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Denise Ferretti Phone: 646-541-6491


Core Competancy: Sales growth and strategies, assortment planning, gross margin planning and impr ovement, retail analysis, marketing and brand management. Professional Experience: Lauren Ralph Lauren Dresses - Sr. Account Executive (2009 -2010) * Account structure: Macy's,, Lord and Taylor, Dillards, Hudson Bay, T J Maxx, Winners, Century 21. Annual sales volume $18.0 million. * Increased annual wholesale volume with Macy's to $8.2 million from $4.4 millio n. Natural retail margin improved by 22 points. * Increased annual wholesale volume with Lord and Taylor to $2.9 million. Expan ded Lauren Dresses to 47 doors from 4, (including internet). * Created and presented seasonal vendor plans and proposals to buyers and manage ment, providing backup analysis and data from store portals and store reports. * Drove volume by identifying, recommending and projecting key items. * Managed store open to buys, analyzed selling data, stock to sales, and invento ry levels. Monitored brand performance and vendor margin to plan and determined appropriate vendor give back. * Partnered with merchandising and production on style projections. John Paul Richard - Sr. Account Executive (2008) * Opened Macy's West with $1.0 million cost commitment for Spring '09 by constru cting and presenting retail plan proposal. * Account structure: Peebles, Stage, Von Mauer, Bon Ton, Macy's West. XOXO Division of Kellwood - Sr. Account Executive (2007-2008) * Account structure: Macy's South, Macy's West, Macy's Midwest, Macy's North. A nnual sales volume: $10.0 million * Responsible for driving sales, retail analysis, and steering product assortmen ts. * Monitored store plans, stock levels, selling data and projections. Calculated margin shortfalls and scrutinized vendor performance reports to determine markd own allowances, order adjustments, reorders, etc. Anne Cole Swimwear Division of Warnaco - Vice President of Sales (2003-2007) * Achieved number one sales ranking for missy swimwear (NPD data) for 2004, 2005 , and 2006. * Grew department store wholesale volume 50% to $13.8 million. * Edited line and forecast production with Design and Planning division, provid ing historical data and selling analysis. * Determined pricing and discount cadence to achieve customer margin goals while protecting internal profit. Negotiated year end store settlements. * Supervised two brand managers, retail analyst and customer service representat ive. Denise Ferretti Ross Stores, New York (2002-2003) Buyer Plus Size Bottoms * Grew annual sales to $20.3 million from $13.7 million, achieving a comp. store increase of 48%. * Maximized junior plus segment of jeans business, growing sales to $3.9 million in the first year. * Worked directly with branded manufacturers to produce cut up, 'up-front' buys. * Negotiated off-price deals from market and jobbers, to attain lowest prices fo r nationally recognized brands.

Federated Department Stores: A&S, Macy's and MMG (1982-2001) Merchandise Product Director, Swimwear (Federated Corporate) * Strategized major components of corporation's $90 million swimwear business (v endor, classification and private label plans). * Merchandised two private label swim brands (INC and Style & Co.). Responsible for all aspects of design and line planning from color inception to final produ ction approval. * Presented strategies and product to store merchants and senior management. Re commended, reviewed and critiqued placements by division. Monitored orders thro ugh delivery. * Developed incentive and exclusive product from the market which represented 15 % of assortments. Buyer Misses Activewear and Swimwear, (Macy's East) Buyer Junior Sweaters, Knits, Activewear and Swim (A&S) * Increased swimwear sales to $38 million from $28 million, and improved margin 4.5 points. * Recipient of 'Buyer of the Year award' for 1997 and 1999. * Responsible for assortment selection, sales, vendor, classification and gross margin plans and execution. * Established calendar and budget for advertising and marketing campaigns. Conc eived visual and signage packaged to facilitate shopping experience. Partnered with visual merchandising and advertising to execute and fund with monies negoti ated from the market. * Traveled to Hong Kong, Singapore, Korea, and Taiwan, developing and placing ju nior private label sweaters, cut and sew, and fleece programs for A&S, and Feder ated private label. * Federated Buying Team Member for Activewear, Swimwear and Juniors, partnering with corporate counterparts and other Federated divisions determining private la bel lines and key item buys from the domestic market. Education: Hunter College: New York, New York (1980): BA French - Suma Cum Laude Executive training program Abraham and Straus