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Case Study of Business Idea

RockBistro Online Restaurant

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

TABLE OF CONTENTS
Idea:............................................................................................................................5
Implementation part:..................................................................................................8
Problems Faced:.........................................................................................................8
Convincing CEO of restaurant about online business..................................................8
Adding products in site as it has capacity of fewer products at initial level................8
Solutions:.................................................................................................................... 9
CEO was convinced by detailed discussion on advantages and functionality of this
website.......................................................................................................................9
Problem of adding more products was solved by discussing with shopmarkaz team &
support of Sir Amir Anzur and sir Zunnurain...............................................................9
Screenshots of order process:..................................................................................10
User is provided with a menu screen with all the available categories of products. .10
List of available products of that category is shown to customer.............................11
User selects any product from them and adds it to cart ..........................................12
Cart is shown to customer to verify his order...........................................................13
Customer can update cart to replace this product....................................................13
Customer can continue to add more products..........................................................13
Customer can checkout to finalize his order.............................................................13
Customer can order these products as a registered customer as well as a guest.
Customer can login to the site or get registered here..............................................14
After checking out user is provided with a form in which he will provide complete
information about billing address and shipping address together with his personal
information............................................................................................................... 15
Confirmation message of successful order placement is shown to customer...........16
Mail & SMS is sent to admin having complete information of order..........................17

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Business Model:........................................................................................................18
Customer segment................................................................................................... 18
Mass market:.........................................................................................................18
Niche market:........................................................................................................ 18
Value propositions:...................................................................................................19
Newness:............................................................................................................... 19
Performance:......................................................................................................... 19
Customization:.......................................................................................................19
Cost reduction:......................................................................................................19
Risk Reduction:......................................................................................................19
Accessibility:.......................................................................................................... 19
Convenience:.........................................................................................................20
Channels:.................................................................................................................. 20
Awareness:............................................................................................................ 20
Evaluate:................................................................................................................20
Purchase:............................................................................................................... 20
Delivery:................................................................................................................20
After sale:.............................................................................................................. 20
Customer relationships.............................................................................................21
Revenue streams......................................................................................................21
................................................................................................................................. 21
Key resources........................................................................................................... 22
Physical..................................................................................................................22
Intellectual.............................................................................................................22
Human................................................................................................................... 22
Financial................................................................................................................ 22
Key activities............................................................................................................ 23
Key partnerships.......................................................................................................23
Cost Structure........................................................................................................... 24

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Marketing Campaigns:..............................................................................................24
Blog:.........................................................................................................................24
Rockbistro.webs.com................................................................................................24
Face book page:....................................................................................................... 25
Target Market:..........................................................................................................25
Already present customers of RockBistro.................................................................25
People working in offices and in different organizations...........................................25
Students working staff of different universities........................................................25
Future Prospects:......................................................................................................25
Website of other food providing organizations.........................................................26

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Idea:
Our business idea is setting an online business of already working
restaurant named as Rockbistro. As this restaurant provides its users with a variety
of quality food so it is need of time that there should be an online setup for it so
that more users can get benefit from this quality food in more easy way.
We will provide services to customers through web as an organization named as
“Unique Services”

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

By:
Shamsa Siddique

Software Engineer

shamsa.siddique@gmail.com

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Supervised By:

Zunnurain Khalid
Co-Founder/CEO at UltraSpectra Pvt. Ltd.
Zunnurain@ultraspectra.com

Amir Anzur
amir@amiranzur.com
Dean at Webpreneur University

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Implementation part:

Problems Faced:
Convincing CEO of restaurant about online business.
Adding products in site as it has capacity of fewer products at initial level.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Solutions:
CEO was convinced by detailed discussion on advantages and functionality of
this website.
Problem of adding more products was solved by discussing with shopmarkaz
team & support of Sir Amir Anzur and sir Zunnurain.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Screenshots of order process:
User is provided with a menu screen with all the available categories of
products

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

List of available products of that category is shown to customer

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

User selects any product from them and adds it to cart

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Cart is shown to customer to verify his order.
Customer can update cart to replace this product
Customer can continue to add more products
Customer can checkout to finalize his order

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Customer can order these products as a registered customer as well as a guest.
Customer can login to the site or get registered here.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

After checking out user is provided with a form in which he will provide
complete information about billing address and shipping address together
with his personal information.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Confirmation message of successful order placement is shown to customer

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Mail & SMS is sent to admin having complete information of order

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Business Model:
9 BUILDING BLOCKS
Customer segment
Mass market:
Already present customers of Rockbistro are our mass market.

Niche market:
Customers of Offices, universities and working places of Rawalpindi , Islamabad
first and then other cities too. People of all age who want to get quality food at
proper environment.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Value propositions:
Newness:
No other online restaurant having large number of variety of products like
RockBistro.

Performance:
Quality Products will be delivered to the customers.

Customization:
There will be special Arrangements for special events and customers of RockBistro
will enjoy their time.

Cost reduction:
Customers will get products in lesser amounts because they will get products on
their desired place and do not have to pay cost of transportation.

Risk Reduction:
Customers will not have any risk of money lost as they will pay bill after getting
products.

Accessibility:
Customers can get benefit of this online restaurant from anywhere using net
facility.
www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Convenience:
As order process on this site is simple and easy to understand so customers can
easily get benefit from it.

Channels:
Awareness:
Already present customers of this restaurant will be reached by us by giving them
broachers when they will come to restaurant. We will tell people about this
restaurant and its special products by posting on blog, using face book pages,
giving broachers at different organizations, universities and work places.

Evaluate:
We will contact our customers on their provided address to get their feedback
about our products and will give them chance to tell us their demands for different
products

Purchase:
Our customers are provided with easy to use interface of website from there they
can select and order products of their choice.

Delivery:
Ordered products will reach to customer in less time by our responsible team of
RockBistro.

After sale:
We will give feedback opportunity to our customers. They can tell us their views
on our blog or face book fan page.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Customer relationships
We will maintain friendly relationship with our customers and will keep contact
with them through different means so that we can know about their choice and will
also ask about new features which they want so that they can be happy with us.

Revenue streams

• Customers will place online order
• Products will be delivered to them by RockBistro team
• Customers will pay bill to RockBistro team

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

• Rockbistro team will give share to us

Key resources
Physical
• Computer with net facility
• Products
• Transportation

Intellectual
Famous brand named as Rockbistro

Human
• Administrator
• Team to maintain website
• People for delivering products and receiving cash
• Management of RockBistro
• Customers

Financial
Money required for:

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

• Products manufacturing
• Salary of employees
• Transportation needs

Key activities
• Maintenance of site
• Availability of work team
• Marketing
• Customer relationship

Key partnerships
• Rockbistro team
• Customers
• Unique services

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Cost Structure
Our business model lies in value driven cost structure. Our aim is to provide
Premium values to our customer. The cost per unit will remain same to the fall of
output rises.

Marketing Campaigns:
Blog:
Rockbistro.webs.com

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Face book page:
ROCK BISTRO simply not dinning

Target Market:
Already present customers of RockBistro
People working in offices and in different organizations
Students working staff of different universities

Future Prospects:
www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk

Website of other food providing organizations.

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk