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C.

Joseph Tonsing
959 E.Main St. # 1114
Cellular 706 231-5630 Lexington, SC 29072
jt7bb364@westpost.net
Executive Summary
Highly motivated and high energy dedicated professional is seeking a position th
at will allow the opportunity to contribute to a company's growth, profitability
and success. Key strengths include excellent communication and management skil
ls, also high teaching and coaching skills, demonstrated Leadership record at al
l job locations, Multi-platform selling strategy and implementation success stor
ies, consistent development of Public and Community Relations and performance of
Special Projects. Develops and retains loyal customer and interpersonal relati
onships. A creative problem solver with the ability to handle multiple tasks, m
eet critical deadlines and successfully accomplish all projects. Resourceful in
dividual who manages within budget parameters and positively affects gross margi
ns. Excellent public speaking and social presentation skills.
Professional Experience
Management Consultant-Sales Trainer - The Benton Group. 2009-Pres
Benton and Assoc.
* Acting as Consultant conducting Yellow Pages Sales Training, and Newspaper Sal
es Training as part of the National Advertising Consulting Company, The Benton G
roup. Don Benton has been training stations for 21 years. I was assisting him o
n a part time basis, now training broadcast station sales forces full time.
General Sales Manager 2008 to 2010
WWAY-TV Wilmington, NC
* General Sales Manager, directing Local, Regional and National Sales. Rebuildi
ng staff for new owner, and operating within very restrictive cost structure. H
andled Political Advertising and provided station with largest billing in statio
ns history, by one million dollars.
* Operating 2 stations with 1.5 person traffic staff, no assistants and a sales
staff with an average of less than 4 years of TV selling experience, by 4 of the
6 member staff.
* Responsible for Internet sales effort, restructing the Web Station selling eff
ort, and hiring a new ISD to implement new selling initiatives.
* Provided and presented client proposals.
* Developed strategies tactics and courses of action required to meet and exceed
goals.
* Interacted professionally with clients and staff.
* Constructed and supported a variety of major sales projects, including targeti
ng, preparing presentations, rehearsing, and making presentations.
* Effectively motivated staff and marketing team leaders.
* Approved all orders.
* Developed and presented annual sales department budgets.

General Sales Manager 1997 to 2008


WRDW-TV Augusta, GA
* Was General Sales Manager, directing Local, Regional and National Sales. Over
saw Local directly for 9 years, and National 11 years. Handled all Political Ad
vertising. Maintained 50 share of Political in 4-station market.
* Assisted in constantly upgrading the sales staff, increasing rates beyond the
increase in ratings and lead the market in total revenues.
* Directed the development and implementation of multi-platform selling projects
to include Internet sales development, along with competing against cable, news
paper and yellow pages advertising. Effort included sales training, role-playing
and outside consultants.
* Responsible for all marketing, advertising, group sales distributions, human r
esources and training.
* Coordinated upcoming promotions and promotions status.
* Organized indoor/outdoor events to include communication with event coordinato
rs, signage placement, staff scheduling, event order entry, remote coordination
and delivery of station passes.
* Provided and presented client proposals.
* Developed strategies tactics and courses of action required to meet and exceed
goals.
* Interacted professionally with clients and staff.
* Constructed and supported a variety of major sales projects, including targeti
ng, preparing presentations, rehearsing, and making presentations.
* Effectively motivated staff and marketing team leaders.
* Approved all orders.
* Developed and presented annual sales department budgets.
General Manager/Equity Partner
WACH FOX 57 Columbia, SC
* Was Stations first General Manager, was part of Ellis Communications Equity Gr
oup.
* Managed to improve ratings of 4-station market to 3rd place in several day par
ts, (adult 18-35 and 18-49 ratings).
* Worked as General Manager, also acting as GSM until hiring full time GSM.
* Created consumer and corporate press materials, presentations and product/comp
any presentations. Also acted as stations on air spokesman.
* Maintained great building experience starting with bare bones station, and add
ing full time production facilities, news cast, improved ratings and market imag
e.
* Established and promoted a cohesive team environment using external and intern
al resources.
* Implemented and trained staff on policies, directives, to insure a cohesive an
d exciting on air appearance.
* Developed and executed several large Market promotions to include concerts, fa
irs, sporting events, and live on the air broadcasts.
* Oversaw the moving of the station from one location to another. Structured th
e move, designed the new station, approved the news set and hired the news depar
tment.
* Prepared and presented the stations annual budget.
* Maintained the revenue and profit goals on an annual basis.
.
Additional Experience
Partner
Noll and Associates Ft. Wayne, IN
General Sales Manager
WIS-TV Columbia, SC
Local Sales Manager/Acting GSM
WISH-TV Indianapolis, IN
AE/LSM/NSM/GSM - WANE-TV Ft. Wayne, IN

Professional Development
B.S., Business
Indiana University Bloomington/Ft. Wayne,
Graduated From the School Of Business. Admitted to Graduate School.
Harvard Faculty Management Training Cambridge, MA
Attended the TVB All Harvard Faculty General Manager Training Program.
Wake Forest University Winston-Salem, NC
Attended Merwyn Hayes Management Training Courses at Wake Forest.
Member of the Executive Committee of the Sales Advisory Committee of the TVB.
Member of the NBC Sales Advisory Committee
Winner of a National Sales Promotion. Sponsored by the NBC Sales Promotion Commi
ttee.
References Available upon Request