You are on page 1of 4

ANNELIZ HANNAN

12 QUAKER RUN ROAD


MASHPEE, MA 02649
ah8dfdc6@westpost.net
774-238-6835

Are you are seeking a uniquely positioned healthcare communications virtuoso wit
h diverse executive experience in business development, foundation management, i
ntegrated communications, and change and issue management? In combination with t
he intrinsic value of being a registered nurse with ICU and home healthcare expe
rience, I am readily prepared to provide you with the results-driven leadership
that is critical in today's global economy and overburdened healthcare market.
Along with my clinical knowledge of the challenges facing health care providers
and related industries, I am also proficient in the policy issues and regulation
s of HHS, CMS, FDA, HMO's and private insurances. It is my commanding entreprene
urial drive, strategic direction, and capacity to persuade and inspire that has
successfully;
* Increased sales, expanded markets and solidified the branding of two entrepren
eurial consumer businesses,
* Transformed a multi-national corporation's distressed corporate identity,
* Regenerated a languishing corporate communication and investor relations depar
tment,
* Pioneered satellite offices of corporate public affairs both internationally a
nd in Washington, DC, and
* Piloted three not-for-profit associations of biomedical research.
My distinctive career spans numerous healthcare sectors: a communications execut
ive for a Fortune 500 medical device manufacturer; president/executive director
for several not-for-profit organizations promoting biomedical research; staff ai
de for Congress specializing in healthcare issues; and pharmaceutical sales for
a global healthcare company. In these and other business roles, I excelled at w
orking in collaboration with multiple business units to establish a cohesive bus
iness and marketing communications strategy including image enhancements, brandi
ng, positive media exposure, community relations, and successful outreach to sta
te and federal government entities. Recently, I have reinvigorated my clinical s
kills as a registered nurse while also gaining practical knowledge of the fundin
g and delivery challenges confronting the healthcare industry today.
The symbiotic combination of these career advancements places me in the distinct
position of approaching corporate communications and public affairs from a tact
ical business development, as well as a clinical perspective. My unequalled prof
essional course deems me more effective in dealing with the complex issues that
continue to tax our healthcare system. It also allows me to succinctly identify
and capitalize on business/communications programs that have successfully facili
tated the vision and corporate goals of my employers.
I would be happy to speak with you via telephone to address my specific qualific
ations for your clients and have made myself readily available for relocation an
d immediate employment.
Respectfully,
Anneliz Hannan
Resume attached
ANNELIZ HANNAN, BSN 12 QUAKER RUN ROAD*MASHPEE*MA*02649
774*238*6835 ah8dfdc6@westpost.net
HEALTHCARE COMMUNICATIONS MAVEN
STRATEGIC ANALYSIS* POSITIONING* BRANDING* BUSINESS DEVELOPMENT
VALUE STATEMENT
Award-winning senior communications professional with over 25 years of diversifi
ed experience in medical device, pharmaceutical, federal government, clinical an
d not-for-profit healthcare sectors. A strong record of masterminding position s
trategies resulting in long term brand-equity maximization. Natural flair for ca
pitalizing on networks, target audiences, government leaders and business connec
tions. Keen ability to successfully analyze marketing and communication programs
while identifying deficiencies and potential opportunities for business develop
ment. Demonstrable accomplishments in problem solving by building innovative va
lue programs and diplomatic solutions for enhancing image, improving stakeholder
relations, and opening channels of dialogue to enhance the company's core value
s and objectives. Fundamental strengths are:
Strategic & Tactical Planning Branding & Marketing Communications
Public & Media Relations Issue & Crisis Management
Investor Relations Event Planning & Programs
Web Development & Advertising Foundation Development
Public Affairs/Lobbying & PAC's Business Development & Alliances
EDUCATION AND PROFESSIONAL LICENSE
Master of Science in Public Relations*College of Communication* Boston Universit
y, 1985
Bachelor of Science in Nursing*School of Nursing* Boston College, 1978
Licensed Registered Nurse, Massachusetts
PROFESSIONAL HIGHLIGHTS
VISITING NURSE ASSOCIATIONS, MA 2004 - 2010
REGISTERED NURSE, CASE MANAGER
Home health nurse directing patient cases and care from assessment through treat
ment and discharge.
* Daily exceeded mandated number of patient care visits and consistently request
ed on complex medical cases.
* Expertise in high technology methods and team approach to delivery of care.
MOSTLY MAINE, ME 1999 - 2004
VICE PRESIDENT, BUSINESS DEVELOPMENT AND MARKETING COMMUNICATIONS
Specialty retailer with sales of $1.2 M.
* Outperformed marketing and financial goals resulting in an increase in revenue
s by 12%-15% for 5 years.
* Transformed marketing plan for web site and direct mail products that increase
d foot traffic and direct sales 3-fold.
* Opened 2 additional store sites and cultivated occupancy of tenant business on
company developed land.
* Expanded and improved contracts with landlords and manufacturers resulting in
a $100,000 improvement in EBIT in first 2 years and procured 25 national gift li
nes.
BRADLEES, INC., MA 1998 - 1999
VICE PRESIDENT, CORPORATE COMMUNICATIONS AND INVESTOR RELATIONS
Recruited to launch corporate communications and investor relations strategy for
this $1.4B discount retailer and 10.000 employees. Reported to chairman and CEO
and member of the executive committee.
* Designed communications vehicles for a Plan of Reorganization and IPO.
* Developed and implemented communication strategies to guide relations with sta
keholders, the media, government, community groups, B2B, trade associations, and
customers resulting in improved reception by financial markets and increased fo
ot traffic to 203 stores.
* Served as chief spokesperson and lobbyist for all external communications cove
ring a 7 state region resulting in increased personal, as well as CEO requests f
or public speaking at trade events, electronic media, editorial boards, IR confe
rences and government hearings.
* Successfully integrated corporate communications with sales and marketing, res
ulting in a 23% reduction in operating expenses.
* Created new website with search engine optimization to maximize customer traff
ic, consumer and investor relations. Revamped the company intranet resulting in
an improved employee moral as proven by a decrease in the circumstantial attriti
on rate of 10%.
MY MAINE BAG, ME 1996 - 1998
CONSULTANT, MARKETING AND BUSINESS DEVELOPMENT
A manufacturer of specialty bags with retail outlets and catalogue sales of $12.
3M.
* Developed and implemented marketing strategies for website development and cat
alogue sales to maximize revenues to a 30% growth for 2 consecutive years.
* Implemented market penetration strategies including media advertising, in-stor
e promotions and special events to drive foot traffic to stores throughout the s
tate resulting in acquisition of 4 new store sites including malls.
UNITED STATES SURGICAL CORPORATION INC., CT 1990 - 1995
SENIOR DIRECTOR, CORPORATE AFFAIRS
Recruited by the CEO of this multinational medical device manufacturer with sale
s of $1.5 after a hostile threat of life by animal rights extremists was thwarte
d. Promoted in 3 months to direct report of CEO and established a new departmen
t of corporate affairs with offices in CT, Washington, DC and Paris, France.
* Managed a budget of $5M while team building an in house staff of 15 and managi
ng state/federal lobbying firms and public relation advertising agencies.
* Served as chief lobbyist to the Administration, Congress, federal agencies, an
d state governments and member of several industry-government forums on healthca
re.
* Worked crossed functionally with internal departments and international sites
including sales, marketing, R&D, and regulatory compliance to ensure a cohesive
and strategic message for business development.
* Launched and directed a national not for profit organization of biomedical res
earch and raised $3 million in initial funding.
* Created state association for science education within Connecticut's school sy
stem and increased school district membership over 2 year period 5-fold. In-clas
s programs dramatically changed student perception of controversial animal resea
rch as proven by polling results to a 72% favorable status.
* Key strategist in the passage of legislation favorable to medical device indus
try objectives as well as part of industry healthcare coalition to defeat health
care reform act instituted by the Clinton Administration.
* Orchestrated major projects including fundraising, seminars, educational sympo
siums, and events at major political conventions.
* Instrumental in attaining a $50 million state bond for economic development wh
ich resulted in the building and expansion of a manufacturing plant in Ct.
* Created and executed a $5 million crisis management campaign to offset the imp
act of extremist protests, resulting in a public opinion boost from 50% to 66%.
Increased company brand recognition from 40% to 67% and CEO's favorability with
the public by 20% in a 2 year period.
MASSACHUSETTS SOCIETY FOR MEDICAL RESEARCH, INC. 1984 - 1990
EXECUTIVE DIRECTOR
Launched and directed an educational and legislative association to promote biom
edical research. Reported to Board of Directors consisting of the deans of medic
al schools/universities and CEO's of biomedical industries and medical centers.
* Increased membership and financial support for 6 consecutive years.
* Drafted and lobbied for successful passage of 'First in Nation' legislation ma
king it a felony charge to trespass on or damage research facilities.
* Created and implemented multi-media strategies to promote the image and vision
of the organization resulting in positive editorial positions by state-wide pri
nt and electronic press organizations within first 3 years of service.
* Developed a state-wide science program for the public high school system resul
ting in increased favorability of animal research by students and more participa
tion in lab classes.
UNITED STATES CONGRESS (MASSACHUSETTS) 1981 - 1984
STAFF AIDE, HEALTHCARE
ROCHE PHARMACEUTICALS, NJ 1978 - 1981
HOSPITAL SALES REPRESENTATIVE