You are on page 1of 2

Bernard Adams, III PO Box 1564, North Wales, PA 19454 6641 (evening) ba8a41ae@westpost.


616-560-0566 (day)


OBJECTIVE To secure a position utilizing my strong leadership, communication, marketing an d project management skills to contribute to the success of an innovative and hi gh-performance team. EXPERIENCE MERCK & CO. , MARCH2001- MARCH 2010 Global Product Marketing Manager, (4/07 a" 3/10) a Led global brand development and multi-channel marketing strategies for Zetia and Vytorin a Implemented strategies for Zetia and Vytorin to ensure rigorous research metri cs were adhered to for visual branding, messaging and promotional material testi ng a Managed $400 million budget, and had accountability for the global franchise b udget to within +/-5% a Executed and implemented cost-saving $900K in agency fees in 2009 by managing tactics in-house and revamping the medical and legal review processes a Led the agency and vendor selection process for regional and national markets a Developed detailed sales aids for sales representatives at health care profess ional and customer levels a Managed relationships with national agencies and vendors a Supervised the development of promotional resources utilized for multi-channel marketing in the support of brand objectives a Directed internal working teams on development of content and design for promo tional resources for conventions, hospitals, managed care, and disease managemen t a Led and facilitated developed convention tactics that increased the time heal th care professionals remained in the booth from 5 to 11 minutes Project Coordinator, Merck National Service Center (7/04 a" 4/07) a Managed support for marketing teams by developing and providing data analysis on all market activity related to promotion and marketing initiatives a Provided analysis and trending data on competitive intelligence for all United States Human Health (USHH) and Merck Vaccine Division (MVD) products which cont ributed to opportunities for Marketing to develop a more time-effiencient focuse d effort a Cooridinated Merck National Service Center (MNSC) metrics during the profit p lan process a Led the MNSC role in the launch of Zostavax(R) and Zolinza(R) a Implemented customer awareness campaigns conducted by the MNSC, reaching 90% o f the identified customer base a Created an outbound call initiative that serves as the template for all MNSC o utbound call projects: The template is now utilized by USHH and MVD for obtaini ng essential customer segmentation data and optimizing delivery of resources to customers. a Trained 700 MVD reps to support the launch of Zostavax(R) ensuring appropriate leverage of the partnership between Marketing and the Merck National Service Ce nter a Managed project responsibilities for the MNSC for Zostavax(R), Zocor(R), Prima xin(R) and Invanz(R) that included: preparing monthly reports, and providing customer insights to the marketing team s Professional Sales Representative (3/01-7/04) a Achieved top market share change ranking in the Lake Michigan Region and ranke

d in the top quintile for Project Perfomance Objective (PPO) in 2003 a Elected by my peers to serve on the Lake Michigan Regional Advisory Board and offered several contributions for special projects a Consistent recognition for exceptional execution of quality customer concepts specifically related to customer knowledge, relationship building/leveraging and physician beliefs a Successfully launched customer focus initiative by taking a leadership positio n within the new Super-District and driving discussions regarding customer belie fs, resource utilization, and customer focus structure adjustments a Demonstrated outstanding teamwork, initiative and creativity while constructin g tactical plans MERCK & CO. AWARDS AND CERTIFICATIONS: a Merck Sigma Green Belt Certification (2010) a Award of Excellence: for the successful development, testing, and deployment o f the Merck/ Schering-Plough Exhibit at the AHA 2007 Convention in Orlando (2007 ) a Special Achievement Award: $900,000 cost savings in agency fees (2009) a Special Achievement Award: Franchise Promotion for conventions (2009) a Vice Presidentas Distinguished Service Award (2006) a Merck Vaccine Divison Special Achievement Award (2006) a United States Human Health Award of Excellence (2001, 2002, 2003, 2004, 2005, 2006, 2007) a Vice Presidentas Club Award (2003) a Lake Michigan Region Award: Stellar Muskegon Share Change for Save a LIFE (200 4) a Lake Michigan Region Award: Stellar Muskegon Share Change for Zocor(R) (2003) a Lake Michigan Region Award: Stellar Muskegon Share Change for Maxalt(R) (2003) PRIORITY HEALTH INSURANCE CO., DECEMBER 1996-MARCH 2001 Sr. Marketing Account Manager a Responsible for Project and Account Management and achieving marketing objecti ves a Effectively managed the largest account (General Motors), including daily cont act with GM management and personnel regarding enrollment, premium, claims and b enefit issues a Developed and implemented three communication systems between General Motors a nd Priority Health which resulted in GM renewing their contract for five years. a Partnered with the sales department by offering marketing and benefit expertis e to potential employers a Managed open enrollments, which resulted in over 40,000 additional members KINKOaS COPY CENTER, JULY 1993-JUNE 1999 Store Supervisor a Responsible for the day-to-day management of the store with a staff of 53 empl oyees, including purchasing, inventory, maintenance, accounts payable, budgeting , quality control and personnel management a Conducted regular performance reviews and managed employee development program BLUE CROSS BLUE SHIELD OF MICHIGAN, AUGUST 1991-DECEMBER 1996 Quality Control Associate and Customer Service Representative a Responsible for training, quality assurance, and customer service for the larg est health care organization in Michigan. a Partenered with the CEO to retain over 6,000 employees, that resulted in emplo yee empowerment to streamline work processes EDUCATION B.A.A. a" Interpersonal and Public Communications, 1988; Central Michigan Univer sity, Mt. Pleasant, MI B.A.A. a" Broadcasting, 1988; Central Michigan University, Mt. Pleasant, MI B.A.A. a" Cinematic Arts, 1988; Central Michigan University, Mt. Pleasant, MI References available upon request.

Related Interests