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Marketing Communications Manager/Senior Copywriter with major e-cred and 10+ yea rs of agency and freelance word-wrangling

experience for a wide variety of indus try sectors, via print, broadcast, outdoor, web and social media outlets, seeks professional advancement and long-term stability Skills: Office Suite 2007, Adobe Acrobat, Basic HTML, Basic Photoshop, Basic InD esign, Facebook, YouTube, Twitter, Word Press and Google Analytics Work History Communications Manager, CONFIDENTIAL (Health & Wellness) FL 01/08 - Present Create strategic print and online communications that yield measurable, action-o riented results Draft various audio and video scripts for both CD/DVD and web production Cultivate web presence for specific audience reducing the communications budget by a third Convinced management to embrace social media (now the cornerstone of our communi cations) Grew targeted Facebook fan base from non-tech savvy to 1200+, boosting growth mo nthly Client interaction through social media outlets (yielded 75 YouTube testimonials in 20 days) Several published social media article s in national trade pub Generated demand for (and taught) a Social Media workshop at the annual National Conference Booth setup and onsite staff for National Conference in Orlando 2008, 2009 and 2 010 Trade Show and Marketing Manager/Sr. Copywriter, 3001 AD LLC (Virtual Reality Ga ming) FL 08/06 - 12/07 Copy for web, press releases, direct mail and print collateral for virtual gamin g equipment Management of International CES Convention in Las Vegas to include: trade show b ooth design, talent, press interviews, lead generation, accommodations, onsite n etworking, booth setup, I&D, badge registration, post-show evaluation and PR Sr. Copywriter/Trip Director, Mayer Motivations (Incentive Travel) FL 03/04 - 08/06 Created internal and external marketing collateral and promotions for loyalty pr ograms utilizing life-experience rewards, specifically incentive travel Developed advertising strategies and full campaigns for varying budgets Wrote sales letters, pitches, presentations, newsletters, e-zines and web copy Assisted planning and implementation of trips to include airport assistance, hos pitality desk, event escorting, transfer assistance, talent management and award s ceremonies in locations such as Las Vegas, Los Angeles, Catalina Island, Puert o Vallarta, Tulum, Cancun, Kauai, Kona, Papeete, Bora Bora, Amsterdam, Paris, Ro me, London, Budapest, Prague and Vienna Freelance Copywriter, (Various Industries) TN, FL, OR, NY, MA 1999 - PRESENT Apparel, Jewelry, Beauty, Fitness, Weight Loss, Health, Wellness, Supplements, N on-profit, Electronics, Home Theater, Personal Computers, Wireless Phones/Plans, Alcohol, Tobacco, Firearms, Casinos, Travel, Hospitality, Capital Funding, Tele com, Staffing, Real Estate, Out-of-Home Marketing, Sports, Music, Video Rental, Virtual Reality Gaming, Social Media

Assistant Market and Events Manager, Group 3 Promotions/Draft Worldwide Memphis, TN 11/01 - 4/03 Executed all RJ Reynolds' Camel Club promotional events in the Memphis market as well as maintained Event Marketing activity database Created themes for all promotional events including concept and copy, and coordi nated production equipment, signage, venue, promotional tools, consumer rewards, budgeting and client proposal Trained reps on client policies and procedures such as selling strategies and pr ivacy agreements Developed new approach to acquiring consumer email addresses for database market ing with measurable results Copywriter, Signature Advertising, LLC Memphis, TN 8/00 - 10/01 Created, edited and proofread multi-media advertising copy to include broadcast, print, web, outdoor, tradeshow and collateral for a variety of high profile cli ents such as FedEx, NBC Bank, Morgan Keegan and Thomas & Betts Planned and executed the 2001 Memphis Addy Awards Show including coordination of musical talent, emcees, speakers and award recipients, emcee script copy, produ ction of awards video and on-site direction of audio/visual crew Co-wrote/edited copy for Commemorative Anniversary Book honoring Fred Smith of F edEx Wrote, edited and produced motivational inter-company voice message for Thomas & Betts' regional sales teams that produced a measurable sales increase Responsible for last line of defense proofing for copy and graphic errors Intern to Copywriter, O'Connor Kenny Partners Memphis, TN 1/00 - 8/00 Persuaded Creative Director to create a copywriter internship position and obtai ned the position over several other qualified students Procured full time salaried position five months prior to graduation Gained on-location broadcast experience from pre-pro to post-pro including revie wing directors' reels, casting talent, producing radio/television spots and edit ing final work for clients such as Hard Rock Café, ServiceMaster Clean and Honeysuc kle White Turkey Education/Training BA, University of Memphis 2000, GPA 3.9 Major: Journalism/Concentration: Advertising /Minor: Communications Social Media Success Summit 2010 Training Other Cool Stuff 2009 Addy - the DubHouse (Direct Mail Full Campaign) 2008 Addy - ProPilates (Print Collateral Full Campaign) 2005 Addy - AdFed of Greater Fort Lauderdale (Club T-shirt Slogans) 2001 Addy - Hard Rock Café (Outdoor Billboard) Organizations: AdFed of Greater Fort Lauderdale, Association for Women in Commun ications, ASPCA, St. Jude Children's Hospital Salary Requirements 75-80K References and samples available by request