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ANDREY K.

BULAKHOV
18407 Lakeview Circle * Houston, Texas 77084
Home: (832) 279-4540 * Cell: (832) 643-5504 * ab84c2ba@westpost.net

MARKETING / CHANNEL MANAGER


Seasoned sales professional with more than 12 years of combined experience impac
ting corporate performance through skillful development, enhancement, and orches
tration of targeted marketing campaigns. Highly skilled market research manager
with experience focused on strategic campaign planning and creative solution dev
elopment for international companies. Talented marketing expert with leadership
expertise aimed at quality customer service. Innovative problem solver with broa
d knowledge of targeted marketing and project management in fast paced environme
nts. Sales expert having launched numerous successful products and 2 businesses
throughout career. Experienced in team development and training focusing on atta
ining product-specific objectives. Advanced analytical leader with excellent cam
paign coordination and business development skills. Branding consultant with uns
urpassed product positioning and research presentation capabilities. Areas of ex
pertise include:
________________________________________
Competitive Analysis * Product Development * Promotional Campaigns * Project Man
agement
Marketing Professional * Branding * Customer Relations * Training * Resolution M
anagement
Corporate Strategist * Vendor Management * ROI Management * Market Research
Strategic Marketing Plans * Advertisement Development * Concept Positioning
Product Promotion * International Business Development * Quality Assurance
________________________________________
PROFESSIONAL EXPERIENCE
TIM W.E. TELCO LIMITED LLP, Almaty, Kazakhstan * 2008-Present
International marketing and content company providing mobile content, entertainm
ent, marketing and advertising services to mobile operators, media, advertisers
and end-consumers.
Country Manager: Coordinate B2B and B2O operations for entire countries of Kazak
hstan and Kyrgyzstan, ultimately reporting to Regional Manager. Develop marketin
g and sales strategies for current and new markets, consistent with corporate go
als and objectives. Manage all market research projects and vendors to assure ac
hievement standards/timelines are met. Analyze syndicated market research to dev
elop competitive strategies and implement targeted marketing campaigns to drive
sales in physical/online venues. Identify new market sectors and/or products to
increase sales potential. Develop strategies to strategically market to specific
user groups based on research data analysis. Develop and distribute products fo
r mobile operators and television stations through all project phases, including
planning, contract negotiation, and specific project milestones. Perform budget
ary analysis, keeping overall country budget in line with company mandated objec
tives. Enhance market share and product offering through strategic launching of
affiliate branches and profitable partnerships.
Management Highlights:
* Launched 15 new successful content, interactive, and text-based mobile service
s, utilizing in depth industry knowledge to refocus company practices and proced
ures.
* Reduced Client Acquisition Cost index considerably through innovative problem
solving.
* Opened branches successfully in two adjacent countries, forging relationships
which translated into concrete financial outcomes.
ANDREY K. BULAKHOV * Page 2 * ab84c2ba@westpost.net

SPRINGS OF KAZAKHSTAN BOTTLERS LLP, Almaty, Kazakhstan * 2005-2008


National mineral water bottler and retailer in Kazakhstan with over 90 employees
.
Marketing Director: Developed new company brands and acted as head of market res
earch. Oversaw and became integral part of sales process, from cold calling to c
losing and account management. Created, produced and managed all marketing initi
atives including viral, guerilla, and direct advertisement pieces. Managed depar
tment and company budgets, maintaining continuously stringent financial guidelin
es. Developed new consulting leads, project quotations, and completed project Pr
ofit/Loss and Return on Investment analyses. Executed campaigns to increase cust
omer web traffic. Managed advertising agency and web site link exchange program.
Oversaw plant remodeling project, including new equipment acquisition and insta
llation. Developed strategic marketing plans, branding campaigns, and advertisin
g based on analysis of syndicated market research data.
Highlights:
* Designed and launched 2 registered trademarks.
* Created comprehensive B2B and B2C micro-site web strategy resulting in central
ized customer attraction and CRM activities.
* Established national network of clientele and drove company to $1.2M in profit
after 2 years.
ASEM-AI BOTTLERS LLP, Almaty, Kazakhstan * 2004-2005
Major national mineral water bottler in Kazakhstan, bottling greater than 40M li
ters of water per year with over 370 employees.
.
Marketing Director: Spearheaded sales, focusing on developing sales staff and au
thoring marketing strategies to effectively generate sales revenue. Provided spe
cialized sales training to Sales and Marketing department. Assisted management i
n strategic business planning and marketing plan development to enhance sales. A
nalyzed research data and made recommendations for marketing strategies based on
results. Developed surveys and data mining techniques to best serve client need
. Maintained data quality control and ran national rebranding campaign. Implemen
ted Brand Impression marketing communication method. Managed annual marketing bu
dget of over $1M. Developed marketing collateral and generated monthly customer
flow reports, in addition to executing web campaigns to increase customer traffi
c. Supervised daily plant excursions and visitor research feedback.
Marketing Highlights:
* Increased sales by 13% from 2004 to 2005.
* Developed key marketing design and improved customer feedback program.
STYX AND LEO BURNETT LLP, Almaty, Kazakhstan * 2003-2004
Marketing/business services agency serving multiple industries worldwide.
Account Executive: Met with clients, analyzed project requirements, developed pr
oject proposal/quotations, and managed research projects for multiple industry s
ectors. Utilized data gathered to develop marketing campaigns and competitive bu
siness strategies to reposition companies for profitability. Executed successful
print advertising media strategies for media vertical application markets. Assi
sted on teams which won 3 national media awards and launched 2 creative nationwi
de projects successfully.
ANDREY K. BULAKHOV * Page 3 * ab84c2ba@westpost.net

BEWEGUNG LIMITED, Almaty, Kazakhstan * 2002-2004


Small translation services company with 15 employees.
Project Manager: Created and oversaw project timelines for development, marketin
g, and launch of business. Created consistent, focused marketing material and su
rveyed market segments to identify areas of growth. Developed project budgets an
d formulated sales and distribution forecasts. Acted as product liaison to custo
mers, formulating long-lasting business relationships and successfully launching
brand.
UNILEVER CENTRAL ASIA, Almaty, Kazakhstan * 2002-2003
Anglo-Dutch multinational consumer products corporation dealing in food, beverag
e, cleaning agents and personal care products branding.
Promotion and Event Executive: Designed marketing collateral and implemented adv
ertising initiatives to increase market share and drive sales. Planned and coord
inated events, assisting in branding of national products. Headed promotional bo
oths to generate response from consumers and other vendors, as well as supervisi
ng Regional Managers.
DAEWOO ELECTRONICS CENTRAL ASIA, Almaty, Kazakhstan * 2001-2002
Large home electronics company with 64 production sites worldwide.
Marketing Executive: Managed all aspects of marketing within organization, devel
oping competitive surveys, benchmarking materials and product promotions. Assist
ed with media planning and advertisement placement. Developed marketing campaign
s to increase community visibility and increased retail exposure by designing an
d introducing strategic initiatives. Spearheaded business development and compil
ed competitor survey reports.
Sales and Marketing Highlights:
* Increased annual sales by 7% and implemented B2B and B2C marketing companywide
.
INITIATIVE MEDIA AND ADVENTA ADVERTISING, Almaty, Kazakhstan * 2000-2001
Media, marketing, and advertising agency operating in multiple countries worldwi
de.
Junior Account Executive: Acted as liaison between marketing teams and clients o
f Unilever. Performed business development and sales management through various
marketing initiatives.
EDUCATION
Bachelor of Science - Marketing
Kazakhstan State University of Management, Almaty, Kazakhstan
Coursework - Corporate Management
International Business University, Almaty, Kazakhstan
Coursework - Business Administration
Three Rivers Community Technical College, Norwich, Connecticut
SOFTWARE EXPERTISE
HTML / PHP building applications * Corel Draw * Adobe Photoshop * Adobe Illustra
tor * Cakewalk
Adobe Premiere * Macromedia Flash * Pinnacle Studio * Sony Sound Forge * Sony Ve
gas
LANGUAGE SKILLS
Russian * English * Italian * Spanish * French