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JULIE PALUS

http://www.linkedin.com/pub/julie-palus/5/961/273
OBJECTIVE
Obtain a sales or marketing management position where my vast experience can be
used to positively affect the financial performance of a company.
PROFILE
Enthusiastic and accomplished leader with an enterprise-level
perspective. Adept at creating competitive value by
researching, designing and executing, successful strategic sales,marketing and b
usiness plans. Effective at building
collaborative relationships-leading, motivating, and influencing teams and indiv
iduals externally and internally in a matrix organization as well as traditional
structure. Moves easily from vision and strategy to implementation, problem-so
lving and follow-through. Flexible professional rapidly adapts to new environme
nts and delivers outstanding results.
AREAS OF EXPERTISE
Strategic Planning Consultative Sales and Marketing P&L Growth Or
al and Written Communications New Market/Business Development Project
Management Cross-Functional Collaboration Research
PROFESSIONAL EXPERIENCE
CEVA Logistics- Jacksonville, FL 2008-2010
(Outsourced Logistics Services Provider)
Senior Manager, Marketing and Communications
Lead organization's marketing and communications efforts through strategic plann
ing and execution, research and
analysis, proactive and reactive PR and media relations, training and tools deve
lopment, sales support, global coordination and leadership of direct reports and
interns
* Conducted extensive research into target geographic markets, sectors, competit
ors and customers
* From research, wrote and executed marketing and communications, target geograp
hies and sector strategic
plans and provided tools, support and direction to sales and other functional te
ams
* Created and communicated key CEVA messages internally/externally utilizing var
ious channels & tools
* Initiate, organize and manage multiple large projects: redesign collateral, in
tegrate and launch new
intranet/internet, create new sales tools (presentation library, case studies),
and training as well as tracking
and reporting of project outcomes and performance to metrics
* Selected to serve as Chair and Moderator of the International Sales and Market
ing Panel for Transportation
Marketing and Communications Association (TMCA) Annual Global Meeting
* Developed Council of Supply Chain Management Professionals (CSCMP) 3PL Educati
on Track for the 2009
Global Conference
* Global, regional and customer survey design, execution and analysis
* Created and facilitated breakout strategy sessions for General Managers result
ing in development of
individual and group "game plans" to ensure accountability and goal achievement
ARIZONA CHEMICAL, Jacksonville, FL 2006-2008
Business Unit Manager
Developed strategic plans and managed $45 million full P&L. Drove global team (o
perations, customer service, sales,
logistics and technical) to achieve goals by managing multiple product lines, fi
nancial analysis, market research,
collateral and advertising development, target marketing, new business developme
nt and project management
* Increased revenue 20% and profitability 16%
* Analyzed business financials to institute pricing strategy that increased pric
es 20% and reduced costs 25%
* Launched 4 new products by leading team through idea, development, marketing a
nd sales steps
Corporate Marketing Communications-Companywide
Challenged with creating Corporate Communications and Branding Strategy. Produc
ed new company informational
materials, sales collateral and presentations, press releases and media relation
s
* Created and executed Global Communications Strategy by working collaboratively
across organization.
* Selected and managed strategic vendor partnerships.
* Served as Project Manager to lead Global team to redesign, build and launch ne
w Internet and Intranet as well
as create and implement Corporate Branding Initiative.
HENKEL CORPORATION, Elgin, IL 1999-2006
Business and Marketing Segment Director
Drive the P&L growth of $30 million diverse business segment. Created Global Ma
rket Segmentation
structure/definitions and strategic business plans to target growth areas. Dire
cted and supported sales force and led
business team by utlizing joint customer calls and targeting key markets, custom
ers and products through results of
market research, pricing strategies, strategic alliances, contract negotiation.
* Increased revenue 42% and profitability 35%
* Identified and built new market through market research and analysis --gaining
> $1million in sales in 1 year
* Led and motivated team of direct reports to grow business segment and implemen
t plans
Marketing and Communications Manager-Companywide
* Launched 6 new products, gaining >$5 million in sales for new products
* Created and implemented global brand development programs, internal and extern
al marketing
communications programs, web-based marketing initiatives, collateral materials,
advertising, newsletters,
press releases, and media relationships that increased company and product aware
ness and supported goals
* Analyzed business to identify new market and trained sales, resulting in >$500
,000 new sales
THE GLOBAL GOURMET, Highland Park, IL 1997-1999
Founder and Owner
Entrepreneurial sole proprietorship. Progressed through the stages of opportuni
ty research, writing the business plan,
securing business loan, locating, designing and opening store; recruiting, hirin
g, training and managing personnel;
managing daily operations and creating advertising, marketing and special events
.
3V INC., Weehawken, NJ 1996-1997
Regional Sales Manager
Utilized consultative selling approach to sell specialty chemicals to clients in
$2 million territory
* Increased sales 45% selling specialty polymers
* Established distributor network, trained and managed activities of 20 distrib
utor sales representatives
BFGOODRICH COMPANY-Cleveland, OH 1991-1995
Sales Representative
Sold specialty polymers to pharmaceutical, personal care, detergent and industri
al clients
* Increased sales 20%
* Established and managed 25 distributors representatives by setting objectives,
training, and joint calls
EDUCATION
International Coach Academy
* Current Student, Certified Professional Coach Program
Lake Forest Graduate School of Management (Chicago, IL)
* 2005 MBA Degree-- Valedictorian and Hotchkiss Scholar (GPA 4.0/4.0)
University of Wisconsin-Eau Claire (Eau Claire, WI)
* 1991 BS Degree in Business and Chemistry-- Magna Cum Laude (GPA 3.5/4.0)
CURRENT PROFESSIONAL AND COMMUNITY SERVICE
First Coast Coaches Association
First Coast Tennis Foundation - Board Member and Treasurer
Transportation Marketing and Communications Association (TMCA) - Communications
Committee Chairperson
American Marketing Association (AMA)