

Amongst our many locally based fundraising activities.Australian team in the same Vision ± to be the most loved and respected coffee company in the world.. we support a number of National and International fundraising projects. Gloria Jean¶s Coffees is supporting Opportunity International Australia. with the consistently highest quality coffee and outstanding personalised service in a vibrant store atmosphere.. Our success is thanks to the communities that support us. We strive to have a positive impact. both on the communities from where we source our coffee and the communities we serve. our guests. a not-for- . Our Company The Gloria Jean¶s Coffees Vision is to be the most loved and respected coffee company in the world. 16 & 17 October 2009 is the UN International Day for the Eradication of Poverty. and in return we aim to give back whenever possible. To achieve our Vision we are committed to serving you. Our Values are based on« y y y y a commitment to excellence building partnerships that are based on integrity and trust a belief in people and changing lives fostering a culture of joy and passion throughout our company Our Commitment Committed to community.

one of the world¶s largest coffee-growing nations. through Compassion by providing nutrition. ³Gloria Jean¶s Coffees Denim-strating Coffee 101 is one important initiative that is helping us work towards trying to prevent genetic diseases before they occur in children or. and education. health care.profit that helps people out of poverty by providing them with small loans to start a business.´ Gloria Jean¶s Coffees was the leading retail fundraiser for Jeans for G enes in 2008. earn an income and provide for their families We sponsor over 300 disadvantaged children in Brazil. where that is not possible. We support Opportunity International. who provide low interest loans to foster small business and cottage industries in Asia. a not-for-profit global leader of microfinance and enterprise development services. raising over $90. please click here. Jeans for Genes Campaign Manager said.000 since it first began supporting the charity seven years ago.000. to develop better treatments. . and has now raised a total of $470. This enables disadvantaged entrepreneurs to start or expand a business and work their way out of poverty. To find out more about the µDenim-strating Coffee 101¶ event and how to register. Melissa Nassif.

Sign up to vote on this title
UsefulNot useful