REGAN PORTER

700 Baltic Circle, #724, Redwood City, CA 94065

(C) 650-255-3770 // rp74e3f4@westpost.net
REGIONAL MANAGER- RETAIL
Growth Strategies / Process & Performance Improvements / Store Integrations / St
andards / P&L / Multi-Sites / Turnarounds / Customer Service / Operations / Logi
stics / Vendor Management
A top performing retail executive managing division sales for multiple stores in
four states, I drove double-digit increases in sales, conversion rates, and cus
tomer satisfaction. Managing up to 300 staff and two regions, I successfully mer
ged new store acquisitions, enabling on-time transitions of staff and inventory
to new culture.
* Applying broad-based expertise to turn around store/regional performance
* Developing/implementing commission/incentive programs to drive sales
* Improving customer service, satisfaction and revenues
* Creating/implementing sales/system training to standardize processes and gener
ate growth
* Establishing standards, systems, and polices/procedures to improve efficiency
Recognized for effective leadership, I motivated strong performance among manage
ment and staff. Persuasive and organized, I effectively presented training mater
ials to upgrade skills.
I earned a BS in Retail Marketing from San Jose State University and completed S
ix Sigma training and a Leadership Education Workshop.
HIGHLIGHTED ACCOMPLISHMENTS
Increased sales conversion rate, turning around store performance. Macy's West,
lowest ranked out of eight divisions, had only 22% sales of furniture protection
plans. Improved rewards and incentives, increasing sales conversion rate to 43%
. Grew business from $2.6M to $6.2M, and moved from last to #2 best performing d
ivision.
Improved customer service response rates. Customer service was at all time low a
nd sales were declining. Re-engineered process, logging/tracking calls and docum
enting time from first call to resolution. Cut resolution time from around 250 d
ays to 18 days. Boosted customer satisfaction rate from 40% to well over 90%.
Successfully integrated acquired stores in two regions. After southern CA manage
r quit, planned and implemented merger of furniture departments for 26 stores in
both regions following Macy's acquisition of May Co. Achieved seamless integrat
ion with no loss of sales or decline in conversion rates.
Designed departmental sales training program. Macy's training was not focused on
Furniture Associates (FA). Analyzed sales process and surveyed managers/associa
tes on training needs. Set up program, ensuring FA's were trained for gallery op
ening in six weeks. Later included standards, ethics, and computer manual traini
ng.
CAREER HISTORY
Macy's Inc., one of the nation's largest department stores
Regional Sales Manager, Furniture Division, 2001 - 2009. Managed Furniture Prote
ction Plan for Macy's West with direct control of 34 stores/300 staff in norther
n CA, NV, CO, and AZ. Also managed Customer Service with two service representat
ives. Member of Furniture Executive P&L Board.
Divisional Training Manager, Furniture Division, 1995 - 2001. Developed/trained
new Sales Associates and Group Sales Managers. Collaborated with Divisional Trai
ning to design courses in Advanced Selling Skills and Handling Customer Service
Issues. Managed five Furniture Clearance Centers.
Senior Assistant Buyer, Upholstery, Buying Office, 1987 - 1995. Managed basic st
ock levels for core items. Worked with vendors on production/shipping schedules
and Warehouse on receiving/processing shipments. Tracked foreign shipments. Wrot
e/presented advertising. Assisted with opening of six new furniture galleries.
Senior Assistant Buyer, Lamps, Pictures, and Wall Dcor, Buying Office, 1984 - 19
87. Bought all art for the department, maintaining basic stock levels for core i
tems. Promoted from Sales Manager, Men's Department.
Earlier: Worked way through college at JCPenney, starting as entry-level Sales A
ssociate and advancing in assorted departments to Sales Manager in Cameras, Chil
dren's, Home Furnishings, Toys, and Men's.
Additional Information: I served for 6.5 years as VP of a 244-unit Home Owners A
ssociation (HOA). I enjoy cooking, computers, skiing, hiking, and swimming.