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Great times

Setia City Mall Newsletter

Issue #2 February 2011

In this issue:
What’s new?
Wheel of Fortune:
Our Chinese New
Year celebration
In profile: Pacific
Coffee Company
Latest updates from
the construction site

Art and
The inspiration behind
the interior design of
Setia City Mall
First up
by Daniel Steffe
02 What’s new?

in store?
Marketing Director
Bowling legends
Time is definitely flying by. The year of the Wangsa Bowl join
rabbit is well underway, and we are already Setia City Mall
bringing you the second issue of Great
times, the Setia City Mall newsletter. We
hope to develop this publication into a nice
little supplement to the regular news and
information we share with you on our
Facebook and Twitter pages. It’s great fun 02 What’s new at Setia City Mall?
building an exciting new shopping mall,
and I trust that the insights, information, 04 Art and architecture: The
updates and interviews we provide give
you a little taste of that. 07 In profile inspiration behind the interior
In this issue, we take a look at how the We explore Pacific design of Setia City Mall
interior design of the mall is progressing, Coffee Company’s
cover our recent Chinese New Year
celebrations, and also catch up with Pacific
passion for the
perfect cup of coffee
07 In profile: Pacific Coffee Company
Coffee Company about providing the
perfect cup of coffee. All that, plus the 08 Site specific:
usual line up of regular features.
latest updates from the
If you have any comments, issues or
concerns, feel free to drop me a line at
construction site

We wish you a prosperous year ahead.

Kindest regards,


04 Feature:
Art and architecture

We talk to Indra
Ramanathan from
iPartnership about
Setia City Mall’s
interior design
08 Site specific

Manager Barney
Phillips reveals the
latest from the
construction site
02 Great times Setia City Mall Newsletter Issue #2 03

Things move very rapidly
building a shopping mall, Meet the team
but here’s a quick snapshot Dayal Prabhakaran

Overview of what’s going on around Retail Project Manager

by Robert Spinks
the project. Can you elaborate on what
you do?
I work within the retail delivery team
Development Director
to make sure that all the shops in
2011 has begun very well for Setia Setia City Mall open smoothly. It is
City Mall; you only need to take one On site safety Leasing news Gotong Royong Online competition important for us to monitor the
look at the construction site to see progress of the contractors’’
how well the structure has
progressed since the last issue of
A commitment More exciting The recent Gotong Royong Campaign
series, organised by our friends at S P
We are pleased to announce the first
Setia City Mall Facebook friend’s
renovation works and to ensure they
comply with the approved design,
Great times. I was on site recently to Incident and names for you Setia, was a great success thanks to all
those residents who participated. The
competition. We are giving away the
chance for you and a friend to get
which helps to maintain a high
standard throughout the mall. It is
and was pleased with how well the
team were doing, not only with the Injury Free If you’ve been paying attention to
our Facebook and Twitter pages, you
Setia City Mall team were also there to an insider’s look at the creation of also part of my responsibility to
rate of construction, but also with lend a hand on the 23rd of January. The Setia City Mall. ensure retailers comply with all the
Our key focus on site remains to would already have seen the recent
their dedication to safety. It makes participation from the residents of Indah safety and regulatory requirements.
operate incident and injury free, additions to the Setia City Mall line As the building of our exciting new
me proud to be associated with 9 and 11 was overwhelming; making us Our presence is to answer
where every worker goes home up, including, retail destination continues, we will
such a great project. very happy with the pride the Setia Alam construction questions, deal with
safely, every day. Unfortunately, we SHINS, Sweet Chat Café, Fitness be inviting four people to come on
community has for itself. Our team peculiar situations and to help solve
have had one accident this month, Concept, Memory Lane and Pacific an exclusive behind the scenes tour
There is also plenty of great news thoroughly enjoyed the day, and loved any technical problems that arise.
when a worker hurt his leg after he Coffee Company. But exclusively in of the mall in progress.
coming from our leasing team, who hearing your enthusiasm about the mall.
jumped from a platform. Lessons Great times, we can now tell you What is the best thing about
are busy securing all the exciting We look forward to many more joint To be one of the lucky winners,
learnt from the incident have been that party kings TGI Friday’s, peri your job?
retailers who will call Setia City activities between the Lend Lease and please tell us in 50 words or less:
recorded and communicated, to peri chicken masters Nandos, health S P Setia teams. Why you are looking forward to the The best thing about my job is the
Mall home. We have given you just ensure it doesn’t happen in the supplement experts GNC, and ladies’ opening of Setia City Mall. thrill of seeing designs on paper
a taste of the many names we have future. The injured worker is fashion queens Bonita, will all be transform into reality, more over
so far, but rest assured there’s a expected to make a full recovery and All entries must be submitted by
calling Setia City Mall home. being integral to the realisation of a
great mix of exceptional familiar we are looking forward to 4pm Friday 4 March to: community@
Stay tuned to our Facebook and retailer’s vision. Additionally, the fun
faces on board, as well as some welcoming him back at work soon.
Twitter pages for all the latest of pulling together all the elements
very exciting new names.
retailer news. If you are yet to join the Setia City through discussions with retailers,
Mall online community, be sure to contractors and our own leasing
One of these new names is the
check it out for the very latest team is a fun challenge.
supermarket, Urbanfresh, which
we are all very excited about. The updates and information. You can
‘Like’ us on Facebook, ‘Follow’ us on How would you describe working
store design, service and products
they plan to offer will be well
Wangsa Bowl Twitter or simply check out our on Setia City Mall?
website from time to time. I would say that it’s challenging,
received by all of you I’m sure. We are super excited that bowling legends The new outlet will be located on Level 2, but a great deal of fun as well. I’m
There will be more information on Wangsa Bowl will be added to the fantastic Visit our website:
opposite Golden Screen Cinemas, and will extremely proud of being part of
them over the coming months. line up of family entertainment facilities at
provide over 30 lanes. such a strong team and I would
Setia City Mall, although we are slightly Connect with us on Facebook: definitely say that it’s a milestone
Thanks also for all your interactions nervous about the inevitable competitions in my career. I am highly motivated
with us on Facebook and Twitter, within the centre management team that and inspired by the quality of my
we love getting your feedback and will result. Strikes, spares and successful Follow us on Twitter:
colleagues here, but most of all
hearing what you have to say. 7-10 splits aplenty I’m sure.
I’m very excited to be a part of
The more you give us, the more
making Setia City Mall an amazing
we give you.
retail destination.

Meet Indra Ramanathan, the Interior Oriental and the new 147 Room Ascott
Design Architect working on Setia City Mall. Serviced Residences in Kuala Lumpur.
Indra and his team are radically changing
Indra is a leading figure in the field of the aesthetics of interior architecture,
architectural design, interior design and and in doing so are helping to define a
art. Born in Kuala Lumpur, Malaysia, Indra new design culture.
spent his formative years being educated
in Melbourne, Australia; Cuneo, Italy; It was this commitment to pushing the
London and New York. Indra now practices boundaries that led to their appointment
in Malaysia, with projects in Trinidad and on Setia City Mall. After working closely
Tobago, Thailand, Vietnam, Singapore and with lead architects Archicentre, the
the Philippines. overarching theme was settled on by Indra

Indra is the Managing Partner of

iPartnership, the diverse team responsible
and his team, and is currently being refined
for inclusion in the project. The concept is
geared around creating an environment
When you put a
for the look and feel of Setia City Mall’s
interior design. Other projects created
that is comfortable, proportional, warm
and clean.
Lift lobby concept
piece of art with
under iPartnership include an impressive
the frame on the

array of corporate offices, the award (Right)

wall, it no longer is
winning Sultan Lounge at the Mandarin The iPartnership team

just a piece of art,

it becomes a relief.

Indra Ramanathan


Bringing Setia City Mall to life

The interiors of Setia Mall will be in a ensuring the retail shops glow elegantly.
predominantly neutral palette, with And, adding a playful element to the
flashes of energy and excitement at key design, there will be a recessed ‘squiggle’
places such as lift lobbies and main that runs the length of the Lower Ground
entrances. A subtle application of vibrant floor, eventually bringing the interior
colours and textures, along with the experience out to the lakeside fountains.
deployment of 3D print technology, will All of this will be complimented by diffused
ensure the retailers of Setia City Mall are skylights, which will flood the atriums and
the focus, whilst the mall itself will exude voids with natural daylight. Indra The Artist (Left)
its own distinctive personality. An oil painting
Although still a work in progress, the Indra is also a renowned abstract by Indra
A variant of earthly textured floors and interior design of Setia City Mall is set contemporary artist who has had two
the addition of carpet in the entertainment to further enhance an already exciting sold out solo shows. His work is in the
zone will create a warm and friendly project. And with a leading team such permanent collections of the some of the
environment that will make shoppers feel as iPartnership bringing in their highly largest corporations in Malaysia, and
both welcome and comfortable. A unique evolved culture of design to the mix, it also some leading global collectors.
recessed lighting system will also reduce is certain that it will become a space
the need for overly bright direct lighting, everyone resonates with.
adding to the ambiance of the mall and (Above) Atrium concept
06 07

“Our team had

a great time
meeting all of
Tell us a bit about your company.
What are some of the key facts?
The concept of Pacific Coffee was
inspired by the coffee culture of Seattle,
(Below) where coffeehouses were community
Thinking long and hard hubs, serving great Italian espresso
about his answer based coffee in generous American
sizes. Pacific Coffee Company was
established in Hong Kong in 1992,
and has now expanded to China, Macau,
Singapore and Malaysia.

How are you different from other

coffee shops?
In profile:

Pacific Coffee
Pacific Coffee boasts of a huge selection

Wheel of
of coffee and even non-coffee
The Wheel of Fortune booth
beverages, with over 50 choices of hot
attracting lots of attention
drinks, iced drinks, teas, ice-blended

beverages (Chillino) and juices. It is a
delight to discover the many exciting
A special thanks to all who attended the
flavours such as Cookies & Cream,
Setia City Mall booth at the recent S P
Mocha Brownie, Vanilla Latte, Berry
Setia Chinese New Year celebration. Our
Frenzy, Passionfruit, Vanilla Snowflake
team had a great time meeting all of you
and Hazelnut Latte, just to name a few.
and thoroughly enjoyed your enthusiasm
and excitement towards Setia City Mall. Another unique aspect of Pacific Coffee coffeehouse a pleasant one, we are What is your aspiration for the new
lies in our wide array of delicious cakes particular in every little detail, be it the outlet at Setia City Mall?
Children under 12 were invited to and pastries. One can expect to savour quality of our food and beverages, the
In every Pacific Coffee concept and
determine a prize by spinning a wheel. freshly prepared sandwiches, pies and welcoming design of our outlets, the
design, we strive to add in elements
They then had to answer a question quiches. Pacific Coffee places a great soothing music or simply the wide
that serve the community. We are
related to safety and environmental deal of importance on the quality and selection of magazines and newspapers
working towards a family orientated
sustainability successfully to receive the freshness of ingredients, which ensures on offer. We strive to make our customer
concept coffeehouse. We have a
prize. Some of the questions asked include: we always offer our customers a great experience an affordable luxury.
passion for coffee and are committed
What is the purpose of wearing a seat experience. The company also offers
to bringing our customers the best
belt? What do red, yellow and green mean many specialty items that excite the Why did you choose to open in Setia service, convenience and ambiance.
on a traffic light? And name three items consumers’ taste buds. City Mall?
you can recycle.
We are very impressed with Setia City For more information on Pacific Coffee
How do you brew the perfect cup
We gave away lots of prizes to some Mall, especially its strategic location Company, please go to:
of coffee?
very clever young children, including Setia that will serve more than 1.4 million
City Mall t-shirts, notepads and pens as people and its ambition to drive the
At Pacific Coffee, we have a passion for growth of the Klang Valley. We are or join them on Facebook:
well as RM2 and RM5 Ang Pows. A big coffee and are committed to bringing excited to be a part of the family and
congratulations to all our prize winners. customers the perfect cup, anywhere, can’t wait to add our perfect cup of pacificcoffeemalaysia
anytime. In keeping with our mission, coffee to the project inspired by
Extra congratulations also need to go to 7 Pacific Coffee has always strived to
year old Gigi Goh, who landed on our Grand S P Setia and Lend Lease. The new
provide customers with great quality store will also help to strengthen our
Prize, answered the question correctly, and coffee and beverages, a really
received an iPod Nano worth RM549. The brand presence in the Klang Valley
comfortable place to hang out and for many years to come.
smile on her face really brightened our day. plenty of complementary food choices.
(Above) To make every customer’s visit to our
We look forward to meeting more of you iPod winner Gigi Goh with
at future events. the Setia City Mall team
08 09

By Barney Phillips

Construction Manager
Momentum on the construction of Setia The increased pace of the structure
City Mall has really started to build in the construction, plus the addition of masonry,
last few months, especially as we hit our mechanical and electrical teams means we
stride on the main structure. We are now now have more than 600 workers on site.
right out of the ground and rapidly erecting This team is currently doing about 50,000
the retail mall. What this means for the man hours per week; with the total hours
team is that the work is more repetitive worked rapidly approaching the one million
and predictable, especially as most of the mark.
work is on the upper levels. Thankfully,
rain is starting to have a lower impact on If you drive past at night you will see us
us. This is because we have entirely working well into each evening. The scale
covered the Lower Ground floor with of the building is now really noticeable. You
concrete, ensuring we’re out of the mud. only need to look at the photos and see just
how small a person is in some of the views.
Our aim is to complete around 0.4Ha March is a very exciting time for us as we
(1 acre) of floor area each week. That will start on the structural steel for the roof
mean that most of the building will be and also take delivery of our first escalators.
completed by half way through the year,
with only the structure for Golden Screen
Cinemas continuing after June.

We have five tower cranes now in place,

and two large and several smaller mobile
cranes working on the job as well. We have
also now started work on the car park
structure, which you will see taking shape
very shortly. At first we plan to use the
lower level of the car park as a support
area for the construction of the retail mall,
but will start on the upper levels of the car
park during April.
Coming very soon
Setia City Mall will be so much more than
just another place to shop. It will be a fun
and affordable experience for all the family,
encompassing amazing green space,
fabulous food, great entertainment and,
of course, fantastic shopping.
Join the growing community of Setia City
Mall Facebook friends for exclusive updates,
interesting insights and exciting competitions.

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