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ROBERT E.

(BOB) SMITH
7201 Zelinda Dr.
Fair Oaks, Ca 95628
rs84a76c@westpost.net
916-205-3862

OBJECTIVE
Sales Management, B2B Sales, Project Mgr.

SUMMARY OF QUALIFICATIONS
aSuccessful track record in Sales, Marketing, Administration and Business Develo
pment; understanding of targeted and niche marketing
aAdept at communicating complex information; speaking to groups of any size; wri
ting and delivering presentations, proposals
aProven skills in sales & project management, training sales staff, comfortable
with deadlines and budgets; organizing ideas into action plans
aBringing a positive sense of calm and logic to problem solving, customer servic
e and personnel issues.
aAdvanced Computer Skills: Microsoft Office; Outlook; CRM software, CAD software

PROFESSIONAL EXPERIENCE
INNOVATIVE BROKER SERVICES, Folsom, CA 2008-present
Position: Insurance Broker
aLife & Health License #0G33177, since 2008
aSpecialist in Medical Plans, Supplemental Insurance, Dental
a$500,000 in Premiums in first 10 months
aDeveloped Broker Sales and Marketing Materials for a09 a" a10
aAuthored Seminar / Webinar on Impact of Health Care Reform Bill for Small Busin
ess

PREMIER POOLS AND SPAS, Rancho Cordova, CA 2002-2008


Position: Division Manager
aEstablished new business practices, hired construction management and sales per
sonnel
aTrained staff in sales, company procedures and industry standards; purchased ma
terials and tools
aInstituted pricing for consumer market and oversaw advertising campaigns in rad
io & direct mail
aEstimated remodel jobs, drafted plans, managed project; familiar with all hards
cape aspects of backyard and pool remodeling
aDeveloped new business and referral contacts in the commercial pool remodel mar
ket
aIncreased revenue from $380,000 in 2003 to $2.2 million in 2006.
aRecognition: Million Dollar Club - 2003, 2005-2007

AT&T MEDIA SERVICES, San Francisco, CA 1995-2002


Position: Regional Account Manager
aMet with Advertising Agencies to position & sell Cable Television Advertising a
s an effective advertising & marketing medium
aProvided detailed reports to Advertising Agencies to document audience delivery
.
aDesigned comparison charts and graphs showing audience percentages in terms of
demographic penetration and viewing.
aProduced market research using survey software showing effective use of Cable T
V advertising.
aIncreased Targeted Agency spending in 2001 by 800%; salvaged $700,000 in revenu
e by taking over major account
aRecognition - Account Manager of the Year: 1996-1997, 2001 Prospector Award:199
8, Budget Buster:1995a"2000

ASSOCIATIONS
California Trucking Association
California Farm Bureau

EDUCATION / ADVANCED TRAINING


Associates Degree Chabot College Hayward, CA
B-1 Contractoras Lic. CSLB Sacramento, CA
Business/Computer College of Marin Kentfield, CA
Prof. Selling Skills AT&T Broadband San Francisco, CA
Life/Health Ins. Lic # 0G33177 Sacramento, CA