You are on page 1of 3


402 Cranbury Court * Forked River, New Jersey 08731

Cell: 609-713-2327 * Home: 609-242-1805 * E-mail:


Result oriented, self-starter with an outstanding track record of performance an
d profitability. Key strengths include the ability to consistently exceed sales
goals by training and motivating salespeople, and cultivating customer relations
hips. Excellent communication, organization, presentation, and negotiation skill
s. Available to travel 80% of the time.
Additional expertise:
* Market Share Growth * Sales Reporting and Analysis
* Key Account Acquisition * Market Intelligence
* Team Building / Best Practices * Procuring Internal Cooperation
* ****Proficient in Microsoft Excel, Word, Power Point and Outlook
* Staffing, training and managing teams that deliver results
* Creation and implementation of winning market strategies
* Identification of client needs and collaboration on solutions that achieve bot
h client and company goals
* Building and maintaining relationships with the clients' key decision makers
* Excellent and persuasive written and oral communication skills
* Forecasting, budgeting and sales incentive expertise
* 20+ years of demonstrated success in client and team management
* "Whatever it Takes" attitude

Hartson-Kennedy Cabinet Top Co., Inc., Marion, IN
National Sales Manager (1/10 - 7/10)
o Assumed sales responsibility for forty five million dollar business. Delivere
d $850K in new business in the first six months trending toward $2.3 million for
the year.
o Territory responsibility included eastern two thirds of the US
o Sales team of fourteen representatives
o Responsibilities included sales training, sales objectives, sales budgets, ana
lyzing sales expenses, sales analysis, creating sales strategies and implementin
g same

Peter J. Morreale Jr.

Page 2

Panel Product Manager (7/1/09 - 12/31/09)

o Responsible for all panel sales within the HK trading area. New product ventu
re for HK
o Territory responsibility included eastern two thirds of the US
o Sales team of fourteen representatives for Panel product
o Sales team training, setting sales objectives, sales budgets, sales analysis,
creating sales strategies and implementing same for panel products only
Waverly Particleboard Co, Waverly, VA
Territory Sales Manager (4/07 - 01/09) (Company ceased operation, and filed chap
ter 11)
o Assumed a $3.5 mil territory and increased it to a $6 mil territory within the
first year
o 2007 sales were 138% of goal -- 2008 sales were at 102% of Goal
o Highest realization (profitability) in the Company yielded from my territory
o Successful with "New Account" procurement strategy
o Introduced a "Green Product" with a pre-sold, sold out initial run
o Geography: Canadian border south to mid-Virginia and West to Ohio
o Responsibility for sales of all particleboard product lines manufactured at Wa
verly PBC
Panolam Industries, Shelton, CT
(4/90 - 4/07)
Regional Sales Manager (3/06 - 4/07)
o Exceeded sales goal / Maxed out on bonus / Seventy-five million dollar region
o Secured four new Distributors
o Implemented two new line launches with 100% buy-in from all distributors
o Staffed the Quebec area
o Motivated / Managed six salesperson team
o NE Region had the highest profitability in the company.
o Geography: Province of Quebec Canada, south to Virginia and west to mid Pennsy
Nevamar LLC, Odenton, MD - Acquired by Panolam Industries
Senior Account Manager (7/02 - 3/06)
o Assumed responsibility for three sales territories (Company re-organization)
o Exceeded the sales dollars targets for 3 out of 4 years.
o Successful in all four "New Line" launches. 100% buy-in from all distributors
o Twelve million dollar territory
o Geography: New York City, New Jersey, Eastern Pennsylvania, Maryland, Delawar
e, Washington DC and Northern Virginia

Peter J. Morreale Jr.

Page 3
International Paper / Nevamar, MD. - Acquired by Nevamar LLC
District Sales Manager (9/97 - 6/02)
O Northeast exceeded sales targets 4 out of 5 years (fell short year before Sal
O Mentored NE team of five sales representatives and four specification reps
O Responsibilities included strategic planning, program implementation, budgeti
ng, forecasting, sales analysis and sales incentive
O Organized national sales meeting (venue, agenda, meals, sales presentations)
o NE District was a forty two million dollar district
o Geography: Canadian border to the north, Virginia to the south and west to In
Sr. Sales Representative (9/94 - 8/97)
O Exceeded sales targets in all three years
o International Paper's Gold Circle of Excellence Award Winner in 1996 and 1997
o Geography: NY, NJ and PA
Westinghouse Electric / Micarta, SC- Acquired by International Paper
Sales Representative (4/90 - 8/94) (4/85 - 9/88)
o Attained 100% Plus Club status 92-93-94
o Secured new distribution in the NYC area
o Geography: New York City/New Jersey area
Education & Professional Training
* Bergen Community College Major: Accounting
* Obtained a New Jersey Real Estate License
* Completed a four week sales training course with International Paper entitled
"Dimensions in Professional Selling"
* Completed "Certified Sales Person" course
Westinghouse 100% Plus Club
Multiple winner of International Paper's Circle of Excellence Gold Award

Furnished upon request