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Mitchell Berg Mitchell Berg 708-712-2727 2910 Brossman St. Naperville, Illinois, 60564 mb89b734@westpost.

net CAREER OBJECTIVE: A challenging position as a General Sales Manager, New Vehicle Sales Manager, an d or PreOwned Manager with a performance oriented organization where my work ethic, expe rience and knowledge will drive the accomplishments of my department(s) and lead to str ong, sustainable growth and profitability of the company. SUMMARY OF QUALIFICATIONS: Skilled manager and passionate enthusiast of the automotive industry with rich b ackground in luxury Brands. Motivational team builder/leader with solid record of developing sales teams that accomplish the highest levels of production and Client satisfaction achievement. Dedicated advocate of cross-departmental cooperation, maximizing the business case for the entire Dealership operation rather than specific departments. Talent for developing bot h client and employee loyalty. Strong believer that loyal, productive employees are the found ation for creating loyal clients that unreservedly endorse the Dealership. Past performanc e includes leading the #1 Certified Pre-Owned Audi Dealer in the Midwest for four consecuti ve years and continually ranked top ten in the Nation. Also achieved highest level of client satisfaction within peer group each and every year. PROFESSIONAL STRENGTHS INCLUDE: . Shrewd, resourceful buyer . Merchandising and marketing . Ardent student of market trends . Inspirational leadership . Detailed inventory management . Skilled team leader/recruiter . Keen client focus . Expert negotiator/closer . KPI development and monitoring . Consummate professional

. Market share expansion . Astute expense control supervisor Professional Experience Continental Audi of Naperville, Naperville Illinois 5/2002 to 06/2010 GSM/Used Car Manager Achievements: . Achieved highest Gross Profit PNVR and PUVR . Achieved highest volume CPO sales 2004 thru 2007 in Midwest region . Top 5 volume buyer at Manheim Auction . Achieved top 1-2 Sales Customer Satisfaction in market every year Responsibilities: . Sales team recruiting, development and leadership . Purchase, recondition, market and merchandise pre owned vehicles . Appraise all trade ins . Wholesale aged and subpar inventory . Customer satisfaction New and Pre-Owned . Sales Department performance management including Certification, objective setting and measurement, reward and discipline Mitchell Berg . 708-712-2727 . mb89b734@westpost.net Page 2 of 3 Laurel Audi, Tinley Park Illinois 8/1996 to 10/2000 GSM/Used Car Manager Achievements:

. Originally hired as sales consultant and became key part of management team responsible for opening new Dealership point in Chicago market . Recruited and developed top performing sales team in anticipation of grand opening of Dealership . Immediately established top performance in Customer Satisfaction and departmental gross profit PNVR and PUVR Responsibilities: . Sales team recruiting and training . Establish job roles for startup of new Dealership . Marketing, promotion of new Dealership . Perfect customer treatment process with new team Land Rover Hinsdale, Hinsdale, Illinois 10/94 thru 5/96 GSM Achievements: . #1 Volume New and Pre-Owned Midwest Region . #1Aftersale performance Midwest Region . #1Customer Satisfaction Midwest Region . #1 Gross profit PNVR Responsibilities: . Start up operation of new Dealership point . Recruiting and training of new and pre-owned sales staff . New and pre-owned vehicle inventory management including ordering, acquiring . F&I . Create a follow up system without a CRM Education Southern Illinois University, Carbondale Illinois Bachelor Of Science Major Education Minor Pre-Law

Graduated 1973 Mitchell Berg . 708-712-2727 . mb89b734@westpost.net Page 3 of 3 Situational talent Challenge: Assumed responsibility for Pre-owned department in a lower performing Dealership within the No.1 pre-owned market in the nation as measured by Manufac turer. Solution: Immediately instituted process to acquire, recondition and merchandise preowned product and become totally engaged in the Manufacturer Certified Pre-Owned Program. Worked closely with both Parts and Service Managers to insure a quick turnaround of vehicles during the reconditioning process. Instituted process of training and motivating salespeople on the presentation of CPO/Used vehicles for maximum gros s profit PUVR and Customer Satisfaction. Instituted a mandatory 100% T.O. process as well as a daily follow up regimen with salespeople (in advance of CRM tool). Result: Became top performing CPO Dealer team in the Midwest as well as the Chic ago market. Developed Pre-owned business that attracted customers from throughout th e Midwest / Nation through aggressive internet sales as well as the entire Chicago market with a sterling reputation for quality, service and customer focus. References John Link Audi of America Area Sales Mgr (847)682-9822 Joel Weinberger Continental Motors Dealer Principal (630)388-1000 Jon Branch Audi of America Reg CPO Mgr (201)476-5297 Paul Hickman Audi Financial Service Mgr Auction Ops (248)754-9990