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Inigo Sanchez-Cabezudo 2315 St. Paul Street, apt 501, Baltimore, MD 21218 C. (954) 805-7495 si90dd7a@westpost.

net "Make a difference in this world" A dynamic, creative and highly qualified marketing and public relations professi onal with over 12 years of experience in the global market; highly focused, res ults-oriented and used to tight deadlines; able to set goals, priorities, and re solve issues; high-energy; out-of-the-box thinker; excellent team player. Biling ual in English and Spanish and fluent in French, accustomed to working in a mult i-cultural environment. CORE COMPETENCES: Strategic Planning skills * Team builder and Tactical Planner* Product Branding * Product Launching at Retail* Marketing Strategies* Market Advertising * Publi c Relations * Event Planning * Market Research * New Product Development * Vend or/Agency Management * Customers Relationships Building * Strong Work Ethics PROFESSIONAL EXPERIENCE: 2009- Present Marketing & Sales Freelancer serving European Manufacturers * Strategic marketing planning and plan execution for consumer electronics Spani sh manufacturers. * Brand awareness, public relations, direct marketing, sales lead generation, ad vertising, e-marketing programs, website content creation, sales presentations, annual marketing plan creation, partner marketing and industry tradeshow events. 2008 - 2009 BLUEANT WIRELESS Inc., Miami, Fl. (US Operation of an Australian wi reless manufacturer) Marketing & Sales Manager Reported to the Vice President Sales & Chief Marketing Officer. * Managed US retail accounts (Brandsmart USA, RadioShack, Fry's) and wireless di stributors ($10 million dollars turn over). * Retention Marketing: coordinated and predesigned a Customer Retention program for the 3 above mentioned retail accounts. * Product Management: recommended product portfolio, designed pricing strategies , provided product assortment and consulting to current customers. * Product Branding: co-designed and implemented specific marketing campaigns and promotional plans to create competitive brand messages and communicate value; i mplemented in my retail accounts (Brandsmart USA, Radio Shack, Fry's Electronics ) and 2 wireless distributors. * Trade Shows and Events Management: established presence at US trade shows (CES , CTIA) * Market researched and planned international product expansion to Latin Ameri ca: identified key distributors and wireless carriers in Argentina, Colombia, Me xico, Puerto Rico and Venezuela. * Strategic Marketing: predesigned sustainable marketing plans for the above men tioned Latin American markets to support sales. 2005 - 2008 FONEXION USA, Fort Lauderdale, Fl. (US operation of a major Europea n wireless distributor) Vice President, Sales & Marketing Reported to the General Manager. Managed team of 8 sales representatives and ass ociates * Go-to-Market strategies: identified and developed specific marketing strategie s for each channel market opened in the US and Latin America, supported our dist

ributors and retail customers, targeted 3% Bluetooth market share. * Product Management: recommended product portfolio, designed pricing strategies and product assortment for the US and LATAM markets. * Promotional and Channel Marketing: designed and executed specific marketing ca mpaigns and promotional plans; with specific actions targeted to retail chains ( Target, Best Buy, Radio Shack, Fry's Electronics) and first tier wireless carrie rs (AT&T, T-Mobile, Sprint, Alltel); designed and implemented 5 specific joint m arketing campaigns in Argentina, Chile, Colombia, Mexico and Puerto Rico with o ur wireless distributors. * Trade Shows and Events Management: established presence at US major trade show s and identifying potential trade shows in LATAM. * Web Design and B2C Platform: developed and implemented a US company website an d implemented a website awareness campaign to develop IDEUS brand and a B2C webs ite. * Social and Web Marketing: designed and implemented a broad email blast campaig n with major trade magazines. 1996- 2005 AGRAGEX, (Spanish Exporters' Association of Farm and Irrigation Equi pment) - Bilbao, Spain International Marketing and Public Relations Manager (1999 - 2005) Reported to the General Manager, managed team of 6 export and marketing associat es and administrative personnel. * Strategic Marketing: designed and implemented each annual global Marketing and Export Strategic Plan for the association. * Brand Management: designed and executed a Bi-annual specific campaign to launc h AGRAGEX brand and communicated value among member manufacturers and target key distributors worldwide. * Retention Marketing: designed and implemented a customer (members) program to retain and increase participation of manufacturing members in all promotional ac tivities. * Sponsorship Relations: negotiated the annual Export promotion budget with main Government Sponsor ICEX, last budget was 2 million uros (2005). * Trade Shows and Events Managements: led all foreign trade delegations, organiz ed AGRAGEX & its members' participation at all major trade shows in more than 60 countries. * Web Marketing: designed company website and implemented website awareness camp aign ( * Media /Analyst relations: developed and executed a specific communications pla n with the Spanish and International Agricultural and Irrigation media. * Public Relations: organized and coordinated the association's public events an d foreign buyer's delegations; established key government, media and industry re lations. AGRAGEX International Marketing & Exports Consultant (1996 - 1998) * Co-designed and implemented comprehensive marketing and public relations plans for the association. * Events planner: Organized numerous trade shows, Spain's country pavilions and led trade delegations to and from foreign countries. Internet Marketing and web design. 1996-1997 Bilbao Chamber of Commerce, Spain Exports & International Marketing Consultant * Co-designed and implemented comprehensive marketing and public relations plans and business development activities for small and medium size manufacturers. * Events Planner: organized Basque trade delegations and technical seminars. * Industrial sectors covered: machinery-tools, fluid handling equipment, foundri es.

INTERNSHIPS: 1995 Spain's Ministry of Trade & Tourism - AGRAGEX (Spanish Exporters' Associa tion of Farm and Irrigation Equipment)- Bilbao, Spain. Exports & International Marketing Assistant. 1994 Spanish Embassy, Trade Commission - Los Angeles, CA Market Analyst (grant awarded by the Ministry of Economy of Spain) EDUCATION: 2010 Currently seeking a PHD in "Globalization, International Cooperation and De velopment". Faculty of Economics-Sarriko, Universidad del Pais Vasco- Bilbao, Sp ain. 1993 B.A. in Finance and Economics (5 year degree) Majored in International Trade and Development Universidad Complutense de Madrid (one of the top three business schools in Spa in) 1992 Diploma of H.E. Combined Studies (Economics) University of Wolverhampton, U.K. Other Courses: Course in "International Business Policies and Strategies" Course in "International Marketing", UCLA, Los Angeles, CA LANGUAGES: * Bilingual in English and Spanish. Fluent in French. * Certificate of Proficiency in English awarded by Cambridge University, UK. * Diplome Elementaire de Langue Franeaise (Levels A1, A2) France. * Diplome Europeenne Consulaire awarded by Bayonne Chamber of Commerce, France * Course of Japanese at the M.O.A. Foundation in Los Angeles, CA. ADDITIONAL SKILLS: * Proficient in Microsoft Office, ICEX Databases, QuickBooks, Corel and Adobe Ph otoshop. * Member of the Cultural Exchange Association "Youth for Understanding" * Member of the Guggenheim Bilbao Foundation. * Graduate from Landmark Education Curriculum of Life: "On the process of becomi ng a person that makes a difference in this world". * Passion for outdoors and team sports.