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RESUME LYLE W. SHUEY 7169 Waterview Point, Noblesville, IN 46062 317-514-5783 ls85e10e@westpost.

net http://www.linkedin.com/pub/lyle-shuey/5/296/bbb VP-LEVEL: SALES & MARKETING EXECUTIVE Unique skill blend across strategy, sales, marketing, engineering, and technology CAREER SUMMARY: Strategic-minded executive with 25+-year portfolio of success driving sustained revenue growth, sales, marketing, and brand development across diverse market segments. Instrumental in cultivating Executive-level relationships, partnerships, and strategic alliances with such key organizations as Toyota, Caterpillar, GE, Bosch, at&t, PepsiCo, Best Buy, US DoD, and USPS. Adept at translating customer requirements and internal capabilities into saleable value propositions. Broad experience across automotive, defense, energy, heavy equipment, and transportation industries. Skilled in managing large staffs and leading global, cross-functional teams. Holder of 3 international patents and 5 records of invention. MS in Mechanical Engineering. AREAS OF EXPERTICE INCLUDE: Staff Management, Marketing & Sales Leadership, Brand Management, Strategic Portfolio Planning, Capital Formation, Advertising Campaigns, Start-up Initiatives, M&A Due Diligence, Public Relations, Business Case Development, Product Development, Research, Value Proposition Analysis, Risk Management, Global Marketing Initiatives, Distribution Models, Global Team Leadership, Relationship Building PROFESSIONAL EXPERIENCE BRIGHT AUTOMOTIVE, Anderson, IN, 2008-2010 Automotive start-up developing break-through electric vehicle solutions for global fleet customers. Vice President, Marketing & Sales Drove marketing, sales, brand development, distribution, and service functions. Developed plug-in hybrid electric vehicle for commercial and government fleets. Conducted extensive voice-of-customer research; devised portfolio scenarios. Built strong customer relationships, booked pre-order sales, and created service and warranty infrastructure. Devised comprehensive advertising media campaign. Liaised with customers throughout ideation process to create life-cycle models and purpose-built design elements based on efficiency, economics, and business sustainability.

Led global customer relationships in US, Canada, Mexico, Europe, China, South Africa, and India. Key Contributions: * Led strategy for legislative inclusion of Bright Automotive in advanced technology vehicle and energy legislation, earmarks, and US DOE grant and loan applications. * Booked 20% of annual pre-order sales volume 3.5 years prior to production start-up. * Devised marketing and sales strategy for Series A and B capital formation rounds. * Funded propulsion system R&D capital through US Congressional earmarks. * Wrote marketing & sales content for DOE ATVM Loan Program. * Spearheaded proposal development and customer negotiations for all commercial contracts. MAYBEE ASSOCIATES, INC., Brighton, MI, 2000-2008 Privately held entrepreneurial consulting and representation firm serving diversified industrial markets. Partner & Account Executive Represented multiple automotive tier companies in US and Mexico with global customer reach. Developed new sales channels. Mentored and led 15-member staff. Consulted with companies seeking revenue expansion in non-traditional markets. Conducted cold calls, and prospected in new market segments using Miller Heiman strategic selling tools. Drove development of multiple business cases monthly. Made significant contributions to $100M+ in revenue turnover annually in automotive, commercial equipment, marine, military, asset tracking, telecom, personal mobility, and recreation markets. Key Contributions: * Drove consistent successful target achievement of YOY revenue, bookings, and customer satisfaction. * Recognized by principle companies for outstanding performance and professionalism. * Opened 6 new market segments over 4-year period. DELCO REMY DIV. OF GM / DELPHI, Anderson, IN, 1983-2000 Global automotive tier 1 supplier with diverse high technology products. Marketing Manager, Staff Engineer, Account Manager, Product Engineer Promoted multiple times in technology, engineering, and business disciplines to lead business sector integration strategy across 3 divisions focused on product portfolio market and sales opportunity assessment with competitive intelligence, lifecycle analysis, and value positioning parameters. Administered $5M budget, and piloted $85M capital project formation and product deployment across US, Mexico, Korea, and Europe. Cultivated solid customer and internal relationships to drive competitive product

development, enhance product acceptance, and generate profitable revenue growth. Key Contributions: * Generated 30% YOY profitable revenue growth in 10% growth segment. * Delivered 100% profitable product replacement and 20% new business capture. * Reduced product development and test lead time by 50% through divisional re-engineering process. * Established Delphi INTELLEK global segment brand with high visibility and "street recognition." * Assembled and led team of technical experts to re-engineer divisional product development process. * Led 35-member global team in profitable product portfolio refresh within lagging business sector. * Drove institutional change by demonstrating, implementing, and sustaining data-driven improvements in cost, speed-to-market, and quality for entire GM division. * Awarded 3 international patents and 5 records of invention for product development contributions. EDUCATION Master of Science in Mechanical Engineering Michigan Technological University Bachelor of Science in Mechanical Engineering University of North Dakota Executive Marketing Program Stephen M. Ross School of Business, University of Michigan PRODUCT EXPERIENCE EV Electric Vehicles, PHEV, Electric/Hybrid Propulsion, EV / PHEV Software, Lithium Battery, Emission Controls, Emissions Catalysts, Engine Management Systems, Transmission Systems, Chassis Systems, Fuel Systems, Camless Valve Train, Diesel Fuel Injection, Digital Valves, Mechatronics, Sensors & Actuators, Custom Tubing, Custom Stampings, Sealing Systems PROFESSIONAL EXPERIENCE Sales, Sales Process, Customer Relationships, Business Planning, Business Case Development, Value Proposition, Proposal, Contract, Negotiation, Scenario Planning, Risk Management, Forecasting, Marketing, Market Intelligence, Advertising, Website Development, Social Media, Conferences/Shows, Product/Technology Planning, General Management, Profit & Loss, Staff Development, Project Management, Capital Appropriations, Budget Management, Congressional Earmarks, Grant Applications POSITIONS OF INTEREST Vice President (VP) Sales, Vice President Marketing, Vice President Sales & Marketing, Vice President

Business Development, Vice President Sales Engineering, Vice President Application Engineering, Sales Director, International / Global Sales Director, Marketing Director, Business Development Director, Vice President of Engineering, Director of Engineering, Chief Marketing Officer, Executive Vice President Sales