You are on page 1of 3

GINGER HERRICK 427 N. Elena #1 * Redondo Beach, CA 90277 Cell: 310-346-9620 * Email: gh821006@westpost.

net Experienced Marketing/Communications Strategist * Media/Event/Campaign Planning Branding * Advertising/Promotions * Website Solutions * Multi-Channel/Content Ma rketing EXECUTIVE PROFILE Accomplished Marketing and Communications Executive. Areas of ability and oversight include formulation of actionable multi-channel sales/mark eting/product campaigns and aggressive brand building. Experienced in P&L manage ment for budgets in excess of $25MM. A creative leader and problem solver provid ing core business solutions focused on strengths, weaknesses, opportunities and threats for small business to Fortune 500 companies in financial services, telec ommunications, aerospace, technology and entertainment industries.

CAREER DEVELOPMENT President, 2008-Present AMP'd Up Marketing, Redondo Beach, CA * Develop and implement cost effective, low-risk marketing and product managemen t plans enhancing brand posturing and awareness for client base: Big Media USA, Life Bites Media,Tasting Panel Magazine, Be Real Management and Marketing, Trans america Company and ING Advisors Network. * Expand target market reach through media, print, website, promotions, marketin g, project management and capital funding strategies. Deliver innovative communi cation solutions to support client's strategic marketing direction ensuring prod uct lines are achieving their share and return objectives. * Build and energize sales channels developing joint ventures, affiliations and partnerships to support client promotions, product development, product services , campaign launches and website development. AVP, Marketing Communications (AMF, Annuities and Mutual Funds Division), 2005-2 008 Pacific Life Insurance Company, Los Angeles, CA * Responsible for building firm's marketing strategies via integrated communicat ion programs. Interacted and collaborated with corporate CMO committee, Product team, PL Funds team, Corporate Compliance committee and Corporate Advertising te am to successfully launch a series of marketing campaigns. * Directed and managed a team of 41 marketing communications professionals leadi ng strategic initiatives, development and tactical implementation for fixed and variable annuity products, mutual funds and related business product lines withi n multiple distribution channels. * Managed budget in excess of $25MM for development of communications materials, personnel, marketing technology and internet systems through print, web and med ia with yearly budget underrun of 5-15%. * Oversaw the development of customized broker/dealer programs and investment pr ofessional training for sales representatives, wholesalers, key account managers and marketing staff resulting in improved business development, client relation ship management and retention.

* Launched company's first Sweepstakes to drive e-mail delivery of statements an d prospectuses increasing online enrollment by 80%, representing over $500K in a nnual cost savings. * Launched company's first ever Retirement Education and Solutions program "Dest ination Independence" including quarterly drip campaign. * Instrumental in leading product campaigns for 3 Variable Annuities, EFT Progra m launch, Mutual Funds launch, and 4 Rider launches achieving increased sales of 10-22% over targets in years launched. Vice President, Marketing and Communications, 2003-2005 ING Advisors Network/ING AMERICAS, El Segundo, CA (Ranked one of the world's largest financial services providers, seventeenth in 2004 Fortune Global 500) * Led centralized marketing, communications and event initiatives for ING US net work, 10,000 brokers nationwide. Oversaw $11MM budget representing 7 marketing/c ommunications budgets, and 4 event/meeting budgets with successful savings of $1 .5MM in 2004. * Directed and managed a team of event/meeting specialists and oversaw 65+ corpo rate events per year, $6MM budget, ranging from 25 to 1200 attendees. * Created and drove nationwide launch of Broker/Dealer Website "ING SmartWorks"c ampaign resulting in 85% adoption rate increasing annual broker revenue by nearl y $8MM. * Conceptualized and implemented multiple recruiting campaigns such as direct ma il, PR, website, advertising and marketing collateral expanding broker recruitme nt 20% in the first 10 months of 2004. * Effectively planned, branded and executed corporate communications and marketi ng materials for the merger and consolidation of 8 broker dealers to 4. Senior Vice President, Marketing and Communications, 2000-2003 GE Private Asset Management/GE Financial, Los Angeles, CA (Investment management firm wholly-owned by General Electric, ranked fifth in 20 04 Fortune Global 500) * Accountable for strengthening and accelerating sales, market share and client loyalty managing multi-billions in diversified investment product assets for cli ents nationwide via all communications mediums. * Positioned Centurion Capital Management for acquisition by GE Financial with s uccessful rebranding and market repositioning achieving 23% under budget. * Developed marketing programs, sales processes and sales tools resulting in 30% wholesaler productivity growth over 2 years. Vice President, Marketing and Communications, 1997-2000 * Re-engineered marketing and communications infrastructure, as well as develope d aggressive marketing/ communication strategies contributing to 200% asset grow th and 100% increase in accounts over 3 years. EARLY CAREER Vice President, Marketing and Communications, 1992-1997 CAL FED investment Services/California Federal Bank, Los Angeles, CA

(One of California's largest retail banks with $16B in assets, currently owned b y Citigroup)

EDUCATION & CREDENTIALS Masters in Business Administration (MBA), Pepperdine University, Malibu, CA Bachelor of Science Business, Finance, University of Central Florida, Orlando, F L * FINRA (NASD) Series 7, 24, 62, and 63 Licenses * State of California Life and Disability License * Six Sigma Certified PROFESSIONAL & CHARITABLE AFFILIATIONS * Member: Women's Network, National Association for Women Executives, Financial Planning Association, American Marketing Association, South Bay Women in Busines s, Make a Wish Foundation, Taproot Organization, eMarketing Association PUBLISHED WORK * "Managed Accounts versus Mutual Funds", Investment News, 2003 * "Multiple Disciplinary Accounts are Changing the Industry", Ghostwritten Artic le RECOGNITION * Web Marketing Association Award: Outstanding Achievements in Website Developme nt, 2005-2008 * Financial Broker Website, Award of Excellence, 2006-2008 * "Drivers Seat" Campaign Launch Materials, Award of Excellence, 2007 * Pac Life Xerox EPIC Award: Green "Go Electronic" Paperless Reduction Sweepstak es, 2006 * "Destination Independence" Retirement Brochure & Drip Campaign, Best in Show, 2006 * "Tired of Same Old Grind" Mailer and Incentive Program, Award of Excellence, 2 006