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TO D D
J O R D A N
T HE S UNDAY GU ID E TO SOCIAL NE TWORKING
Social Networking from Sundays
Social networking can take place any day, any time, and any where. It often takes place and you don’t even realize it. The information gathered here isn’t supposed to be only acted on in one time and place, or even just for certain individuals. It’s a collection of tips, strategies, and ideas to guide you in day to day social networking and media efforts. You’ll ﬁnd here eight short articles covering web 2.0 tools such as Twitter, and Facebook. Networking, sharing, connecting, and not making a fool of yourself will all be addressed. I’ve thrown in a few bonus articles as well I believe you’ll ﬁnd useful. The tone ranges from light to serious, but don’t take anything in this book as gospel.
BESSIE FROM UTTERZ
Thank your followers
Appreciating your friends and connections is the number one priority. Let them know you appreciate them. Show your appreciation by giving them something of value. That can be as simple as a smile or a ‘thank you’. It can also be something relevant to their personal life. Companies offer multiple possibilities; coupons, offers, collaborative social media projects, collaborative real world projects, and more. As an individual, the real prize is face time. I recommend making time for face time with as many of your friends and connections as possible. When you meet, make it memorable. Listen to them. Let them know you are honored to know them.
Cultivate the relationships
Twitter and Facebook don’t have to just be chatting about the weather or baseball. The interaction can go beyond tagging each other with list writing or poking wars. Networks are ultimately about relationships. The ﬁrst step in building a relationship is listening to the other person. Listening is more than observing the idle chatter stream. Listening is an active behavior. How can you improve your listening habits? First, read all of the replies, DMs, and wall posts you get. What? Read them, he says? Yep, read them all! To the sender, the update felt worth sharing. There are golden nuggets in there. Don’t neglect this opportunity. Second, to be an active listener, follow someone’s stream of updates. If you have an interest or desire to build a relationship with a contact, single out their stream and read back through it. Click the links, check out the pictures, and listen to the music they share. Is there a theme? Is there a common thread of thought? Become an active participant. Engage that contact and ask them what’s going on. You can prompt them by asking how their last week or their last day was. Or pick one of their updates to comment on. Then watch to see what comes back to you. Trust me. If you think your social network is returning value based on what you share, it will multiply by how you listen.
@hdbbstephen shared another great way to connect with folks on your social networks, search. links with the supplied search text. Where I’ve had the most a few things ﬁrst. One, check their Twitter proﬁle out. Maybe they are a Jumbotron Physics professor, a student, or just like to ride jumbotrons. Knowing this much will go a long way to steering your future conversation. Second, check out their recent tweets. Was this a one time update or comment? Do they talk about this often? A great way to check their history is to go back to Twitter search and add that person’s ID to the search. Bang. You’ll know if they are an expert, a wanna-be, a fan, or just happened to be making a joke. From there it is a matter of making the proper introduction. Jump in and chat. Notice I didn’t say follow them, stalk them, or ﬁnd their email and drop them a note. Just chat. And go away if they get creeped out. This week, take a few minutes to search for some new contacts by searching Twitter for your favorite topics. success is ﬁnding locals in the St. Louis area. It’s also been useful I like to create searches for topics that I am interested in on Twitter, to to ﬁnd folks interested in my favorite shows and hobbies. see what people are saying. I go look at their Tweets and reply when Google is a valid second option I have something to add to the conversation. I have found some cool folks this way. I have also been invited to write guest posts for their outlet. Search is a great method to not only learn what’s being said about your favorite topics, but also lets you know who is talking about it. The problem is that for searching on social networks as all tweets are indexed. There are other ways to ﬁnd great discussions and people on Twitter. Layered on top of Twitter search is one of my favorite tools, Tweetstats.com. The Tweetstats Trend page is a winning way to ﬁnd out what’s hot and from there who’s talking
most folks have never thought to about it. Want to ﬁnd out who use search in this way. the biggest talkers are on Let’s look at one of your choices Twitter, then try twitter_stats. It shows the folks with the most starting with Twitter’s own replies. search: search.twitter.com. Returning to the basics, so you’ve searched, and @sallywhoseit is talking about Jumbotron Physics, your favorite topic. Now what? Do you just It is really that simple. The search jump in and say something about the topic? Do you introduce will bring up tweets from most yourself ﬁrst? Do you tweet current and work backwards in about them and hope for the time. Searching here is forgiving best? of periods and the like, and does My recommendation is that you better with words that aren’t embedded. However, it does ﬁnd spend a couple of minutes to do
In a previous article, I spoke I can’t tell you how many folks I into those folks’ online lives. It about social networking and how follow that I lose track of. It’s not will be the way you can talk with vital listening is. Listening is good but there comes the time when you should reach out. Connie Reece shared her thoughts on this: Twitter and Facebook status updates and notes move so fast that it’s difﬁcult to keep up with what friends/followers are doing. Periodically scan your list and look for people you haven’t interacted with in a while. Send them a Facebook that their tweets or posts get dropped or lost, it’s that they tweet seldom enough that we end up missing each other. It’s not dramatic but it does happen. Tweetdeck provides a great way to manage this for Twitter. I’ve set up Tweetdeck with a column for my peers and inﬂuencers. These are folks I don’t want to miss even if they don’t post often. As long as Tweetdeck is open, I can scroll back as far as I’d like. Another feature of Tweetdeck is their search them about the topics on their minds. This is a real value add. Your contacts don’t always want to chat about the weather or politics. Or maybe they do. This will be the quick way for you to ﬁnd out what they are up to and be able to jump in at the right time. If you were to take a look through my recent posts and tweets, you’d see I’ve been struggling with medical issues, the Geek Squad and organizing get-together events. What are your friends talking about?
columns. You can create a search on someone’s ID and you have message or write on their an instant history of their Wall to say hello. Give them tweets. a shoutout on Twitter or Facebook provides a similar send a DM to let them know you are thinking about them
feature, Friend List Feeds. These are customizable friend lists. Create one for your friends and you have an instant update stream or feed for just that listing of friends. I’ve created feeds for my Twitter and SOBCon buddies. Also, I’ve got a local list for folks in the greater St. Louis area. The point of this is for you to get involved. This is your window
pictures - like the one to the their souls with poetry, left - they can make people laugh dance, or making music is and smile – they can always be a a close second winner. Photos of kids have an I hope this helps. Share the good ‘aw’ factor that you don’t get out stuff! of photos of yourself. We’ve talked about engagement and contact, sharing and searching, but we’ve not talked about ‘what’ to talk about. I’ll be honest with you; my ﬁrst inclination wasn’t to share fun stuff. I’m not a joke master; I honestly can’t remember punch lines. With that in mind, I’ve actually found that even I can be successful sharing fun things on my social networks. Tips for sharing fun stuff: - Share stuff that you wouldn’t be embarrassed about having your kids read - Share stuff that you wouldn’t be embarrassed about having your mom read videos - there are tons of these shared everyday - don’t bother creating your own unless you’ve got the time - share the funniest thing you’ve seen today. stories - now, these are best when told about you - even better, if they are short. Short doesn’t mean 2 pages. Short means two paragraphs or less. Some suggestions to go along with these very short tips. - Test out the humor on your wife, kids, dog, etc. ﬁrst: if they don’t laugh it’s not funny, don’t send it - Nudity does not equal funny. Funny ﬁrst, nudity only if it ﬁts
- Gross humor isn’t - Then everything else automatically funny, goes! Remember funny ﬁrst, Short tip list huh? Well, I wanted gross is a bonus to get those easy ones out of the - Funny stuff with kids is way. the best, and most likely to go viral. Teens baring
Share what you love
Bloggers blog. Twitter buds tweet. It’s all about communicating. One is less spontaneous than the other. One is much shorter. None the less, it’s someone saying something. The problem with either is that you’ve been cursed with the desire to shout something to the world. Maybe you can no longer stand the birds outside your window. Perhaps you’ve suddenly become a grandparent. It could be about the car wreck that you are recovering from. Whatever the reason, you can no longer NOT share it. with this deep passion, you fumble with your words. You They aren’t big wigs in the blogging and social media world. don’t ‘get it’ at ﬁrst. New friends The question hits you between are hard to come by right along the eyes, “What am I doing? How with your word struggles. did I get to this point?” One day though, it just clicks. You’re writing, communicating, sharing, and the ﬂood gates open. You feel like no one can stop you. A hundred folks follow you online, and a few dozen catch your blog every day. Things are better than you would have thought possible even a week before. It’s a slice of heaven. BAM! They start on you. Oh, trust me; if they haven’t yet, it’s soon to be. It’s the ones that seem like friends that will do the worst damage. The naysayers, the second guessers, and the ‘experts’ are at your virtual doorstep, and they’ve come to share; “you’re doing it wrong!” Wow! It hits you. You aren’t making any money with your blog. A thousand folks aren’t following you. Are you seriously still talking about your grandchild and all of those experiences? Sure you’re getting some comments and links, but you I’m here to tell you shut up that talk now. STOP. SHUT IT. STOP ALREADY. Have you stopped? No, seriously. Don’t stop the social networking or the blogging. Do stop the beat down that you are putting on yourself. Now breathe. Are you still there? Good, I’m going to tell you the truth. You need to hear it. Don’t stop doing what you have underway with your blog and Twitter, or Facebook, or whatever. That’s right. Don’t stop doing it. What’s happening with those other folks, your ‘friends’ and ‘experts’ is that they are trying to squeeze you into their ‘ideal model’ of what a blogger or tweeter is. To them, they think you should be the next Gary Vaynerchuk, or Chris Brogan. You’re not. That’s not a bad thing. Actually, it is a great thing. You are you. You
So you start up your blog, get a social networking account or wake up to the fact that those two and you dive in. At ﬁrst, even are just fellow grandparents.
have your unique way to see the world and relate to it. Gosh dang, you went from zero followers to hundreds. If that is not success, then no amount of adding numbers or dollars will help. So what if you are not making a living off of it. Is that what drove you to start a blog or join Facebook or Flickr? HELL NO! Trust me right now. If you give that up, at best you’ll always ask why you stopped sharing your passion. At worst, you’ll stop contributing anything meaningful for quite some time and be miserable. Put your virtual foot down and keep that shingle up. Push through.Yep, a cliché, but do it! I’ll be here.Your friends that share your passion will too. If you’ve read this far, and have stopped talking about your kids, your accident, your addiction, then I challenge you to put your ﬁngers to the keys today and go to it. To heck with continuity. To heck with a plan. Deep passion lives to be fed and only through expression can it be sated. I hope this helps. Share your good stuff and remember to breathe. And while you’re here,
tell me about your passion, share your blog, your Twitter ID and whatever comes to mind.
Spotlight Your Fans
Ego, it’s a large part of what drives all of us to put ourselves out there on any social network. We love to have our ego stroked. On social networks that happens when we receive comments on our work, when it gets shared out, and when direct praise comes back along the wire. Fans feed that ego and your success. They’ll be the ones that shout out about us even when we have dry spells. Your number one fan will share your content everywhere, and draw in even more followers for you. It’ll be your fans that get your work up in lights. So why is it that we tend to ignore them? Don’t believe me? Trust me, it is highly likely that your fans feel ignored. When was the last time you mentioned one of them in your work? Did you give Sue credit for pushing you through on your last book or song? Was it Erin that drove you to write that post on writing a great title? Chances are those that give you feedback shape your work all the time. Isn’t it about time you give them some credit? What happens when you give your peeps some recognition? • They’ll be appreciative and let the world know about it. • Better feedback, more honest and more frequent. • They could become real friends. Some of you are balking.You have plenty of fans and you aren’t doing anything for them except pumping out more content. It won’t last. You’re going to rant and rave and tick folks off. Then they’ll be gone. They’ll leave because you never showed that you even noticed them. They’ll go where they will be visible and recognized. • Right a ‘thank you’ post. List your three biggest fans by name. Link to How can you shower your fans with some attention and not be like Elvis tossing out sweaty scarves? I’ve got a few ideas. • Blog about one of them. Do an interview with them. • Share their links. Highlight the thing they are most proud of, or their work that most inspired you. • • Ask them to guest post for you. Mention them in your credits or just link out to them on your blog roll. • • • them. Find three of your favorite followers and brag about them. Nothing mushy, but tell us why you love them. Add a blog roll to your blog. Don’t have one? Create a tribute page then. List your favorite folks with links. Write a comment now and mention as many of your fans as you know. Tell us something about them.
Eliminate the spammers, MLM, and ...
Most of you know I’m a big fan prospects. There is always some of using a Twitter client. All of the that slip through that really send clients out now support some form of searching. A few of them also include the ability to ﬁlter a given column or set of Twitter messages. I’ve been using these ﬁlters and searches to ﬁnd speciﬁc tweets within those posted by my friend’s messages, a way to ﬁnd just the posts on origami for example. But what I hadn’t thought of doing is using search to stop following folks. Kevin Cottrell, @kevincottrell, shared this prime idea during our “Bring a Tweep to Lunch” outing the other day. He suggested adding a ﬁlter of negative words. The search would be on things such as p0rn, MLM, and so on. Why you ask? The idea is that those are folks he’s not interested in really following. The search result gives a quick way to just click and ‘unfollow’. Immediately, the amount of those tweets will drop. For me that would make a signiﬁcant dent. I don’t autofollow folks, but I do follow back a fair amount of decent the most annoying tweets. Why does it matter? It matters because it ﬂoods the stream and crowds out the messages I’d prefer to see. So the tip is to try a negative word ﬁlter against the tweets you follow and see what you ﬁnd that you can consider screening out.
. . T I P S A R E OV E R . .
1. THANK YOUR FOLLOWERS 2. CULTIVATE THE RELATIONSHIPS 3. SEARCH 4. CONTACT 5. FUN 6. SHARE WHAT YOU LOVE 7. SPOTLIGHT YOUR FANS 8. ELIMINATE THE SPAMMERS
Sunday networking tips, not just for your day off
The tips and strategies you’ve The tips are wrapped up, but in gathered in this book might seem the next several pages you’ll ﬁnd straightforward, but trust me, they’re effective. Don’t hold off on getting started with any one of them. Easy steps can be taken immediately. Why wait for the weekend? some additional social networking articles. You’ll get the heads up on one of the most under appreciated web 2.0 sites. I have also included my take on a “Twitter Beginners’ Guide.”
Utterli - Blog Trafﬁc Driver
A lot of bloggers out there are looking for more ways to drive trafﬁc. A goodly portion of them are looking into social networking and social media to do that. Most overlook the obvious though, posting where the audience is. This could mean that you need to bring the topics, writing, etc. into the realm where your real audience is. This can also mean going online to where your readers are. Utterli allows you to address both of these factors. Through observation of my own stream recording which is transcribed in of those individual services or the text portion. Utterli makes it post to them, you can post on searchable as well. Utterli has a receptive viewing audience. Again, just from my own observation, it’s not unusual for a typical post of mine to get well over 100 hits with some around 800 or more hits. Utterli has another beneﬁt, you can blog from anywhere. The Utterli mobile page works great Utterli, once. You can even share posts you’ve placed to Utterli later, or multiple times to each of the associated platforms. Posts on Utterli have permalinks and allow for discussion. Before Seesmic enabled comments, you could leave full multimedia comments on
for getting a blog post out to Utterli. Another bonus! your blog, with the added beneﬁt Comments here show up on the of instant cross-posting. pushed through posts to the blogs as a comment counter. Yes, cross-posting. Utterli was So before you go looking to spend lots of time on other platforms trying to post in 20 places, consider using Utterli as a distribution tool. I’ve found it works great for older content you want to give folks a fresh look at. Drop by http://utterli.com/ today and give it a try.
the original post once, post many of posts, and how much impact platform. Before ping.fm and the they can have, I’ve been drawn to others that came along, you this conclusion. could cross-post with Utterli. Utterli has turned out to do Utterli integrates with several of surprisingly well on search the most popular social trafﬁc. The stats aren’t speciﬁcally revealed but based on the passthrough for partial posts to my primary blog; it turns up a fair amount of hits. Utterli provides support for multimedia posts. Better yet, Utterli makes it easy. This allows you to share a photograph, video, written word, or audio, or networking and media services, as well as, all types of blogging platforms. I’ve posted from my Blackberry. I’ve posted to YouTube, Blogger, Twitter, Wordpress, and more. An added bonus, the tags carry through with the posts.. So if you want to be able to reach your audience where they
all of the above. This works great are, you don’t have to log into all for sharing a post that contains a
Before you tweet
Hello and welcome to Twitter. You’ve just been introduced to potentially millions of new friends. Your buddy introduced you and so you started by following him. It’s a fun feeling so you want to branch out and follow more folks. You found this great post by Liz Strauss with lots of great folks to add. STOP. That’s right. STOP. • Don’t add those folks yet. Your experience won’t be quite what you expect. These folks won’t be quite as welcoming as your friend was. What? Aren’t they the best on Twitter? Those folks are going to welcome you, but those folks are heavy Twitter users and are going to expect a few things from you too! No, no chicken sacriﬁces or anything, but just some common courtesy things that your friend wouldn’t need. Your friend knows you, these folks want to • Add an icon - believe it or not this a big one but is the easiest thing to ﬁx. And to make it easier, if you don’t have a pic you’d like to use, download this face. Just choose the smallest one. Fill in your one line bio - put something here about yourself. Mention what you do for a living, or something that deﬁnes you. Father, mother, consultant, etc. The key here is not to be yet another “I’ll make you rich” listing. We’ll ﬁgure that out quick enough if • So what can you do? Here’s a few simple tips before you tweet: • know you and be your friend.. Yes, they actually will get to know you. it’s true. So seriously, put something fun or interesting here. Your bio should be who you are, not what you do. Fill in your website - no, we don’t want it to link back to your Twitter page. If you don’t have a website, just leave it blank. If you don’t represent your employer, don’t put that page here either. Got naked picture site? Maybe don’t put that link here either. You’ll ﬁnd out soon enough if we’re interested in that. Don’t put your MySpace page here either. Honestly, folks won’t appreciate it. Check that person’s proﬁle and tweets you’ll be glad you did. If you were to check mine for instance you’d see that I’ve posted over 52,000 public Twitter messages. That works out to some months where I’ve posted thousands. I’m not the
only one. You may ﬁnd me too busy to have in your stream. Also, if you’re their proﬁle and tweet history will tell you if what they are posting or will post might be offensive to you.You’ll also get a sense of who they talk to. Those folks might scare you as well. • Get a Twitter client - You can ﬁnd a list of Twitter clients that Twitter recommends. These programs set on your desktop and let you watch your Twitter stream go by without having to visit Twitter.com. They’ll also allow you to post messages from your desktop. Trust me; you’ll be glad you did this. My favorite client right now is Tweetdeck. Okay, now you’re ready to join the big dogs. Those things above will already take you out of the newbie mode before you even join the mainstream of Twitter. Cheers to your joining us on your smiling face and checking out your website and your tweets. going to follow someone, Twitter! I look forward to seeing
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