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Mitchell Berg Mitchell Berg


2910 Brossman St. Naperville, Illinois, 60564

A challenging position as a General Sales Manager, New Vehicle Sales Manager, an
d or Pre-
Owned Manager with a performance oriented organization where my work ethic, expe
and knowledge will drive the accomplishments of my department(s) and lead to str
sustainable growth and profitability of the company.
Skilled manager and passionate enthusiast of the automotive industry with rich b
ackground in
luxury Brands. Motivational team builder/leader with solid record of developing
sales teams that
accomplish the highest levels of production and Client satisfaction achievement.
advocate of cross-departmental cooperation, maximizing the business case for the
Dealership operation rather than specific departments. Talent for developing bot
h client and
employee loyalty. Strong believer that loyal, productive employees are the found
ation for
creating loyal clients that unreservedly endorse the Dealership. Past performanc
e includes
leading the #1 Certified Pre-Owned Audi Dealer in the Midwest for four consecuti
ve years and
continually ranked top ten in the Nation. Also achieved highest level of client
satisfaction within
peer group each and every year.
Shrewd, resourceful buyer .
Merchandising and marketing
Ardent student of market trends .
Inspirational leadership
Detailed inventory management .
Skilled team leader/recruiter
Keen client focus .
Expert negotiator/closer
KPI development and monitoring .
Consummate professional
Market share expansion .
Astute expense control supervisor
Professional Experience
Continental Audi of Naperville, Naperville Illinois
5/2002 to 06/2010
GSM/Used Car Manager
Achieved highest Gross Profit PNVR and PUVR
Achieved highest volume CPO sales 2004 thru 2007 in Midwest region
Top 5 volume buyer at Manheim Auction
Achieved top 1-2 Sales Customer Satisfaction in market every year
Sales team recruiting, development and leadership
Purchase, recondition, market and merchandise pre owned vehicles
Appraise all trade ins
Wholesale aged and subpar inventory
Customer satisfaction New and Pre-Owned
Sales Department performance management including Certification,
objective setting and measurement, reward and discipline

Mitchell Berg . 708-712-2727 .

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Laurel Audi, Tinley Park Illinois
8/1996 to 10/2000

GSM/Used Car Manager

Originally hired as sales consultant and became key part of management
team responsible for opening new Dealership point in Chicago market
Recruited and developed top performing sales team in anticipation of
grand opening of Dealership
Immediately established top performance in Customer Satisfaction and
departmental gross profit PNVR and PUVR
Sales team recruiting and training
Establish job roles for startup of new Dealership
Marketing, promotion of new Dealership
Perfect customer treatment process with new team
Land Rover Hinsdale, Hinsdale, Illinois
10/94 thru 5/96

#1 Volume New and Pre-Owned Midwest Region
#1Aftersale performance Midwest Region
#1Customer Satisfaction Midwest Region
#1 Gross profit PNVR
Start up operation of new Dealership point
Recruiting and training of new and pre-owned sales staff
New and pre-owned vehicle inventory management including ordering,
Create a follow up system without a CRM
Southern Illinois University, Carbondale Illinois
Bachelor Of Science
Major Education
Minor Pre-Law
Graduated 1973

Mitchell Berg . 708-712-2727 .

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Situational talent
Challenge: Assumed responsibility for Pre-owned department in a lower performing
Dealership within the No.1 pre-owned market in the nation as measured by Manufac
Solution: Immediately instituted process to acquire, recondition and merchandise
owned product and become totally engaged in the Manufacturer Certified Pre-Owned
Program. Worked closely with both Parts and Service Managers to insure a quick
turnaround of vehicles during the reconditioning process. Instituted process of
training and
motivating salespeople on the presentation of CPO/Used vehicles for maximum gros
s profit
PUVR and Customer Satisfaction. Instituted a mandatory 100% T.O. process as well
as a
daily follow up regimen with salespeople (in advance of CRM tool).
Result: Became top performing CPO Dealer team in the Midwest as well as the Chic
market. Developed Pre-owned business that attracted customers from throughout th
Midwest / Nation through aggressive internet sales as well as the entire Chicago
market with
a sterling reputation for quality, service and customer focus.
John Link Audi of America Area Sales Mgr (847)682-9822
Joel Weinberger Continental Motors Dealer Principal (630)388-1000
Jon Branch Audi of America Reg CPO Mgr (201)476-5297
Paul Hickman Audi Financial Service Mgr Auction Ops (248)754-9990