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TO CARRY OUT STUDY WHY SOME PEOPLE PRE FER CONTACT LENS AND SOME PEOPLE PREFER GLASSES.
SUBMITTED IN PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
SUBMITTED TO: - RESPECTED V.S.SOLANKI SIR FACULTY OF INSTITUTE OF PRODUCTIVITY AND MANAGEMENT, MEERUT
This work bears imprint of hard work, Help, Counseling guidance and constant support of many people, who enabled us to complete my summer training report. I am grateful to Mr. v.s.solanki (faculty member of institute of productivity and management, Meerut) whose help, guidance and active co-operation enables me to gain knowledge about practical aspect of research and enable me to compile this report Last but not the least I am greatly indebted to my parents, friends and well- wishers for providing me the opportunity to come a long way in my life.
Sunita kumari I.P.M MEERUT
P.G.D.M (2ND YEAR)
The perception of people about any product or toward the use of a new product changes day by day. Instead of hiding their beautiful eyes behind a pair of specs, many people are now opting for contact lenses. Contact lenses tend to be more comfortable, although they need to be handled with utmost care. Not only have they emerged as the best solution for various types of eye disorders, contact lenses have also become a fashion accessory for the eyes. In this project I have tried to find out the reason behind the customer use, the level of satisfaction and dissatisfaction felt by the consumer and the factors influencing their purchase. The objectives of my project are as follows To study the consumer profile of people using contact lens and glasses. To study the level of satisfaction felt by customer. To study the awareness level of people towards the ill effect of the use of contact lenses. To study the factor influencing the use of colored contact lenses.
Contact lenses are small, ultra-thin, optical lenses worn directly on the eye to correct vision problems (like nearsightedness, farsightedness, astigmatism or presbyopia). Contact lenses can be hard or soft, can replace glasses or bifocal glasses and can also enhance or change the color of your eyes. Most contact lenses are soft, or “hydrophilic,” meaning they are made of water. (This is how soft contact lenses stay soft.) Soft contact lenses are extremely thin and are manufactured from materials that allow oxygen to pass through them and reach the eye surface. Almost everyone can wear contact lenses – even some babies are fitted with contact lenses when they have eye problems! Most people start wearing contacts in their early teens, but even children as young as 8 years old can learn to wear (and take care of) contact lenses. A contact lens is a prescription device and it must only be fit and prescribed by an Optometrist. Borrowing contact lenses, or obtaining them without a prescription, could lead to serious vision problems. Although all eyes look pretty much the same, in reality everybody's eyes are slightly different. Eyes come in a variety of shapes and sizes. That's why it's important to have us fit your contact lenses for your particular eye shape and size. Even if you've been wearing contacts for years, it's a good idea to have your prescription checked to make sure that your lenses offer the best possible fit for your unique eyes. In order to take good care of eyes, one should visit specialist once a year. Yearly visits can detect vision changes as well as early signs of some other related problems.
There is an extensive range of contact lenses that includes:
Daily disposable contact lenses - wear them a day, then throw them away! No cleaning, no solutions, no hassle. Great for holidays, camping trips or occasional wear. Two weekly disposable contact lenses Monthly wear disposable contact lenses Bifocal contact lenses - no need to wear reading glasses or bifocal spectacles! Multifocal contact lens - see at any distance, anywhere, anytime! Disposable Coloured contact lenses to enhance or completely change your eye colour.
However colored and without colored, weekly disposable contact lens are mostly used by people.
Glasses – also called eyeglasses, spectacles, or specs – are frames bearing lenses worn in front of the eyes, normally for vision correction or eye protection. Safety glasses are a kind of eye protection against flying debris or against visible and near visible light or radiation. Sunglasses allow better vision in bright daylight, and may protect against damage from high levels of ultraviolet light. Other types of glasses may be used for viewing visual information or simply just for aesthetic or fashion values. Modern glasses are typically supported by pads on the bridge of the nose and by temple arms (sides) placed over the ears. Lenses An unpopular aspect of glasses is their inconvenience. Even through the creation of light frames such as those made of titanium, very flexible frames, and new lens materials and optical coatings, glasses can still cause problems during rigorous sports. Visibility can be significantly reduced by becoming greasy, trapping vapour when eating hot food, swimming, walking in rain or rapid temperature changes (such as walking into a warm building from cold temperatures outside). Scraping, fracturing, or breakage of the lenses require time-consuming and costly professional repair, though modern plastic lenses are almost indestructible and very scratch-resistant.
OBJECTIVES OF THE PROJECT
TO STUDY THE CONSUMER PROFILE OF PEOPLE USING CONTACT LENS AND GLASSES.
TO STUDY THE LEVEL OF SATISFACTION FELT BY CUSTOMER.
TO STUDY THE AWARENESS LEVEL OF PEOPLE TOWARDS THE ILL EFFECT OF THE USE OF CONTACT LENSES.
TO STUDY THE FACTOR INFLUENCING THE USE OF COLORED CONTACT LENSES.
Research methodology is a way to systematically solve the research problems. When we talk about the research methodology we don’t talk about the research method but also consider the logic behinds the method use in the context of research results are capable of beings evaluated either by the researcher himself or by others. Here I used descriptive research design. In this type of research method researchers are supposed to describe the research, it is done for existing products. It helps segment and target markets, in some cases describing the situation may provide information and
descriptive information is all that is needed to solve business problems. Research design for such studies must be flexible enough to provide opportunity for considering different aspects of the problem under study. I collected data from following primary sources. PRIMARY DATA For the purpose of collecting data I used following two methods a) Questionnaire Method b) Personal Interview Methods
TYPES OF DATA
In my project I have classified the data into two specific types: 1. PRIMARY DATA 2. SECONDARY DATA
1) PRIMARY DATA: As it is known that primary data are Collected a
fresh and for the first time and thus happen to be original in character. So, in order to collect this type of Data various methods are being used, such as: QUESTIONNAIRE INTERVIEW 2) SECONDARY DATA: Secondary data are those which Already exist and which have been collected for some purpose. In this project the vital sources for collecting Secondary data are:
LIBRARY BOOKS NEWSPAPERS INTERNET
SAMPLE SIZE: NO OF RESPONDENTS- 50 TYPE OF RESPONDENTS: NON PROBABLITY SAMPLING SAMPLE RESEARCH AREA: AREAS OF: shastrinagar, begumpul TIME FRAME: 3rd week of December to 1st week of January SAMPLE UNIT As population of Meerut is very large and to cover each and every one in this study and within a limited time is very difficult, so I decided to go for sample study.
RESEARCH TYPE: - I have followed a descriptive research
GENERAL OVERVIEW Looking good is an important part of people lives. They wear the latest fashions. Get popular hairstyles. Even have cosmetic surgery. And eyes are no exception. The verdict is in: People look better without glasses. More than three times as many adults surveyed thought that women looked better without glasses and more than twice as many of the adults surveyed thought that men looked better without glasses. Maybe that is why, increasingly, people are wearing contact lenses Instead of using glasses In this era of fashion many people are still using glasses and are not using switching over to contact lenses because of less cost and convenience felt by them.
a. up to matriculation d. post graduation RESPONSES (a) (a) b. senior secondary c. graduation e. professional degree (c) (d) (e)
NO OF RESPONDENT PERCENTAGE
professional degree, 16%
upto matriculation, 0%
upto matriculation se.secondry graduation post graduation professional degree
graduation, 36% post graduation, 32%
ANALYSIS AND INTERPRETION: - out of 50 people surveyed, most of the people were graduate and post graduated, while 16% were having professional degree and 16% were having secondary education
a. agriculture c. business RESPONSES b. service d. other(student) (a) (b) (c) (d)
NO OF RESPONDENT percentage
b 42 c 30 b 21 c 15 d 26 d 13 Respondents b c d
a2 a1 a
Analysis and interpretation: - most of the respondent were servicemen then followed by businessmen and then students.
AGE GROUPS OF THE RESPONDENTS
a. below 24 c. 32-41 RESPONSES NO OF RESPONDENT percentage 18 40 34 8 (a) 9 b. 24-31 c. 41-50 (B) 20 (c) 17 (d) 4
45 40 35 30 25 20 15 10 5 0
17 8 4
Analysis and interpretations: - most of the people using contact lenses were below the age of 24 and between the age group of 24-31 years then followed by people of age groups 32-40 years.
Annual family income
a. Up to 1.5lakhs c. 3Lakhs – 5lakhs b.1.5Lakhs – 3lakhs d. more than 5lakhs
RESPONSES NO.OF RESPONDENTS Percentage
more than 5 lakh 0 0
3 lakh -5 lakh
1.5lakhs -3 lakhs
16 8 0 20 40 60
Analysis and interpretations:- most of the respondent were having the annual monthly income between 1.5-3lakhs followed by income group of 3-5lakhs.
a. male b. Female RESPONSES (a) (b)
NO OF RESPONDENT percentage
16, 32% 34, 68%
Whether people use contact lenses or glasse
a. Contact lenses responses NO OF RESPONDENT percentage 66 34 (a) 33 b. glasses (B) 17
contact lenses, 17, 34%
contact lenses Glasses
Glasses , 33, 66%
ANALYSIS AND INTERPRETATION:- most of the people surveyed,66% were using glasses , only 34% were using contact lenses.
Different ages groups using lenses
50 40 30 20 10 0 below 2yrs4 24-31 yrs 32-40yrs 41-50 yrs
ANALYSIS AND INTERPRETATION:- the people under the age group of 24-31years were the largest user of lenses, followed by the age group of below 24 years.
Percentage of male and female surveyed using lens.
female, 52.38, 52%
male, 47.6, 48%
ANALYSIS AND INTERPRETATIONS: - 52.38% of the people surveyed were using lenses while 47.68% of the male surveyed were using lenses.
What is the level of satisfaction felt by people
a. Highly satisfied c. dissatisfied respondent a) b. satisfied c. highly dissatisfied b) c) d)
No of Respondents percentage
b 58 60 40 a 21 20 0 a b c0 c d0 d Respondents a 42 b 29
ANALYSIS AND INTERPRETATIONS: - 42% of the people surveyed were highly satisfied by the use of lenses while 58% of the people were satisfied.
Discomfort felt by people
b) No Responses No of Respondents Percentage 36 64 Yes 18 No 32
Yes 36% No 64%
ANALYSIS AND INTERPRETATIONS:- most of the people surveyed, 64% were not having any type of discomfort while 36% of the people said that they felt some discomfort while the use of lenses.
REASON FOR NOT OPTING FOR CONTACT LENSES
a) High price b) Inconvenience c) Both
60 50 40 30 20 10 0
ANALYSIS AND INTERPRETATIONS: - most of the people were not contact lens because of inconvenience and then some people were not opting for it because of high prices. Some people were not using it because of both high prices and inconvenience.
Factors influencing people to use colored lenses a) Friends c) Looks b) family members d) fashion
c 72.72 80 60 40 20 0 a b c d a 9.09 b 209.09 b c 10 male a 50 d 18.18 d 20
ANALYSIS AND INTERPRETATIONS: - most of the female were using contact lens because it gives them goods looks while most of the male were using colored lens after influencing from their friends.
Finding and conclusions
Following major findings emerged from the survey of resident of Meerut. Most of the people were using glasses as compared to contact lenses. They were giving preference to glasses over contact lenses. It was found that most of the people were using contact lens to look attractive. People using contact lens have to take a lot of care of their lens. Most of the people were not using contact lenses because of high prices and inconvenience. Those People who were using colored lens were influence by fashion and their friends to use colored lens. Most people using colored lens find more clear vision & comfort as compared to glasses. Some of the people using contact lens find some difficulties while using them.
Contact lenses with good quality must be provided, which should be safer to use. Proper guidance should be given to the people for the safe use of lenses. Promotion of the contact lenses should be done to increase sales.
Though every effort is made to make the report as accurate and appropriate but, yet it has some limitations because situation and environment are not in control. Moreover human error is somewhat said to be inevitable. Study is limited in terms of number of respondents that has been covered, which is just 50 in numbers. As most of the time people were busy in some way or other so, only verbal interaction and that to for few seconds could be possible. Respondents may not always follow what they have stated in their response and that cannot be always taken as accurate and sound
Marketing Management: Philip Kotler
Research Methodology: C. R. Kothari
Websites: www.hul.com www.google.co.in www.wikipedia.
I am a student of 1st year at institute of productivity & management. I am conducting this study as part of my curriculum. You are requested to take out a few minutes and help me in getting the survey done Thanking you……. Sunita kumari
QUESTIONAIRE Q1. What is your educational qualification? Up to matriculation Post-graduate senior secondary professional degree graduation
Q2. What is your occupation? Agriculture service business others
Q3. Your age ? 24-32 33-41 42-50 50-60
Q4.- Annual family income? Up to 1.5lakhs Q5. Gender Male female 1.5 -3lakhs 3-5lakhs above 6lakhs
Q6.whether you use contact lens or glasses? Contact lenses glasses
Q7.What is the level of satisfaction felt by you? Highly satisfied Satisfied dissatisfied Highly dissatisfied
Q8.Is there any discomfort is felt by you? Yes No
Q9.why don’t you go for contact lenses? High price inconvenience
Q10. In future would you go for lens? Yes No
Q11. How do you rate the following for using contact lens on a scale of 1 to 10? a) Beauty( ) b) convenience( ) c) looks( ) d) comfort( )
Q12. What influence you to use colored lens? Friend’s Family member attractive looks Fashion
Q13. Earlier were you using contact lens? Yes no
Q14. Good thing about it (if any) __________________________________________________________________________________ __________________________________________________________________________
Q15. Bad thing about it(if any) ________________________________________________________________________________________ __________________________________________________________________________________
Name _____________ Address___________________________ __________________________________