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Phil Berry 13 Mockingbird Lane Maynard, MA 01754 978.461.0582 c: 617.378.1691 pb8e021c@westpost.

net An expert communications professional having produced all facets of marketing co mmunications, from writing to print production to workflow design and personnel management. A superior communicator and motivator who works to make others, and the product, look better. Understands full spectrum of roles and responsibilitie s across marketing communications teams with strong cross-team management skills . Professional Experience 2001-2009 Fidelity Investments Boston, MA Fidelity Communications and Advertising - Director of Workflow and Process Opera tions (2006-2009) Spearheaded implementation and agency-wide training of new, online workflow syst em (Aprimo). Optimized work flow and work process design while simplifying the process to report on and measure all distribution channels. Also served as de fa cto Creative Services Manager, evaluating and routing work to proper design reso urce. Customized work flow system training to all groups in the agency with cont ent and documentation based on each group's role. * Created all training documentation for launch of new workflow system. * Clarified roles and responsibilities across the agency and worked with tech su pport team to accurately capture them in the new workflow. * Triaged all Services design work and assigned to appropriate creative resource . * Facilitated work from an external agency group and supported its creative need s in core agency. Fidelity Communications and Advertising - Studio Director (2001-2006) Managed and reorganized a 26-person Production Studio supporting all advertising , marketing and collateral work developed for Fidelity. Implemented operations-b ased measurement and benchmarks to quantify productivity, quality and turnaround times. Consolidated two separate Studios into one and increased efficiency by 5 5 percent. Prioritized work, managed service levels, set expectations, and negot iated deadlines and deliverables with clients and creative teams. Guided staff o f production artists and proofreaders through period of significant change and r eduction in force. Managed external vendor relationships for peak volume load ba lancing. * Implemented new workflow policies to better leverage skill sets and improve ef ficiencies. * Measured and demonstrated improvement in productivity and delivery times * Gained increased confidence of project managers resulting in almost $1 million worth of work moved from third-party vendors into the Studio. * Managed disparate skill sets: Mac production, proofreading, online QA and juni or design. * Headed agency-wide task force to redefine roles and responsibilities across FC A while creating and implementing process efficiencies. 1999-2001 Waltham, MA Creative Services - Manager Coordinated the workflow for 12-person staff of designers, copywriters, editors, and developers. Managed requests for online content and graphics to support agg ressive e-commerce launch scheduling. Processed all project requests, developed departmental schedules and deadlines, and trafficked all work to relevant depart

ments. Handled print production for all materials supporting sales, marketing, a nd packaging. * Co-chaired task force to re-engineer workflow process across company. Achieved reduction in cost, time-to-market, and organizational inefficiencies. * Maintained strategic partner relations for button, banner, cohosting, and emai l campaigns with Yahoo, Lycos, Egreetings, CNBC, MSN, and others. * Project manager for major third-party gift certificate branding initiative tar geted at top-tier restaurants, golf courses, and spas. * Managed vendor relations, budget and production for all printed materials. 1997-1999 MFS Investment Management Boston, MA Marketing and Communications - Senior Print Production Project Manager Managed the scheduling, production, and distribution of marketing and sales mate rials for company's Insurance Products division. Coordinated with writers and de signers to develop and provide high-quality promotional pieces in an efficient, cost-effective manner while handling from 30 to 50 active jobs at a time. * Produced 4-, 6-, and 8-color print jobs. Approve on-press for color and qualit y. * Oversaw production of all materials related to a new product launch in June 19 98. * Worked in partnership with vendors to improve print turnaround time on project s. 1992-1997 Blue Cross and Blue Shield of Massachusetts Boston, MA Marketing and Product Management - Production Manager Coordinated production and distribution of promotional and marketing materials d elivered to subscribing members. Handled from 75 to 125 print and mailing reques ts each month. * Approved 2- and 4-color print jobs on press and worked with designers to ensur e corporate quality standards were met. * Handled all Marketing mailings to current and prospective customers. Coordinat ed 5 to 10 monthly mailings. Extensive knowledge of postal requirements and regu lations. 1989-1992 New York Medical College Valhalla, NY Office of Public Relations - Writer/Editor Primarily responsible for all writing, editing, photography and design of Newswi re, the bi-weekly College newsletter. Wrote numerous press releases, coordinated product ion of collateral, contributed to College magazines and handled press inquiries. Implemented beginnings of desktop publishing system, eliminating many outside d esign costs for brochures and journal ads. 1988-1989 Baldridge Reading and Study Skills, Inc. Greenwich, CT Education Department - Lecturer Independently directed three-week reading and study skills seminar at such schoo ls as Johns Hopkins University, Trinity College and Clarkson University. Improve d students' reading speed by 30 to 50 percent while directing programs of 80 to 100 students. 1986-1988 Crain Communications, Inc. Chicago, IL Crain News Service - Associate Editor Edited 70-100 articles per week to distribute on Crain News Service. Chose artic les from Crain's 28 trade journals and edited them for general readership. Distr ibuted stories through AP wire to American and Puerto Rican newspapers. 1985-1986 The Newtown Bee Newtown, CT Newsroom - Reporter/Photographer Covered local government and police for weekly newspaper. Wrote five to 10 stori

es each week and edited numerous community press releases for publication. Personal Elected to Maynard School Committee in 2007. Currently serving 2nd term Board member of The Boys and Girls Club of Assabet Valley Education St. John Fisher College Rochester, NY Bachelor's Degree (BA) in Communication/Journalism. Concentration in English.