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Melanie Haack
Flat 006
Building 225, Discovery Gardens, Dubai
(0504359606 mobile; 044304339 home; e-mail)
a Proactive, multi-skilled event professional with strong leadership, entreprene
urial spirit and strong planning skills, offering vast international experience
of 10 years.
a Competent, forward thinking strategist, adept at working in high pressure, com
petitive customer environment with strict deadlines and multiple deliverables
a Creative and versatile leader who manages multiple tasks and works well under
a Special skills in negotiating, budget preparation, solution selling strategies
, new market penetration, market research and analysis
a Develops long-lasting customer relationships and drives repeat business
a Creates and executes events, design, exhibitions, meetings, destination/travel
management and weddings
a Ability to develop new opportunities in competitive and niche markets.
a Customer Focus - Ability to develop and sustain productive customer relationsh
ips; actively seeking information to understand and address customers' needs.
a Ability to identify and understand issues, problems, and opportunities; using
effective approaches for choosing a course of action or developing solutions.
I am an accredited professional with enthusiasm, excellent communication skills,
team spirited and strong organizational abilities. Very dynamic, extrovert and
determined to secure a senior event planner position.
Career Progressions
07/08 a" Present Manager, Events - Atlantis, The Palm - Dubai, UAE
Major Area of Responsibilities
- To sell and manage major events including, but not limited to meetings, confer
ences, incentives, product launches, team outings, press conferences, gala dinne
rs, weddings high profile corporate events including UAE Royal members,
- Plan and execute incentive programs varying from 100-2000 delegates/guests at
the resort for national and international clienteles such as Russia, Germany, UK
, USA and Asian markets
- To draft offers, negotiate and close sales (pro active as well as reactive) wi
th a sales agreements
Major Achievements
- Assist with Grand Opening Celebration - handling numerous program files such a
s Kylie Minogueas Dressing Rooms and Backstage Greenroom, Press Working Room, Me
dia Centre, Back of House Prop-Rooms from set up, catering, technical requiremen
ts and
- Improved internal communication tools: resumes, banquet event orders, memos an
d department manual
- Design packages for specialized markets such as weddings, proms and corporate
- Assist with Grand Opening Celebration through strong multitasking skills. Was
able to handle numerous program files and client requests on a daily basis while
managing and executing events on property
04/08 a" 07/08 C&E Sales Manager/ Team Leader - Hilton London Metropole - Londo
n, UK
Major Area of Responsibilities
- Manage a team of 4 Sales Managers for events from 100 a" 400 guests to achieve
business objectives
- To manage and overview the teamas conversion of customer enquiries into confir
med sales to develop future and repeat business contributing to the profitabilit
y of the hotel
- To review weekly the forthcoming yearsa C&E business, identify gaps and ensure
pro-active measures are taken to achieve set targets and convert business of th
e team
- To be actively involved in the, weekly forecasts and monthly reviews for Confe
rence and Rooms
Major Achievements
- Restructuring the process of enquiry taking and distributing
- Improve team communication through introducing daily meetings and wrap up meet
ings as well as a communication board

05/06 a" 04/08 Senior Events Manager - JW Marriott Grosvenor House - London, UK
Major Area of Responsibilities
- Manage events such as Awards Dinners and Luncheons for 250 guests and up to 20
- Manage own corporate accounts (REED Business Information, Fireball Management,
which consisted of about 85% re-peat business - from new date inquiry for annu
al or new events, contract negotiation, event management and invoicing)
- Manage and supervise Coordinator
- Attend departmental meetings (morning meeting, issue meeting, forecast meeting
s) in the absence of the Director of Events
Major Achievements
- Promotion from Event Manager to Senior Event Manager
- Introducing incentive scheme for repeat business to generate more revenue
08/00 a" 05/06 Convention Manager - The Landmark Hotel-London, UK
Company: The Lancaster Landmark Company Ltd
Major Area of Responsibility
- Supervise Convention Executive
- Supervise the issuing and distributing of Banqueting and Convention contract
- Attend departmental meetings (Forecast, Executive Meeting, PNL, Groups Meeting
, Departmental Morning Meetings)
- Manage any groups including, but not limited to corporate, incentives and ente
rtainment (Justin Timberlake, Gwen Stephanie, Eve, 50 Cent, Pussycat Dolls, Kany
e West, The Game), sports groups (Manchester United, FC Barcelona, Chelsea) and
Middle East Guests with more than 10 guests rooms per night, including rooming l
ists, transport, VIP services, activities within the hotel premises
Major Achievements
- Promotion from F & B Trainee in aThe Winter Gardena to Hostess/Supervisor
- Department Transfer from aThe Winter Gardena to Banqueting as Banquet and Conf
erence Administrator
- Promotion from Banquet and Conference Administrator to Assistant Banquet Manag
- Promotion from Assistant Banquet Manager to Convention Manager
1998-2000: Hotel Trade Trainee, aLandhotel Silberhorna, Nuremberg, Germany
After completing my A-levels I began my apprenticeship, which included
Four times a week working in hotel as well as going to school once a week.
During this time I was trained in each department of the hotel.
My main duties included:
- Offer draw up via telephone, in writing and there and then
- Reservations and Front Desk
- Check-in and checkout
- Bookkeeping preparations
- Carry out the day-to-day a la carte service
- Organising and supervising meetings, seminars and functions
Other Skills
Languages: German Native
English Fluent
Computer Literacy: Windows XP (Word, Excel, Power Point)
Fidelio Front Desk
Fidelio Sales and Catering
Training and Qualifications
Managing Change at Work
Anne Styleas Sales Training
Wine Skill Build Seminar
Performance Review Coaching
Train the Trainer
Essential Skills for Managers
Food Hygiene Certificate
Contract Minefield Seminar by Peter RAND
Working with 3 Parties
Warm Service
1998/2000: College for Economics and Catering, Nuremberg, Germany
Subjects: French, Social Studies, Mathematics, English, Bookkeeping, technical P
raxis and Theory, Business Administration, Controlling
Available upon request